marketo q4 2016 product release presentation
TRANSCRIPT
QuarterlyFeatureRound-Up
FrankPassantinoSenior ProductManager,Marketo
MaheshJeswaniPrincipal ProductManager,Marketo
HostedbyMarketoProductManagement
ChristinaFuentealbaLead ProductManager,Marketo
David MeyersProductManager,Marketo
New PermissionsGives admins control over operational emails and smart campaign settings
• What’s New• Adding two new features:
• Make Email Operational• Edit Smart Campaign Restrictions
• Availability• Included in base at no additional cost
Page5MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Predictive Content
Usingmachinelearningandpredictiveanalyticstoautomaticallyrecommendtherightcontenttotherightprospectbasedonvisitorandbehaviorprofilesonwebandemail.
Page6MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Predictive Content
1. Auto-Discoversandmapsallofyourcontentassets
2. Learns whichcontentworksbestandforwho
3. Recommends relevantcontenttowebvisitors&leadson
webandemail.
Page10MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
How can Predictive Content for Email help you?• Nurture customerswithcontentthatispersonalized
• Relyonintelligentalgorithmstodothematchingwithout
losingtheopportunitytoaddthehumantouch
• Leverageexistingcontentinarelevantwayacrosschannels
• ImproveResults!Morecontentconsumption,better
engagement,andmoreconversion.ATSCALE!
Page11MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
What’s News
1. UIandUXforPredictiveContentApp
2. PredictiveContentinEmail
Page14MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Predictive Content New FeaturesExists NewFeatures
• Predictive ContentApp• ContentDiscovery+Tracking• PredictiveAlgorithm• Predictive ContentforWeb
• Bar• RichMedia
Page15MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Predictive Content New FeaturesExists NewFeatures
• ContentDiscovery+Tracking• PredictiveAlgorithm• Predictive ContentforWeb
• Bar• RichMedia
• UI&UXExperience• CategorizingContent• Date scopeforanalytics• InLineEditorforPredictiveContent
Preparation• MakePredictiveinEmail• 8layouts for Predictive inEmail• SmartListsbyPredictiveChannel
Page16MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
How does it work?
EditContentandApprove
PredictiveAlgorithmatWork
RecommendLayouts,Configure&Sendemail
Identifyinsights&Report
Discover&TrackContent
• DeploytheRTPJavaScriptTag
• TurnonContentDiscovery
• AddCategoriesforContentGrouping
• DefineContentURLPatterns
SetUp
• Snapshotofthecurrentstateofyoursmartcampaign
• Includesnames,valuesandsequentialorderofFILTERSand TRIGGERS
ChangeDetails- SmartCampaign
ChangeDetails– Roles/Permissions(Admin)• Whencreatingoreditingarole,we’llshowasnapshotoftheassignedPERMISSIONS
• Wheninvitingoreditingauser,we’llshowasnapshotoftheallocatedROLES andWORKSPACES
Willanswerthequestion“Whocreatedanadminuser?”
ChangeDetails– Users(Admin)
* Not all instances have workspaces
Page37MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
What is Universal ID?UniversalIDallowMarketouserstoaccessmultipleMarketosubscriptionswiththesamelogincredential.
Production USA
Sandbox 1
Sandbox 2
Production Europe
Sandbox 3
Sandbox 4 • TargetedAudience:• CustomersusingMultiple
Marketosubscriptions• Agencies/Partners
• Roll-out:• Availableperrequest• Requirequalificationstep
Page38MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
UserInvitation• Userseesloginscreen
insteadofpasswordresetscreen
• Userneedstoopt-intoaccess2nd subscription
• Systemwillaskforresetpasswordifcurrentpassworddoesn'tcomplywiththepasswordpolicyof2nd subscription
Page39MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Pete Lucas
SwitchingbetweenSubscriptions
• SwitchbetweenMarketosubscriptions
• Subscriptionmustbeuniversalidenabled
Page40MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
SingleCommunityProfile• Usercanhave‘single
communityprofile’connectedtomultiplesubscriptions
• Ifcustomerwanttouseoneoftheirexistingcommunityprofilewiththeiruniversalid,thentheyshouldchoosethetheloginIdthatislinkedtothatcommunityprofile
Page41MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Things to Remember• Userneedstoopt-inandacceptlegalterms toaccess2nd
subscriptionwithsamelogin.Ittakes15minstogetaccesstonewsubscriptions.
• UniversalIDusersbydefaultloginintothesubscriptionwhichtheyhavelastloggedinto.Thisincludesmobileapps.
• RESTAPIusersarestilluniquetotheinstance.
• Admincan’tchangeMarketouser’sprofiledatae.g.firstname,lastname,emailaddress.Userneedstochangeitbythemselves.
Page42MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Process to request for Universal ID• CreateasupporttickettoenableUniversalIDandprovideatleast 2Marketoinstanceswherethisshouldbeenabled.
• Marketosupportwillqualifytherequestbasedonyourcurrentsetupandcurrentknownlimitations
• Ifqualified,MarketoenablesUniversalID
Page44MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Problem
TargetedAudience:CustomersusingFacebookLeadAds
Page52MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Features Delivered
• AccountTeam• WeeklyABMSalesReport• AccountListLevelTrending• NamedAccountAPI’s
TargetedAudience:CustomersusingorplanningtouseMarketoABM
Page53MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Account Teams• AccountTeamshelpsalignsales&marketingonnamedaccounts
• Drivebettercollaboration,accountabilityandproductivity
• Userolestobuildaccountlists(e.g.AccountOwner)
• StaysinsyncwithCRM
Page54MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Emailed ABM Sales Report
• NamedaccountintelligencedeliveredtoeachAccountTeammembers’Inbox
• Useweeklytrendonsalespipeline&accountengagementtoprioritizeactivities
• TopEngagedPeoplemakeeachreportactionable
• Keepaccountteamsinsync
Page55MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Account List Trends• Getbird’seyeviewofrevenueandpipelineattheaccountlistlevel
• Quicklycatchtrendsthatrequirestrategiccorrections
• ShowhowABMstrategiesareworkingacrossgroupsofnamedaccounts
• Compareaccountlisttrendstoseewhereadditionaleffortwillhavethegreatestimpact
Page56MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
Named Account APIAnalytics
& Big Data
Customer
Data
Events &
Webinars
Lifecycle
Marketing
Mobile
Marketing
Online Ads &
Campaigns
Sales
Tools
Social
Media
Top of the
Funnel
Video
Marketing
Content
Marketing
• Enrichnamedaccountsforbetterpersonalization
• Usepredictiveaccountscoresforbetterprioritization
• Target“look-a-like”accountswithahighprobabilityofclosing
Page57MarketoProprietaryandConfidential|©Marketo,Inc.1/19/17
• Accountlistmaxsizehasincreasedfrom500to2,000• AnewcolumnhasbeenaddedtotheOpportunitytabfor‘Type’
• SyncedfromCRMsystem• ShowsvaluessuchasNewBusiness,X-sell/Upsell,Renewal,etc.
Other Enhancements