marketing digital 4
TRANSCRIPT
![Page 1: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/1.jpg)
¿Cómo lograr la acción de comprar en Internet?
![Page 2: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/2.jpg)
Mediante elE-Business
![Page 3: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/3.jpg)
Cliente CRM ERP
![Page 4: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/4.jpg)
Cliente
InternoExternoProveedor
![Page 5: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/5.jpg)
Cliente CRM ERP
CustomerRelationship
Management
![Page 6: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/6.jpg)
Cliente CRM ERP
EnterpriseResourcePlanning
![Page 7: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/7.jpg)
Cliente CRM ERP
![Page 8: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/8.jpg)
Cliente CRM ERP
ContactCenter yWorkflow
![Page 9: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/9.jpg)
TelPersonal
e-mail InternetFax Correo
ContactCenter
![Page 10: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/10.jpg)
Qué?Cómo?
Cuándo? Dónde?Quién? Con qué?
Workflow
![Page 11: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/11.jpg)
Cliente CRM ERP
SFASCM
Contabilidad
![Page 12: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/12.jpg)
SFA Sales Force Automation
![Page 13: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/13.jpg)
SCM Supply Chain Management
![Page 14: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/14.jpg)
ClienteBIBusiness Intelligence
![Page 15: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/15.jpg)
Conocimiento
BIBusiness Intelligence
Información
Datos
![Page 16: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/16.jpg)
Clases deE-Business
![Page 17: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/17.jpg)
B2C E-Commerce
Business Customer
![Page 18: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/18.jpg)
B2B E-Procurement
BusinessBusiness
![Page 19: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/19.jpg)
B2G E-Goverment
Business Goverment
![Page 20: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/20.jpg)
C2G E-Goverment
Customer Goverment
![Page 21: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/21.jpg)
Modelos deE-Business
![Page 22: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/22.jpg)
PriceDiscovery
Value Chain
![Page 23: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/23.jpg)
Integrator
Marketplace
![Page 24: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/24.jpg)
Aggregator
Aggregation
![Page 25: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/25.jpg)
Logistics
Red
![Page 26: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/26.jpg)
La tecnología no es una consecuencia posterior en la conformación de
la estrategia del negocio. Debe ser su
causa actual y su directriz.
![Page 27: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/27.jpg)
La habilidad de racionalizar la estructura y el control del flujo de la
información, es más poderosa y efectiva en costos que el mover y
fabricar productos físicos.
![Page 28: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/28.jpg)
La inhabilidad para acabar con el viejo y dominante diseño del
negocio, siempre lleva a una falla inevitable del
mismo.
![Page 29: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/29.jpg)
El e-commerce está permitiendo a las
compañías el ‘escuchar’ a sus clientes y llevarlas a ser ‘las más baratas’,
‘las más familiares’ o ‘las mejores.
![Page 30: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/30.jpg)
No use solo la tecnología para crear el producto. Es para innovar, entretener e incrementar la experiencia
que rodea al mismo, desde la selección y la
orden, hasta el envío y el servicio.
![Page 31: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/31.jpg)
El diseño de negocios del futuro utiliza modelos de negocios e-business
reconfigurables que mejor satisfacen los
requerimientos de los clientes.
![Page 32: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/32.jpg)
El objetivo de los nuevos diseños de negocios es
crear alianzas de outsourcing flexibles
entre compañías, no solo para disminuir costos,
sino para mantener a los clientes.
![Page 33: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/33.jpg)
En los proyectos urgentes de e-business, es muy fácil
pensar en minimizar las necesidades de
infraestructura de aplicaciones necesaria y en
cambio enfocarse en aplicaciones front-end.
![Page 34: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/34.jpg)
La habilidad para planear una infraestructura e-business rápidamente
e implementarla de manera implacable son
claves para el éxito.
![Page 35: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/35.jpg)
La gerencia debe alinear las estrategias del
negocio, los procesos y las aplicaciones, de
manera correcta, rápida y todas a la vez. Es
imperativo un liderazgo fuerte.
![Page 36: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/36.jpg)
Todos desean:
Cliente
Servicio Premium y atención personalizada
Desean acceso inmediato al experto y escoger su medio preferido
Velocidad, simplificación y anticipación
![Page 37: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/37.jpg)
Estrategia del E-Business
![Page 38: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/38.jpg)
Televentas
![Page 39: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/39.jpg)
Venta telefónica y online de:
![Page 40: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/40.jpg)
Productos masivos
![Page 41: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/41.jpg)
Productos farmacéuticos
![Page 42: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/42.jpg)
Productos crediticios
![Page 43: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/43.jpg)
Productos turísticos
![Page 44: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/44.jpg)
Venta telefónica de seguros
![Page 45: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/45.jpg)
Venta telefónica de servicios
![Page 46: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/46.jpg)
Despacho de domicilios
![Page 47: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/47.jpg)
Telemercadeo
![Page 48: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/48.jpg)
Actualización de bases de datos
![Page 49: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/49.jpg)
Envío masivo de FaxEnvío masivo de emails
![Page 50: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/50.jpg)
Envío masivo de mensajes de texto
![Page 51: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/51.jpg)
Envío masivo de Fax
![Page 52: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/52.jpg)
Invitación a eventos
![Page 53: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/53.jpg)
Estudios de mercado
![Page 54: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/54.jpg)
Telecobranza
![Page 55: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/55.jpg)
Recuperación de Cartera:
![Page 56: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/56.jpg)
Preventiva
![Page 57: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/57.jpg)
Vencida y Jurídica
![Page 58: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/58.jpg)
Cartera de difícil recuperación
![Page 59: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/59.jpg)
Servicio alCliente
![Page 60: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/60.jpg)
Atención de PQRs
![Page 61: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/61.jpg)
Asignación de citas
![Page 62: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/62.jpg)
Bienvenida a nuevos clientes
![Page 63: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/63.jpg)
Encuestas de satisfacción
![Page 64: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/64.jpg)
Encuestas de posicionamiento
![Page 65: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/65.jpg)
Renovación de contratos
![Page 66: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/66.jpg)
Renovación de Suscripciones
![Page 67: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/67.jpg)
Llamadas de fidelización
![Page 68: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/68.jpg)
Llamadas de Retención
![Page 69: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/69.jpg)
Mesa de Ayuda
![Page 70: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/70.jpg)
Solución deRequerimientosde Información
![Page 71: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/71.jpg)
Soporte
![Page 72: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/72.jpg)
Capacitación
![Page 73: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/73.jpg)
Solución deIncidentes
![Page 74: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/74.jpg)
Fallas
![Page 75: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/75.jpg)
Problemas
![Page 76: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/76.jpg)
Solución deMovimientos
![Page 77: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/77.jpg)
Adiciones
![Page 78: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/78.jpg)
Cambios
![Page 79: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/79.jpg)
Call Center
![Page 80: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/80.jpg)
![Page 81: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/81.jpg)
Computador
![Page 82: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/82.jpg)
Softphone
![Page 83: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/83.jpg)
Diadema USB
![Page 84: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/84.jpg)
Puesto de Trabajo
![Page 85: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/85.jpg)
Silla Ergonómica
![Page 86: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/86.jpg)
Cableado
![Page 87: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/87.jpg)
Agentes
![Page 88: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/88.jpg)
Supervisor
![Page 89: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/89.jpg)
Cableado
![Page 90: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/90.jpg)
Switch
![Page 91: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/91.jpg)
Servidor
![Page 92: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/92.jpg)
Router
![Page 93: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/93.jpg)
Conexión a Internet
![Page 94: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/94.jpg)
Líneas SIP
![Page 95: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/95.jpg)
Switch
Servidor
Router
En resumen:
![Page 96: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/96.jpg)
Servidor
Controla el Call Center
![Page 97: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/97.jpg)
Switch
Conecta el Call Center
![Page 98: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/98.jpg)
Router
Conecta las líneas al Call Center
![Page 99: Marketing digital 4](https://reader037.vdocument.in/reader037/viewer/2022102903/55c1973dbb61eb40048b4607/html5/thumbnails/99.jpg)
ACDDistribuyeLlamadas