marketing & outreach
TRANSCRIPT
![Page 1: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/1.jpg)
MARKETING & OUTREACH In a (Small) Digital World
![Page 2: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/2.jpg)
KAREN LEMKE Pine River Library (Best Small Library 2014)
![Page 3: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/3.jpg)
HOW SMALL? 2,500 residents 7,500 card holders
![Page 4: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/4.jpg)
MARKETING: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.
-Merriam-Webster Dictionary
![Page 5: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/5.jpg)
ACTIVITIES & PProductPostersPicturesPressPresentationsPloysPopularity
s
![Page 6: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/6.jpg)
PRODUCT
![Page 7: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/7.jpg)
PRODUCT
![Page 8: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/8.jpg)
POSTERS
![Page 9: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/9.jpg)
POSTERS
![Page 10: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/10.jpg)
POSTERS
![Page 11: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/11.jpg)
POSTERS3Csthe
![Page 12: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/12.jpg)
PICTURES
![Page 13: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/13.jpg)
PICTURES
![Page 14: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/14.jpg)
PRESS
![Page 15: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/15.jpg)
PRESS
![Page 16: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/16.jpg)
PRESS
![Page 17: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/17.jpg)
PLOYS -clever trick or plan that is used to get someone to do something
Merriam-Webster Dictionary
![Page 18: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/18.jpg)
PRESENTATIONS
![Page 19: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/19.jpg)
FB, EMAIL, AND DIRECT MAIL
PC SweeneyPolitical Strategist, EveryLibraryAdministrative Librarian, Sunnyvale
![Page 20: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/20.jpg)
WHERE AM I GETTING THIS STUFF
![Page 21: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/21.jpg)
WHY I ADVOCATE (ALMOST) ONLY USING FB AND EMAIL FOR YOUR DIGITAL CAMPAIGN
![Page 22: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/22.jpg)
CHANGE THE WAY YOU THINK ABOUT AND EMAIL
![Page 23: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/23.jpg)
DIFFERENCES BETWEEN FB AND EMAIL
![Page 24: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/24.jpg)
EMAIL Give me a big enough email list and a platform to send them from and I can
move the world. - Archimedes
![Page 25: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/25.jpg)
FIND A PLATFORM
![Page 26: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/26.jpg)
DESIGN
![Page 27: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/27.jpg)
WHAT MAKES A GOOD EMAIL
![Page 28: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/28.jpg)
WELL CURATED LISTS
![Page 29: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/29.jpg)
HOW OFTEN AND WHEN
![Page 30: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/30.jpg)
INTEGRATE EMAIL AND FACEBOOK
![Page 31: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/31.jpg)
![Page 32: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/32.jpg)
YOU HAVE TO PAY FOR FB ADS (BOOSTED POSTS)
![Page 33: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/33.jpg)
PAGE LIKES DON’T MATTER
![Page 34: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/34.jpg)
NEVER PAY FOR PAGE LIKES
![Page 35: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/35.jpg)
SUPPORT THE SAME MESSAGE IN BOTH PLATFORMS
![Page 36: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/36.jpg)
WHAT CONTENT, WHERE TO GET IT, WHEN TO POST
![Page 37: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/37.jpg)
DIRECT MAIL
![Page 38: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/38.jpg)
NEW MOVERS CARDS
![Page 39: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/39.jpg)
RESIDENTS WITHOUT CARDS
![Page 40: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/40.jpg)
HOW DO YOU KNOW WHAT WORKS?
![Page 41: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/41.jpg)
AB TESTING
![Page 42: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/42.jpg)
A/B TESTING FOR EMAIL
![Page 43: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/43.jpg)
A/B TESTING FOR FACEBOOK
![Page 44: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/44.jpg)
A/B TESTING FOR DIRECT MAIL
![Page 45: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/45.jpg)
TAKE AWAYS
![Page 46: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/46.jpg)
QUESTIONS?
![Page 47: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/47.jpg)
Truth TalkA Few Questions for
Our Panel
![Page 48: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/48.jpg)
Best Practices?
What is your one “Go To” Marketing/Outreach idea?
Which stakeholders do you always make sure to
reach?
![Page 49: Marketing & outreach](https://reader036.vdocument.in/reader036/viewer/2022070513/588314461a28ab31068b5f87/html5/thumbnails/49.jpg)
How to you deal with failure?
“Too Many Cooks?”
Worst Practices