marketing highlights across the series social media...thank you very much. parent it’s been an...

ORGANISED BY:

prospectsevents.co.ukIn partnership with Skills Development Scotland

STAFFROOM SPONSOREdinburgh & Glasgow

STEM ZONE SPONSORGlasgow

GROUP VISIT SPONSORAberdeenSUPPORTED BY

TOTAL VISITORS ACROSS THE SERIES

8,531

”“I was delighted to be able to attend the Skills Scotland Edinburgh

event. Events such as this play a key role in challenging young people’s aspirations and raising awareness of learning choices and career pathways.

Scottish Government is committed to ensuring that Scotland has a skilled and productive workforce, both now and in the future.

Jamie Hepburn MSP, Minister for Business, Fair Work and Skills

TOTAL EXHIBITORSACROSS THE SERIES

135

MARKETING HIGHLIGHTS ACROSS THE SERIES

Telemarketing campaign to 382 schools and colleges across Scotland.

Email campaign to 382 schools and colleges, pre-registered individuals including young people, parents and local authorities across Glasgow, Aberdeen and Edinburgh.

1,500 Posters and 15,000 leaflets sent out to all local schools and key sponsors to display around their workplace.

Marketing toolkits including posters, leaflets, presentations, lesson plans and pre-drafted letters, emails and articles were sent out to all booked schools, exhibitors, sponsors and local authorities.

Press release printed ahead of the event, information about the event posted on local Facebook groups and a dedicated website with event information including exhibitor profiles, articles and marketing materials.

TV coverage from That’s TV Scotland, viewed on Freeview, Sky, Virgin Media and online.

Million Minds Tour welcomed 200 students to a mental health lesson on the first day of the Glasgow event.

225 engagements

76 posts using #SkillsScotland

12,497 engagements via organic and targeted marketing

676,628 impressions via targeted marketing

265,332 reach via organic and targeted marketing

355 tweets using hashtag #SkillsScotland

Over 500 mentions

347 retweets

22,779 impressions

SOCIAL MEDIA

SEC Centre, Glasgow6 & 7 November 2019

P&J Live, Aberdeen11 & 12 November 2019

Royal Highland Centre, Edinburgh 13 & 14 November 2019

http://prospectsevents.co.uk

https://twitter.com/skillsscotland?lang=en

https://www.facebook.com/SkillsScotland/

https://www.instagram.com/skillsscotland/

mailto:[email protected]

https://www.facebook.com/ThatsTVHeadlineNews/videos/588240585245889/?v=588240585245889

ORGANISED BY:





AGE SPLITINDIVIDUAL

VISITORS

35% 14-16

4% 23-25

5% 20-22

18% 17-19

38% Parents

Well organised event with a wide range of employers and colleges. Would recommend to others. Teacher

I was expecting to walk around for half an hour before leaving but we ended up staying for over 2 hours. My son was engaged and interested by a number of the exhibitors and presentations and I felt it was well worth the visit. Parent

I found finding out about the different career paths useful as it gave me an insight into careers which I hadn’t previously thought about. Young person

“”

of group leaders questioned said they would like to bring their students again next year.93%of parents questioned said they would encourage their child to follow up and apply to the opportunities highlighted at the event.

86%

Take a look at the fantastic photographs from Skills Scotland Glasgow on our Flickr page.


TOTAL VISITORS

4,992

NUMBER OF BOOKED GROUPS

94TOTAL NUMBER OF

YOUNG PEOPLE

3,865TOTAL NUMBER OF TEACHERS

319

INDIVIDUAL DAYTIME VISITORS

362INDIVIDUAL EVENING

VISITORS

446

skillsScotlandGLASGOW

SCHOOL & COLLEGE

YEAR SPLIT

35% S4

3% FE/HE

20% S6

42% S5

6% East Dunbartonshire

22% North Lanarkshire

24% Glasgow

4% East Renfrewshire

10% Renfrewshire

17% Other

4% West Dunbartonshire

13% South Lanarkshire

Before attending the event 70% of students questioned said they felt unsure, nervous or scared about their future, after attending, this reduced

to 36%.

skillsScotland Glasgow returns:The SEC Centre

20 & 21 October 2020

VISITORS FROM


https://flic.kr/s/aHsmJuqRBv






ORGANISED BY:





EVENT FEATURES A Live Opportunities Board included live job vacancies, apprenticeships, work experience and training opportunities available from exhibitors.

4 Get Skilled stands gave visitors an interactive taste of careers in bricklaying, plumbing, VR, fitness and automotive diagnositcs.

The Apprenticeship Theatre showcasing a diverse timetable of presentations from exhibitors throughout the event.

A Staff Room (sponsored by Scottish Power) allowing teaching staff, tutors and career advisors to network and share up to date CEIAG information.

A STEM Zone (sponsored by Coca-Cola EU partners) to help students meet exhibitors focused in STEM bringing careers in science, technology, engineering and maths to life.

A Construction Zone (sponsored by CITB) where young people could meet and network with exhibitors specialising in the construction industry.

A Health and Social Care Zone bringing together all healthcare related exhibitors into one designated area.


skillsScotlandGLASGOW

EXHIBITOR SECTOR

SPLIT

58 EXHIBITORS ATTENDED THE EVENT

14% Colleges

15% Training Providers

12% Sector/Govt./Other

50% Employers

9% Universities and HE

of exhibitors said the event met their overall objectives and expectations.97%

skillsScotland Glasgow returns:The SEC Centre

20 & 21 October 2020”

“Great opportunity to meet students, very busy but definitely manageable with a diverse range of students and lots of interaction from teachers. Pointer Ltd

A great opportunity to interact with pupils, parents and teachers about what we offer. I find these events extremely useful to help the public better understand our opportunities by answering questions and giving advice. Scottish Government

Very well organised and high footfall of prospective students. Glasgow Caledonian University

Take a look at the fantastic photographs from Skills Scotland Glasgow on our Flickr page.

of exhibitors rated their interactions with students as good or excellent. 92%








ORGANISED BY:





AGE SPLITINDIVIDUAL

VISITORS

35% 14-16

1% 23-25

2% 20-22

15% 17-19

47% Parents

Positive experience for staff and pupils. Teacher

So happy to participate in that event. It made it easier to understand opportunities after secondary school for my child. Thank you very much. Parent

It’s been an amazing experience for me and has been very useful to me and my peers. Young person

“”

of group leaders questioned said the contacts they made at the event will help develop links with local and national employers.

100%of young people questioned said they had a one-to-one conversation with an exhibitor.77%

Take a look at the fantastic photographs from Skills Scotland Aberdeen on our Flickr page.

P&J Live at TECA11 & 12 November 2019

TOTAL VISITORS

1,493


17TOTAL NUMBER OF

YOUNG PEOPLE

573TOTAL NUMBER OF TEACHERS

57



VISITORS

701

skillsScotlandABERDEEN

SCHOOL & COLLEGE

YEAR SPLIT

47% S4

3% FE/HE

13% S6

37% S5

56% Aberdeen City Council

11% Angus

33% Aberdeenshire

skillsScotland Aberdeen returns:P&J Live at TECA

28 & 29 October 2020

VISITORS FROM

of parents questioned said they enjoyed their visit. 100%


https://www.flickr.com/photos/prospectsevents/sets/72157711860963022/






ORGANISED BY:





P&J Live at TECA11 & 12 November 2019

skillsScotlandABERDEEN


3 Get Skilled stands gave visitors an interactive taste of careers in healthcare, emergency CPR, engineering, mathematics and physics.


A Specsavers Eyepod where visitors could step inside and view life through the different stages of health.

A Careers Hub (with Enable Scotland) where young people could have one-to-one CV and Interview advice from the experts.


EXHIBITOR SECTOR

SPLIT


of exhibitors rated the event as good or excellent.94%

”“Excellent opportunity to meet prospective employees and get the word out

there. Good range of exhibitors. NHS Grampian

Wonderful event in Aberdeen, especially the evening session and there were lots of males in attendance and they were one of our target groups. Scottish Government Early Learning

Excellent- we trialled this event this year and are definitely planning on attending again. Robert Gordon University

10% Colleges



48% Employers


of exhibitors said the event was a rare and invaluable opportunity to meet with their target audience.94%

skillsScotland Aberdeen returns:P&J Live at TECA

28 & 29 October 2020

Take a look at the fantastic photographs from Skills Scotland Aberdeen on our Flickr page.








ORGANISED BY:





AGE SPLIT INDIVIDUAL

VISITORS

33% 14-16

46% Parents

6% 20-22

15% 17-19

A great event for students. Teacher

I thought it was a great opportunity to see what courses and apprenticeships were available. The professionals who attended were very enthusiastic about explaining their careers and spoke directly to the young people instead of at them. Parent

It’s been really reassuring and enabled me to understand careers better. Young person

“”

of group leaders questioned said the event exposed them to a range of up to date career pathways and will help them to expand the quality and quantity of careers provision.

100%of parents questioned rated the event as good or excellent.82%

Take a look at the fantastic photographs from Skills Scotland Edinburgh on our Flickr page.

The Royal Highland Centre13 & 14 November 2019

TOTAL VISITORS

2,046


38TOTAL NUMBER OF

YOUNG PEOPLE

1,452TOTAL NUMBER OF TEACHERS

131



VISITORS

315

skillsScotlandEDINBURGH

SCHOOL & COLLEGE

YEAR SPLIT

39% S4

26% S6

35% S5

skillsScotland Edinburgh returns:The Royal Highland Centre

26 & 27 October 2020

VISITORS FROM

12%

5%

15%

East Lothian Council

Fife Council

Falkirk Council

12% Midlothian Council

3% Perth & Kinross Council

15% West Lothian Council

33% The City of Edinburgh Council

5% Stirling Council

Before attending the event 47% of young people questioned said they were unsure about their future. After visiting, this reduced

to 6%.








ORGANISED BY:






3 Get Skilled stands gave visitors an interactive taste of careers in first aid, healthcare, sports and fitness.


A Staff Room (sponsored by Scottish Power) allowing teaching staff, tutors and career advisors to network and share up to date CEIAG information.


A Jackal armoured vehicle from the British Army was brought in for visitors to explore.

EXHIBITOR SECTOR

SPLIT


of exhibitors said the visitors were relevant to their needs.94%

”“This is the first time doing a Skills Scotland Event, and I have been very

impressed with the organisation of the event. The amount of students actively seeking employment/apprenticeships was outstanding. Pinocchio’s Children Nurseries

Attended a few years in a row and feel it is a really great event due to the amount of schools who attend. EDF Energy

Super event. Well organised and helpful friendly staff on hand. NHS Careers

17% Colleges/Sixth Forms



50% Employers


of exhibitors believe these events offer organisations the opportunity to inform young people, teachers and parents about a range of opportunities.

100%

The Royal Highland Centre13 & 14 November 2019

skillsScotlandEDINBURGH

skillsScotland Edinburgh returns:The Royal Highland Centre

26 & 27 October 2020

Take a look at the fantastic photographs from Skills Scotland Edinburgh on our Flickr page.








marketing highlights across the series social media...thank you very much. parent it’s been an...

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