maximal mobile reach
DESCRIPTION
I gave this presentation at Mobile in Retail 2009 in London, 3rd June.TRANSCRIPT
Jeremy Copp Dr Richard M MarshallCEO Founder and [email protected] [email protected]+44 7876 567742 +44 7785 394458
Dr Richard M MarshallFounder and [email protected]+44 7785 394458
Maximal Mobile Reach
Not all phones are created equal
But then, neither are all products
A product continuum may map to user demographics
But it may vary on the when, where and what of use
Who do you want to reach in the mobile continuum?
Who do you want to reach in the mobile continuum?
So how can you tell?
Ask us who we are andreward us for helping
you.
And how can you reach them?
SMS
Mobile Internet
Java ME Applications
Multi-media Applications
Multi-media Applications
• Brand reinforcement• Utility• Entertainment• Information• Interaction• Catalogues• Mapping• Store locations• Added value service channel• Vouchers• Loyalty programmes• Viral distribution
Both an advert and a vehicle for carrying adverts
WiFi or sideloading allowfor large amounts of data,
typically images and video.
Java ME Applications
• Brand reinforcement• Utility• Entertainment• Information• Interaction• Catalogues• Mapping• Store locations• Added value service channel• Vouchers• Loyalty programmes• Viral distribution
Both an advert and a vehicle for carrying adverts
More restricted bandwidth.Vast diversity of screens andinput – needs automation,
Eg our ThinkPhone Deliver.
Mobile Internet
• Customer interaction• Utility• Information• Catalogues• M-Commerce• Added value service channel• Vouchers• Loyalty programmes
A vehicle for carrying advertsand a call-to-action.
Conventional web designdoesn’t work – you a needmobile-specific approach.And you need technologyto handle device issues.
SMS
• Updates and Alerts• Offers• Utility• Information• Added value service channel• Vouchers – barcode and numeric• Loyalty programmes
From: ScrewfixStanley 24” Toolbox only £18.99at the trade counter today.
Conventional SMS doesn’t have much tracking. We’re
providing closure with measurable in-text ads with
Ad2Txt.
From: Western MercedesYour car is ready to collect.
From: DirectoryServiceDominos Pizza on 0131 337 2956
Click here for your voucher:www.adv.gd/9YH76
Seen the new C-series models?Book a test drive now atwww.adv.gd/71THA
Get free 1.5l of Irn Bru with allorders at Papa Johns – find out moreat www.adv.gd/AJYH8
A superb mechanism for engagingwith your customers at all levels;completely ubiquitous and a greatdriver to other mobile media.
SMS
Mobile Internet
Java ME Applications
Multi-media Applications
“Graceful degradation”
Offer the best solutionavailable to that customer.
Automatically.Don’t make them think!
Other interesting options
LocationMuch promised, but finallyworking when coupledwith mapping
ProximityWorks well for someapplications, not for others.
Conclusions and recommendations
• Pick the right forms of mobile for your business• Not all approaches work for all business• Use technology to optimise content delivery• Make it easy for your customers – it just works• Ensure you can measure the results• Include mobile as an element of an overall mix• Advertising and media• Customer service
• Experiment - keep what works• Ask your customers what they want• And give them a tangible reward!
Rapid Mobile Media Ltd93 George StreetEdinburgh EH2 3ES
www.rapid-mobile.com
+44 131 243 2502
Rapid Mobile Media Ltd93 George StreetEdinburgh EH2 3ES
www.rapid-mobile.com
+44 131 243 2502