DIGITAL LEADS TRAININGMAY 2010

Today

• Interactive - iGoogle, Delicious, Blackberry Apps, Twitter

• Digital Sponsorship, some case studies• Foursquare, a quick introduction

Hands-on

• iGoogle• Delicious• Blackberry Apps• Twitter

iGoogleCustomised homepage. Pulls in all your news into one place.

• www.digitalbuzzblog.com • www.springwise.com/food_beverage/

Social Bookmarking with Delicious.comSaving and sharing links in the smartest way possible

Blackberry App WorldSearch and download ‘TubeBuddy’ http://appworld.blackberry.com

Digital Sponsorship

Sony Fantasy FestivalVirtual music competition tracking most popular artists.

• Spend a virtual $1m to pick out 15 acts to play at your virtual festival • Set up mini leagues against friends • Listen to and share your festival line up

Vodafone Taxi Grand PrixGame based on taxi drivers distances covered. Twitter integration allowed real-time feedback

Woolwich Intermediaries Fantasy FootballSmart RM programme to encourage continued relationship with and between brokers

O2 Stare Out & Batak DuelAdvergames to promote sponsorship awareness. Post best times/videos to Blue Room

Wimbledon iPhone AppiPhone App has all the news for everyone.

Wimbledon Seer AppFor when you’re on site

http://www.youtube.com/watch?v=7VZoDmqcZ34

Sponsorship - Ads as news bulletinsSky used Spotify to push ‘Sky Player’ contracts. Bespoke audio was created to give a commentary on the current state of play in Ashes matches. Display also supported the campaign.

GPS Gaming – foursquare & microblogging

Foursquare - Your normal life becomes a game as you check in to places you visit and follow your friend’s activity 1Million worldwide checkins a week

foursquare is a location based service. It has various competitors, such as GoWalla.

It’s essentially a game where you earn points based on where you go.

Check-in to places

Share your experiences with friends

Earn points & badges

Use the foursquare app to indicate when you’ve

arrived at a café, shop or other place

in the city

Your friends are notified when you

check in somewhere,

making it easy to meet up

You can share tips about different

places e.g. a great restaurant or even a particularly good item on the menu!

Every time you check-in

somewhere, you get points

You also earn badges, for

example if you are a regular gym goer

How does it work?

Become the mayor

If you've been to a place more than

anyone else, you'll become "the

Mayor"... Many places give you

freebies as a result

What’s in it for businesses?

foursquare offers businesses the opportunity to forge closer relationships with their customers.

They can reward loyal customers with special offers, events or information. And learn a lot more about visitors in the process.

foursquare also helps to spread positive word of mouth. Users are encouraged to leave feedback about the venues they visit.