omni-channel customer engagement platform · sap customer engagement & commerce omni-channel...
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SAP CUSTOMER ENGAGEMENT & COMMERCEOMNI-CHANNEL CUSTOMER ENGAGEMENT PLATFORM
EXPERIENCE MANAGEMENT
COMMERCE MARKETING SALES SERVICE
MDM FOR CUSTOMER ENGAGEMENT & COMMERCE(CUSTOMER, PRODUCT, ORDER, DEVICE)
INFRASTRUCTURE, PLATFORM, INTEGRATION
web mobile In
store/branch
contact
center
digital
goods
marketplace print emaildigital adssocial
@
search
SUBSCRIPTION & REVENUE MANAGEMENT
Connected
Device
Customer Data ManagementB2C Consumers, Professionals
Visibility to customer journey
across multiple channels
including Commerce
▪ Keeps track of browsing pattern
and buying history from orders
Customer Data ManagementB2B Enterprise
Building segments on the fly
Predictive Model
Customer Segmentation
Customer AcquisitionEmail Campaign
Facebook Ads
Personalized Content
Customer AcquisitionEmail Campaign
Facebook Ads
Personalized Content
Customer AcquisitionEmail Campaign
Facebook Ads
Personalized Content
Personalized Content across channels
Customer ConversionAbandoned Shopping Cart
Retarget campaign for abandoned shopping carts
▪ Enrich Contact Profile with browsing
favorites
▪ Event Trigger campaigns for abandoned
shopping carts
Profile EnrichmentCommerce Sites
Hybris Marketing :
Injection of tracking snippet
Trigger Based Campaigns for abandoned shopping carts
Market RecommendationRecommendation in Commerce
