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    MarketingKingdomTirana

    24 February2014

    Tirana,Albaniacountry

    title

    date

    www.thepworld.com [email protected]+3892 5 111 350

    Marketing And PR Trends Forum

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    MarketingKingdomTirana

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    Born and raised in Ireland, Patrick has a masters degree in Political Science from Cambridge University. Commissioned

    into the Royal Navy, he served at sea and ashore all over the world before being selected for duty in the Royal House-

    hold. For eight years he was Equerry and the first and only Private Secretary (Chief of Staff) to HRH The Princess of

    Wales. He was appointed Lieutenant of the Royal Victorian Order (LVO) for personal service to the Sovereign.

    His work for Princess Diana involved daily contact with officials at all levels up to head of state. He organised Dianas

    public duties and journeyed with her to destinations on five continents encountering personalities as diverse as Prime

    Minister Margaret Thatcher, President George H W Bush, Mother Teresa, Luciano Pavarotti and the Emperor of Japan.

    After Princess Dianas death he took up full-time writing, his first book Shadows of a Princess becoming a New York

    Times bestseller. He has subsequently written widely for newspapers and magazines and contributed to leading TVprogrammes on both sides of the Atlantic. He is also in regular demand as a conference and motivational speaker to

    influential audiences in the USA, Europe and Middle-East.

    A Freeman of the City of London and a qualified private pilot, his portfolio now includes media consultancy as well as

    corporate, on-line and travel writing. Brands and clients have included AirPartner, Beretta, Dubai Marketing, the

    European Azerbaijan Society, Ferrari, Harrods, Hawker Beechcraft, Holst Associates, Independent Decisionmakers

    Group, Jet Republic, Kendall Group, Luxury Marketing Council, Luxuria, Metamorphosis, PrivateFly, the UK Ministry of

    Defence, the Ritz, Family Office Advisors, and White Concierge.

    Patrick is married to Mary Jo Jacobi, formerly special assistant to President Ronald Reagan, Assistant Secretary of

    Commerce to President George H W Bush and Civil Service Commissioner to HM Queen Elizabeth II.

    Building And MaintainingA Strong Reputation For Your Business

    Marketing And PR Trends Forum

    Patrick Jephson

    Former Private Secretary

    Princess Diana

    New York Times Bestselling Author

    Shadows Of A Princess

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    MarketingKingdomTirana

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    Jon is a Scottish Mancunian and alumnus of the Manchester Grammar School, with over 15 years of collective academ-

    ic and practitioner experience across the full marketing communications mix in both the private and public sector.

    Previously, he held senior management positions in advertising specialising in print and online media.

    Jon has worked for amongst others: Emap [now Bauer Media]; Haymarket Business Publications; the Confederation of

    British Industrys (CBI) journal; Engineering and Technology Board (ETB) [now EngineeringUK]; 1&1 Internet Ltd; SAIPA

    automotive, culture and sport (Iran); and DMA/Rockstar Games (on Grand Theft Auto).

    His extensive travel, especially throughout Europe, the Middle East and Asia, as an academic and speaker has alsoattracted media coverage and received awards. Collectively, Jon has published over 80 academic papers, articles, book

    chapters and case studies.

    Jons doctorate thesis: The Brand, Culture and Stakeholder-based Brand Management phenomenon, presents

    findings from a 16 month Delphi Study investigating the views of an international panel of academic and practitioner

    brand experts.

    He is also the Editor for Emerald Group Publishings Journal of Islamic Marketing, an international journal examining the

    new wave of marketing to Muslim minority and majority markets.

    The Art, Language & Mindset Of Game-Changing /Branding, Public Relations &

    Corporate Communications

    Jonathan Wilson

    Lecturer, Course Leader,

    Advertising and Marketing

    Communications

    University Of Greewich UK

    Marketing And PR Trends Forum

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    MarketingKingdomTirana

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    Formerly of Yahoo! Inc. (10.5 years), Marvin Liao has held roles in the various departments of Sales, Business Develop-

    ment, Ad Operations and Marketing. Most of his roles were regional or global management roles giving him extensive

    experience across Asia, Europe, Latin America and the United States.

    His last position was Commercial Director for Yahoo! Incs EMEA (Europe, Middle East, Africa) Expansion Markets

    Business Unit in charge of all the Sales, Marketing and Business Development activities in the new Yahoo! markets of

    the Nordics, Central & Eastern Europe, Israel and Africa.

    Prior to this, he ran online marketing at e-Commerce start up www.alibris.com and had stints at the PR Marketing

    Agency Porter Novelli in their Consumer Technology Practice, Exxon International and management

    consulting firm IMPAC.

    Marvin presently is Vice President of North American Operations at China Search Int'l (Reseller of search engine Baidu)

    and serves on the boards/advisory boards of several internet advertising and ad technology companies across the

    globe. He is also an Advisor to the Nielsen Innovation Labs, adtech firm IPONweb, and a non-operating partner at

    Better USA, a digital adtech & advertising rep firm in SE Asia. In addition, he is a Mentor for several Startup Accelerator

    programs in Europe, Israel and the US, helping guide startup teams with their sales, marketing and partner develop-

    ment efforts.

    Making Digital Advertising Work For You:Lessons From Silicon Valley

    Marvin Liao

    Former Commercial Director

    Yahoo!

    Advertising Guru In The Silicon Valley

    Marketing And PR Trends Forum

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    MarketingKingdomTirana

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    Steffen is Vice President and General Manager at HENKEL Cosmetics since September 2011, based in Dsseldorf,Germany. Before joining Henkel, Steffen was working within Procter & Gamble for about 12 years, where he held

    multiple roles in Sales and Marketing, such as Global Commercial Strategy Leader, Sector Business Development

    Manager, Customer Team Leader as well as Strategic- and Shopper Marketing Manager.

    Customer Is King - Engaging Customers WithMeaningful Dialogue And Relevant Information

    Steffen Ruebke

    Vice President And General Manager

    Henkel Beauty Care

    Marketing And PR Trends Forum

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    MarketingKingdomTirana

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    What is the global marketing elitesaying about the Marketing Kingdom.

    Marketing And PR Trends Forum

    Serhad BolukcuFacebook

    Massimo

    SangiovanniMotorola Solutions

    Karen CarterMicrosoft

    Dana KabbaniEMI Music

    Jessica BennettTumblr

    Sonja BriffettHenkel Beauty Care

    Madlen NicolausSalesforce

    Irina PashinaSAP Marketing

    Steffen RuebkeHenkel Beauty Care

    Burak ErgenogluSanofi

    Thank you so much for having me. It was a pleasureand what a great group of speakers you had as well.

    I enjoyed the conference and networking.

    Amazing event! I had a great time and was able tomeet some fantastic people. You all do a stellar job.

    I thought the conference was great!

    Thanks again for a wonderful event!Well organized and great guest speakers

    It was a great experience again andthanks again for the perfect organization.

    Its an honor and pleasure to be part of the P. family

    and I am happy I could contribute to what was anamazing marketing conference!

    Many thanks also from my side for the great "experience" - it wasgreat to visit such an amazing country, attend such an inspiring seminarand conduct more online/tv interviews per day than ever before.

    It has been a pleasure for me to speak at your very well organizedevent. Thank you very much for you and the team membersfor your professionalism and being a good host.

    I really enjoyed the meeting everything was organized perfectly,smart and nice speakers, impressive location

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    MarketingKingdomTirana

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    Europes largest business marketing event is organized by P World, a global creative agency with offices in Skopje,Macedonia, Prague, Czech Republic and Baku, Azerbaijan.

    Founded in 2010, in less than three years, P World has become Europes leading event organizer with over 50 annualevents in 30 different countries.

    The company specializes in organizing cutting edge events in three business sectors: marketing, human resource andpublic relations.

    The Marketing Kingdom is the companys most exclusive brand, featuring interactive content, presentations anddiscussions by the worlds marketing elite. The event is a regular meeting point for the worlds marketing minds fromglobal super brands such as Facebook, Yahoo!, Google, Tumblr, Motorola, SAP and many others.

    Aside from organizing Europes largest marketing event, P World is also the proud organizer of the PR Experienceseries of events.

    The PR Experience was held for the first time in March 2011 in Belgrade, Serbia and since then has also been hosted inCroatia, Macedonia, Albania, Czech Republic, Russia, Georgia and Azerbaijan, making it Europes largest PR event.

    P World is also the proud organizer of the HR Experience series of events. As of today, the HR Experience has beenheld in four different countries with Israel as our newest HR Experience market. The HR Experience Israel will be held inTel Aviv in June 2013.

    For more information about P World and its portfolio of events please visit www.thepworld.com

    At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting our event youwill be in direct contact with your target market and generate business for your organization.

    As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled directmarketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hardcopy mailings and our experienced telemarketing team.

    At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers throughpre-arranged one to one meetings, networking events and keynote speaking opportunities.

    We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your compa-ny.

    For more information on how you can get involved at the Marketing Kingdom Tel Aviv as an exhibitor or a sponsor,please email Kosta Petrov, Chief Experience Officer, P World at [email protected]

    About the organizer of the Marketing Kingdom

    Interested in sponsoring or exhibiting

    at the Marketing And PR Trends Forum?

    Marketing And PR Trends Forum

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    MarketingKingdomTirana

    24 February2014date & time

    Pricing

    Marketing And PR Trends Forum

    FOUR WAYS TO REGISTER

    PWorldGlobal

    1000 Skopje, Macedonia

    DELEGATE DETAILS

    COMPANY DETAILS

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    10%SAVE CALL

    Payments

    sent upon receipt of your registration.

    Please note that full payment must be

    received prior to the event. Only those

    delegates whose fees have been paid in

    full will be admitted to the event. You can

    pay by bankers draft in EUR. In any event

    payment must be received not later than

    48 hours before the Event. Entry to theEvent may be refused if payment in full is

    not received.

    Cancellation

    If you are unable to attend, a substitute

    delegate will be welcome in your place.

    Registrations cancelled more than 7 days

    before the Event are subject to a EUR200

    administration charge. Registration fees for

    registrations cancelled 7 days of less before

    the Event must be paid in full. Substitutions

    are welcome at any time.

    Event Venue

    Accommodation Details

    We highly recommend you secure your room

    reservation at the earliest to avoid last minute

    inconvenience. You can contact Irena on our

    Hospitality Desk for assistance on:

    Tel: +38925111350

    Email: [email protected]

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    +38925111350

    For More

    Information

    SIGNIFICANT SAVINGS

    For further information on current promotions and Group Discounts please contact

    Kosta Petrov on +38925111350 or [email protected]

    All registrations are subject to our terms and conditions which are available at

    www.thepworld.com Please read them as they include important information. By

    submitting you registration you agree to be bound by the terms and conditions in full.

    Bank Details:

    Name Of The Bank: Ohridska Banka Skopje,

    Macedonia

    Account Number: 14-701-0004756.0

    IBAN: MK0753090100475688

    SWIFT: MKOHRDMM22

    Marketing And PR Trends Forum

    REGISTER AFTER 3rd FEB 2014

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    7 participants

    Risto Ravanovski 15a

    6

    +38925111350

    [email protected] www.thepworld.com