martini media omma premium display
Post on 18-Oct-2014
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The New Shining Star of Display
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Digital Advertising Has Evolved
Banners Email Rich Media IAB Rising Stars
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Scale Distribution is a Key Challenge
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Rising Stars are Now Standard Ad Units
Sidekick Portrait Billboard
Slider
Filmstrip
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Rising Stars Deliver Valuable Engagement…
Interaction Rate3x
Interaction Time2x
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SOLUTIONEngagement increases when ads include premium content.
PROBLEMDifficult to grab the consumer’s valuable attention
…But Challenges in Digital Persist
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Content Represents the Next Evolution in Digital
Have or plan to have a content strategy in
place
92%
Brands Leverage it Consumers Crave it
Want exclusive content and information
76%
Brands Prioritize it
#1The #1 digital
marketing priority for 2013
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Success Rests On 2 Core Pillars
CONTENT +
MARKETING
Aggregating Trusted
Journalism
Driving Consumers to
Engage & Share Content
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PAIDMEDIA
CALL-TO-ACTION
CONTENTINTEGRATION
Injecting Rich Media with Rich Content
• Align content with brand message
• Content valuable to target audience
• Content easily integrated within high-impact ad unit
• 100% SOV on all publisher articles
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Mixing the
Right Ingredients to Serve Up Success
ServeCurateContextualize Socialize
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PremiumContentJournalists & Editors
Contextualize Content
Social Content
Bloggers & Influencers
Align content from
With Brand’s Message
+
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Curate Content
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Serve Campaign
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Socialize Content
Premium content is pushed to premium users who create social
activity
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Martini optimizes the content and creative, not
just the ad unit
Premium ContentJournalists & EditorsSocial ContentBloggers & InfluencersVideo ContentSight, Sound, MotionLocal ContentGeo-targeted ContentProduct ContentCustomer Reviews
Continually Optimizing ContentTo Drive Engagement
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Content Fuels Engagement & Interaction
Engagement increases 33% with content integration
Interaction (seconds)
Engagement Rate
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Thank You
Luke BurkeVP Sales, West
www.martinimediainc.com