Business PlanMarketing

Group Members

• Atifa Asghar

• Hafiza Bushra

• Rida Muneer

• Ayesha Imtiaz

• Iqra Hafeez

• Wania Rana

KIDZANIA

A CITY THAT CHILDERN CALL THEIR OWN

CONTENTS

• Introduction

• Research

• Description Of Venture

• Industry Analysis

• Competitive Landscape

• Crux Of Marketing

• Establishments

• Operational Plan

• Market Segmentation

• Financial Plan

• SWOT Analysis

RATIONALE

• A theme park

• A lot different than other ordinary parks

• Actually a city built for children

• Provided with buildings, paved streets, vehicles, etc.,

• Kids perform role-playing activities, enjoy in the play

rooms and games room or do what comes naturally to

them.

RESEARCH STYLE

• QUANTITATIVE RESEARCH

-Survey Method

RESEARCH

The Questionnaire

• 50% Male are In the favor of this type of city

• 40% Female are in the same category

• 10% people don’t know about this

50%40%

10% Male

Female

Don’t Know

How much would you like

to travel for this park..?

• 40% people ---------------50-100 miles

• 30% people --------------- less then 20 miles

• 30 % people -------------- More than 100 miles

40%

30%

30%50-100 miles

> 20 miles

< 100 miles

How often do you think you

would go to this park..?

• 60% people------ Once A Week

• 30% people -----Once A Month

• 10% people ------Once A Year

60%30%

10%

Once A Week

Once A Month

Once A Year

DESCRIPTION OF

VENTURE

MISSION

Our mission is to inspire children and youngers by

providing education and entertainment under one roof.

VISSION

The first place ever to provide a very realistic environment

where children can actually put their dreams into reality. We

have build a city that children can call their own. We are

providing special activities for kids to keep their

environment safe, pledge and clean.

OBJECTIVES

• Ease for Everyone

• Agility

• Customer Satisfaction

• Win-Win Approach

• Sound Marketing Position

INDUSTRY

ANALYSIS

INDUSTRY ANALYSIS

• Seeing the present status of the industry, we can claim

that it is a new idea.

• No one has yet established the facility of education and

entertainment combine.

• The changing trend of industry shows that in upcoming

five years It has to become a great industry and the

people have to bring a change in their style of spending

leisure time.

COMPETITIVE

LANDSCAPE

USP

Innovative

First to introduce Edutainment

No alternatives

Safe and sound environment

TARGET MARKET

• Our SEC is A+, A, B+ & B

• Our target audience are young kids aging 2-16

CRUX OF

MARKETING

CRUX OF MARKETING

Product/Services

Price

Place

Promotion

Process

People

Physical Evidence

PRODUCT/SERVICE

We want to inspire children and youngsters by providing

education along with entertainment.

KIDZANIA.

4 Establishments.

A city that children call their own.

PRICE

ENTRANCE FEE:

MTWT refers to, Monday Tuesday, Wednesday and Thursday.

FSS refers to Friday, Saturday and Sunday.

The ticket prices on public holidays will be same as that on weekends.

All prices are in Pak-rupees only and inclusive of taxes.

Ticket does not covers KIDZANIA role-playing activities

Penetration Strategy

ROLE-PLAYING FEE(per establishment):

ADULTS(ABOVE 16)

KIDZ

(4-16YEARS)

TODDLERS(2-3 YEARS)

BABIES

MTWT 200 150 100 Free

FSS 300 200 150 100

ADULTS KIDZ

MTWT 500 600

FSS 600 800

PLACE

Near EXPO center,Shahrah Nazria pakistan,

Johar town Lahore, Pakistan

PROMOTION

Advertisement

Banners

Broachers

Social Media

PROCESS

Entrance fee

Card validity

Establishment

Dedicated “zupervisors” for each group

Cap and certificate of completion

Contact Info. & Area of Interest

Entry for parents on final day

PHYSICAL EVIDENCE

40,000Sqft.

ESTABLISHMENTS

ESTABLISHMENTS

SERVICES INDUSTRY

MEDIA CULTURE

SERVICES

SERVICES

Sponsored by Dubai Islamic Bank

Cash cheques

Kid’s personal account

Deposit KidZo’s

ATM cards

ATM machines

Flamingo Hotel

Firefighters always on call

Fire safety briefing

Put out fire successfully

Sponsored by Dettol

Equipped with 3 areas

Surgery room 1

Surgery room 2

Nursery care unit

Delivery of packages around the

city to various establishments.

Courier messengers .

Signature as receipt.

INDUSTRY

INDUSTRY

Sponsored by HALEEB FOODS.

Processing n’ packing

Get your bottle of milk to your

home

Sponsored by Peakfreens

Biscuit manufacturers

MEDIA

MEDIA

Journalist

Comic Artists

Newspaper Delivery staff

Newspaper Reporters

Radio Jockeys at 103 FM

reading the news or providing

listeners with interesting information

Newsreaders, TV Reporters,

Talk Show Hosts, Cameramen

Parents can be members of

the audience inside the TV

Studio

CULTURE

CULTURE

Photographers at the SONY Photo

Studio.

They get to use SONY cameras and

try their hand at photography,

guided by our Mode visors.

They can also get a photo-shoot at

the SONY Photo Studios.

The Acting Academy hires

actors for various

performances throughout the

day: Parade ; Clown Show ;

Talent Show ; and the Play of

the Season

Fashion models

Photo-shoot and then it’s time to

walk the ramp for the Fashion

Show

Children can explore their creativity in

the Arts & Crafts establishment

OPERATIONAL

PLAN

OPERATIONAL PLAN

• We will make an agreement with Local,Multi National

and International companies.

• Company will be run by partners.

• We will earn profits amounting to the difference between

cost and retail Ticketing.

• We will improve our website’s ranking through SEO

techniques and algorithms

MARKET

SEGMENTATION

MARKET SEGMENTATION

• B2B

Long list of potential customers such as Companies,And

Resturants.

• B2C

-Wide segmentation present in the Pakistani Market

-Working women to some extent and they really need this

kind of service

FINANCIAL PLAN

INVESTMENT

50%

20%

30%

CAPITAL

SPONSORSHIP

BANK LOAN

Investment

PROJECTED CASH FLOW

COST OF PROJECT = 6 CRORE

ESTIMATED COST OF ONE Yr. = 3 CRORE 19 LAC

EXPECTED REVENUE OF ONE Yr. = 1 CRORE 14 LAC

BREAK EVEN POINT ≈ 2.5 Yrs.

SWOT ANALYSIS

Strengths:•First of its kind

•Meeting latest standards

•Need of the Day

• Trend of the Future

Weaknesses:

•New

•People are not used to it

•People’s Psychology

Opportunities:

•Edutainment is the basic need

•We can grow as much as we want

Threats:

•Possibility of Repulsion

•People’s Rejection to change their way of Enetrtainment

“It’s not your way or my way, it’s a better way, a

higher way to achieve

Mutual benefits for both ways”

(Stephan Covey)