THAILAND

Macro Environment

Macro environmentDemographic

Economic

Natural Environment

Technology

Political

Cultural

DEMOGRAPIC

Population: 67,741,401

0 – 14 years old 17.6%15 - 24 years old 15% 25 – 54 years old 46.9%55 – 64 years old 10.9%65 years old & older 9.5%

Population growth rate: 0.35%

Religions: Buddhism 95%, Muslim 3.8%, Christianity 0.5%, Hinduism 0.1%, other 0.6%

Location: Southeastern Asia, bordering the Andaman Sea and the Gulf of Thailand, southeast of Burma

Capital: Bangkok

ECONOMY

Thailand's economy depends on exports , which is 60 % of GDP.

Foreign exchange rate reached 37.00 / US $ 1 ( GDP : $ 7.3 trillion baht ) On October 26, 2006,the nominal GDP in the range of US $ 200 billion in market rates .

Thailand has been maintaining as the country with the second largest economy in Southeast Asia for many years after Indonesia.

Natural Environment

Def: natural resources that are needed as inputs

by marketers or that are affected by marketing

activities

Lead

Building

construction

Bullets

Lead acid

batteries

Sapphire

Jewellery

Accessories

diamond

Natural gas

Oil

Natural gas

vehicles

Petroleum

Three Areas :

1. Ocean

2. Mineral resource

3. Water resource

Producer of rice to the world of market

Largest harvesting crab and shrimp around

the world

Threats to natural

environments Deforestation

Soil erosion

Wildlife depletion (illegal hunting)

TECHNOLOGY The total market size of the enviromental technology

industry of Thailand has been estimated at $2 billion USD per year .

The major players in the environment sectors is government sectors (40%) , and the private sectors (60%)

Factors driving the growth of environmental technology markets include :

1. Population growth

2. Rapid industrialization and urbanization

3. Increasing of awareness

4. Enforcement of regulations

5. Strengthened legislation

6. Privatization policy

Political

Ruled by a prime minister (prayut-chan-o-cha) that

upholds the highest position in the monarchy

Thailand is an active member of ASEAN

Here are a few

stories about

thailand’s political

issue

Political

Year 2013-2014

An unforgettable political issue had happened

between the People’s Democratic Reform Commitee

(PDRC) and the Prime Minister (Yingluck Shinawatra)

Political

The main cause for this crisis was about the prime

minister herself who had misused and abused the

power given to her

As a result,she was finally penalized and a new

election for the new president happened

But on the 22nd of May 2014,that was when a new era

borned when Prayut-Chan-O-Cha became Thailand’s

new prime minister.

CULTURAL

Social norm: Touching someone’s head may be considered rude.

Placing one’s feet at a level above someone’s head is also

considered a rude act.

When they sit on the ground,

their feet are always pointing

away from others.

(Tucked to the side/behind)

Strong emphasis on SANUK in

daily life.

Sanuk is the idea that life

should be fun

CULTURAL

Traditional wear: Chut Thai.

Practice Buddhism

Important Thai holidays;

- Thai New Year (Songkran)

-Loi Krathong

-National Elephant Day (Chang Thai)

Thank You

KOB KUN KRAB

ขอบคุณ