Martin LindstromTricks Companies use to Manipulate Our Minds and Persuade Us to Buy

30th August, 2012Regency BallroomHyatt Regency Hong KongTsim Sha Tsui

10th September, 2012Cassia BallroomMarina Bay SandsSingapore

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Martin LindstromMARTIN LINDSTROM is a 2009 recipient of TIME Magazine’s “World's 100 Most Infl uential People” and author of the NY Times and international bestseller Buyology - Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal bestseller. His highly anticipated new book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, was released September 2011 (Crown). Brandwashed is a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom is a trusted advisor to numerous Fortune 100 companies including McDonald’s Corporation, PepsiCo, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others.

Lindstrom has and continues to feature in the Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, The Washington Post, USA Today, Fast Company, The Economist, Harvard Business Review, Chicago Tribune, The Independent, The Times, The Guardian, New York Post, and has appeared on NBC’s Today Show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His book, BRANDsense, was acclaimed by the Wall Street Journal as “…one of the fi ve best marketing books ever published.”

Buyology, was voted “pick of the year” by USA Today, reached ten of the Top 10 bestseller lists worldwide, His 5 books on branding have been translated into more than 30 languages and published in more than 60 countries.

Be shocked, surprised and inspired…In Martin Lindstrom’s latest $3 million global research study he takes the audience on a eye-opening journey into the minds of the consumer, exploring entirely new dimensions of consumer psychology, word-of-mouth, social media, brand nostalgia, peer pressure, shopping… and much more. Utilizing some of the most sophisticated research techniques available, including multiple neuroscience studies, a 3 month long “reality show” experiment, hundreds of focus group interviews, plus thousands of consumer interviews, Lindstrom sheds a new and fascinating light on consumer psychology during a recession.

A highly practical and hands-on-session…Martin’s presentations are highly engaging, informative, interactive and fun. But most importantly they’re entirely practical – arming delegates with numerous tools and practical advice to positively impact their business strategies and daily implementation. Be prepared to be surprised (and even shocked) as Martin once again takes his audiences on a mind-blowing journey into tomorrow’s consumers…their dreams, hopes and aspirations. Then, armed with this fi rsthand knowledge, delegates will be able to calculate what this means for their brands, and, perhaps more importantly, how their brands will need to adjust and respond to a world where it is the consumer, and not the brand, that dictates ownership of the brand relationship.

Be the fi rst to witness fi rst hand the worlds largest social media experiment

When someone qualifi ed challenges the conventional thinking, it will result in a fresh perspective and give food for thought about the way children behave. Martin Lindstrom does this.

KJELD KIRK KRISTIANSEN, Owner of the LEGO Company

Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and “the negotiator.” I found his book insightful and informative.

WILLIAM SHATNER

The combination of visual and audio stimuli delivers a 2 + 2 = 5 impact when building brands. This is Martin Lindstrom’s basic message.

PHILIP KOTLER

Martin Lindstrom understood the wisdom of the net before most of us. Now he’s sharing his best wisdom with you. Don’t miss out.

SETH GODIN, Author of Permission Marketing

I’ve only read two business books from cover to cover in the last fi ve years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books.

STEVEN LEVITT, bestselling author of Freakonomics

Martin Lindstrom is one of branding’s most original thinkers.

ROBERT A. Eckert, CEO

Time 30th August, 2012 (Thursday)

08:15 - 08:55 Registration

09:00 - 09:15 Welcome Remarks

09:15 - 10:45 The Morgensons - The World's Largest Social Media Experiment

10:45 - 11:05 Coffee Break

11:05 - 12:30 Social BrandingHow Consumers Will Soon Become Better Marketeers Than The Professional Marketeers

12:30 - 13:45 Lunch

13:45 - 15:15 Every Breath You Take, They'll Be Watching You

15:15 - 15:35 Coffee Break

15:35 - 16:55 Oh, Sweet Memories

17:00 Concluding & Closing

Agenda

For enquiry, please contact

Brandwashed Symposium

Winnie ChowTel: (852) 2572-6428 Mobile: (852) 9181-3588Email: winniechow@hbc.hk website: www.hbc.hk

Crystal ChongTel: (852) 2104-2280Email: crystalchong@hkim.orgwebsite: www.hkim.org

Registration Form30th August, 2012 • Regency Ballroom, Hyatt Regency Hong KongPlease register the following delegate(s) for the event (Please photocopy for more delegates)

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Admission FeesEarly Bird HK$5,400 per head (on or before July 31, 2012

Regular HK$6,000 per head

Group Discount HK$4,800 per head (4 or more)

Memers of Supporting Organization HK$4,200 per head “please check one of the reference codes below” HKIM Best Practice Management CIO connect HKUST

Payment MethodsAll payments to be made payable to "HBC Limited" in HKD. Please tick and fi ll in the following:

Cheque Please send payment in HKD with registration form at Suite 901, Cheung's Building, 1 Wing Lok Street, Sheung Wan, Hong Kong

Telegraphic Transfer A/C: 004-499-505220-001 (HKD)The Hongkong and Shanghai Banking Corporation Limited(Note: Please instruct your bank to remit us the full amount, net of bank charges, and scan us your receipt for our record, thank you!)

Notes1) Group Discount: Group of 4 or more booking at the same time from the same organization

and of the same billing source will receive a discount for the total delegate fees 4) Fees are including handouts, book, lunch and refreshments

2) Payment is required with registration and must be received prior to symposium to confi rm your place

5) The organizer reserves the right to make any amendments that it deems to be in the interests of the symposium without any notice

3) Walk-in delegates will only be admitted on the basis of space availabiity at the symposium and with immediate full payment

Cancellation & TransfersA replacement is welcome if you are unable to attend. A full refund less 10% administratice charge will be made for cancellation received in writing by July 19, 2012. A 50% refund and a set of symposium handouts will be given for cancellation received by August 2, 2012. Regrettably, no refund can be made for cancellation received after August 2, 2012 or for "no show" delegate, you will receive a set of handouts.

Venue & Hotel InformationRegency Ballroom, Hyatt Regency Hong Kong, Tsim Sha Tsui18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong Tel: (852) 2311-1234 Fax: (852) 3721-1860 URL: hongkong.tsimshatsui.hyatt.comReservation shall be made by delegates directly with the hotel. To enjoy the special room rates, please quote "Brandwashed Symposium Hong Kong". Hotel bills are to be settled by delegates directly with the hotel. Hotel reservation and travel arrangements are the responsibility of the delegate.

Sponsorshp & Exhibition Opportunities* Demonstrate your expertise and product excellence to a select target audience

* Gain access to senior executives in your target market for networking

* Meet decision makers face-to-face to leverage your brand and products

Brandwashed Symposium

Winnie Chow(852) 2572-6428 mobile (852) 9181-3588email: winniechow@hbc.hk

Crystal Chong(852) 2104-2280email: crystalchong@hkim.org

For specifi c details of sponsorship & exhibition packages, please call