master sun consulting- brand
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Master Sun ConsultingMaster Sun Consulting
PurposePurpose
Master Sun Consulting not only helps develop strategyMaster Sun Consulting not only helps develop strategy
but also gets actively involved in implementation.but also gets actively involved in implementation. It isIt is
our ability to execute and ensure great businessour ability to execute and ensure great businessresults that differentiates us.results that differentiates us.
Master Sun Consulting helps you take your businessMaster Sun Consulting helps you take your businessto the next level.to the next level.
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Strategy Execution ProcessStrategy Execution Process
Sustainable
StrategyStrategic Direction
Executable
Strategy
Fine-tuned
Strategy
Output
Institutionalization
of the process
Identification &
definition of areas
of improvement
Development of
solution and
testing
Implementation of
solution across all
units
Activity
Challenges the assumption that Strategy comes first, Execution Later
Health Check Plan & Pilot RolloutI
nstitutionalizationStage
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Master SunMaster Sun Practice AreasPractice Areas
Business Planning & Strategy FormulationBusiness Planning & Strategy Formulation Lead by Sarvajeet Chandra, Managing PartnerLead by Sarvajeet Chandra, Managing Partner
Business Performance Improvement & Change ManagementBusiness Performance Improvement & Change Management
Lead by Sarvajeet Chandra, Managing PartnerLead by Sarvajeet Chandra, Managing Partner
Brand Building & Consumer InsightBrand Building & Consumer Insight
Lead byLead by JasraveeJasravee KaurKaur Chandra, PartnerChandra, Partner Sales, Distribution & FranchisingSales, Distribution & Franchising
Lead byLead by RajjeetRajjeet Chandra, Chief ConsultantChandra, Chief Consultant
Creative Identity & Design AdvisoryCreative Identity & Design Advisory
Lead byLead by SachinSachin Karle, Chief ConsultantKarle, Chief Consultant
Capability Development & TrainingCapability Development & Training Lead byLead by ImranImran Ahmed, Chief ConsultantAhmed, Chief Consultant
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Sarvajeet ChandraSarvajeet Chandra
Managing PartnerManaging Partner Specialist in Strategy Execution, Sales & Distribution,Specialist in Strategy Execution, Sales & Distribution,
Marketing & Brand BuildingMarketing & Brand Building
Clients Worked ForClients Worked For
Retail & FMCG :Retail & FMCG : ShringarShringar Cinema,Cinema, TravelPortTravelPort Holidays,Holidays, TravelmartindiaTravelmartindia,,
ITC,ITC, EveradyEverady ((KhaitanKhaitan Group), Kodak, World Gold CouncilGroup), Kodak, World Gold Council
Real Estate & Hospitality :Real Estate & Hospitality : MandalaMandala Asset Solutions ,Tata Power, ITCAsset Solutions ,Tata Power, ITC
IBD,SterlingIBD,Sterling,, DishaDisha Direct , Viva Enterprises, Barbeque Nation, J WDirect , Viva Enterprises, Barbeque Nation, J WMarriott HotelsMarriott Hotels
Commodities : Tata Steel,Commodities : Tata Steel, SaurashtraSaurashtra Cement, VNC Electrodes, VNCCement, VNC Electrodes, VNC
Steels, Lion Group, MalaysiaSteels, Lion Group, Malaysia
Textile :Textile : TexmacoTexmaco (Indonesia ), Indo Rama (Indonesia),(Indonesia ), Indo Rama (Indonesia), LakshmiLakshmi MachineMachine
WorksWorks
OthersOthers VizualizeVizualize Technologies,Technologies, SystimeSystime (CMS group), BST(CMS group), BST SayonaSayona,,,, SujayaSujayaFoundation,Foundation, LBiLBi India,India, LavendorLavendor Group (UK), Blue Star, Tata International,Group (UK), Blue Star, Tata International,
Worldwide , GTL, Gujarat Glass,Worldwide , GTL, Gujarat Glass, PidilitePidilite ((FevicolFevicol,, FevikwikFevikwik etc.)etc.)
Organizations Worked For : ICICI Bank, Renoir ConsultingOrganizations Worked For : ICICI Bank, Renoir Consulting
(UK), Baazee.com((UK), Baazee.com(EbayEbay India), Ogilvy & MatherIndia), Ogilvy & Mather
Education: B. E. (Electrical), MBA (MICA)Education: B. E. (Electrical), MBA (MICA)
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Master Sun ProjectsMaster Sun Projects
Large & Medium Cap CompaniesLarge & Medium Cap Companies
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Master Sun ConsultingMaster Sun Consulting
Master Sun ConsultingMaster Sun Consulting Purpose & ProcessPurpose & Process
Master Sun ConsultingMaster Sun Consulting Brand Building & Customer InsightBrand Building & Customer Insight
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Brand & Consumer Insight ServicesBrand & Consumer Insight Services
Services straddle from Outsourced Brand/MarketingServices straddle from Outsourced Brand/MarketingManagement to Consumer InsightManagement to Consumer Insight
Brand BuildingBrand Building Developing Brand StrategyDeveloping Brand Strategy
Brand PositioningBrand Positioning
Brand PersonalityBrand Personality
Brand Architecture & Brand Identity systemBrand Architecture & Brand Identity system Integrated Marketing mix strategyIntegrated Marketing mix strategy
Communication Planning , ActivationCommunication Planning , Activation
Consumer InsightConsumer Insight Qualitative and Quantitative StudiesQualitative and Quantitative Studies
Brand AuditBrand Audit
Trade AuditTrade AuditConsumer UnderstandingConsumer Understanding
Business & Product FeasibilityBusiness & Product Feasibility
Channel, AdvertisingChannel, Advertising
OutsourcedOutsourced Marketing/Brand ManagementMarketing/Brand Management
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Brand Strategy ExecutionBrand Strategy Execution
Brand SEBrand SEBrand Positioning &
Communications
Brand ExperienceManagement
Brand Activation &
Dialogue Branding
Positioning Options :
Trends, Perceptual Mapping
Brand Portfolio Analysis
Connection Triangle, Personality
& Archetypes
Brand Vision &
Positioning Statement
Translation in Service QualityTranslation in All
Communication Media
Translation in Product & Service
Improvements/Enhancements
Activation Objectives &
Idea Selection
Activation Implementation
Dialogue Programmes
Training in
Activation & Dialogue Branding
Activation Results &
Brand Scorecard
Brand Change Objective
Consumer & Trade ResearchBrand Equity Scorecard
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JasraveeJasravee KaurKaur ChandraChandra-- PartnerPartner
Branding & Marketing Specialist . Working on long termBranding & Marketing Specialist . Working on long termengagements : Leoengagements : Leo BurnetteBurnette Group (for aGroup (for a PharmaPharma Major)Major)
and Master Sun Clientsand Master Sun Clients
Preferred Domains : Health & Personal Care , FMCG & RetailPreferred Domains : Health & Personal Care , FMCG & Retail
Clients Worked ForClients Worked For
Health & Personal Care : HUL (Lifebuoy,Health & Personal Care : HUL (Lifebuoy, HamamHamam, Fair & Lovely,, Fair & Lovely, LirilLiril,,
Dove,LuxDove,Lux),), PiramalPiramal Healthcare (Lacto Calamine,Healthcare (Lacto Calamine, iPilliPill,, SupractivSupractiv etc,),etc,),FaythFayth ClinicClinic
FMCG & Retail:FMCG & Retail: KisanKisan Annapurna, Camlin, Coca Cola, Unilever Thailand,Annapurna, Camlin, Coca Cola, Unilever Thailand,
Unilever Brazil, FameUnilever Brazil, Fame AdlabsAdlabs, Pantaloon, Central,, Pantaloon, Central, EssarEssar Petro Retailing,Petro Retailing,
WelspunWelspun SpacesSpaces
Others : Bank of Baroda, SaharaOthers : Bank of Baroda, Sahara One,STAROne,STAR, Rediff.com ,, Rediff.com ,CNN,FedExCNN,FedEx,,
VNC Group , ITC IBD,VNC Group , ITC IBD, SaurashtraSaurashtra Cement, TataCement, Tata WironWiron, Tata Power,, Tata Power,VIVA,VIVA, MandalaMandala Asset Solutions, PanasonicAsset Solutions, Panasonic
Organizations Worked ForOrganizations Worked For :: LoweLowe LintasLintas,, HakuhodoHakuhodo Percept,Percept,
Research International, AC Nielsen ORGResearch International, AC Nielsen ORG MargMarg
Education: B. E. (Electrical), MBA (MICA)Education: B. E. (Electrical), MBA (MICA)
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Master Suns Recent Brand Building &Master Suns Recent Brand Building &
Consumer Insight ProjectsConsumer Insight Projects
ClientClient Focus AreaFocus Area Focus of ResearchFocus of Research
Tata PowerTata Power Real Estate Development &Real Estate Development &
MarketingMarketing
Market Analysis and Concept Development for MixedMarket Analysis and Concept Development for Mixed
Use DevelopmentUse Development
Mandala AssetMandala Asset
ManagementManagement
Real Estate DevelopmentReal Estate Development Study of Super Luxury Development & Marketing inStudy of Super Luxury Development & Marketing in
IndiaIndia
Barbeque NationBarbeque Nation HospitalityHospitality Customer Analysis, Market Plan Development & PilotCustomer Analysis, Market Plan Development & Pilot
ResearchResearchTata SteelTata Steel Steel Branding &Steel Branding &
DistributionDistribution
Category Understanding & Brand Nomenclature forCategory Understanding & Brand Nomenclature for
TataTata WironWiron
Saurashtra CementSaurashtra Cement Cement Branding &Cement Branding &
DistributionDistribution
Perceptual Mapping, Brand Positioning and ChannelPerceptual Mapping, Brand Positioning and Channel
Needs IdentificationNeeds Identification
ITC LimitedITC Limited
(IBD Division)(IBD Division)
Agri Sourcing & RetailAgri Sourcing & Retail Segmentation ofSegmentation of eChoupalseChoupals & study of& study of eChoupaleChoupal
LoyaltyLoyalty
Thackers HospitalityThackers Hospitality
ServiceService
Food RetailFood Retail Market Analysis of Food Retail. Concept Testing ofMarket Analysis of Food Retail. Concept Testing of
Retail OptionsRetail Options
VIVA RealityVIVA Reality Real EstateReal Estate Understanding of Senior Citizens & ConceptUnderstanding of Senior Citizens & Concept
Development for Retirement HomesDevelopment for Retirement Homes
VNC GroupVNC Group Steel Branding &Steel Branding &
DistributionDistribution
Market Analysis & Brand Positioning forMarket Analysis & Brand Positioning for BestarcBestarc,,
BestwireBestwire && BestfenceBestfence
TravelPort HolidaysTravelPort Holidays Travel RetailTravel Retail Customer Segmentation . Usage & AttitudeCustomer Segmentation . Usage & Attitude
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You see, all the right things are written in books andYou see, all the right things are written in books andresearch papers.research papers.
The trick is to ensure that there is no gap betweenThe trick is to ensure that there is no gap between
what is written in the books and your vision; fromwhat is written in the books and your vision; from
what is happening on the shopwhat is happening on the shop--floor and what is goingfloor and what is going
on in the marketplace.on in the marketplace.
That is execution. That is what makes the differenceThat is execution. That is what makes the difference
MukeshMukesh AmbaniAmbani
Contact : [email protected]
Mobile : Sarvajeet - 9920803060
http://www.mastersungroup.com