marketing smarter. across europe

Marketing Smarter. Across Europe.

© 2012 FredericMartin | www.internove.eu

Marketing Smarter. Across Europe.


ownvalue:

toolbox:

openvalue:

+

+ business frameworks marketing lab web 2.0 platforms

marketing partners tech partnerseuropean network

senior management skills 360°marketing/sales drive creativity & business brains

BUSINESSMANAGEMENT

INTERNATIONALDEVELOPMENT

MARKETINGMANAGEMENT

ONLINEMANAGEMENT

market strategy

operational plans

country + online drive

analytics/KPIs counter measures

gained in a variety of EU countries

contents360°

interactions marketing plans

EU FR DE BNL UKoperational drive

business / brand uplift

Growing your Business Value Effectively. From A to Z.

assessing the ways to go

defining a project

translating into strong plans

driving relevant tactics 360°

following &measuring

mailingPR,Fairs,

trad.media saleschannels

CRM

what youwant|can|should

do

strategic project

« what to do »

critical to success

sub-projects+ KPIs

socialmedia

websiteoptim.

TODAY

TOMORROWcustomer base,net sales, profit,brand awareness,preference, loyalty,price index …

SEO

< Internal >capabilities

offeringvisionvalues

opportunitiesbest practicesnew markets

< External >

Closing the Strategy-Do gap Fostering Teams Collaboration

360° Interactions resp. Drive Focusing on Contents + Metrics

Reaching Beyond Borders Offline <> Online Synergies

promotion

offering

channels

branding

interactions

stories

valueinno-vation

brand nurturing< uniques | values >

inbound marketing < audiences find you >

© 2012 FredericMartin | internove.

onlinedrive

offlinedrive

test

measure

activat

efollo

w

collaborative dashboards

Online/Offline analyticsKPI Gaps-to-TargetsKPI Gaps-to-Compet.Roadmaps / TimelinesMarket Watch

< we execute all or parts of this process into deep operational details >

Key-References | Samsung Germany, Marketing & Sales Management.


Key-References | 1&1 Internet, International Marketing Management (100% Online Business)


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