maximizing the opportunity to sell into education
TRANSCRIPT
Authorized Education Reseller Program
Maximizing the opportunity to Sell into Education
What is the Microsoft AER Program?The Microsoft Authorized Education Reseller (AER) Program authorizes partners to sell academic priced products into the Academic channel.
ExclusivityImproved Communication and
resources
Designed for academic partners
and customers
Training and community
Membership
Why do we need the AER Program?
• All resellers have agreed to a standard set of Terms and Conditions of business
• All are trained to a minimum standard in our Academic licensing
• Customers know who to go to
Better service to our Customers
• Ongoing training• Forums• Access to Campaign
materials• Up-to-date News
Better service to our resellers
AER Program Benefits
What do you get? • Authorization number allows you to place orders• AER Logo validates your authorization and expertise• Listing on the Microsoft Reseller Directory• Access to exclusive resources via MEPN• WW AER newsletter• Joint Press Release• Enhanced dialogue with Microsoft• Live Webinars to bring you up to date
Value to the partner
Authorization is easy…
1. Be an active member of the Microsoft Partner Network 2. Complete and pass the licensing Test:
Academic Volume Licensing for selling to Qualified Institutions3. Complete the online application form4. Accept the terms and conditions of the Microsoft AER Agreement
Four simple steps:
All through our AER Portal: https://aer.microsoft.com/aer
AER-specific Resources
The AER Portal
https://aer.microsoft.com/aer
Our AER Newsletter
• AER Newsletter goes out to all AER’s bi-monthly• Contains news, campaign info, tips, location of new
information and much more• Sent to all AERs who have opted in to receiving information
from Microsoft• If you didn’t opt in, sign into the portal using this link and
click the “Opt In” button
A growing community of Education Partners• 7,000 Education Partners• Growing 35% y/y• 13:00 min. Avg. Time on site• 180K Pages Views• 61% of total Visits from outside North America
One-stop resource Education extension to MPN• Frequently updated Education Headline News• Latest information, blogs on Microsoft Education Products & Technology• Academic Program Center• Authorized Education Resellers Center• Education Licensing Center• Education Partner Marketing Resources & Case Studies• Other Program resources: Solution Portfolio, Partners in Learning, Shape the
Future, etc.
Microsoft Education Partner Network
www.mepn.com
Find all AER program resources • Step by step AER process• 3 dedicated areas: Current and Future AERs, Distis
with latest news• Navigate to all resources via right pane
Stay updated via Communique • Register for the bi-monthly newsletter• Access current and previous issues
Tell us how we can improve• Take a 1 minute Survey and let us know how we
can better serve you
AERs on MEPN - www.mepn.com/aer
Online Sales Materials
Worldwide Public Sector Partner Events
Plays arranged by customer IT adoption state
Metro design is table-ready with left-right swiping action
Dynamic playbook
education sales playbook
education sales toolshttps://www.mseducommunity.com/Resources/salestools
Windows 7 Phone app alerts you to the latest news, customer ready content, and sales & marketing resources as they become available
Windows phone app
The desktop gadget gives you easy access to education-related sales, licensing, and marketing resources and training right from your desktop
education sales gadget
Identify sales opportunities based on a customer’s profile (new to advanced) and connect to related sales resources and training.
education sales playbook
Microsoft Confidential – For Partner Use Only
AER Support
• Licensing and ordering – DistributorAER program Support• Go to AER Contact Details on the Portal home
page and follow the instructions https://aer.microsoft.com/aer/aercontacts.aspx
• For 2nd tier support, if local support hasn’t answered your query, contact [email protected]
