match&share overview
TRANSCRIPT
Project OverviewMatch&Share LabPresenter Name
Solution relevanceOur initial hypothesis:
human potential is underutilized and knowledge and skills of
people surrounding us often not revealed, meanwhile theresearch (135 survey participants) proved that
What type of professional support do you mainly need?
Professional literature 51 38%
Practical experience 77 57%
Knowledge receiving 49 36%
Consulting 77 57%
Education/training 26 19%
Feedback (to idea or concept) 32 24%Opportunities for business cooperation
29 21%
Job searching and career promotion
13 10%
Research/survey organization 11 8%
Other 0 0%
Did you felt the need of professional support during the last 1 year?
yes 125 93%
no 10 7%
How much time does it usually take to find according expert?
very short, about an hour
21 16%
one day 41 30%
one week 46 34%
one month 10 7%
very long 17 13%
interviews, opinions, feedback
testing hypothesis and revealing the gaps
Match&Share vision
SocialPlatform
expertise sharing
Ecosystem
Idea Generation
Ventures & Angels
Matching
Transformation from Social platform to Ecosystem
Our solution
Match&Share Lab is a meeting place for…
Students,Fresh alumni
NGO leaders, R&D peopleSociologists
Entrepreneurs,Businessmen,
Business Consultants
Trainers, Lecturers
HR agencies
Governmentofficials
Venture capitalists, Business angels
Description
Match&ShareLabis a social platform
connecting
Armenians
from all over the world
looking for professional
Know-how
& based on their needs
with the ones
who possess the required
know-how
eager to share it
with others
and
have time to commit
This is how: example
Preferred: way:Physical meetingDuration: 2 hoursPlace: My office
Date: 05.05.2013
from a successfulbusinessmen
in the same field
I am aStart up
entrepreneur
looking for a feedback on my
business idea
User XP
Searching for Know How
Marketing page
Market size analysis
SAM
TAM< 1 million higher educated users
SAMabout 250,000
active professionals
SOM100,000
40% non satisfied with available
sources professionals
Development Strategy• First stage: focus on Local market (Armenia &Diaspora)• Second stage: extension to regional level e.g.., Georgia, Moldova Russia etc.• Last stage: global market
Students, Professional, Scientific, Technical & NGO's staff, Lecturer,
Non-Employees in Non- Agriculture
Economic active population with ssecondary specialized,
Tertiary, Post-graduate education & Students of Middle vocational & Higher education
Diaspora, Local Level & with region related International Professional
staff
SEGMENTSValue
Mostly Payable Services Advertising~500,000 $
National & Regional level advertising, Subscription Fees
& Payable Services~ 15 million $
Source: Labour & Population statistics of Armenia 2010-11, http://www.armstat.am/en/?nid=45
Competitive Analysis
• Quora
• Hightable
Competitors• Focus on local needs and native
language users
• Both “Hard” and “ Soft “ information availability
• Exchange model ( both mentor & mentee provide value to each other)
• Profile integration/compatibility with main professional platforms
• Gamification ( it’ s easy and fun to use )
• Long tail businesses support
• Opportunity for users to sell ( ideas, knowledge, books, services etc) & earn
• Facilitaiton of unique/trendy know how holders identification, introduction and transition to the right customers for value
Strengths• Limited audience
• Difficulty to enter mature social networks market
• Clear communication of unique selling points required
• Building trust towards the quality of service and content
• Privacy issues
• Disclosure and confidentiality policies, ethical Code
Weaknesses
Lessons learned &Follow up
•Branding the platform and promote its USP to the Customer•Emphasize the main advantages of the platform, show its uniqueness•Put some stories of success of the experts to create trust •Add ranking and disqualify options of experts
•Ensure enough experts in different fields •Diversify backgrounds of the Users•Give users opportunity to connect their profiles with main players in the field•Think on reducing time for users on search & match
•Create more services to make it more attractive ( e. g. digital library)•Focus on local needs and professional information sharing•Introduce long tail businesses ( place to meet, trainings, consulting etc)•Record unique know-how sharing , make it public, advertise trending topic and make a physical event to share
Value Crowdsourcing Brand &Promotion
Market strategy execution
1.
• Communication and PR
• Alumni mailing list
• Alumni FB group
• Alumni networking events
2.• Resources required
• Platform free hosting during trial period
3.• Expected impact
• 700-1000 members on initial stage with committed usage of platform
Primary target for testing stageAIESEC in Armenia alumni group
Required budget is 0
USD for testing stage
Selected market tools for each segment
Students
&Graduates
Alumni Associations
University Web-Sites
Alum Clubs web pages
Libraries/desktops
List serves
Job portals
NGO, Think Tanks,
Researchers, Sociologists
NGO Directories
ArmStat web site
Entrepreneurs
Business
Networking Events
Business consultants, trainers, lecturers, HR
agencies
HR association
mailing
Venture capitalists, investors, business
angels
Business incubators
events
Key messages for each market segment
Students
&Graduates
Alumni Associations
Match&Share helps advance in our career by
connecting you to the right people at the right
moment.
Democratized learning. We deliver.
NGO, Think Tanks,
Researchers, Sociologists
Google knows everything, Match&Share knows
everyone .
Find the data you need
Entrepreneurs
You need connections to grow your business.
We deliver.
You choose
Business consultants, trainers, lecturers, HR
agencies
You help others grow
We help you grow. Find,
connect and share your
expertise at Match&Share
Lab
Venture capitalists, investors, busi
ness angels
Looking for the idea hub?
Join to browse the best
investment options and
meet the brightest people in Armenia
Business model grouped by Stage of Development
Customer / User Segments
Revenue Streams
Status of Business
1st Stage The Seed stage:Designing solid prototype & involvement of associates around the idea
Member of Alumni Association
Free services,Contribution from Alumni budget
Initiative, Project status
2nd Stage Early Stage:Enlarging of tailored made product within other professional entities. Still close group of users/customers
+Professional Alumni Associations+Students+Researchers & Specialists+ Students+HR agencies
Free services,Fees
Non-commercial organization
3rd Stage Mezzanine & Late Stage: Scaling the product on country & possibly on regional level
+ R&D & Sociological Centers+ Start-Up Businessmen & Experienced Entrepreneurs+ Office space & meeting accessories providers+Other product & service providers
+ Advertising+ Payable Services
Commercial organization
Business model Canvas grouped by Revenue Streams types