marwan el messiry profile 2014

Marwan El Messiry

Professional Profile

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Concepts Consulting LLC 2014©

mailto:[email protected]

Personal Data Family name: El Messiry

First names: Marwan

Date of birth: 18-12-1977

Nationality: Egyptian

Civil status: Married


Clubs, Hobbies, and Sports Water Polo Player 1991 – 2001 Alexandria Sporting Club

Water Polo Trainer 2001 – 2003 Alexandria Sporting Club

Bridge Player 2001 – 2005 Alexandria Sporting Club

Alexandria Bridge Tournament Organizer 2002 -2003

WP Committee Member 2008-Present Alexandria Sporting Club

Education


Duration Reading Speaking Writing

Arabic Excellent Excellent Excellent

English Excellent Excellent Excellent

Language Computer Skills

Professional User of MS Office Professional User of Internet Can Learn any software package

Alexandria University 1995-1999

Bsc of Commerce –Accounting Major

CACE (AAST-AUC)1999-2000

Professional Diploma in Sales & Marketing

American University in Cairo 2004-2006

MBA (GPA 3.81)Dual Major

(Marketing/Operations)

Certificates


MBA Certificate

Dual Major Certificate

Professional Courses

• “Marketing in the new millennium” Prof. Philip Kotler –Cairo 2000• E-Business Strategies – FORMAT• Marketing level 1 & 2 CACE (AAST - AUC)• Selling level 1 & 2 CACE• Business Administration level 1 & 2 CACE• Consumer Behavior CACE• Marketing Research CACE• Sales Forecasting. CACE• SPSS software course CACE• International Marketing CACE• Direct Marketing CACE• “What is Next” Prof. Philip Kotler –Cairo 2009


• AAST Instructor 2012

• AUC Instructor 2009

• Concepts Consulting LLC (Managing Partner) 2006 – Present

• KD Group (Marketing Director) 2004-Present

• Teaching Assistant (Dr. Syed Imam – AUC) 2004-2007

• Concepts Marketing Consultancy (Founder) 2004 – 2006

• Amy DeAvegno Consultancy (Consultant/Trainer) 2000-2004

• Storm Marketing Consultancy 1999 – 2000

• Marketing Dept. Trainee Unilever 1997 (Milkana Cheese Redemption Scheme)


Professional History

• Marketing, Sales, & Customer Service

• Branding

• Interpersonal Skills

• Human Resources Management & Strategy

• Planning & Strategy

• CRM (Customer Relationship Management)

• Services Marketing

• Human Resources and Organizational Development

• Operations Management

• Business Modeling


Key Areas of Expertise – Consulting


Key Areas of Expertise – Training

Marketing, Sales, & Customer Service

• Strategic Marketing • Service Marketing• Retail Marketing • CRM (Customer Relationship Management)• E-Marketing• B2B Marketing• Marketing Research• Selling skills (Basic – Intermediate – Advanced)• Sales Planning• Customer Service Skills (Basic – Intermediate – Advanced)• Customer Service Management• Advertising • Marketing in the Digital Age

Management

• Strategic Management • Strategic Planning • Human Resources Management• Management Essential Skills • Strategy & Business Models• Entrepreneurial Management• Change Management • Special Topics in Management

Inter-personal Skills

• Leadership • Communication (Local – Inter cultural) • Time Management • Presentation • Work Life Balance • Negotiation (Local – Inter cultural) • Problem Solving • Personal Productivity

Training Formats

• Seminars• Adaptive Training• Lecturing• Manual Based Training• Workshops• Activity Based Training


Training Projects Brief

Unilever

Inter-Cultural Communication Inter-Cultural NegotiationPresentation

Shoeroom

Customer Service Store Management Selling

Al Motahajeba

Customer Service Store Management Selling

EMPPI

Motivational Skills

Microsoft Egypt

Communication Skills

Dr. Abbas Zaher Clinic

Customer Service

AUC

Advertising Class 2009

MAFF MISR

Selling Customer Service Store Management

Dr. Amina Hassab Laboratories

Customer Service

FGF

Selling Marketing

Alexandria Copper Works

Marketing ResearchCMA

Customer Service

Allianze Group

Customer Service

Skills World Wide

Problem Solving (Marina Plast)Strategic Management (SIDPEC)Negotiation Skills (SIDPEC)

AAST

HRM Class 2011HRM Class 2012

Alex Shipping Chamber

EFE 2012

Alex Commercial Chamber

EFE 2012

FGF

Mini EFE 2012


Training Projects Brief Continued

Shehfe Casings

Essentials For Executives Program

Industry Modernization Center

Marketing Planning

Retro Fashion

Customer ServiceSelling

USAID/IELP 2 project

Strategic Business PlanningSales management Marketing Management

I worked on other multiple training projects in the area of developing course materials and content.

Dreem Co.

Team Building

Mansi Eyewear

Basic Sales Advanced Sales Time Management Presentation SkillsCommunication SkillsCustomer ServiceSupervisory SkillsStore ManagementPlanning Skills


Consulting Projects

Organizational Transformation Program

THM GroupMansi EyewearVital Advertising KD GroupEl Tawil ITEgyptian AbrasivesWaritex EgyptNaga HommeNaga GarmentsWaritex - Egypt

Marketing Research

GBGPack TechMansi EyewearTHM GroupShoeroomAlaska

Marketing Planning

OFIS SOFTFirst Egyptian EngineeringRavioli Dr. Wahib Moussa Premumon - EgyptVestiaZahran GroupMatrouh Area Fig FarmersAlaska Med Gardens Cookie Man Waritex EgyptEITESAL Association EL Naggar ShippingSRI Latt LogisticsLink PensNaga Homme Management Services

INSCA (International Sausage &

Casings Association)

Through this type of consulting engagement, our team is responsible for creating a transformational path for our client to move from current state to a desired state of business operations and model. We start from the analysis phase and keep attached to the project till it reaches implementation.

During these engagement, a lot of change management concepts are applied in almost all functional areas of the client organization such as HR, Marketing, Production, Finance, etc.

Strategic Gap Analysis

Texmar Alex Metal Works Universal Plastics Naga Fashion


Consulting Projects – Continued

Across my professional experience as a consultant and trainer, I came across several case studies and dealt with many personality types and situations that enriched my experience in the area of transformation. It is also my personal believe that “ Consulting is by default a transformation process”

Human Resources System

Naga HommeShoeroomMansi EyewearTHM GroupAl Motahajeba Shehfe CasingsLatt Shipping and Trade

Marketing Communication

ShoeroomMansi EyewearTHM GroupAir Liquide Egypt Dr. Abbas Zaher Clinic Dr. Wahib Moussa Center Latt Shipping and TradeLatt Logistics Vestia Ready Made Garments Naga Garments

Retail Management System

ShoeroomMansi EyewearTHM GroupB-Tech Group

Mystery Shopper

THM GroupMansi EyewearMAFF MisrAl Motahajeba ShoeroomCookie Man

References

• Eng. Omar El Warah (GM Waritex Egypt)

• Mr. Mohamed Aly El Tawil (GM El Tawil IT)

• Dr. Said Imam (AUC Professor of Operations)

• Dr. Ronald Fullerton (AUC Professor of Marketing)

• Dr. Dennis Harlow (AUC Professor of Management)

• Dr. Mohga Badran (AUC Professor of Management)

• Dr. Mohamed Askr (AUC Professor of Operations)

• Ms. Amy DeAvegno Marketing & Management Consultant & Trainer

• Dr. Ibrahim Hegazy, (AUC Professor of Marketing)

• Arch. Tarek El Kady, Web Architect Managing Director

• Mr. Maged Mansi, Mansi Eyewear

• Dr. Amina Hassab, Dr. Amina Hassab Laboratories

• Dr. Abd El Salam Selim, Selim International Group

• Dr. Mohamed Selim, St Thomas University, Minnesota USA



"Concepts Consulting helped us improve our productivity and market position."Maged MansiGM - Mansi Eyewear

"Concepts Consulting improved our view of our business model and dramatically helped enlightening and improving it."Tarek El KadyMD – KD Group

"Concepts Consulting helped us realize our market potential and guided the way of reaching this potential.”Omar El WarahGM – Waritex Egypt

"Concepts Consulting improved our marketing materials and our approach.”Khaled Naga GM – Naga Garments

What our clients say about us

marwan el messiry profile 2014

Business

marriedconcepts consulting

type of consulting engagement

storm marketing consultancy

multiple training projects

aast instructor

philip kotler cairo

cace aast aucselling

auc instructor