masterclass ny: pr/ beyond tracking
TRANSCRIPT
Dinah Alobeid, Head of PR/ North American | [email protected] | Tel: 347.331.0131Kellan Terry, PR Data Analyst | [email protected] | Tel: 347.474.3075
PR/ Beyond Tracking
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Agenda:●The Basics — PR Tracking●Overarching Comms Strategy●Reporting●Influencer Relations (use-case dashboard)●Share of voice and competitive benchmarking
Social intelligence and the PR professional
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The Basics
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Bonus: What are “whitespace” conversations/queries?
Query Types
●Brand●Campaign●Product●Event●Spokesperson●Channels
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Reporting
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Alerts & Signals
●Daily news scan●Media coverage including
Twitter/blog/other site mentions
Reporting●Automated Reports●Raw data●Beautiful (and downloadable)
visualizations
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PR Use Case Dashboard
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Comms - PR, Social, Events, Influencers
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Influencer marketing
who?what?
where?
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Let’s get specific/ Bespoke Influencer Dashboard
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Share of voice & the competitive landscape
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*based on data from Brandwatch 2015 Restaurant, Food and Beverage Industry Report
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How else can I use social data?
Infographics, blog posts, new biz pitch, oh my!
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Now we know...
● Brandwatch Analytics is a powerful platform for all aspects of PR and related marketing activities○ Influencer marketing○ Social media management○ Events
● Use-case dashboards are your friends○ PR dashboard○ Influencer dashboard
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Questions? Comments? Concerns?
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Now You Know