marketingplan
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MARKETING PLANNING
By Bhalchandra Inamdar
MBA-I
Roll no-12
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Overview
What it means? Swot analysis Marketing Mix PEST Analysis Importance Of Marketing Plan Simple Marketing Plan
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What it means?
The process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them. The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.
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A company looks at itself and
the world around it to create a
marketing plan for reaching
goals.
In other words:-
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SWOT Analysis
prepares a company for competition or a changing marketplace
provides guidance and direction for future marketing strategies
SWOT Analysis
Requirements
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Marketing mix
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Four Factors of a
PEST Analysis
Political
Economic
Socio-Cultural
Technological
PEST AnalysisPEST Analysis
PEST Analysis
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1Systematic futuristic thinking by management2.Better co-ordination of company efforts3.Development of better performance standardsfor control4.Sharpening of objectives and policies5.Better prepare for sudden new developments6.Managers have a vivid sense of participation
Importance-
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1. Situation
Where are you now?
Your company Your products and services Your markets
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2. Objectives
Where do you want to be?
Short term Medium term Long term
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3. Strategy
How will you get there?
Sell existing services to existing clients Sell new services to existing clients Sell existing services to new clients Sell new services to new clients
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4. Targets
Who are your clients?
What are their positive attributes? What makes them tick? What gets them out of be in the morning? What do they want to achieve?
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5. Tactics
What marketing will you do?
Online marketing Offline marketing Free marketing
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6. Men & Women Who will do the work?
You? Your assistant? Your cat? Someone else?
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7. Money
How much will it cost? How much can you afford? What return will you get?
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8. Minutes How much time will it take?
One month Three months Six months One year
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9. Measurement
What will you measure?
The number of new contacts and howor where you met them
The number of clients won and howor where you met them ...
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Summary
Ad hoc marketing does not work Plan your work and work your plan Find out what works best and
do more of it!
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References
www. Google.com Principles Of Marketing - By Kotler