tgi nickable charts (2010 q4 release)
TRANSCRIPT
© 2010 Kantar Media 1
GB TGI Q4 – NEW MEASUREMENTS IN ACTION
- HOW FOUND OUT ABOUT WEBSITES USED (EG TV ADS, SEARCH ENGINES ETC)
- USE OF SLIMMING AND FIRMING CREAMS
- ORAL CARE PRODUCTS – USE, FREQUENCY, TYPES, BRANDS
- CARAVANS AND CAMPERVANS – OWNERSHIP AND SPEND
- MEN: TYPE OF FACIAL HAIR HAVE
© 2010 Kantar Media 2
Source: GB TGI Q4 2010Base: All internet users
HOW ONLINE PURCHASERS FIND OUT ABOUT SITESTHOSE WHO PURCHASE ONLINE AT LEAST ONCE A MONTH ARE SIGNIFICANTLY MORE LIKELY THAN THE AVERAGE INTERNET USER TO FIND OUT ABOUT THE WEBSITES THEY REGULARLY USE IN A NUMBER OF WAYS
40
45
50
55
60
Through press articles
Through TV progs Through ads on the Internet
Through interactive links between sites
Through TV ads
Find out about sites through...
% m
ore
likel
y to
find
out
abo
ut
site
s th
roug
h th
is m
ediu
m
© 2010 Kantar Media 3
Source: GB TGI Q4 2010Base: All women
SLIMMING AND FIRMING CREAMSUSERS OF SLIMMING AND FIRMING CREAMS ARE FAR MORE LIKELY THAN THE AVERAGE WOMAN TO DO ANYTHING TO LOOK AS GOOD AS POSSIBLE AND TO BE SWAYED BY CELEBS IN THEIR CHOICES
50
100
150
200
250
Celebrities influence my
purchase decisions
I buy new products before most of my
friends
A designer label improves a
person's image
I spend a lot on toiletries and cosmetics
I would consider having cosmetic
surgery
Attitudes
%m
ore
likel
y to
agr
ee th
an
aver
age
wom
an
© 2010 Kantar Media 4
Source: GB TGI Q4 2010Base: All adults
KEY TYPES OF ORAL CARE PRODUCTS USED (EXCL. TOOTHPASTE)MOUTH WASH IS BY FAR THE MOST POPULAR PRODUCT AMONGST THOSE WHO ARE PARTICULARLY HEAVY USERS OF ORAL CARE PRODUCTS
0
10
20
30
40
50
60
70
80
90
100
Mouth wash Dental floss Interdental brush Toothpicks
Oral care products
% th
ose
who
use
ora
l car
e pr
oduc
ts o
nce
a da
y or
m
ore
who
use
© 2010 Kantar Media 5
Source: GB TGI Q4 2010Base: All adults
CARAVAN/CAMPERVAN OWNERS - WHAT MAKES THEM TICKCARAVAN AND CAMPERVAN OWNERS ARE FAR MORE TRADITIONAL AND CONSERVATIVE THAN THE AVERAGE ADULT
0102030405060708090
100
Like to take holidays in own country rather than abroad
I prefer holidays off the beaten
track
I don't want responsibility rather be told
what to do
I would not let children
influence what I buy
I would never buy food that
has been genetically modified
I think health foods are only
bought by fanatics
Attitudes
% m
ore
likel
y to
agr
ee th
an
aver
age
adul
t
© 2010 Kantar Media 6
Source: GB TGI Q4 2010Base: All men
MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENTMEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND LIVE A RELATIVELY HEDONISTIC LIFESTYLE
0
10
20
30
40
50
I would choose a car mainly for its
looks
I like to stand out in a crowd
With a credit card can buy
things couldn't normally
afford
I prefer alternative medicine
Aged under 30
I like taking risks
Educated to degree level
or higher
% m
ore
likel
y th
an a
vera
ge
man