marketing & training division

27
Marketing & Marketing & Training Training Division Division Reported by Le Kim Minh Reported by Le Kim Minh

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Marketing & Training Division. Reported by Le Kim Minh. Marketing Department. Agenda. Performance Introduction. I. II. BM Training. 1. Performance introduction. Premium & PFYP. ( ) is percentage of Vietnamese Target. 3% growth rate than 7th WKM. Performance introduction. - PowerPoint PPT Presentation

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Page 1: Marketing & Training   Division

Marketing & Marketing & Training Training DivisionDivision

Reported by Le Kim MinhReported by Le Kim Minh

Page 2: Marketing & Training   Division

Marketing Marketing DepartmentDepartment

Page 3: Marketing & Training   Division

1

II Performance Introduction

Agenda

IIII BM Training

Page 4: Marketing & Training   Division

Performance introduction

Premium & PFYP

8th WKM 2010(1~8)

Prem PFYP Prem PFYP

Total(Billion) 6.7

4.68(58%)

40.728.5

(55%)( ) is percentage of Vietnamese Target

3% growth rate than 7th WKM

Page 5: Marketing & Training   Division

3

3.0

4.8

3.0 2.6

3.4 3.613.30

1.80

3.30

3.00

3.60 4.30 4.554.68

1.0

2.5

4.0

08 09 10 11 12 13 01 02 03 04 05 06 07 08

PFYP Trend

Performance introduction

Page 6: Marketing & Training   Division

2789 2980

3704

25603051

3692

3103

3656

1369 1271 1100 879 923 982 884 1021

248 238 271 295 318 320 302 326

0

500

1000

1500

2000

2500

3000

3500

4000

WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7 WKM 8

Part time Full Time SM/PreBM

5

Headcount Trend

PERFORMANCE INTRODUCTION

Part timePart time

Full timeFull time

5,0035,003TOTALTOTAL

ASSESS

MONTH

Page 7: Marketing & Training   Division

217

660

438

662

21297

212263

429

191221

787247154136

WKM 01 WKM 02 WKM 03 WKM 04 WKM 05 WKM 06 WKM 07 WKM 08

PERFORMANCE INTRODUCTION

Headcount Trend

PROMOTEDPROMOTED SAS SAS

New IANew IA

Page 8: Marketing & Training   Division

First month IA 1 policy ratio

21% 19% 21%

31%34%

29% 33%30%

WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7 WKM 8

First month IA production

Page 9: Marketing & Training   Division

1.8

1.1

2.22.5

2.83.3

3.5 3.4

0.3 0.2 0.30.6 0.7 0.7 0.8 0.8

0.00.51.01.52.02.53.03.54.0

WKM01

WKM02

WKM03

WKM04

WKM05

WKM06

WKM07

WKM08

Avg PFYP (FT) Avg PFYP (PT)

PERFORMANCE INTRODUCTION

Average Productivity (M) Target 5mil

Page 10: Marketing & Training   Division

SM personal sales

21%

11%

20%

29%

35% 36%32% 33%

0%5%

10%15%20%25%30%35%40%

WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7 WKM 8

% attain quota

INCREASE SM PERSONAL SALES

Target 60%

Page 11: Marketing & Training   Division

ConclusionConclusion

•Sale Target do not reach but keep

growing .

•Full time’ productivity need improve.

•SM personal sale is becoming more stable

but we still need to improve.

PFYP

Head-count

• After assessment from 7th WKM, we

continue to recruit more new agents

Page 12: Marketing & Training   Division

1

IIII

AGENDA

BM Training

Page 13: Marketing & Training   Division

How do we keep the rapid growth?

More new BM joined to our companyMore SM promoted to BM

Need to learn more professional skillsKnow our company cultures and

regulation Help our company future development

Page 14: Marketing & Training   Division

Content of BM training

Day1:Introduction of BM’s responsibilityHow to attract agents to join morning

meeting?How to improve sales management?How to make monthly plan?Knowledge of company operation

Page 15: Marketing & Training   Division

Content of BM training

Day2How to make CIW more effective?How to Make PRP and PFC?How to encourage and motivate agents?How to increase sales during weekend

time?

Keep follow up assignment +homework certificate

Page 16: Marketing & Training   Division

Training Training DepartmentDepartment

Page 17: Marketing & Training   Division

OUTLINE

THIS MONTH ACTIVITIES

NEXT MONTH

PLAN

Page 18: Marketing & Training   Division

THIS MONTH ACTIVITIES

CONDUCT BASIC TRAINING COURSES

IA ‘S PRODUCTIVITY IN 1 ST MONTH

SUPPORT AGENCY TO OPEN PROVINCIAL COURSES

COACHING FOR NEW TRAINERS

TRAIN RSS & DSS FOR EAS, SM

Page 19: Marketing & Training   Division

ACE (VN) starts to sell one new product Global accident insurance SA : 250 mil - 2 bil vnd

Ex : SA 1bil : 1.75 mil vnd Starting date : 26/08/2010

THIS MONTH ACTIVITIES

Source: Vietnambusiness.asia

NEWS

Page 20: Marketing & Training   Division

THIS MONTH ACTIVITIES

124

178

63

29

718

Page 21: Marketing & Training   Division

THIS MONTH ACTIVITIES

104

474

511

616

559

570

718

Page 22: Marketing & Training   Division

THIS MONTH ACTIVITIES

HANOI

HCM

CANTHO

DANANG

DONGNAI

IA ‘S PRODUCTIVITY IN 1 ST MONTH

Page 23: Marketing & Training   Division

THIS MONTH ACTIVITIES

INCREASE NO OF TRAINING COURSES

8 COURSES

4 COURSES

22 TRAINING COURSES/MONTH

Page 24: Marketing & Training   Division

THIS MONTH ACTIVITIES

RSS & DSS IN TURNS

PROVINCIAL COURSE

Page 25: Marketing & Training   Division

BDO

TRAINER

THIS MONTH ACTIVITIES

Page 26: Marketing & Training   Division

NEXT MONTH PLAN

COACHING FOR NEW TRAINERS

JOIN AGENCY MEETING

BASIC COURSES & ADVANCED COURSES

SHOOT FILM ABOUT THE WHOLE TRAINING PROGRAM PA & FFC

FILM ABOUT TOP SALE AGENTS FOR MOTIVATION IN AGENCY

SUPPORT HAI PHONG OFFICE

Page 27: Marketing & Training   Division