may/june 2012 salon service group groupie catalog

MAY & JUNE 2012BANGSTYLEYeah. It’s kind of a big deal.

ALFAPARFMILANOAre You Advancing?

u-smoothWhat do u-smooth and Nashville Fashion Week have in common? See for yourself.4

7

MODEL COURTESY OF PAUL MITCHELL

KERATINCOMPLEXSectioning is everything!14

16

“We are doing ColorProof for the love of the beauty business and its people.”

EVOLVEDCOLOR CARE• 96% color retention after 10 washes

• 100% vegan

• 100% gluten-free

• 8 key ingredients provide unsurpassed performance and superior color protection, guaranteed.

Scan to see the ColorProof difference for yourself.

THE SAMPLERPurchase:1 - SuperRich Moisture Shampoo, 10.1 oz1 - SuperRich Moisture Condition, 8.5 oz1 - DeepQuench Moisture Masque, 5.2 oz1 - SuperPlump Volumizing Shampoo, 10.1 oz1 - SuperPlump Volumizing Condition, 8.5 oz1 - PowderFix Instant Volume Texture, 0.53 oz1 - PlushLocks Leave-In Smooth, 6.7 oz1 - ClearItUp Detox Shampoo, 10.1 oz1 - PureRelease Instant Detangle, 8.5 oz1 - PerfectPlay Style Gel, 5.1 oz1 - FiberBlast Texture Creme, 2.5 oz1 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz

Receive FREE:1 - FiberBlast Texture Creme, 2.5 oz1 - PowderFix Instant Volume Texture, 0.53 oz6 - SuperRich Trio Packettes6 - SuperPlump Duo Packettes6 - ClearItUp Packettes1 - ColorProof Consumer Brochure1 - ColorProof Professional Brochure

INTROCP159

SalonServiceGroup.com {800.933.5733}2

Jim MarkhamFOUNDER | CEO

THE ULTIMATEPurchase:3 - SuperRich Moisture Shampoo, 2 oz3 - SuperRich Moisture Shampoo, 10.1 oz2 - SuperRich Moisture Shampoo, 25.4 oz3 - SuperRich Moisture Condition, 2 oz3 - SuperRich Moisture Condition, 8.5 oz2 - SuperRich Moisture Condition, 25.4 oz4 - DeepQuench Moisture Masque, 5.2 oz3 - SuperPlump Volumizing Shampoo, 2 oz3 - SuperPlump Volumizing Shampoo, 10.1 oz2 - SuperPlump Volumizing Shampoo, 25.4 oz3 - SuperPlump Volumizing Condition, 2 oz3 - SuperPlump Volumizing Condition, 8.5 oz2 - SuperPlump Volumizing Condition, 25.4 oz4 - PowderFix Instant Volume Texture, 0.53 oz3 - PlushLocks Leave-In Smooth, 6.7 oz3 - ClearItUp Detox Shampoo, 10.1 oz3 - PureRelease Instant Detangle, 8.5 oz4 - PerfectPlay Style Gel, 5.1 oz3 - FiberBlast Texture Creme, 2.5 oz3 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz

Receive FREE:2 - SuperRich Moisture Shampoo, 25.4 oz2 - SuperRich Moisture Condition, 25.4 oz2 - SuperPlump Volumizing Shampoo, 25.4 oz2 - SuperPlump Volumizing Condition, 25.4 oz3 - ClearItUp Detox Shampoo, 2 oz1 - PlushLocks Leave-In Smooth, 6.7 oz1 - FiberBlast Texture Creme, 2.5 oz1 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz12 - SuperRich Trio Packettes12 - SuperPlump Duo Packettes12 - ClearItUp Packettes12 - ColorProof Consumer Brochures1 - ColorProof Professional Brochure1 - ColorProof DVD1 - ColorProof Merchandising

INTROCP799

THE ENTRÉEPurchase:2 - SuperRich Moisture Shampoo, 2 oz2 - SuperRich Moisture Shampoo, 10.1 oz1 - SuperRich Moisture Shampoo, 25.4 oz2 - SuperRich Moisture Condition, 2 oz2 - SuperRich Moisture Condition, 8.5 oz1 - SuperRich Moisture Condition, 25.4 oz3 - DeepQuench Moisture Masque, 5.2 oz2 - SuperPlump Volumizing Shampoo, 2 oz2 - SuperPlump Volumizing Shampoo, 10.1 oz 1 - SuperPlump Volumizing Shampoo, 25.4 oz2 - SuperPlump Volumizing Condition, 2 oz2 - SuperPlump Volumizing Condition, 8.5 oz1 - SuperPlump Volumizing Condition, 25.4 oz3 - PowderFix Instant Volume Texture, 0.53 oz2 - PlushLocks Leave-In Smooth, 6.7 oz2 - ClearItUp Detox Shampoo, 10.1 oz2 - PureRelease Instant Detangle, 8.5 oz2 - PerfectPlay Style Gel, 5.1 oz2 - FiberBlast Texture Creme, 2.5 oz2 - HeatProof Anti-Frizz Blow Dry Creme, 6.7 oz

Receive FREE:1 - SuperRich Moisture Shampoo, 25.4 oz1 - SuperRich Moisture Condition, 25.4 oz1 - SuperPlump Volumizing Shampoo, 25.4 oz1 - SuperPlump Volumizing Condition, 25.4 oz2 - ClearItUp Detox Shampoo, 2 oz1 - FiberBlast Texture Creme, 2.5 oz8 - SuperRich Trio Packettes8 - SuperPlump Duo Packettes8 - ClearItUp Packettes6 - ColorProof Consumer Brochures1 - ColorProof Professional Brochure1 - ColorProof DVD1 - ColorProof Merchandising

INTROCP499

AllAround Flexible Hold Hairspray, 9 oz1205CP02

UltraMarathon Strong Hold Hairspray, 9 oz1205CP03

Mix & match not available.

LiftIt Foam Mousse, 9 oz1205CP01

A BLAST OF BRILLIANCE COLORPROOFYOUR TRAVELSBUY 5 GET 1 FREE!

SuperRich Moisture Shampoo, 2 oz1205CP04

SuperPlump Moisture Condition, 2 oz1205CP05

SuperRich Volumizing Shampoo, 2 oz1205CP06

SuperPlump Volumizing Condition, 2 oz1205CP07

Mix & Match Not Available.

SalonServiceGroup.com {800.933.5733} 3

PURCHASE: 12-Flexible Styling Spray, 10 oz

RECEIVE FREE: u-smooth Apronu-smooth Mini Styling Iron

1205US03

TALK

At Nashville Fashion Week 2012 the u-smooth Styling Sprays were a favorite among stylists. Scan the QR Code to catch a glimpse of the show!

“I love your u-smooth firm hairspray! My Stylist, David Gotsche, at Signature Design had just gotten this in and recommended it. Can’t wait to try more products!”

Karla | Rogers, AR

“We are loving the way the u-smooth Flexible and Firm hairsprays work, not to mention the great fragrance!”

Leslie | Aqua Bella, in Nashville, TN

“Love, love, love the u-smooth Cream gets rid of frizz and leaves hair silky smooth!”

Becky B. | Salon Out Back, Sterling, KS

FREE STYLE

u-SmooThu-STYLE

OF THE TOWN

FREE FIRM HOLDPURCHASE: 6-Firm Finishing Spray, 10 oz

RECEIVE FREE: 1-Firm Finishing Spray, 10 oz

1205US01Mix & Match Not Available.

FREE FLEXIBLE STYLEPURCHASE: 6-Flexible Styling Spray, 10 oz

RECEIVE FREE: 1-Flexible Styling Spray, 10 oz

1205US02Mix & Match Not Available.

PURCHASE:

12-Firm Finishing Spray, 10 oz

RECEIVE FREE: u-smooth Apronu-smooth Mini Styling Iron

1205US04

Advanced spray technology creates a fine mist. Hold the can closer to the hair for a firmer hold, or farther away for a softer hold.


US1

•Fine Hair Friendly•Hydrates•Creates Shine•Thermal Protection•Light Hold•Adds Texture

BUY 6 GET 1 FREEu-smooth Cream, 1.7 oz

1203US01


U-Smooth shears are hand forged from Japanese Hitachi ATS 314 Stainless steel, the highest rated scissor steel in the world.

•Super smooth slide cutting•Ergonomic design minimizes Carpel Tunnel Syndrome, and reduces pain in hand, elbow, back and shoulder

•Removable finger rest•Sword blade for extra strength with coarse hair•Convex edge provides the smoothest cleanest cut•Length: 5.75”•Tension: Leaf Spring•Thumb: Cutaway

USHEAR575

FoRGED FRomGREATNESS

u-SmooTh CREAm

STYLE STARTS HERE

BUILD YOUR STYLE

PURCHASE: 1.5" Original u-smooth Professional Smoothing Iron

RECEIVE FREE: 1-Cream, 1.7 oz

(1205US05) Original

PURCHASE: 1.5" Green u-smooth Professional Smoothing Iron


(1205US07) Green

PURCHASE: 1" u-smooth Professional Styling Iron


(1205US06)

USMOOTH

UGREEN

UCREAM1

alfaparfSalonServiceGroup.com {800.933.5733}6

A NEW DIMENSIONIN LUMINOSITYPURCHASE: 2 - SDL Diamante Cristalli, 30 ml

RECEIVE FREE: 1 - SDL Diamante Cristalli, 16 ml

1205AP02

STYLE FOR YOUPURCHASE AT A SPECIAL PRICE: 1 - S4U Twist’R, 3.38 oz1 - S4U X’Rebel, 3.38 oz

RECEIVE FREE: 1 - S4U Ocean Spray, 3.38 oz

1205AP03

Instantly adds more shine and softness to every hair type.

Directions:Apply uniformly to damp or dry hair.

GET SMART COLORPURCHASE: 24 or more Tubes of Evolution of the Color Cube

RECEIVE FREE: 1 - Beyond Basics DVD Features 2 coloring techniques: Spotlighting and Color Streaming.

1 - Pre-Cut Foil (500 ct)1 - Porosity Equalizer, 8.45 oz1 - Nuovo Classicismo Mahogany Collection Step-by-Step Guide

Code for Free Goods: 1205AP01


TECHNOLOGY ADVANCES. DO YOU?Professional hair color technology is more advanced than ever before. Scan the QR Code with your smart phone to watch a video about smart color.

Don’t have a smart phone? Visit this site: http://bitly.com/xnAeEt

OPTION 3

Salon Price: $32.00Suggested Retail Price: $64.00

▪ 1x Moroccanoil Treatment (125 ml) ▪ 1x Frizz Control (50 ml)

OPTION 2


▪ 1x Moroccanoil Treatment (125 ml) ▪ 1x Intense Hydrating Mask (250 ml)

OPTION 1


▪ 1x Moroccanoil Treatment (125 ml) ▪ 1x Moisture Repair Shampoo (250 ml) ▪ 1x Moisture Repair Conditioner (250 ml)

MOTHER’S DAY

OPTION 4


▪ 1x Moroccanoil Treatment (125 ml) ▪ 1x Luminous Hairspray Medium Hold (330 ml)

SPECIAL PROMOTION / May-June 2012

OPTION 3



• 1 x Moroccanoil Treatment, 3.4 oz• 1 x Moisture Repair Shampoo, 8.5 oz• 1 x Moisture Repair Conditioner, 8.5 oz

• 1 x Moroccanoil Treatment, 3.4 oz• 1 x Frizz Control, 1.7 oz

• 1 x Moroccanoil Treatment, 3.4 oz• 1 x Intense Hydrating Mask, 8.5 oz

• 1 x Moroccanoil Treatment, 3.4 oz• 1 x Luminous Hairspray Medium Hold, 10 oz


OPTION 3



OPTION 2


▪ 1x Moroccanoil Treatment (125 ml) ▪ 1x Intense Hydrating Mask (250 ml)

OPTION 1


▪ 1x Moroccanoil Treatment (125 ml) ▪ 1x Moisture Repair Shampoo (250 ml) ▪ 1x Moisture Repair Conditioner (250 ml)

MOTHER’S DAY

OPTION 4


▪ 1x Moroccanoil Treatment (125 ml) ▪ 1x Luminous Hairspray Medium Hold (330 ml)

SPECIAL PROMOTION / May-June 2012

OPTION 3



1205MOR011205MOR02

1205MOR03 1205MOR04

SUMMERTIME SPECIAL

SAVE ON GLIMMER SHINE SPRAY 1.7 oz!

BUY 6 (3.5 oz) FRIZZ CONTROLGET 1 FREE!

RestoRative Mask• Rebuilds & Strengthens• For fine or chemically compromised hair

• Leave in for 7 to 10 minutes• MUST finish with Conditioner• No heat required• Use twice per month


MOSS1

1205MOR05

MORM8

MOWM8

Purchase:12 - Moroccanoil Treatment, 3.4 oz

Receive FRee:1 - Moroccanoil Treatment, 6.8 oz

INTROMOR246

FREE ORIGINAL MOROCCANOILTREATMENT

ANY 2 MASKS AT A SPECIAL PRICE

GET THE MOST OUT OF EACH MOROCCANOIL MASK. SCAN THE QR CODES BE-LOW TO WATCH A VIDEO FOR EACH PRODUCT.

THE ORIGINALMOROCCANOIL

RESTORATIvE

INTENSE

WEIGHTLESS

intense HydRating Mask• Restores shine and elasticity• For medium thick hair• Hydrates the hair• Use 1 or 2 times weekly

WeigHtless HydRating Mask• Restores shine and elasticity• For fine hair• Hydrates the hair• Use 1 or 2 times weekly

2012 FAvORITE PRODUCT YOU CAN’T LIvE WITHOUT!

MOHM8

42 s a l o n > m a rc h 1 2 s a l o n m a g a z i n e . c a

By Melissa HIll

Slice and DiceFrom undone textures to short, blunt styles, a roundup of predictions for what will be hot in cutting and styling for 2012

With 2011 fi rmly behind us, the question on everyone’s mind is,

“What’s next?” We polled some of the industry’s top stylists to fi nd out what they think will happen in cutting and styling, and what’s inspiring them right now. Plus, they share their must-have tricks and techniques for the season. Read on to peek into the minds of the industry’s best.

International editorial, fashion runway and fi lm stylist, founder and owner of Kevin.Murphy

The hottest cutting and styling trends for 2012 will be…I’m seeing a lot of short hair, short bangs and a punky look, but having an edge to it—not feathered, not wispy—blunt. For styling it’s going to be closer to the head. Look for a smaller silhouette. It’s played-down hair—you spend a lot of time cutting the hair and not a lot of time styling.

I’m inspired by…I’m obsessed with old movies, especially ‘70s movies. Right now, I like Gorky Park. It’s an American movie from the ‘80s set in Moscow in ‘the 60s. The Eyes of Laura Mars is an incredible inspiration. The hair is pretty full on.

My must-have technique…For cutting, it’s a messy blunt cut. For the hair that I’m doing right now, I’m not changing the natural texture of the hair. The Hair.Resort.Spray makes it more sort of matte, not curly and not straight. Using texturizer makes the hair look like it should.Ke

vin M

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se.m.12 cut+style.3-0R.indd 42 12-02-02 3:12 PM

AS SEEN IN

The Man: With a career spanning fashion, runway, editorial and film, Kevin Murphy is one of the world’s most respected and sought after hairstylists. Vogue stated that Kevin Murphy is the one who invented the iconic “beach hair” look. Kevin trained at the famous Vidal Sasson in London and is recognized internationally for his long list of celebrity clientele and countless pages of editorial work for high-end magazines around the globe. With an international profile that has seen him work with leading fashion photographers including Patrick Demarchelier, Robert Erdman and Richard Bailey, Kevin has created styles for international editions of Vogue, Harper’s Bazaar, Sports Illustrated swimsuit edition, Marie Claire, Vanity Fair, Instyle, Rush, & GQ. Kevin has also lent his talent to the cinema, with work on Baz Luhrmann’s Moulin Rouge, and has styled celebrities including Cate Blanchett, Naomi Watts, Selma Blair, Enrique Iglesis, Heidi Klum.

His Philosophy: Take care of your hair and the Earth. KEVIN.MURPHY uses recyclable or biodegradable plastic and paper products for all of their products. And their square packaging holds more volume and uses 40% less plastic. KEVIN.MURPHY is collaborating with Al Gore on the Climate Change Project, and he created the Green Salon Project, to help salons reduce their carbon footprint.

The Brand: A professional only, fashion inspired hair care line that creates weightless, long-lasting styles. The versatile products are sulfate and paraban free, and made with pure essential oils, plant extracts and natural antioxidants. Developed as a haircare regimen to protect and pamper your hair. Kevin.Murphy the brand is a natural expression of Kevin Murphy the man. Through hard work and an innovative spirit, Kevin has established himself as an industry icon and a hair master of fashion runway, editorial and film. If you haven’t tried Kevin Murphy what are you waiting for?

WHO ISKEVINMURPHY?

k

SalonServiceGroup.com {800.933.5733} 11SalonServiceGroup.com {800.933.5733} 11

COLOR.BUG GOES GAGAThe fashion forward pop star, Lady GaGa, proves that Color.Bug really is for everyone. If you’re not using Color.Bug, scan the QR Code with your smart phone to see it in action. (And stay tuned, new Color.Bug colors coming soon.)

TAKE KEVIN WITH YOUTHIS SUMMER

Hydrate-Me.Wash, 1 oz | 1205KM04Hydrate-Me.Rinse, 1 oz | 1205KM05Angel.Wash, 1 oz | 1205KM06Angel.Rinse, 1 oz | 1205KM07Luxury.Wash, 1 oz | 1205KM08Luxury.Rinse, 1 oz | 1205KM09Anti.Gravity, 1 oz | 1205KM10Body.Guard, 1 oz | 1205KM11Hair.Resort, 1 oz | 1205KM12

Body.Builder, 1.9 oz | Save: $3.08 | 1205KM13Session.Spray, 1.5 oz | Save: $3.08 | 1205KM14Fresh.Hair, 1.9 oz | Save: $3.08 | 1205KM15


RESTORE.PAKPURCHASE: Luxury.Wash, 8.4 ozLuxury.Rinse, 8.4 oz

RECEIVE FREE: Hair.Resort.Spray, 5.1 oz

1205KM03

BUY 6 GET 1 FREEPURCHASE: 6-Young.Again, 3.4 oz

RECEIVE FREE: 1-Young.Again, 3.4 oz

1205KM16

COLOR.BUGPURCHASE ANY 2 AT A SPECIAL PRICE:

Pink Color.Bug | KMCB-PINKPurple Color.Bug | KMCB-PUROrange Color.Bug | KMCB-ORA

CLARIFYING SUMMERESSENTIALSPURCHASE: Hydrate-Me.Wash, 33.6ozHydrate-Me.Rinse, 33.6 oz

RECEIVE AT 50% OfFF: Maxi.Wash, 33.6 ozBorn.Again, 33.6 ozRetail Tri Card

1205KM02

ThE SummER oF KEVIN

My hair stylists LOVE to

CREATE . Keune’s infinite

palette gives them the

artistic FREEDOM to

do so. Some colorists

prefer SIMPLICITY in

their color line. Keune

allows for that too.

Deciding to switch

to Keune was one of

the best CHOICES

I have made for my

clients and salon.

My only regret is

that I didn’t switch

to Keune sooner.

My COLOR clients

have HEALTHIER

hair with brilliant

SHINE. Keune is

RICH and never

c o m e s

out flat.

KEUNE

ALL OF THIS IN ONE LITTLE TUBE

BUY 4 GET 1 FREEPlatinum Blonde Shampoo, 8.5 oz

$39.80 | Save: $9.95 | 1205KE01

Platinum Blonde Conditioner, 6.8 oz

1205KE02

FREE BACKBAR SIZESPURCHASE: 6-Vital Nutrition Shampoo, 8.5 oz

RECEIVE FREE: 1-Vital Nutrition Shampoo, 33.8 oz

1205KE03

PURCHASE: 6-Vital Nutrition Conditioner, 6.8 oz

RECEIVE FREE: 1-Vital Nutrition Conditioner, 33.8 oz

1205KE04

PURCHASE: 6-Color Brillianz Shampoo, 8.5 oz

RECEIVE FREE: 1-Color Brillianz Shampoo, 33.8 oz

1205KE05

PURCHASE: 6-Color Brillianz Conditioner, 6.8 oz

RECEIVE FREE: 1-Color Brillianz Conditioner 33.8 oz

1205KE06


Why Do Colorists love Keune Color?•Violet base for easy color formulation

• 100% grey coverage 100% of the time

• An Infinite color palette

• Less cost per application

• Complimentary in-salon education

TRAVEL WITH KEUNE

Vital Nutrition Shampoo, 1.7 oz | 1205KE07Vital Nutrition Conditioner, 1.7 oz | 1205KE08Color Brillianz Shampoo, 1.7 oz | 1205KE09Color Brillianz Conditioner, 1.7 oz | 1205KE10


Scan the QR code to see Keune’s latest trend collection.

ASK YOUR SALON PARTNER ABOUT KEUNE COLOR


If you have guests who are hesitant to try Keratin Complex Smoothing Treatment, try offering them The Red Carpet Treatment instead. It’s like a test-drive for the Smoothing Treatment and lasts for up to 3 shampoos. Scan the QR Code for instructions on performing The Red Carpet Treatment.

Sectioningis an important part of the Keratin Complex Smoothing Treatment. To create better air quality while cutting down on over-saturation, try the 6 part sectioning technique below. This will ensure the very best results and very happy clients.

For clients with sensitive scalps, allow the smoothing treatment to aerate for 15 minutes in the bowl prior to application.

FAVORITE SMOOTHING TREATMENT

RED CARPET READYIncludes:Infusion Replenisher, 1.7 ozIntense Rx Serum, 30 ml

1205KX05

Blo

ndes

hell

BLONDESHELL SALONIncludes:6 - Blondeshell Shampoos, 13.5 oz6 - Blondeshell Conditioners, 13.5 oz3 - Masques, 6.7 oz3 - Enhance Oil, 3.4 oz3 - Travel Valet

Receive FREE:1 - Blondeshell Shampoo, 33.8 oz1 - Blondeshell Conditioner, 33.8 oz

1205KX02

ESSENTIALS KITIncludes:1 - Blondeshell Shampoo, 13.5 oz1 - Blondeshell Conditioner, 13.5 oz1 - Masques, 6.7 oz1 - Enhance Oil, 3.4 ozFREE Heat Resistant Tote

1205KX03

ON-THE-GO KITIncludes:1 - Blondeshell Shampoo, 3 oz1 - Blondeshell Conditioner, 3 oz1 - Blonde Dry Shampoo, 9g

Receive FREE:1 - Straight Day Spray, 2 oz

1205KX04

IT’S A BLONDE THINGIncludes:2 - Lighteners, 16 oz1 - 10 Volume Developer1 - 20 Volume Developer1 - 30 Volume Developer1 - 40 Volume Developer

Receive FREE:1 - Blonde Smoothing Treatment, 4 oz

1205KX01

Martino Cartier demonstrates just how good the Blondshell lightening system is. Scan the QR Code to watch the video.

DEVELOPER10 Volume Developer, 32 oz | KX10V20 Volume Developer, 32 oz | KX20V30 Volume Developer, 32 oz | KX30V40 Volume Developer, 32 oz | KX40V

SINGLE APP. PACKET KXBLEACH-SAMP

LIGHTENER, 16 ozKXBLEACH

OPEN STOCK:


STYLIST KIT

PURCHASE:

Firm Hold Spray, 11.8 oz

Volume Mousse, 7.1 oz

Firm Hold Gel, 5.1 oz

Sea Salt Mist, 5.1 oz

Smoothing Lotion, 5.1 oz

Thickening Gel, 3.4 oz

Matte Clay, 2.5 oz

Medium Hold Paste, 2.5 oz

INTROBS59

Scan the QR

code if you

want to know

more about

Bangstyle

products.

TRY BANGSTYLE

PURCHASE:

1 - Hydrate Shampoo, 8.4 oz

1 - Hydrate Conditioner, 8.4 oz

1 - Smooth Shampoo, 8.4 oz

1 - Smooth Conditioner, 8.4 oz

1 - Volume Shampoo, 8.4 oz

1 - Volume Conditioner, 8.4 oz

1 - Firm Hold Spray, 11.8 oz

1 - Volume Mousse, 7.1 oz

1 - Firm Hold Gel, 5.1 oz

1 - Sea Salt Mist, 5.1 oz

1 - Smoothing Lotion, 5.1 oz

1 - Thickening Gel, 3.4 oz

1 - Matte Clay, 2.5 oz

1 - Medium Hold Paste, 2.5 oz

INTROBS99

Hydrate Shampoo

and Conditioner

"We can lead your hair to

moisture and we will make it

drink."

Volumizing Shampoo

and Conditioner

"Just because you are super fine

doesn't mean your hair has to be!

Add some mass, a group hug for

your hair."

Smoothing Shampoo

and Conditioner

"Like a well-trained dog or

prison pen pal… your hair will

lay down on command."

Smoothing Lotion

"Made from the joyous tears of

frolicsome angels. Honest."

Firm Hold Gel

"Jimmy the pudgy 4 year old puts

it on the cat. Funny stuff."

Medium Hold Paste

"Not recommended for

scrapbooking but really

good on hair."

Firm Hold Clay

"Matte is Firm yet gentle. And

when he tries to scowl we just

giggle. Silly Matte."

Sea Salt Mist

"Imagine 10,000 mermaids blowing

the ocean breeze from a cool

banana leaf. This is sort of like

that but without the leaf or the

imaginary mermaids."

Firm Hold Spray

"Think of each spray as a billion

tiny particles of hope. We tried to

include justice and peace but it

just clogged the sprayer."

Volumizing Mousse

"So thick and rich you'll be

tempted to eat it with a fork…

(uh-oh lawyers are freaking out)."

SalonServiceGroup.com {800.933.5733}

FREESTYLE 1

PURCHASE:















RECEIVE FREE:











1 - Leave Behind Brochure

INTROBS470

FREESTYLE 2

PURCHASE:










2 - BSea Salt Mist, 5.1 oz





RECEIVE FREE:







INTROBS250

COMPLETE BANGSTYLE

PURCHASE:



























RECEIVE FREE:















25 - Hydrate Shampoo Foilpack

25 - Hydrate Conditioner Foilpack

25 - Smooth Shampoo Foilpack

25 - Smooth Conditioner Foilpack

25 - Volume Shampoo Foilpack

25 - Volume Conditioner Foilpack

1 - T-Shirt (Large)

1 - T-Shirt (Medium)

1 - T-Shirt (Small)

1 - Window Decal

1 - Rubber Wrist Band


1 - POS/Hanging Unit

25 - Stickers

25 - Retail Bags

INTROBS995

PROTECTevery

STRAND 60% of consumers name color and UV protection as the top benefits they desire from their hair color products.

Introducing new SolarVeil Complex• SolarVeil Complex, a powerful blend of sunflower extract and highly active UV absorbers, shields fragile strands from damaging UVB and UVA rays

• Helps lock in hair color and prevent fading to keep strands vibrant

• Features an Island Passion Flower scent inspired by the tropics

FOR A LIMITED TIME ONLY

SUN RECOVERY SALON KITPurchase:4 – Sun Recovery Hydrating Shampoo, 8.5 oz4 – Sun Shield Conditioning Spray, 4.2 oz4 – After-Sun Replenishing Masque , 8.5 oz

Receive FREE:4 – Empty Sea Blue Beauty Bags1 – Easy-to-merchandise display

1205P40

SUN RECOVERY STYLIST KITPurchase for a Special Price:1 – Sun Recovery Hydrating Shampoo, 8.5 oz1 – After-Sun Replenishing Masque, 8.5 oz1 – Sun Shield Conditioning Spray, 4.2 oz 1 – Sea blue beauty bag

1205P41

SUN RECOVERYHYDRATING SHAMPOO

PSUNS8

•Nouishes sun-struck strands

•Leaves parched hair soft and silky

•Features SolarVeil Complex

AFTER-SUNREPLENISHING MASQUE

PSUNM8

•Guards locks from UV Rays

•Prevents color fade


SUN SHIELDCONDITIONING SPRAY

PSUNCSP4

•Provides UV protection

•Instantly soften hair and add brilliance



4

5

1

2

3


1 SYNCROLIFT ULTRA QUICK BLUE POWDER LIGHTENER

14.1 oz | PSLIFT1428.2 oz | PSLIFT28

•Lifts up to 7 levels

•Mixes to a creamy consistency

•Features potato starch

Highlights are the #1 In-Salon Color Service.

AVAILABLE MID-JUNE

FOREVER Blonde

2 FOREVER BLONDE SHAMPOO

2.5 oz | PFBS28.5 oz | PFBS833.8 oz | PFBS33

•Gently cleanses, repairs damage

•Exclusive KerActive and safflower

•Keeps blonde hair bright and healthy

3 FOREVER BLONDE CONDITIONER

2.5 oz | PFBC26.8 oz | PFBC633.8 oz | PFBC33

•Perfect for everyday use

•Exclusive KerActive and safflower

•Subtly brightens blonde hues

4 FOREVER BLONDE DRAMATIC REPAIR

.85 oz | PFBDR855.1 oz | PFBDR5

•Lightweight, multi-tasking corrector

•Strengthens and Replenishes

•KerActive, safflower and Macadamia

5 PLATINUM BLONDE SHAMPOO

10.14 oz | PPBS1033.8 oz | PPBS33

•For natural and color-treated

•Softens and adds shine

•Banishes brassiness

SALON KITPurchase:3 – Forever Blonde Shampoo, 8.5 oz3 – Forever Blonde Conditioner, 6.8 oz 3 – Forever Blonde Dramatic Repair, 5.1 oz 3 – Platinum Blonde Shampoo, 10.14 oz

Receive FREE:1 – Forever Blonde Shampoo, 33.8 oz1 – Forever Blonde Conditioner, 33.8 oz1 – Forever Blonde Feature Display1 – Paul Mitchell Blonde DVD featuring new haircuts, lighting techniques and new product information1 – Paul Mitchell Blonde Brochure

INTROPFB98

STRONGERHEALTHIER HAIR

EXCLUSIVEKERACTIVEPROTEIN

SAFFLOWEROLEOSOMES

DAMAGE

D

HAIR

CONDITIONEDHAIR

STYLIST KITPurchase:1 – SyncroLift Lightener, 14.1 oz1 – Forever Blonde Shampoo, 8.5 oz1 – Forever Blonde Conditioner, 6.8 oz 1 – Forever Blonde Dramatic Repair, 5.1 oz 1 – Platinum Blonde Shampoo, 10.14 oz

Receive FREE:1 – Lighten Up, 2 oz1 – Paul Mitchell Blonde DVD1 – Paul Mitchell Blonde Brochure

INTROPFB49

TAKE HOME KITSave on the Purchase of:1 – Forever Blonde Shampoo, 2.5 oz.1 – Forever Blonde Conditioner, 2.5 oz.1 – Forever Blonde Dramatic Repair, .85 oz.

TKH-BLONDE


100% FREE

MORE

EXTRA-BODY DAILY BOOSTPEBB16

SUPER SCULPTPSSCULPT16

EXTRA-BODY SCULPTING GELPBSCULPT16

SCULPTING FOAMPSF16

FREEZE AND SHINE DUOPurchase:1 – Freeze and Shine Super Spray, 33.8 oz

Receive FREE:1 – Freeze and Shine Super Spray, 8.5 oz

1205P01

FAST DRYING SCULPTING SPRAY DUOPurchase:1 – Fast Drying Sculpting Spray, 33.8 oz

Receive FREE:1 – Fast Drying Sculpting Spray, 8.5 oz

1205P02

ROUNDABOUT SALON KITPurchase:4 – Super Skinny Serum, 5.1 oz4 – Sculpting Foam, 6.7 oz4 – Hot Off The Press, 6 oz12 – Roundabouts in display

1205P03

Makes a great client gift when they purchase a top-selling styler!

Get 16.9 oz for an 8.5 oz price!


GETGOING! SUMMER TRAVEL SIZES

HEAD TO TOE WITH TEA TREE

Shampoo One, 3.4 oz | 1205P06Awapuhi Shampoo, 3.4 oz | 1205P07

Color Protect Shampoo, 3.4 oz | 1205P04The Conditioner, 3.4 oz | 1205P10The Detangler 3.4 oz | 1205P11Extra-Body Shampoo, 3.4 oz | 1205P12

Color Protect Conditioner, 3.4 oz | 1205P05Awapuhi Moisture Mist, 3.4 oz | 1205P08Extra-Body Rinse, 3.4 oz | 1205P13Freeze and Shine, 3.4 oz | 1205P14

Sculpting Foam, 2 oz | 1205P20

Awapuhi Moisture Mist Aero, 3.4 oz | 1205P09Hot Off The Press, 1.7 oz | 1205P15Extra-Body Sculpting Foam, 2 oz | 1205P21

Super Clean Spray, 3.5 oz | 1205P16Super Clean Extra, 3.5 oz | 1205P17Extra-Body Finishing Spray, 3.7 oz | 1205P18Extra-Body Firm Spray, 3.8 oz | 1205P19

TEA TREE TRAVEL

Tea Tree Shampoo, 2.5 oz | 1205P33Tea Tree Conditioner, 2.5 oz | 1205P34Lemon Sage Shampoo, 2.5 oz | 1205P35Lemon Sage Conditioner, 2.5 oz | 1205P36Lemon Sage Thickening Spray, 2.5 oz | 1205P37Lavender Mint Shampoo, 2.5 oz | 1205P38Lavender Mint Conditioner, 2.5 oz | 1205P39

Double Hitter, 2.5 oz | 1205MM02

MITCH TRAVEL

PAUL MITCHELL TRAVEL

TEA TREE SHAPING DUOIncludes:2 – Tea Tree Shaping Cream, 3.5 oz

1205P31

TEA TREE GROOMING DUOIncludes:2 – Tea Tree Grooming Pomade, 3.5 oz

1205P30

LEMON SAGE SPRAY DUOIncludes:2 – Lemon Sage Thickening Spray, 6.8 oz

1205P29

TEA TREE SPECIAL GIFT SETIncludes:1 – Tea Tree Special Shamoo, 10.14 oz1 – Tea Tree Body Bar, 5.3 oz1 – Tea Tree Firm Hold Gel, 2.5 oz

1205P32


ON-THE-GO DUOPurchase for a Special Price:1 – Double Hitter, 8.5 oz1 – Construction Paste, .85 oz

1205MM01

COLOR YOUR CONFIDENCEPurchase:12 or More Bottles of PM SHINES, 2 oz

Receive FREE:1 – Color Your Confidence DVD reception loop to inspire color services in your salon1 – Color Your Confidence Brochure includes 6 color techniques featuring before and after transformation of real women1 – Extra-Body Sculpting Foam, 6.7 oz

1205P28

FREE

UNWIND WITH THE RELAXERSave on the Purchase of:2 – The Relaxer, 30 oz

Choose from Mild, Regular or Super.

FREE AWAPUHI PROFESSIONAL APRON

Purchase:3 – Styling Treatment Oil, 5.1 oz (New Size)

Receive FREE:1 – Awapuhi Professional Apron

1205P23

Durable and machine-washable.Only available through this offer.

Purchase:12 – HydroCream Whip, 6.8 oz

Receive FREE:10 – Awapuhi Retail Bags

1205P25

FREE AWAPUHI RETAIL BAGSPurchase:12 – HydroMist Spray, 5.1 oz

Receive FREE:10 – Awapuhi Retail Bags

1205P24KERATRIPLEX TREATMENTSPurchase:24 or more Tubes of the color, 3 oz

Receive FREE:10 – KeraTriplex Treatment Ampoules1 – Keratin Intensive Treatment, 16.9 oz1 – 7.5" x 11" easel to promote the Awapuhi KeraTriplex Treatment

1205P22


CURLING IRON SALEEXPRESS ION CURL XS

EXPCURLS

Tightly wound curls

EXPRESS ION CURL

EXPCURL1

Medium curls

EXPRESS ION CURL XL

EXPCURLXL

Large curls

LIMITED EDITION EXPRESS ION CURL CLIPLESS XL

Purchase:1 – Express Ion Curl Clipless XL

Receive FREE:1 – Heat Resistant Protective Glove

1205P26

Negative ion and far infrared technology

FREE TEASE XL BRUSH DISPLAY

Purchase:9 – Tease XL Brushes

Receive FREE:1 – Tease XL Display

1205P27

Limited Edition Size

INDIVIDUALPRICING

TEASEXL

NEW!

FREE!

The Bellissima Fishtail braid headband features an adjustable elastic band for optimal comfort and a gripper at the top of the piece so it won’t slip.

Midnight BrownBRHB01

ChocolateCopperBRHB02

ButteredToastBRHB03

GingerBlondeBRHB04

MidnightBrownBRCL01

ButteredToastBRCL03

GoldenWheatBRCL04

ChestnutBRCL02

These 16" Clip-In Freestyle Braids are the perfect way to naturally accentuate your hair. Add them to your own hair or clip them into a hair piece or a ponytail.

CLIP-IN LONG BRAIDSFLAT IRON, CURL & BLOW DRY

FEATURING AZURE ALLURE

Non-Damaging, Peel-Away Removal.

Azure AllureDDAA

Color Me BeautifulDDCB

I Dance with Stars DDDS

Look, Don't TouchDDDT

CatwalkDDCT

The Finer Things in LifeDDFT

Precious MetalsDDPM

Starry Night DDSN

Make Me BlushDDMB

BASE GEL DDBASE* TOP GEL DDTOP*

*RECOMMENDED FOR APPLICATION

TRY SOMETHING NEW! Scan this QR Code to see a special application technique.

www.salonservicegroup.com/brands-dashing-diva.php

Expensive TasteDDET


VANISH

VANISHCOLOR CORRECTORCompare to Schwarzkopf Modulat.

CAPEOGBCAPE

APRONOGBAPRON

OLIVIA GARDEN

FEATURING AZURE ALLURE

NEW! TEMPORARY HAIR COLOR

NEW GREYFREEINCLUDES: 2 - Light Blonde2 - Medium Blonde2 -Dark Blonde2 - Auburn2 - Ash Brown

INTROGF18

2 - Light Brown2 - Medium Brown2 - Dark Brown2 - Black1 - Tester FREE!

Perfect for regrowth and eye brows.

NEW COLORMEINCLUDES: 3 - Red Rush3 - Fuschia Phenom3 - Violet Desire3 - Blue Escape3 - Teal Times3 - Lime Lascivious1 - Tester FREE!

INTROCM18

25SalonServiceGroup.com {800.933.5733}

Scan to watch a video about application and removal techniques for ColorMe Temporary Hair Color.

KERATIN COMPLEX CERAMIC IONIC DRYER

• Negative Ion Switch allows you

to create a smooth & polished look

with a fast drying time.

• Positive Ion Switch allows you to

create beautiful volume while still

maintaining shine & polish.

KXDRYER (Black)KXDRYER-P (Pink)


NEW! ON THE GOGet the kinks out anywhere with the travel size Wet Brush. Perfect for retail item for the upcoming travel season.

SQUIRT

NEW! BIGGER, BOLDER, BETTER

• Super soft flexible brushes• Detangle hair with ease• Perfect for thick, curly or straight hair

• Great for extensions and wigs

WETPADDLE

THE ORIGINAL WET BRUSH

WETBRUSH

THE OUCHLESS TANGLE REMOVER

OLIVIA GARDENROUND BRUSHES1 1/4" | OG-34

1 3/4" | OG-44

2 1/8" | OG-54

KERATIN COMPLEXBRUSHES3.5" | KXBRUSH3.5

3" | KXBRUSH3

2.5" | KXBRUSH2.5

2" | KXBRUSH2

Vent Brush | KXBRUSH-B

OLIVIA GARDENCARBON COMBSCutting/Styling OGSC-1

All Purpose OGSC-2

Rattail OGST-1

Tease/Lift OGST-2

Styling/Pick OGST-3

Power Comb OGST-4

10 RETAIL SIZESSpray It Hard, 10 oz | ORHSP10Moisture Madness Shampoo, 11 oz | ORMS11Moisture Madness Conditioner, 11 oz | ORMC113-Way Hairspray, 10 oz | ORSP10Big Hair Rocks Conditioner, 10 oz | ORVC10

MIGHTY DETAILER REPLACEMENT BLADESORBLADE

LOVE JUNKY T-SHIRTMEDIUM | ORSHIRT-M

X-LARGE | ORSHIRT-XL

10 TRAVEL SIZESBig Hair Rocks Shampoo, 2 oz | ORVS2Big Hair Rocks Conditioner, 2 oz | ORVC2 Spray It Hard, 2 oz | ORHSP23-Way Hairspray, 2 oz | ORSP2

3 FAMILY SIZESMoisture Madness Shampoo, 21 oz | ORVS21Moisture Madness Conditioner, 21 oz | ORVC21

WHILE SUPPLIES LAST!

BACKBAR SAVINGSBig Hair Rocks Shampoo, 64 oz

ORVS64

Big Hair Rocks Conditioner, 64 oz

ORVC64


Spend Less.

INDULGE MORE!foil & highlightingPre-Cut Pop Up Silver Foil (500 ct)

Pre-Cut Pop Up Silver Foil (200 ct)

Pre-Cut Pop Up Fuschia Foil (400 ct)

Pre-Cut Pop Up Chartreuse Foil (400 ct)

Pre-Cut Embossed Assorted Pack (45 ct)

Pre-Cut Embossed Assorted Pack (225 ct)

Roll Foil Red - 5” X 250’

Roll Foil Blue - 5” X 250’

Silver Roll Foil (Embossed)-5” X 250’

Thermal Wraps, Asst Colors-Small (300 ct)

Thermal Wraps, Asst Colors-Large (225 ct)

glovesReusable Latex Gloves - Blk (S,M,L,XL) -2 pk

Reusable Latex Gloves - Blk (S,M,L) -12 pk

Disposable Vinyl Gloves - Blk (S,M,L) -90 ct

Disposable Vinyl Gloves - Clear (S,M,L)-100 ct

foil & highlighting

capsTipping Caps (24 ct)

Processing Caps (30 ct)

Processing Caps (100 ct)

disinfectantMarvicide Disinfectant 16 oz

Marvicide Disinfectant 64 oz

perm supportFuji Perm Papers (500 ct)

Cotton Coil 40 ft.

pinsBobby Pins - Bronze 2” box of 100

Bobby Pins - Black 2” box of 100

Hair Pins - 1 .75” Bronze box of 1400

Oklahoma City, OK12310 N. May Avenue405.755.2445

Moore, OK2272 N.Broadway405.639.2056

Tulsa, OK5525 East 41st Street918.388.0847

Springfield, MO1859 W. Arbor417.889.5533 ext 229

M-T-W-F: 8:30am–5pmTh: 8:30am–6pmSat: 9am–1 pm

St. Louis, MO2125 Barrett Station Rd.314.965.8648

St. Peters, MO1055 Venture Dr.314.584.4192

Kansas City, MO1211 W. 103rd St.816.941.8578

N. Kansas City, MO7868 NW 100th St.816.877.8090

Find Us on:

INCLUDES:2 of each shade12 Magnets$120

Keratin ComplexMO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

MoroccanoilMO, OK, KS, AR,TN, KY & parts ofIN, IL

Michael O'Rourke MO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

Alfaparf Milano MO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

KeuneMO, OK, KS, AR, KY, TN & parts of IL, IN

ColorProofMO, OK, KS, AR, KY, TN & parts of IL, IN

Paul MitchellMO, OK

Kevin MurphyMO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

BangstyleMO, OK, KS, AR,TN, KY IA, NE, WI, MN & parts of IN, IL

1205CG01

Attraction Cling On You Move Me

Pull Me Close Drawn to You Instant Chemistry

MAGNETIX12 PIECE DISPLAYNEW

PRSRT STD

U.S. POSTAGE

PAID

Springfield, MO

Permit No. 801

Salon Service Group1859 West Arbor StreetSpringfield, MO 65807

may/june 2012 salon service group groupie catalog

Documents

oz1 clearitup detox

oz3 clearitup detox

oz1 fiberblast texture

oz3 fiberblast texture

oz1 purerelease instant

oz1 plushlocks leave

oz3 purerelease instant

oz3 plushlocks leave