Reality Browser

Earl Choi, Christopher Englund, Ali Habib, Ryu Saito, Cristina Saura-Boza

September 17, 2009

Augmented Reality Browser

It’s a browser that superimposes relevant information on top of

what is seen in real-life.

It allows companies to position themselves in a new dimension

and bring information to customers in a revolutionary

setting.

In bringing undiscovered value to the customer, companies can be more creative in reaching their customers and differentiating

against their competitors.

Layar• 1st Free AR Browser

•Dutch Startup - June 2009

•Diverse industry interest

• Incorporates UGC

•Open API

FundaLargest Real

estate website in the

Netherlands

Lists 70% of all Dutch

properties for sale or rent

Customer Oriented

Voted Most User Friendly

Site in The Netherlands

funda gadget

funda heatmaps

funda earth

source: layar.com

What does Layar provide?

Consumer•reduces search costs•improved experience•live listings•provides content in context•unique experience

Funda•reduces request variability•improves quality of leads•reinforces innovative brand•higher conversion rate

Ripple Effect

•Companies - 103

• Industries - 12

•Countries - 16 & Worldwide

• Time - 3 Months!

Layers as of 10/09

Nuggets

•Lines are becoming blurred between the virtual world and the real world.

•New dimension of interaction with customers

•Challenging existing consumer behavior

Revenue Models

1. Client funding for an augmented reality applicatione.g. Real estate company providing an AR app that provides listings

2. Embedded advertisemente.g. Grocery store allowing product advertisement which funds application costs

3. End user purchasing of a prepared applicatione.g. Travel guides that can be purchased for a fixed price