marketing solutions

Marketing Solutions

DISCOVER | CONNECT | COMPETE

2021 MEDIA KIT

Tailored programs solving marketing challenges throughout the funnel.

ALM’s BenefitsPRO group’s marketing solutions empower our partners to connect with benefits professionals while they are engaged with content critical to their daily needs. From high-impact ad units to content marketing services, we help you reach the entire

benefits community through precise brand and topic-level targeting.

BenefitsPRO readers are decision makers leading established companies. Eighty percent took a purchasing action after seeing a product or service on the site. Benefits brokers

that come to the site work with an average group size of 167 lives, while retirement advisors that frequent BenefitsPRO average $119 million total assets under management.

BenefitsPRO provides benefits professionals and retirement advisors with comprehensive coverage of the products and services necessary to guide employers and plan sponsors in

making critical health, wealth and life decisions for employees.

We celebrate those who are adapting and succeeding in new ways, translate the impact of regulations and technology into digestible, shareable information and arm readers with

the sales prospecting tools and strategies needed to differentiate and grow their practice.

Benefits brokers, HR

professionals and retirement

advisors turn to the

BenefitsPRO group because it

provides all sides of the story,

plus industry insights only

BenefitsPRO can offer.

Our team creates content that

is the benchmark source of

news, insights and analysis for

all benefits professionals.

Breaking news and industry

trends affect everyone in the

benefits space, but each

segment has different

business goals and

motivations – and the

BenefitsPRO group provides

coverage and analysis of key

issues tailored to our

audience.

Paul Wilson

Editor-in-Chief,

BenefitsPRO

Emily Payne

Managing Editor,

BenefitsPRO

Caroline Marwitz

Digital Managing Editor,

BenefitsPROScott ThompsonVice President & Global Events Director — Regulated Markets

Invested in our Communities

SOCIAL

BOOST

The BenefitsPRO group uniquely serves the needs of

benefits brokers, HR managers and retirement advisors,

by illuminating the complex and ever-changing benefits

market. Powered by BenefitsPRO.com, BenefitsPRO

magazine, BenefitsPRO Broker Expo and the powerful

data resource and prospecting tool, FreeERISA, the

BenefitsPRO group opens the lines of communication

while creating a vibrant and vital community online, in

print, at live events and more!

Innovative Ways to Reach Our Communities

Benefits Brokers

Leverage ALM’s BenefitsPRO Group

The BenefitsPRO Group

uniquely serves the daily

needs of our audiences by

providing valuable news and

content in multiple platforms.

BenefitsPRO.com, the

website that houses the

powerful data resource and

prospecting tool, FreeERISA,

provides benefits

professionals with two of the

most crucial resources

needed to make informed

decisions and to take action.

BenefitsPRO magazine and

the BenefitsPRO Broker Expo

allow advertisers to engage

with benefits brokers, HR

managers and retirement

advisors.

Prospecting Market Trends Data Analysis

27,734Monthly Unique Visitors*

584,285Monthly Pageviews*

109,413Registered Users †

Breaking News Research Market Trends Data Analysis Sales Strategies

125,153Monthly Unique Visitors*

300,515Monthly Pageviews*

361,661Newsletter Subscribers †

750+Total Registrants for

the Annual F2F event †

52,727Total Qualified Subscribers †

29,000BenefitsPRO Email

Subscribers**

F2F Networking Research Market Trends Sales Strategies

Research Market Trends Data Analysis Sales Strategies

Audience Reached

*September 2019 - August 2020, SiteCatalyst; †Publisher’s Own Data; Newsletter and email subscriber totals not de-

duped.

Total Reached

Benefits Brokers

Plan Sponsors/HR

Retirement Advisors

Benefits Brokers

Plan Sponsors/HR

Retirement Advisors

Benefits Brokers

Editorial Overview

Newsletters

BenefitsPRO Daily

BenefitsPRO Newsroom Update

Benefits Broker PRO

Benefits Weekend PRO

Benefits Manager PRO

BenefitsPRO News Alert

Broker Innovation Lab Notes

Consumer Driven PRO

Retirement Advisor PRO

Healthcare Reform Watch

Channels

A channel for each

decision-maker

covering the industry

from all perspectives

— benefits brokers,

benefits managers

and retirement

advisors.

BenefitsPRO provides benefits

professionals and retirement

advisors with comprehensive

coverage of the products and

services necessary to guide plan

sponsors in making critical health,

wealth and life decisions for their

employees.

We celebrate those who are

adapting and succeeding in new

ways, translate the impact of

regulations and technology into

digestible, shareable information

and arm you with the sales

prospecting tools and strategies

needed to differentiate and grow

your practice.

Data and

Prospecting

FreeErisa

The premier digital employee

benefits data resource. Users

access critical information

about existing employee

benefits plans, enabling them

to identify prospective clients

and opportunities.

Responsive

Design

Health Care

Reform

Tracking the results of

health care reform and

providing readers with

the latest news, insights

and analysis.

About BenefitsPRO.com

125,153Average Monthly Unique Visitors†

300,515Average Monthly Pageviews†

BenefitsPRO.com Audience Data

GENERAL

AUDIENCE

STATS

BenefitsPRO Monthly Average Pageviews by Channel†

Benefits Brokers: 36%

Benefits Managers: 33%

Retirement Advisors: 30%

Other: 2%

40%Took a purchasing action during the past

year as a result of seeing a product or

service on BenefitsPRO.com*74%

BenefitsPRO.com visitors have been in the

industry an average of 18.5 years*

39%

More than likely or just as

likely to read brand-

sponsored article* 73%

Visited product/service

company’s website*

Discussed a product or

service with others*

34% 38%Saved product/service

information for future

reference*

Passed product/service

information along to others*

80%Visit BenefitsPRO at

least monthly*

*2019 BenefitsPRO Website Visitor Study

†February 2018- July 2019, SiteCatalyst

BenefitsPRO.com

72%72%

73%76%

77%78%

79%80%

85%

Accident Insurance

Group Health Insurance/Benefits (PPO, HMO, etc.)

Critical Illness Insurance

Vision Benefits

Voluntary Benefits

Accidental Death & Dismemberment

Dental Benefits

Disability Benefits

Life Insurance/Benefits

Products Sold/Recommended 2019*

77%

Group/Core: 52.5%

Voluntary: 23.3%

Retirement: 14.9%

Other: 9.3%


†Publisher’s Own Data

Subscribers who recommend, specify, or sell

group and/or voluntary benefits, retirement

plans or consumer driven healthcare products†

100%Percentage of Business from the Following Areas*:

Market Types Worked With* % of Brokers

Small Business (under 100 employees) 86%

Mid-Market Business (101-1,000 employees) 67%

Individuals 50%

Large Business (1,000 or more employees) 46%

Government/Municipalities 44%

Affinity Group or Association 43%

Labor/Union 29%

identify themselves as

independent or semi-captive*

BenefitsPRO.com—Benefits Brokers


Group/Core Benefits, First Year

Premium Production Level*$666K

Voluntary Benefits, First Year

Premium Production Level*$219K

Company’s Annual Revenue*$248M

40%33%

27%20% 20%

Licenses Held


Total Assets Under Management*$206M

Market Types Worked With* % of Advisors



Individuals 67%




Labor/Union 40%

Avg. Group Plans Under Advisement29

Percentage of Business Focused on

Defined Contribution/ERISA/Individual

Retirement Plans*63%

BenefitsPRO.com—Retirement Advisors


Company’s Annual Revenue*$343M

Series 7 Series 66 Series 63 Series 6 Series 65 (RIA)

40%47%47%47%

60%60%

67%80%

Alt. Investments/Hedge Funds

Stocks & Bonds

ETFs/Index Funds

529 Plans

IRAs

403(b) Plans

Mutual Funds

401(k)/Retirement Plans

Products Sold/Recommended 2019


Participants Currently in

Company’s Retirement Plan*

Company’s Annual Revenue*$2.35B

Purchase Involvement/Influence in Selection of Vendors*

% Involved in Some Way

Group Health Insurance 87%

Group/Life/Disability Insurance 86%

Voluntary Benefit Products 85%

Retirement Plans (401(k), 403(b), etc.) 85%

Brokerage Services 84%

Third Party Administration Services (TPAs) 84%

Enrollment Software 76%

2,600

HR Benefits VP/Director/Manager: 38%Manager/HR/Personnel: 18%HR VP/Director: 15%Benefits Administrator/Coordinator: 14%CFO: 14%

Job Title:

BenefitsPRO.com—Plan Sponsors/HR

Managers


Total Assets in Company’s

Retirement Plan*$301M

Avg. Number of Full-

Time Employees* 4,750

85%

89%

92%

94%

94%

97%

99%

99%

Accidental Death & Dismemberment

Pharmacy Benefits

Retirement Plans (401(k), 403(b))

Vision Benefits

Disability Benefits

Dental Benefits

Life Insurance/Benefits

Group Health Ins/Benefits (PPO, HMO, etc)

Products Services Currently Offered to Employees

To stay on top of my game

and to see what's current.—

Consultant

BenefitsPRO magazine provides benefits brokers with the in-depth

research, editorial analysis, regulatory news, product information, trends,

and sales tactics they need in an ever-changing marketplace. Every issue

offers sales and marketing strategies, business growth opportunities, tips

on penetrating new markets and perspectives from the industry’s movers

and shakers. BenefitsPRO arms readers with the vital information they

need to excel in today’s complex benefits environment.

Total Qualified Circulation*

52,727

*Publisher’s Own Data; †July 2019 Baxter Research Advertising Effectiveness Study

BenefitsPRO Pass-Along Readership:

115,832†

100%Provide advice/sales regarding the

purchase of group and voluntary

benefits.*

BenefitsPRO magazineBenefitsPRO Magazine

Advertising Effectiveness Studies Find out what readers think about

your advertising message. Simply run a half-page or larger ad in

qualifying issues and you will be included in the study for FREE.

…the magazine offers

critical insights to industry trends,

legislative issues and carrier

information.— Advisor

BenefitsPRO Magazine Audience Data

took a purchasing action during the past

year as a result of seeing a

product/service in BenefitsPRO**

expect their personal sales

to increase in the next 12

months**

$851,000Dollars sold in total premiums:

Group/Core Benefits**

$410,000Dollars sold in total premiums:

Voluntary Benefits**

Production Level (last 12 months)

*Publisher’s Own Data; **2019 Readex Reader Profile Study

Products/Services Currently Offered/Plan To Offer to Employees* %

Life Insurance/Benefits 86%

Disability Benefits 77%

Dental Benefits 72%

Long-Term Care Insurance 67%

Voluntary Benefits 66%

Vision Benefits 66%

Critical Illness Insurance 65%

Group Health Insurance/Benefits (PPO, HMO, etc.) 64%

Supplemental Health Insurance 61%

Consumer Driven Healthcare Products 59%

independent or semi-captive

brokers and agents* 84%

BenefitsPRO subscribers have been in the industry an average of 23 years*

Market Types Worked With* % of Brokers


Individuals 71%





Labor/Union 12%

Number of

Clients Served*167

BenefitsPRO magazine

62%86%

OPPORTUNITY TIME AVAILABLE TO

BROKER INNOVATION LAB

Highlighting and celebrating brokers who have embraced the

changing marketplace to position themselves—and their

practices—for future success.

Year RoundMultiple Sponsors

(limited #)

BENEFITSPRO BROKER EXPO

The benefits industry’s premier educational and networking event

for employee benefits brokers, advisors, agents, and consultants.

August,

2021

San Diego

Unlimited

BROKER OF THE YEAR

Each year, BenefitsPRO magazine awards our Broker of the Year

award to someone who stands out among their peers and is taking

positive and revolutionary steps to shape the industry’s future.

August

Issue

Exclusive

Sponsorship

BENEFITSPRO SPECIAL SECTIONS

Each quarter BenefitsPRO takes an in-depth look at three topics of

special interest to readers—offering advertisers strategic, hard-

hitting marketing opportunities.

Voluntary Solutions

Inside Wellness

HR Perspectives

QuarterlyMultiple Sponsors

(limited #)

BENEFITSPRO INDUSTRY SURVEYS

Each quarter BenefitsPRO surveys the BenefitsPRO community

for current trends in the industry.

Voluntary Benefits Survey

Healthcare Survey

QuarterlyMultiple Sponsors

(limited #)

For full editorial calendars and bonus distribution

issues visit, http://www.benefitspro.com/editorial-

calendar/.

Ad Effectiveness StudiesFind out what readers think about your advertising

message. Simply run a half-page or larger ad in

qualifying issues and you will be included in the study

for FREE.

Event Coverage SponsorshipsExclusive advertising aligned to our coverage of

leading industry events & conferences.

BONUS DISTRIBUTION EVENT TIME

WORKPLACE BENEFITS

RENAISSANCEFebruary

NAHU June

WORKPLACE BENEFITS MANIA July

BENEFITSPRO BROKER EXPO August

401(K) SUMMIT, BENEFITS FORUM

& EXPOSeptember


BenefitsPRO Magazine Editorial Highlights & Opportunities

Issue Ad Close Materials Due Special Features Sponsorship Opportunities

January/February 12/22/20 12/29/20100 Sales & Marketing tips; 2021 Industry Outlook;Health Care Costs

Special Section: Voluntary Solutions

March/April 2/16/21 2/23/21Non-Traditional health insurance strategies; Expanding the care continuum; Technology; C-suite

Special Section: Inside Wellness

May/June 4/20/21 4/27/21Voluntary Survey; Compliance Concerns; The Life/Career of a Broker; BenefitsPRO Broker Expo Preview

Special Section: HR Insights

July/August 6/22/21 6/29/21Broker of the Year Finalists; Health Care Survey, Benefits for Non-Traditional Employees; Mental Health


September 7/27/21 8/3/21Spotlight on our 2020 BenefitsPRO Broker of the Year; Employer Coverage; Industry Consolidation; Vision and Dental Trends


October 8/24/21 8/31/21Retirement Plans; Open Enrollment; BenefitsPROBroker Expo Recap

Special Section: HR Insights

November 9/21/21 9/28/21Diversity; Power of Partnerships; Healthcare Reform: What’s Next?


December 10/26/21 11/3/212021 Wrap-Up; Industry Overview; BenefitsCommunication


BenefitsPRO magazineBenefitsPRO Magazine Editorial Calendar

4C National Display Advertising Rates—Effective January 1, 2020

BenefitsPRO Magazine 2020 Rates

SIZE 1X 3X 6X 9X

Two Page Spread $21,137 $19,261 $17,564 $16,171

Full Page $10,853 $10,747 $9,733 $8,964

2/3 Page $9,646 $8,755 $7,975 $7,349

1/2 Page $8,227 $7,517 $6,841 $6,265

1/3 Page $5,888 $5,349 $4,917 $4,508

1/4 Page $4,724 $4,302 $3,882 $3,585

1/6 Page $3,522 $3,232 $2,935 $2,656

High impact rates are custom. Please contact your account manager for more information.

Note: Rates are Gross


GatefoldsPost-It Notes

French Door

Polybag Inserts

Cover Wraps/Tip Ons

InsertsBelly Bands

High Impact Ad Opportunities

Position Charges

Back Cover: Full Page 4/C Only +20%

Inside Front Cover: Full Page 4/C Only +15%

Inside Back Cover: Full Page 4/C Only +10%

Upfront Pages: Full Page 4/C Only +15%

Consecutive Pages: 4/C Only +15%

Marketing Solutions

There’s a lot of noise out there…

Let us help you cut through it and reach our professional communities wherever they are. Building an integrated campaign starts with your marketing goals. What do you need to do today?

Brand, or rebrand, an

organization

Launch a new product

Enter new markets

DEM

AN

D G

ENC

ON

SID

ERAT

ION

AW

AR

ENES

S

Establish a thought

leadership position

Showcase credentials

or product expertise

Connect with new

prospects

Nurture relationships

with decision-makers

Visit www.alm.com/marketing-solutions

to begin planning your campaign

ALM

Marketing Solutions

http://view.ceros.com/alm/alm-dt

Context Matters

Numerous studies reinforce the notion that advertising in premium publications delivers

higher ad effectiveness:

Both site content and a publisher’s brand

perception have significant impact on

overall ad effectiveness.

P U B L I S H E R I M P A C T MillwardBrown

Premium editorial helps create more

memorable hero moments, with a 15%

higher impact on peak detail

memory

N E U R O - M A P P I N G , Teads

Premium Publishers are 3X more effective in driving mid-funnel

brand lift metrics such as Favorability, Consideration and Intent to Recommend.

T H E H A L O E F F E C THow Advertising on Premium Publishers Drives

Higher Ad Effectiveness, comScore

Surround our premium content with your message.

Move your clients through the buyer’s journey or reach them wherever they are on

their path to purchase. We have organized our solutions to showcase how we can

help you every step of the way.

Refresh or reposition your brand in a fast-

changing marketplace

Build a brand with prospective customers, whether you are a start up or new to the financial services space

Launch new products or services

Build perception of leading industry expertise in key

topic(s) related to the solutions you offer

Create direct association of your brand with challenges solved by your solutions

Inform prospects of details about your

solutions and associated benefits

Deliver proof points and data that showcase your value vs. the competition

Generate leads for business

development

Personally connect with target prospects

Solidify relationships with

existing clients

AWARENESS CONSIDERATION COMPARISON PURCHASE

Solutions Across the Buyer’s Journey

Awareness

Increase Awareness & Build Your Brand with Multi-platform Advertising And Sponsorships

Reach your target audience across multiple media touchpoints.

DIGITALCreate a digital campaign to meet your exact

goals. Includes standard IAB units plus high-

impact and content-rich units to increase

awareness, promote content

and drive more clicks.

NEWSLETTERSReach opt-in subscribers to our weekly and daily

newsletters and connect your message when our

audience is most engaged with content.

SOCIALAudience First Social uses our first-party

audience data, to reach ALM audiences on

Facebook, LinkedIn, and Twitter as well as on

brand-safe sites they access during their day.

ABM/Activate LinkedIn uses BenefitsPRO’s our

AI-driven buyer intent engine and our first-party

data, we serve ads to stakeholders from

companies interested in your products on their

LinkedIn feeds.

PRINTReach our highly engaged print

subscribers with advertising, advertorials

and multiple custom publishing

opportunities.

SPONSORSHIPSOur integrated sponsorships cross all

media touchpoints to deliver highly

relevant content around critical industry

topics, annual editorial special coverage

and industry award programs, to name a

few. Each sponsorship offers multiple

opportunities for branding, messaging and

content marketing aligned to our brand’s

most coveted features.

CO-BRANDED EMAILSCo-branded email marketing introduces

your message, generates interest and

drives response. Target by brand or

specific audience segments.

NEW for

2021

ABM/Activate Display Advertising: Identify key accounts that want to buy your products and then drive awareness as well as traffic to your site using our first-party data that targets key account stakeholders as they access ALM sites, websites across the internet and their social feeds.

Consideration

Elevate Your Solution During Consideration through Research & Content Services

Listen to the market and establish your brand as a thought leader.

RESEARCHResearch provides robust

intelligence about what matters

most to your target audience to

help set you apart from your

competition and showcases

your commitment to solving their

biggest business challenges.

NATIVE/SPONSORED

CONTENTConnect your thought

leadership content with our

digital audience in the context of

the editorial user experience.

Native Advertising includes

multi-platform content

placements in the flow of our

editorial stories, resulting in

higher visibility and

engagement.

CONTENT DEVELOPMENTStand out from your competitors. Create custom

content to educate and engage your targets—

whether you want to reach our audience or support

your own website and marketing channels. We offer a

full suite of content solutions:

• Whitepapers

• Videos

• Podcasts

• Articles & Blogs

• More

INTERACTIVE CONTENTInteractive assets combine our expertly crafted

content with an interactive digital experience to

increase engagement and conversions. We offer

multiple formats to best tell your story in more

compelling ways..

NEW for

2021

ABM/Activate Co-Branded Emails: Identify key accounts that want to

buy your products and then drive them to register for white papers or

webcasts on your site with an email with our brand and yours.

Demand Generation

Generate Leads & Close Business with Lead Generation, Content Delivery and Live Events

Build and distribute engaging content to increase consideration and preference, fast-track your demand generation & gain more

qualified prospects, or build new business relationships from our qualified database.

WEBCASTSTwo formats—editorial and

sponsor—offer thought leadership

opportunities and engagement with

highly qualified registrants who have

demonstrated interest in the topic.

INDUSTRY EVENTS &

CONFERENCESMeet and engage with impactful and

influential decision-makers at our

signature ALM events. Network with

qualified prospects, build brand

awareness and more with a range

of sponsorship opportunities or a

custom program designed

specifically for your business needs.

.

CUSTOM EVENTSBuild thought leadership and

develop prospects with small

event formats customized to

your marketing priorities.

Roundtables

Executive Forums

Lifestyle Events

LEAD-GEN

Leverage our proven and

effective content syndication

platform to generate leads in your

target audience segments

NEW for

2021

ABM/Activate Lead Generation: Leverage BenefitsPRO’s relationship and

affinity with potential buyers and stakeholders at targeted key accounts to get

new leads.

Resources

Additional Information

Access information via our online resources below.

OUR WEBSITES & SERVICES

MARKETING SOLUTIONS INFORMATION

REPRINTS & LICENSING

Custom reprints are one of the most

authoritative and convincing ways to get

your message across to your intended

audience and allow you to brand your

company through a reputable news

source.

They can be tailored to meet your

specific business needs and can include

a tagline, contact information, logo or

display advertisement.

Visit at.alm.com/reprints for more

information or to order reprints today!

CONTACT

US

SENIOR DIRECTOR, INTEGRATED MEDIA SALES

Tamara Gentry720-895-4988

[email protected]

INTEGRATED MEDIA ACCOUNT EXECUTIVE

Alicia Robledo949-218-9726

[email protected]

INTEGRATED MEDIA ACCOUNT EXECUTIVE

Erica Queen212-457-9684

[email protected]

Print Specifications:

Contact your sales representative

Marketing Services:

view.alm.com/customshowcase

Rates:


Editorial Calendars:

http://www.benefitspro.com/editorial-calendar/

Digital Specifications:

http://engage.alm.com

Digital Advertising Examples:


FreeErisa.BenefitsPRO.com

event.benefitspro.com/bprobrokerexpo

BenefitsPRO.com

http://www.benefitspro.com/benefitsPro-

magazine/current-issue/

Contact Us

ACCOUNT EXECUTIVE

Alicia Robledo

949-218-9726

[email protected]

SENIOR DIRECTOR,

INTEGRATED MEDIA SALES

Tamara Patterson

720-895-4988

[email protected]

ACCOUNT EXECUTIVE

Erica Queen

212-457-9684

[email protected]

Thank You

marketing solutions

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