1. 1. MAGNETIZE YOUR LAW PRACTICE WITH LINKEDIN Tasha TCCooper President of Upward Action Founder of LawyersLaunchpad
2. 2. MAGNETIZE Your Law Practice by LEVERAGING the POWER of LinkedIn 2015 Upward Action LLC www.LawyersLaunchpad.com
3. 3. 7 WAYS THAT LINKEDIN CAN MAGNETIZE YOUR LAW PRACTICE 1. Increase your online visibility 2. Build credibility 3. Establish expert status 4. Expand your network 5. Shorten the cycle for winning engagements 6. your revenue per engagement 7. Leverage your time 2015 Upward Action LLC www.LawyersLaunchpad.com
4. 4. Optimize your summary sections with keyword phrases. Write for prospective clients and search engines. 2015 Upward Action LLC www.LawyersLaunchpad.com SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
5. 5. START WITH YOUR PROFILE 2015 Upward Action LLC
6. 6. OPTIMIZE Name In-focus Photo Descriptive Headline Places of Employment Educational Institutions Professional Organizations Charitable Organizations 2015 Upward Action LLCwww.LawyersLaunchpad.com
7. 7. PAY ATTENTION TO YOUR CONTACT DETAILS 2015 Upward Action LLC
8. 8. CUSTOMIZE Include URLs for 3 webpages Make URLs stand out with descriptive titles Add your telephone number Include your telephone number Customize the URL for your profile Include your social networks 2015 Upward Action LLCwww.LawyersLaunchpad.com
9. 9. Optimize then Magnetize 2015 Upward Action LLC www.LawyersLaunchpad.com
10. 10. THE NEW & IMPROVED LINKEDIN HOMEPAGE 2015 Upward Action LLC
11. 11. Expand Your Network ::: Let LinkedIn Do The Heavy Lifting 2015 Upward Action LLC www.LawyersLaunchpad.com SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
12. 12. CONNECT ENGAGE MAGNETIZE 2015 Upward Action LLC
13. 13. HUMANIZE & OPTIMIZE YOUR SUMMARY SECTION 2015 Upward Action LLC
14. 14. COMPLETE YOUR LAW FIRM DESCRIPTION 2015 Upward Action LLC
15. 15. DELETE, DISALLOW OR ADD DISCLAIMERS FOR SKILLS & ENDORSEMENTS 2015 Upward Action LLC
16. 16. CONNECT YOUR BLOG TO YOUR PROFILE 2015 Upward Action LLC
17. 17. MANAGE YOUR PRIVACY SETTINGS 2015 Upward Action LLC www.LawyersLaunchpad.com SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
18. 18. MANAGE YOUR PRIVACY SETTINGS 2015 Upward Action LLC
19. 19. Create an optimized company page for your law practice. Use tools to update your company (aka law firm) page regularly. 2015 Upward Action LLC www.LawyersLaunchpad.com SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
20. 20. MODEL LAW FIRM COMPANY PAGE 2015 Upward Action LLC
21. 21. ATTRACT PROSPECTIVE CLIENTS WITH ACTIVE ENGAGEMENT Industry Related LinkedIn Groups Practice Area Groups Alumni Groups 2015 Upward Action LLC www.LawyersLaunchpad.com
22. 22. JOIN LINKEDIN GROUPS STRATEGICALLY 2015 Upward Action LLC
23. 23. CONNECT TO ENGAGE Invite INFLUENCERS to connect by sharing valuable information. Invite PEOPLE OF INTEREST to connect by sharing valuable information. Always send a custom invitation when expanding your network. Do not use the default request to connect ever. 2015 Upward Action LLC www.LawyersLaunchpad.com
24. 24. ENGAGE TO INFLUENCE LinkedIn Group Discussions LinkedIn Blog LinkedIn Status Updates 2015 Upward Action LLC www.LawyersLaunchpad.com
25. 25. A commitment to consistent action that builds relationships while increasing visibility. 2015 Upward Action LLC www.LawyersLaunchpad.com SECRETS FOR MAGNETIZING YOUR LAW PRACTICE WITH LINKEDIN
26. 26. Need help maximizing your LinkedIn personal profile and law firm page? Our LinkedIn review packages start at $997.00 Lets talk! Contact us at: LawyersLaunchpad@UpwardAction.com 2015 Upward Action LLC www.LawyersLaunchpad.com
27. 27. Lets Connect! Twitter: http://Twitter.com/UpwardAction Facebook: http://Facebook.com/UpwardAction LinkedIn: http://LinkedIn.com/UpwardAction 2015 Upward Action LLC www.LawyersLaunchpad.com