marketing your learning beyond free coffee & donuts: learning technologies 2016
TRANSCRIPT
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Intro
• The problem with L&D? No marketing department. No one dedicated to keeping brand awareness upfront and personal to people.
• We are the ones responsible for showing the world who we are.
We seem to be missing a Marketing Department
Tell the world who you are.
No one else will.
Why is branding important?
• Your brand is your key differentiator in your business. • It’s what makes you special
• It’s what makes you unique
• It makes you an active part of the business
Makes You Unique, Memorable
Key to the Organization
My Department as Brand?
• Bond, James Bond
• If a movie can be a brand, so can Learning and Development
Search
Digital Editing
Tissues?
Sticky Paper
Brand versus marketing
I sayThey
Say
For Good For Evil
Don’t Exist
Perception versus realityPerception versus Reality
Your Team is Your Brand
Your Team Adding Value
Whatdo we
do?
Who do we do it
for?
How are WE
unique?
What’s the plan?
• Bond! A powerful brand with an even more powerful marketing machine behind it.
• So can you.
ActionDesireInterestAwareness
3 channels Internal
Direct
Internet
Create content
Smart
Clever
Unique
Highly
Addictive
Content
Build internal awareness
Internal
awareness
Get seen!
Create a communityBuilding community
Word of mouth champions!
Teams of people to
build the brand
Target audience
Direct
target
Just say NOto the
corporate
newsletter
Boy, can’t wait for this.
Say YES to
creating
targeted
excitement!Austin Kleon
Say YES to
Short!Easy!Fun!
I created one just this morning!
Internet of things
Internet
Of Things
ShortIn
DemandFun Short
In Demand
Fun ShortIn
DemandFun
FreshIn Demand
Content
Blogging
•Wordpress
•Blogger
•Tumbler
Video
•YouTube
•Vimeo
•PowerPoint
Social
Website
•LMS Home Page
• Intranet page
TipsReviews
Interviews
Brand Development Brand Communication
Credit: Falk Harrison
Because you are going to ROCK this!
http://learningrebels.com/brand-
you-brand-your-department/
Learning RebelsThe Learning Professionals Coach
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