the internet macro-environment
TRANSCRIPT
The Internet macro-environment
The Internet macro-environment
SLEPT
SOCIAL FACTORS
LEGAL & ETHICAL FACTORS
ECONOMIC FACTORS
POLITICAL FACTORS
TECHNOLOGICAL FACTORS
SOCIAL FACTORS
HOW INTERNET IS PERCIEVED IN THE SOCIETY
WHAT ARE THE REASONS SOCIETY GIVES FOR ADOPTING OR FOR NOT ADOPTING INTERNET
NO PERCIEVED BENEFITLACK OF TRUST
SECURITYLACK OF SKILLS
Ethical issues
Ethical issues concerned with personal information ownership have been usefully summarized by Mason
(1986) into four areas.
• Privacy – what information is held about the individual?
• Accuracy – is it correct?• Property – who owns it and how can ownership be
transferred?• Accessibility – who is allowed to access this
information, and under which conditions?
• Privacy
Refers to aMoral right
Of individualTo avoid intrusion
Into personalAffairs by third
party
May lead toIdentity theft
Effective IM requires a balance between
Benefit of providing infoBy customers and use
Of such info
INFORMATION TYPES(E)
• CONTACT INFO
• PROFILE INFO
• BEHAVIOURAL INFO
• BEHAVIOURAL INFO( M)
Types of information needed
• Contact info – forms data collection
• Profile info – forms and cookies to link profile to visit
• Behavioural info – Single site – who is clicking what– Multiple sites – Where are they clicking
Country Privacy Law Year
United States
Privacy Act 1974
Children’s Online Privacy Protection Act 1998
Telephone Consumer Protection Act 1991
Europe Directive on Data Protection 1998
Canada The Personal Information Protection and Electronic Documents
Act 1990
Japan Personal Data Protection Act 2003
Australia
Privacy Act 1988
Information Privacy Act 2000
Information Act 2002
Israel Protection of Privacy Law 1981
Denmark Marketing Practices Act 2000
Finland Personal Data Act 1999
Italy Data Protection Act 1996
Greece Directive 97 1997
Hungry Act on E-Commerce and Information Society Related Services 2001
Hong Kong Unsolicited Electronic Messages Ordinance (UEMO) 2007
India
Constitution of India 1964(Amend)
Information Act 2000
Telecom Unsolicited Commercial Communications Regulations 2007
E-commerce legislation areas
1 Marketing business:domain names, meta tag
2 Electronic contracts
3 Making payments
4 Authenticating contracts
5 E-mail risks
6 Protecting intellectual properties
7 Advertising
8 Data protection
ECONOMIC FACTORS
POLITICAL FACTORS
Technology
• Think of new mobile technologies introduced in past 2–3 years. Examples:– WAP– 3G– MMS (multimedia messaging)
• What issues do these raise for managers?
TECHNOLOGICAL FACTORS
Cautious , Wait & see approach
Intermediate approach, fast follower
Risk taking approach, early adaptor