mastering the art & science of brand visuals with canva - #amasummit 2016

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove

MASTERING THE

BRAND VISUALS

Art & Science of

with

American Marketing Association Leadership

Summit, Chicago IL April 2016

Lisa Larson-Kelley LearnfromLisa.com

@lisamarienyc

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove 3photo courtesy Fabian Tempel via Flickr, Creative Commons photo courtesy Martin Kraft via Flickr, Creative Commons


How about you?


4.5M accounts


4.5M accounts

200K companies


4.5M accounts

200K companies

30M designs


01 Social Media Success, by the numbers

02 My Secret Weapon (hint: It’s Canva)

03 Let’s create something!

04 Secret Weapon for Brands– Canva for Work

Q&A

MASTERING THE

BRAND VISUALS

Art & Science of

with



lisa.fyi/amasummit16


60,000x faster

The brain processes visual information over text

Source: 3M Corporation (via Buzzsumo / Canva webinar – The Power of Images)


This is a regular quadrilateral, with four equal sides and four equal angles (90-degree angles or right angles)



1/10 of a second

We can understand a visual scene in



0

10

20

30

40

With images Without Images

Retweets

150% MORE

RETWEETS

+18% CLICKS

+89% FAVORITES

Add images to your tweets

With images Without images


Even better, infographics!


Photos work on Facebook, too


The golden ratio for articles – 75-100: 1

0

40

80

120

160

0-25 25-50 50-75 75-100 125-150 125-150 150-175

The golden ratio OF IMAGES TO TEXT IN ARTICLES & BLOG POSTS

Words to Images

Shares

Source: Buzzsumo / Canva webinar – The Power of Images


Social isn’t one-size-fits-all (sorry.)


So, how do we survive in an Insta-world?

@lisamarienyc | LearnFromLisa.com | #BYBC2016

02 My Secret Weapon:


02 Your Secret Weapon:


What is the Vision behind Canva?

Providing the world a simple new way to create beautiful designs


What can you do with Canva?

Choose from over one million images

Easy photo editing

Thousands of customizable layouts

Collaborate with anyone, anywhere


What can you create with Canva?

Business Proposals

Blog Graphics

Social Media

Business Cards

Presentations

Invitations


1 Million+ Stock Images


03 What do you want to create?


03 Your Secret Weapon for Brands

for Work


Brand Kit

Asset Folders

Branded Templates

Team Members

Collaboration!


MY BRAIN HAS TOO MANY TABS OPEN


Infographics

lisa.fyi/hubspot-free

http://www.lisa.fyi/hubspot-free


Free Class http://lisa.fyi/learn-canva-ss

http://DesignSchool.Canva.com

http://DesignSchool.Canva.com


Thank you! : ) @lisamarienyc


@lisamarienyc #CanvaLove #AMAsummit


Q&A@lisamarienyc