technology audit grid for egyptian sme’s by magdy el messiry
TRANSCRIPT
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GUIDELINE
FOR
TECHNOLOGY AUDIT GRID FOR EGYPTIAN SMES
By
Professor Dr. Magdi EL Messiry International Innovation & Technology Transfer Expert
Faculty of Engineering
Alexandria University
January 2012
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Preface
The primary purpose of a technology audit is to create an accurate list of all of the technology-
related equipment and programs owned or operated by an organization. There are three areas of
focus for a technology audit: production line, technology, human resources infrastructure. A
technology audit typically is completed once per year as part of the organization's year-end
procedures. The data collected during a technology audit is used to create a snapshot of the
current level of technology benchmark. For financial statements, equipment valuations can be
updated based on the auditing results. The other use for this data is to create benchmarks for
long-term and short-term technology plans. Technical audits can cover a wide variety of reviews
relating to business practices. Companies use audits as an objective review of business and
operational activities. Auditors will use a checklist that outlines the specific activities which they
must follow when conducting audits.
The first step required to complete a technology audit is to create an technology index for your
company and secondly try to study how you can improve your index through the internal or
external auditing.
The objective of the document is a preliminary audit of the organization in order to survey its
needs for technology audit.
Dr. Magdi EL Messiry
2012
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Contents
Technology Audit Grid for Egyptian SMES Using “Start” …………… 3
1. Introduction
2. Self-evaluation audit
3. Why Perform a Technology Audit?
4. Technology Index Calculation According to START
“Transferability Score” (T Score)
5. Expected results
Questionnaire Template Design …….…………………………………..… 7
1. General Company Data
2. Questionnaire
Calculation of the Technology index TI …………………………………. 17
4. Evaluation Matrix of the Technology index TI
Case Study …………………………………………………………………. 23
Calculation of Company Technology Index
Analysis of the situation in the company
Technical Report
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PART I
Technology Audit Grid for Egyptian SMES Using
“START”
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TECHNOLOGY AUDIT GRID FOR EGYPTIAN SMES USING “START”
1. Introduction
Technology audit is a method of investigation aiming at the evaluation of the
following;
(a) Technological capacity,
(b) Procedures,
(c) Different needs of SME,
(d) Competitive capacity.
Furthermore, it is a method of identifying the strength and weakness of the
company through the characterization and general assessment of the company
basic know-how (marketing, management, finance, human resources, etc.). It is a
process of analysis, which leads to concrete proposals (the action plan) for the
company to improve itself.
Usually the technology audit is carried out by external consultants in close
collaboration with the manager and personnel of the company. It is based on the
structure: data collection - analysis - synthesis - report.
It should be stressed that the technology audit itself cannot solve fundamental
problems, provide immediate benefit, rectify faults and be a substitute for
organizational difficulties. It is a continuous process.
2. Self-evaluation audit
Self-evaluation audit suggests developing Technology Audit Grid for Egyptian
SMEs, using the START (criteria, weights, range of possible answers, ratings)
multi-criteria decision approach.
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The objective of this guide is to give a company technology indicators that
describe how company is operating.
For that purpose, the Technological Index (TI) is developed. This Index is
designed to indicate the capabilities of a company for developing innovative
product of various types, and therefore requires the information on some
parameters of different elements and strategy implemented in the production chain.
Questionnaire was designed taking into consideration the following main points
that describe the soundness and practices in the company under the study;
A. Human Resources
B. Quality Techniques
C. R&D - Product Development
D. Production Operation
E. Marketing / Sales
3. Why Perform a Technology Audit?
An SME should perform an audit in order;
to generate income (or more income) for the technology driven organizations
from their available technology,
to improve the productivity of the technological factors,
to improve business competitiveness,
to assess current capabilities before making expensive changes,
to learn how to optimize the use of current technology.
Therefore, it is vital for any company to perform a Technology Audit (Internal,
External, and Continuous Audit). This proposed Guide can be considered as one of
the forms of the company Continuous Audit.
4. Technology Index Calculation According to START
“Transferability Score” (T Score)
START makes it possible to compute a “Transferability score” (T Score), by adding,
for the twenty criteria, the products: weight of criterion x value.
Transferability score in this work range from 0 and 100. Using this score, and
suitable thresholds, one can arrive at decision-making rules; for instance: “Any
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Egyptian company whose Technology Index ( TI ) has a T Score of less than 60,
should try to work on improving the score through thorough study of the
recommendations given by the program at the end of the run.
Customization: START can be customized by changing the weights of the criteria or
by substituting criteria for more specific to certain sectors of the company field of
activity.
5. Expected results
In conclusion, the questionnaire provided should be online as a tool developed to
assist Egyptian SME companies (the company size may vary between 10 - 250
employees), to grow and develop their businesses in world of knowledge economy.
It will provide company with objective measure of its capability and will also
advice on the best practice pointers indicating areas for potential improvement. On
the basis of the value of (TI) the company is recommended to perform either
internal or external audit.
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PART II
Questionnaire Template Design
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1. General Company Data
A- How would you describe the size of your organization?
Micro-business 1-10
Small 10-50
Medium 50-250
Large 250-1000
Very Large >1000
B- How would you describe the output of your business?
C- How would you describe the status of your business?
Mostly products
Products and
services
Mostly services Others
Independent
Subsidiary
Public Others
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D- In what sector does your business operate?
Code Sector Sub code Industry Groups
10 Energy 1010 Energy
15 Materials 1510 Materials
20 Industrials
2010 Capital Goods
2020 Commercial & Professional Services
2030 Transportation
25 Consumer Discretionary
2510 Automobiles and Components
2520 Consumer Durables and Apparel
2530 Consumer Services
2540 Media
2550 Retailing
30 Consumer Staples
3010 Food & Staples Retailing
3020 Food, Beverage & Tobacco
3030 Household & Personal Products
35 Health Care 3510 Health Care Equipment & Services
3520 Pharmaceuticals, Biotechnology & Life Sciences
40 Financials
4010 Banks
4020 Diversified Financials
4030 Insurance
4040 Real Estate
45 Information Technology
4510 Software & Services
4520 Technology Hardware & Equipment
4530 Semiconductors & Semiconductor Equipment
50 Telecommunication Services 5010 Telecommunication Services
55 Utilities 5510 Utilities
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E- Personal Data
General Information
Company Name…….………………………………………………………
Legal Status ………………………………………………………………..
Sector ……………………………………………………………………….
Address ………………………………………………………………………
Tel. ………………………… fax ………………………………………….
e-mail ………….……………………………………………………………
Responsible Person………….……………………………………………………….
Position ………………………………………………………………………
Date …………………………………………………………………………
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2. Questionnaire
Please Answer by Putting [X] sign in the Box
1 - Does the company have an employing policy evaluate the status?
2 - Does company have offered continuous training program to the
personnel?
Enough number of
employees and
specialists according to
the norms
Enough number of
employees
according to the
norms - low
number of
specialists
Enough number of
employees
according to the
norms - high rate
turnover
Inadequate number of
employees according to
the norms
External training
programs - all
employees participating
Internal training
programs - all
employees
participating
Number and
categories of the
employees
participating
No training programs
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3 - Does company have a Quality Control Department and which
technique used?
4- Does company produce product according to specific Standards,
which type?
5-What is the expected duration of competitive advantages of
company products?
No risk of
obsolescence of
technology for next 7
years
No risk of
obsolescence for
next 5 years
No risk of
obsolescence for
next 3 years
Risk of obsolescence
in next 3 years
Existence of Quality
Control Department
Applied quality control
techniques satisfy on
total product
specifications
Never products
returned because of
quality control
problems
Existence of
Quality Control
Department
Applied quality
control
techniques satisfy
on basic
specifications
Rarely products
returned because
of quality control
problems
Existence of Quality
Control Department
Applied quality control
techniques satisfy
partially on product
specifications
Often products
returned because of
quality control
problems
No Quality Control
Department
Mostly products
returned because of
quality control
problems
International Legislation Company
Clients
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6- Does the company have a dedicated innovation or R&D budget?
7- Specify the sources of the applied technology.
8- Over the last three years, did company introduce any new or
significantly different processes to production operations?
Existence of an R&D
Department
with budget allocated
resources
Existence of an
R&D Department
with budget
allocated % of the
revenue
Existence of an
R&D Department
with no allocated
budget for new
product
No R&D Department
Internal R&D in
collaboration with other
Institutions
Internal R&D R&D contracted to
external
organizations
Purchase of know-how
Significant changes/
disruptions in
production processes or
in organization models
N/A Minor changes/
disruptions in
production
processes or in
organization
models
No changes/
disruptions in
production processes or
in company models
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9- Does company R&D team have the capacity to develop
improvements for products or technology?
R&D team already working on
next generation of technology
R&D team has
resources required to
work on next
generation of
technology
N/A Uncertain
10- What is company strategy plan for modernization of the
equipment and technology?
11- What percentage of company's sales revenue is accounted for
new products/services launched within the last three years?
12- Over the last three years did company introduce Innovative
products?
Each 5 years Each 10 years Each 15 years Non
50 % 30 % 10 %
0%
New product in the
international market
not related to existing
products
New product in a
local market
not related to
existing products
Improvement /
modification of
existing product
with additional
technical services
/support
Non
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13- What percentage of company's turnover is accounted for by
products/services launched within the last three years?
14-Does company have a risk-taking attitude toward investing in
novel ideas and participation in financed R&D projects?
15- What is patent’s exclusivity owned by company?
Total geographical and
fields of use exclusivity
Geographical or fields of
use exclusivity
Limited exclusivity N/A
50 % 30 % 10 %
0%
Company actively
participates in related
projects
Insufficient
technical
assistance for the
proposals,
weakness in
finding capable
partners to
organize a viable
cooperation
Lack of information
concerning R&D
programs, i.e. call
of proposals, etc
There is no interest
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16- Does company invest in the new technology?
Yes, and either expensive
or not easily installed
N/A Yes, but inexpensive and
easily installed
oN
17- Evaluate how frequent the competitors copy company’s product
introductions.
Frequently Few Times Never N/A
18- How would you describe the focus of company business?
19- What is percentage of the increase in market share of the
company within the last three years?
20- Does company penetrate all possible channels, customer groups,
and regions with new products and services?
Domestic and export
oriented
Export orientated
Domestic
oriented only
N/A
50 % 30 % 10 %
0%
Always following
strong aggressive
market strategy
Delay in using the
available channels
Never using the
available channels
N/A
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PART III
Calculation of Technology Index (TI)
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The company is invited to choose the right answer of the different questions.
For the calculation of the Technology Index, each answer will give weight between
(0- 10). However, the weight of each criteria is assumed according to expert
expertise and depending upon the nature of the business the company deal with.
Then a matrix is formed as illustrated in Table (1).
Improve business
competitiveness
Technology audit (TI)
Improve the productivity
of the technological factors
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Table (1)
Evaluation Matrix of the Technology index TI
Criteria/Value Weight
%
High (10) Fairly High (6) Somewhat Low (2) Low (0)
1- Employing
policy evaluate
the status
5 Enough number
of employees and
specialists
according to the
norms
Enough
number of
employees
according to
the norms -
low number of
specialists
Enough number of
employees
according to the
norms - high rate
turnover
Inadequate
number of
employees
according to the
norms
2- Continuous
training program
to the personnel
5 External training
programs - all
employees
participating
Internal
training
programs - all
employees
participating
Number and
categories of the
employees
participating
No training
programs
3- Quality
Control
Department
10 Existence of
Quality Control
Department
Applied quality
control techniques
satisfy on total
product
specifications
Never products
returned because
of quality control
problems
Existence of
Quality
Control
Department
Applied quality
control
techniques
satisfy on basic
specifications
Rarely
products
returned
because of
quality control
problems
Existence of
Quality Control
Department
Applied quality
control techniques
satisfy partially on
product
specifications
Often products
returned because
of quality control
problems
No Quality
Control
Department
Mostly products
returned because
of quality
control
problems
4- Produce
product
according to
specific
Standards
5 International Legislation Company
Clients
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5- Competitive
advantages of
your products
5 No risk of
obsolescence of
technology for
next 7 years
No risk of
obsolescence
for next 5 years
No risk of
obsolescence for
next 3 years
Risk of
obsolescence in
next 3 years
6- Dedicated
innovation or
R&D budget
2.5 Existence of an
R&D Department
with budget
allocated
resources
Existence of an
R&D
Department
with budget
allocated % of
the revenue
Existence of an
R&D Department
with no allocated
budget for new
product
No R&D
Department
7- Sources of
the applied
technology
2.5 Internal R&D in
collaboration
with other
Institutions
Internal R&D R&D contracted to
external
organizations
Purchase of
know-how
8- Introduce any
new or
significantly
different
processes
10 Significant
changes/
disruptions in
production
processes or in
organization
models
N/A
Minor changes/
disruptions in
production
processes or in
organization
models
No changes/
disruptions in
production
processes or in
company
models
9- R&D team
have the
capacity to
develop
improvements
10% R&D team
already working
on next
generation of
technology
R&D team has
resources
required to
work on next
generation of
technology
N/A Uncertain
10- Company
strategy plan for
modernization
of the
equipment and
technology
5% Each 5 years Each 10
years
Each 15 years Non
11-Percentage
of your
company's sales
revenue is
accounted for
new products
5% 50 % 30 % 10 %
0%
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12-Introduce
Innovative
productsii
5 New product in
the international
market
not related to
existing products
New product in
a local market
not related to
existing
products
Improvement /
modification of
existing product
with additional
technical services
/support
Non
13- Percentage
of your
company's
turnover is
accounted for by
new products
5i5 50 % 30 % 10 %
0%
14- Have a risk-
taking attitude
toward investing
in novel ideas
5i5 Company
actively
participates in
related projects
Insufficient
technical
assistance for
the proposals,
weakness in
finding capable
partners to
organize a
viable
cooperation
Lack of
information
concerning R&D
programs, i.e. call
of proposals, etc
There is no
interest
15- Patents
exclusivity
owned by your
company
5i5 Total
geographical and
fields of use
exclusivity
Geographical
or fields of use
exclusivity
Limited
exclusivity
N/A
16- Company
invest in the
new technology
5i5 Yes, and either
expensive or not
easily installed
N/A Yes, but
inexpensive and
easily installed
oN i
17- How the
Competitors are
copy your
product
introductions
5i5 Frequently few times
never N/A
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18- Describe the
focus of your
business
5i5 Domestic and
export oriented
Export
orientated
Domestic oriented
only
N/A
19- Percentage
of the increase
in market share
of the company
5i5 50 % 30 % 10 %
0%
20- Company
penetrate all
possible
channels,
customer groups
5i5 Always following
strong aggressive
market strategy
Delay in using
the available
channels
Never using the
available channels
N/A
Total Weight 100%
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
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PART IV
Case Study
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1. Calculation of Company Technology Index
The results of questionnaire for a certain company is analyzed and given in
Table (2). The percentage weight of each criteria will be given by an expert in the
field of the company activity and added to Table (2) in order to calculate
TECHNOLOGY INDEX of this company.
Table (2)
Weight% High
(10)
Fairly
High
(6)
Somewhat
Low (2)
Low (0)
1 5
2 5
3 10
4 5
5 5
6 2.5
7 2.5
8 10
9 10
10 5
11 5
12 5
13 5i5
14 5i5
15 5i5
16 5i5
17 5i5
18 5i5
19 5i5
20 5i5
100%
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Table (3) gives the value of the Technology Index for this company.
Table (3) TECHNOLOGY INDEX ( TI ) (0-100)
weight
(Ti )
weigh
t (yi)
Weight
(xi) Criteria/Value
5
10 5 1- Employing policy evaluate the status
3
6 5 2- Continuous training program to the personnel 6
6 10 3- Quality Control Department
1
2 5 4- Produce product according to specific Standards
5
10 5 5- Competitive advantages of your products
0
0 2.5 6- Dedicated innovation or R&D budget
1.5
6 2.5 7- Sources of the applied technology
2
2 10 8- Introduction of any new or significantly different processes
7.5
10 7.5 9- R&D team have the capacity to develop improvements
3
6 5 10- Company strategy plan for modernization of the equipment
and technology
0
0 5 11-Percentage of your company's sales revenue is accounted for
new products
5
10 5 12-Introduce Innovative products
5
10 5 13- Percentage of your company's turnover is accounted for by
new products
4.5
6 7.5 14- Have a risk-taking attitude toward investing in novel ideas
5
2 2.5 15- Patents exclusivity owned by your company
1.5
6 2.5 16- Company invest in the new technology
1.5
6 2.5 17- How the Competitors are copy your product introductions
2.5
10 2.5 18- Describe the focus of your business
1.5
2 7.5 19- Percentage of the increase in market share of the company
2.5
10 2.5 20- Company penetrate all possible channels, customer groups
58.5
120 100 Total Weights
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2. Analysis of the situation in the company
0
2
4
6
8
10
12
14
16
18Human Resources
Quality
R&D
inovation
Marketing / Sales
Figure (1)i
Company who’s Technology Index (TI) has a T score of less than 60 should try to
work on improving the score through thorough study of the recommendations given
by the program at the end of the run. A breakdown of performance across five core
components of the Technology Index is significant.
Figure (1) illustrates the breakdown of the score for the main activities. Innovation
and R&D activities represent the highest values of score TI. However, if we consider
these values relative to their maximum values in the (TI), as shown in Table (4), the
conclusion will be different.
From Table (4) it is obvious that, except for the company practices in the production
innovation and the human resources, the company needs to improve the following;
Quality Control Department
R&D Department
Marketing Department
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Table (4)
Break down
of tech. index
TI
Max (TI) value Percentage of the
max value %
A. Human Resources 8 10
80
B. Quality 12 22.5
53.3
C. R&D - Product
Development
14 30.0 46.67
D. Innovation in
Production Operation
16.5 22.5 73.3
E. Marketing / Sales 8 15 53.3
Company (TI) Value 58.5 100
3. Technical Report
Company’s score of 58.5 indicates that it is currently near the medium level of
Technology Index scale and potentially at risk of poor market performance. There is
no single, unifying blueprint for successful roadmap. However, the following points
will be helpful in giving some direction as to where an intervention could be most
useful in the company in such case.
Generate the following activities given in Table (5).
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Table (5) Measures Recommended to Improve the Value of TI
Internal Measures
External Measures
1- Team-work to generate new ideas for
R&D
2- Brain-storming to generate new ideas
3- Use of market surveys and
benchmarking practices
4- Systematic monitoring of the
customers satisfaction
5-Exchange between marketing and
technology departments
6-Specific marketing activities for
innovations
7- Use of public external funding sources
1- Build a secured relation with
Customers
Competitors
Other companies
Suppliers
Universities
Consultants
2- Collaboration with external Research
fund
3- Build a department for; Intellectual
Property Management, and Ideas Storage
and Selection