PowerPoint Presentation

Presented bySushant Kumar

6/29/2016Sushant Kumar2

.

STARTED IN 1955

RAY KROC

Hamburger Restaurant To McDonaldsHISTORY

About McDonalds6/29/2016Sushant Kumar3f.

Marketing Mix(5Ps)6/29/2016Sushant Kumar4

PeopleProductsPromotionsPricePlace

5Ps6/29/2016Sushant Kumar5

1.

People.They have targeted Teen and Youngster

5Ps6/29/2016Sushant Kumar6

2.

Products They have wide variety of productsCountry wise preference .

5Ps6/29/2016Sushant Kumar7

3.

Im lovin it campaign to attract families.

5Ps6/29/2016

8

4.

Wide range of product in different price range

5Ps6/29/2016Sushant Kumar9

5.

32,000 Restaurants world wide.

Products (Beverages)Cold coffeeIce teaSoft drink

6/29/2016Sushant Kumar10

Veg Menu.

6/29/2016Sushant Kumar11

Non-Veg Indian Menu.

6/29/2016Sushant Kumar12

Advertisement

6/29/2016Sushant Kumar13

..6/29/2016Sushant Kumar14

.Its a Good Time for Great Taste of McDonaldsFood,Folks,and Fun.Im Lovin It6/29/2016Sushant Kumar15Slogans

Advertisement

6/29/2016Sushant Kumar16

What are McDonald's core brand values? Have these changed over the years?

We place the customer experience at the core of all we do. We are committed to our people. We believe in the McDonalds System. We operate our business ethically. We give back to our communities. We grow our business profitably. We strive continually to improve6/29/2016Sushant Kumar17

McDonald's did very well during the recession in the late 2000s.6/29/2016Sushant Kumar18

Product that it is selling is a product that is consumed more when people have less money.

What risks do you feel McDonald's will face going forward6/29/2016Sushant Kumar19

McDonald's greatest risk is that people will put value on eating a healthy diet and stop eating at McDonald's in numbers that would cause their profits to decrease.

McDonalds Top Competitor6/29/2016Sushant Kumar20

StarbuckSubwayBurger kingPizza Hut

http://spiderbook.com/mcdonalds-competitors.html

THANK YOU!

6/29/2016Sushant Kumar21

References.https://www.google.co.in/search?biw=1366&bih=667&tbm=isch&sa=1&q=Mc+donald+non+ved&oq=Mc+donald+non+ved&gs_l=img.3...3366366.3371998.0.3372317.17.17.0.0.0.0.210.2622.0j15j2.17.0....0...1c.1.64.img..0.12.1873...0j0i10j0i10i30j0i8i10i30j0i5i30j0i8i30j0i10i24.Ckl3kFvaLWs#imgdii=hJyJimqlIUBH8M%3A%3BhJyJimqlIUBH8M%3A%3Bk3QRRAGbL-atTM%3A&imgrc=hJyJimqlIUBH8M%3AMarketing Management (Philip Kotler).

6/29/2016Sushant Kumar22