may hotel 2014 twitter ppt
DESCRIPTION
TRANSCRIPT
Who are we?Online Guru6 yearsTeam of 8
What do we do?Set up social mediaTrain social mediaManage social mediaResponsive WebsitesBrochure websitesEmail MarketingClients?Any local businesses Any national businessAny hotel!!
Aims of this session
To give you an valuable insight into the main Social Media players
To explain best practice and etiquette To identify the important features
offered by Twitter To discuss how to gain more followers
and to turn them into customers
First Things First
All roads lead to your website
Run them all in sync for an effective R.O.I
How effective is your website?
Over 30% of your social media followers will look at your website.
Will they want to do business with you?
Is your website up to date? Is it responsive?Does it have the information you
are tweeting about on it?Can you convert visitors into
customers?
Contact Forms
Free Tips Sign Up
Booking Form
Join Our VIP Club
The Power Of Blogging
Set up a blog on your website
Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media
Try to post a blog post once a week
What is Social Media?
P.O.S.T P for PLATFORMWhere are my people hanging out?
O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?
S for STRATEGYWhat shall I talk about? How often? Who will do this?
T for TECHNOLOGYWhat software/gadgets/analytics shall I use?
Social media etiquette
Act as you would at a cocktail party/networking event!
But WHAT shall I talk about? History of the hotel
Features of the hotel
Guest photos, Food photos, Room photos
Staff/Team
Customer reviews
Local area history, places of interest
Local event, weather, news
Breaking news nationally/internationally
National holidays, National events
Celebrities in hotels/holidays
Hotel sector
Funny cartoons/sayings
Funny
Funny
Which Platform Should I Use ?
Has over 1 billion active users It is estimated that 1 in every 13 peo
ple has a Facebook account. On average, 250 million photos are u
pdated every day. More than 2 billion posts are liked an
d
commented on daily. Age of average user is 38 and is risin
g.
235 million active users.
Google+ affects search results on Google, if someone is inyour circles their content will have a higher page rank in your searches.
Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.
Has 200+ million users
51% of active Twitter users follow companies, brands or products
It now only takes up to once week to hit a billion tweets across Twitter.
Great for driving traffic to websites
LinkedIn has up to 200 million users.
90.9% use the free version of Linkedin, but the rest have an upgraded paid account.
LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses.
For B2B it is essential to be on there
Faster growing than Facebook has EVER been
Mainly female users aged 30+ in higher income bracket
It is a standalone network like LinkedIn and there is hardly any crossover usage.
Users have it to communicate through imagery
Percentage of Instagram users that log in at least once a day is 70%
Over 200 million users 43% of top 100 brands post daily
on Instagram Only used on mobile devices Can use different filters to make
photo look better
32% of 15 million UK users use Twitter daily
How do you set up an account?
Go To www.namechk.com
Twitter Lingo To Tweet is to post an update
To Follow-You get their updates
Follower follows you and gets your updates
@reply-A public message
Direct Message (DM) goes to their inbox
Hashtag ~ Groups words together and highlights them
Retweet (RT) Shares a post to their followers
Lists-To keep a track on a group of accounts
Trending-Most popular words at the moment
Promote-Push your account or Tweets and payment
MAKING A TWEET
CONNECT PAGE
HASHTAGS
1) Use to highlight keywords #websites #socialmedia #liverpool
2) Use to show emotion #soexcited #reallybusy
3) Use for competitions etc to win, tweet answer using
#gurucomp
DIRECT MESSAGES
TwitterDo’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Use Bit.ly account
Use Hootsuite/Buffer
Use Google Analytics
Social MediaHotel Tips
Competition – Post a guest pic to win a weekend for 2
Check in at Hotel to get a free coffee/upgrade etc Use @ of local attractions and they will retweet Invite guests to leave reviews on Google/Trip Advisor Always respond to reviews both good and bad!! Upload a video of the local area and hotel on
YouTube Get listed on Google Maps Use Pinterest boards for different aspects of
local/hotel
Add Social Media feeds onto your
website
SUCCESS STORIES
Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter
SUCCESS STORIES
Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet
SUCCESS STORIES
Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media
SUCCESS STORIES
Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning
SUCCESS STORIES
Online Guru haveAttracted over 30New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!
“GET TWEETING”
Mention this@onlineguruUK session
in a tweet and we will give you another
1 hour
bespoke strategyConsultation
FREE!!!!
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