marketo marketing engagement platform
TRANSCRIPT
![Page 1: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/1.jpg)
Engagement Marketing PlatformApplications & Solutions
Jon DaySenior Solutions
Consultant
![Page 2: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/2.jpg)
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Breaking Down the Current Silos
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Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Platform and Apps
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Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
New Platform and Apps Model
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Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Platform
Infrastructure • Workspaces and Partitions
• Sandbox
• Database Encryption
• Partner Instance
• Developer Sandbox
• Custom Objects
• User Access Permissions
Email Services• Email Deliverability
• Dedicated MTA
• Dedicated IP
• Email Reputation
• Branded Return Path
• Email Relay
• Encrypted Authentication
Integration Services• API Calls
• Webhooks
• Custom Connector
• Native SFDC and MSD CRM Connector
• MUV Integration Basic
• MUV Integration Standard
• Boomi Integration Basic
• Boomi Integration Standard
![Page 6: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/6.jpg)
Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Platform and Apps Framework
![Page 7: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/7.jpg)
Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Email Marketing
LeadManagement
ConsumerMarketing
Customer Base Marketing
Mobile Marketing
Engagement Marketing Solutions
![Page 8: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/8.jpg)
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Applications
![Page 9: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/9.jpg)
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Applications
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Website Retargeting
Ad Targeting Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
![Page 10: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/10.jpg)
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Email Marketing
LeadManagement
ConsumerMarketing
Customer Base Marketing
Mobile Marketing
Engagement Marketing Solutions
![Page 11: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/11.jpg)
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Email Marketing
![Page 12: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/12.jpg)
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Email Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Website Retargeting
Ad Targeting Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
![Page 13: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/13.jpg)
Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Mobile Marketing
Engagement Marketing Solutions
![Page 14: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/14.jpg)
Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Mobile Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
![Page 15: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/15.jpg)
Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
ConsumerMarketing
Engagement Marketing Solutions
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Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Consumer Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
![Page 17: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/17.jpg)
Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Customer Base Marketing
Engagement Marketing Solutions
![Page 18: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/18.jpg)
Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Customer Base Marketing
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
![Page 19: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/19.jpg)
Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
LeadManagement
Engagement Marketing Solutions
![Page 20: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/20.jpg)
Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Solutions: Lead Management
Email Web Mobile Events Digital Ads Social
Marketing Automation
Marketing Analytics
Planning & Coordination
Sales Intelligence Predictive Content Partner Apps
Landing Page
SEO
Web Personalization
Account Based Marketing
Mobile Engagement
Events and Webinars
Social Marketing
Automation & Workflow
Lifecycle Modeler
Program Analysis
Advanced Report Builder
Marketing Calendar Sales Insight Predictive Web
Content Technology
Digital Services
Website Retargeting
Ad Targeting
![Page 21: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/21.jpg)
Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Packaging ChangesOld Packaging New Packaging
Revenue Cycle Analytics (RCA)Program AnalysisLifecycle Modeler
Advanced Report Builder
Marketing CalendarMarketing Calendar
Marketing Calendar HD
Social BoostSocial Marketing
Social Campaigns
Real-time Personalization
Web PersonalizationPredictive Content
Website RetargetingAccount Based Web Mktg.
![Page 22: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/22.jpg)
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
![Page 23: Marketo Marketing Engagement Platform](https://reader036.vdocument.in/reader036/viewer/2022070509/589e17761a28ab605b8b4e09/html5/thumbnails/23.jpg)
Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
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Questions