mÍdia pack 2020 - ev.youon.tvev.youon.tv/files_resources/3f59e6c5947757e5d1c7f893e2c63efc.pdf ·...

2020PACKM Í D I A

GULAREVISTA DE VINHOSA ESSÊNCIA

Essência do VinhoWORLD

BRAZIL

EVENTSCOMMUNICATIONTRAININGCONTENTE-COMMERCE

Gula Award

50 events in 19 cities

TOP 10 Brazilian Winescompetition10 Countries, 40 cities,

155 events in 3 continents

Paper and online + Gula TV + Gula Podcast+Guia + APP + Portal + Social NetworksFacebook + instagram + Twitter + You Tube

Weekly ProgrammesTelevision & Radio

ACADEMIA GULA ESCOLA EV

On Trade + Off Trade Consumers

TAP WINE EXPERIENCETHE WINE SHOW (Portugal season)O DEBATEINTERVIEWWINE LEGENDS - BRAZIL NEW AGE WINE PRODUCERS - BRAZILTASTE DRIVECONVERSATIONS WITH SOMMELIERSSIMULTANEOUS TASTINGDIGITAL GUIDE

SELECTION OF WINES & TAP EXPERIENCES

Revista Gula APP

FRONT COVER WINE / RESTAURANT OF THE MONTH / WINE TOURISM OF THE MONTH Revista Gula

GULA CLUB

PORTUGALEssência do VinhoPorto/Madeira

Encontro com Vinhos by TAP Air Portugal

40 Events per YearPortuguese Cities

TOP 10 Portuguese Winescompetition

Tap Wine Experience selection of wines

Gula Brazil Platform

with the annual participation of a delegation of 50 opinion leaders of 10 nationalities

by Revista de Vinhos and Gula tasters

Terroir

Revista Gula

WE BRING TOGETHER 30 YEARS OF BRAND PRESTIGE AND 17 YEARS OF IDENTITY FOR A NEW START

SEE

01.

It all started in 1990 in São Paulo when GULA helped Brazilians to discover the world of gastronomy and wine. Since then, it has become an iconic brand and an essential source of inspiration and knowledge in these segments.

An IconicBrand

A NewStart

With this new beginning, GULA is a multiplatform editorial product reaffirming itself as the reference in the specialised universe of wine, gastronomy and now enogastronomic tourism.

Designand New Trends

More than a magazine for specialists, GULA is aimed at everyone who wants to enjoy the best that the universe of wine, gastronomy and enogastronomic tourism has to offer, always in touch with the new trends.

In its premium printed version it is, in itself, an aesthetic pleasure. The contents, the care taken over design and photographic accuracy make the publication even more desirable, from the cover to the inside of each section.

Accuracy Creativity Inspiration Leadership

It presents the wine and gastronomy classics and reveals new trends, with creativity and personality in the approaches, and without ever losing the accuracy of its content.

It enters a new phase with the clear goal of strengthening its leadership of publications specialising in gastronomy and wine, benefiting from the fact of joining the Essência do Vinho publishing group, which has 17 years of experience in promoting wine and gastronomy in Portugal, Brazil and in more than 10 strategic markets, including Canada, China, France, Germany, Japan, the Netherlands, Switzerland, the United Kingdom and the United States.

It’s an aspirational product, making it the tool of choice for companies that want to promote brands and products to an audience interested in new experiences and with purchasing power, without losing their connection with professionals in the world of wine and gastronomy.

Mission02. TO ADVOCATETO BETO BENEFIT

TO OFFER

TO EDUCATE. THE EDITORIAL REFERENCE FOR WINE AND GASTRONOMY IN BRAZIL

. A REFERENCE FOR RIGOUR AND JOUR-NALISTIC COMPETENCE

. THE LEADING PUBLICATION FOR THE WINE, GASTRONOMY AND ENOGASTRO-NOMIC TOURISM SEGMENT, IN CIRCU-LATION NUMBERS, SUBSCRIBERS AND DIGITAL PRESENCE

. A CULT MAGAZINE

. ASPIRATIONAL

. A MOMENT OF PLEASURE

AND PROMOTE BRAZILIAN WINE AND GASTRONOMY

THE READER, PROVIDING DETAILED INFORMATION AND KNOWLEDGE

AN IMPORTANT PLATFORM FOR THE WINE AND GASTRONO

AUDIENCES

#TIMEGULA03. Editora Trincadeira | São PauloBoard of DirectorsAlexandre LalasMiguel IcassattiNuno BotelhoNuno Guedes Vaz Pires

Content DirectorsNuno Guedes Vaz PiresAlexandre Lalas

Director of Marketing and BusinessMiguel Icassatti

Columnists& contributorsCarlos MaribonaDebra Meiburg MW Duarte CalvãoEugênio OliveiraGuilherme CorreaIvan CarvalhoIgor BeronJ. A. Dias LopesJamie GoodeJosimar MeloJosé João SantosLisa Granik MWLuiz HortaMiguel PiresPedro HermetoThomas Vaterlaus Washington OlivettoRolf Bichsel

StaffersAna Vicente Carla Fonseca Liliana Magalhães Luís Alves Pedro Lima Sarah Keufen

OnlineLuís AlvesSarah Keufen

Gula TVAlexandre lalasJosé João SantosMiguel IcassattiNuno Guedes Vaz PiresRicardo Garrido

PhotographersFabrice Demoulin Nuno Correia Ricardo Garrido

ArtworkÂngela Reis

#TIMEGULA03.

Accuracy, professionalism and passion...

Alexandre Lalas He has worked with Encyclopedia Bri-tannica, Jornal do Brasil, Gazeta Mercantil, GULA, Diário Lance!, sport Press, Revista do Flamengo and was editor of the website for the Pan-American Games in Rio, in 2007. He is currently a juror & speaker in numerous wine contests and conferences, he gives masterclasses at the Essência do Vinho Group in various markets and he works for the Portuguese magazine Revista de Vinhos.

Nuno Guedes Vaz Pires Director of Revista de Vinhos and co-fou-nder of Essência do Vinho, co-author of the television and radio programmes “A Essência” and mentor of projects such as Essência do Vinho Porto, the TOP 10 Por-tuguese Wines contest and Gin Tasting & Spirits, among so many others that mark the sector's agenda in Portugal. He has 25 years of professional experience in the wine sector, in Portugal and abroad, namely France, Argentina, Chile and Brazil, and has been a consultant to Expovinis Brasil. He has led information and wine promotion program-mes in more than 15 international markets.

Miguel Icassatti

He was editor of Veja magazine, editor-in--chief of Projeto Abril na Copa, during the 2014 FIFA World Cup in Brazil; editor and co-founder of Paladar (O Estado de S. Paulo newspaper); reviewer of bars in Veja São Paulo and Playboy; gastronomic curator of Mondial de la Bière São Paulo (2018 and 1019) and Lollapalooza (2016). Since 2013 he has been a knight of the Confraria do Vinho do Porto. He is currently curator of the Sociedade Paulista de Cultura de Boteco, a columnist for UOL and for Radio News FM. He is a contributor to the Essência do Vinho Group and the Portuguese magazine Revista de Vinhos.

J. A. Dias Lopes A passionate connoisseur of Brazilian and Portuguese cuisine, his career as a journa-list has extended for over 50 years. He was correspondent for Veja in Roma, director of the magazines GULA and Gosto, as well as a columnist for the newspaper O Estado de S. Paulo.

José João Santos Content director for the Essência do Vinho Group, journalist for Revista de Vinhos and content editor for the radio and television programme “A Essência”. His professional career encompasses the press, radio and tele-vision. He travels frequently to Brazil, where he has already written a series of articles on wine and gastronomy.

#TIMEGULA03.

Rolf Bichsel He was editor of the Franco-German magazine Vinum. He regularly visits major European wine projects and runs the agency vinmedi@ - vinmedia.fr

Miguel Pires Gastronomic critic, co-author of the blog Mesa Marcada, contributor to the Outlook section of Diário Económico and TAP’s Revista UP and Revista de Vinhos (Portu-gal). A passionate connoisseur of Brazilian gastronomy, he travels frequently to Brazil and contributes to a number of specialist magazines.

Lisa Granik A Master of Wine, born and raised in Phila-delphia but settled in New York. A respected expert on wine and with a doctorate in law, in Russia, she teaches various masterclasses, gives advice on wines and shares her reflec-tions on the blog “Tasting Works”

Debra Meiburg Master of Wine, this American journalist has been based in Hong Kong for over 25 years. She is the most influential “opinion maker” in this large Asian wine market. She has experience of TV, as a book author, and promoter of courses and masterclasses on wines from around the world.

Duarte Calvão A Portuguese journalist who embarked on gastronomic critique in 1999 in the pages of Diário de Notícias. He is a gastronomic consultant for Turismo de Lisboa, and has been director of the “Peixe em Lisboa” event since 2008. He is also one of the authors of the blog “Mesa Marcada”.

Guilherme CorrêaThis WSET graduate was twice declared the “best sommelier in Brazil” by ABS/ASI, and was a finalist in the first “best sommelier in the Americas” by APAS/ASI. He graduated from Associazione Italiana Sommeliers, in Tuscany, and is the founder and co-owner of the Wines by Heart wine cellar, in Lisbon. He gives masterclasses at the Essência do Vinho Group in various markets and a colla-borator for the Portuguese magazine Revista de Vinhos.

Eugênio OliveiraBased in Brasília, he is the wine editor of Vinum Brasilis magazine. He maintains the site decantandoavida.com and is a knight of the Confraria do Vinho do Porto.

Carlos MaribonaOne of the most well-known and respec-ted gastronomic critics in Spain. He writes reviews of restaurants and chefs in the pages of the Spanish newspaper “ABC”.Author of the blog “Salsa de Chiles”.

#TIMEGULA03.

Ivan CarvalhoHe began his career as a journalist in San Francisco (USA), in Wired magazine. He currently lives in Milan, where he is a correspondent for Monocle magazine. He is a specialist in wine, gastronomy and tourism.

Igor BeronA WSET graduate, he is a Master of Wine Business (MBA) from the University of Ade-laide, Australia. Co-owner of the Wines by Heart wine cellar, in Lisbon. He gives mas-terclasses at the Essência do Vinho Group in various markets and a collaborator for the Portuguese magazine Revista de Vinhos.

Pedro HermetoLawyer, restaurateur and president of the Brazilian Association of Bars and Restau-rants - Rio de Janeiro section. Owner of the famous Aprazível restaurant, his work with small wine producers in Brazil is unique.

Josimar MeloOne of the most prestigious gastronomic cri-tics in Brazil. He writes his reviews in Folha de S. Paulo. He is a columnist for numerous international publications. He published the Josimar Guide over 20 years ago, which evaluates annually about 1000 establishmen-ts in the city of São Paulo. He is the chairman of the jury of the World’s 50 Best Restaurants in Brazil.

Thomas Vaterlaus One of the most prestigious and recognised journalists specialising in wine in Switzer-land. Editor-in-chief of Vinum magazine in Switzerland, he collaborates with leading media outlets in Germany, Switzerland and Austria, including Weltwoche, Annabelle and Sonntagszeitung.

Washington OlivettoOne of the biggest names in the history of Brazilian advertising, winner of several lions at the Cannes Festival of Creativity, he is currently chairman of W/McCann. He lives between London, São Paulo and places arou-nd the world where he can make gastrono-mic discoveries.

Jamie GoodeA Briton with a PhD in Plant Biology, he is one of the most renowned journalists specialising in wine. A columnist for The Sunday Express, he also contributes to Decanter, Sommelier Journal, Harpers, The World of Fine Wine, Grapes Talk, Revista de Vinhos, among others. Creator and author of the portal and blog wineanorak.com. His books Flawless, I Taste Red, The Science of Wine are references in the publishing world of wines.

Luiz HortaJournalist and one of the most respected wine critics in Brazil. He wrote regularly for the newspapers O Globo, Folha de S. Paulo and O Estado de S. Paulo. Currently he is de-dicated to the production of the hortaletter newsletter and the blog luiz-horta.com.

#TIMEGULA03.

TastingPanel

Coordinators

GULA magazine's tasting panel consists of two coordinators and twelve members, who are the magazine's official tasters.

Alexandre Lalas // Nuno Guedes Vaz Pires They oversee the coordination and, whenever necessary, they are responsible for exercising a casting vote in the decision-making. Together with the panel, they analyse and decide on the themes of the monthly tastings.

#TIMEGULA03. Resident Tasters

Alexandre Lalas

José João Santos

Gérson Lopes

Nuno Guedes Vaz Pires

Miguel Icassatti

Guilherme Corrêa

Pedro Hermeto

Danio Braga

Manoel Beato

Eduardo Machado Araújo

Alexandra Corvo

Daniela Bravin

PRIN

CIPL

ES _ Tastings are done in predefined locations: Rio de Janeiro and São Paulo

_ The tasters do not have to carry out any kind of logistical work, only to concentrate on wine tasting and the consequent appreciation (which must be recorded in writing).

_ The tasters should meet with the group coordinator and with the magazine's Directors to discuss subjects of general interest for the publication, such as tastings or topics to be addressed in future editions.

_On average, tasters should not taste more than 60 wines per month.

_ The Revista Gula panel will adopt the tasting sheet and respective evaluation parameters of the Wine & Spirits Education Trust, a British educational institution dedicated to the wine sector and one of the most respected in the world.

Monthly Sections04. EDITORIALCOLUMNS ON WINECOLUMNS ON GASTRONOMY #GULAINDICA: · WINES· LAUNCHES· WINE SERVICE IN RESTAURANTS· RESTAURANTS· BARS· WINE & FOOD TRENDS· BEERS· COCKTAIL OF THE MONTH· RECIPE AND PRODUCT OF THE MONTH· EVENTS

PLANET WINE WINE LOVERS

Monthly Sections04.

EDITORIAL In every edition, by Alexandre Lalas and Nuno Guedes Vaz Pires.

COLUMNS ON WINEIn every edition there are two columns writ-ten by international experts, including Lisa Granick, Debra Meiburg and Jamie Goode.

COLUMNS ON GASTRONOMY In every edition, a column related to the world of gastronomy, written by Duarte Calvão, Carlos Maribona, Luiz Horta and Washington Olivetto.

#GULAINDICA

WINES

The selection of wines highlighted as "Highly Recommended" and "Good Buys".

LAUNCHES

Wines that have just been launched on the market and deserve a special mention in their own right. These are new wine labels, which promise to create a buzz.

WINE SERVICE IN RESTAURANTS

An evaluation of the wine service in Brazil-ian restaurants, with an updated ranking in every edition, from * to ***** stars.

RESTAURANTS

The restaurant sector is going through vi-brant times in Brazil, especially in the main cities and tourist attraction hubs. The pulse of new spaces, from north to south, from the coast to the interior, and not forgetting the islands.

BARS

An evaluation of the service and range of Brazilian bars, from * to ***** stars.

WINE & FOOD TRENDS

New trends related to wine and gastrono-my. Books, tools, studies.

BEERS

The exceptional world of beers, from pre-mium brands to craft beers. We will cover Brazilian labels, international beers and style trends that the reader needs to know about.

COCKTAIL OF THE MONTH

News, products and discoveries in mixol-ogy. In each edition, we challenge a new generation bartender to create an exclusive cocktail.

RECIPE AND PRODUCT OF THE MONTH

In every edition, a product and an original recipe from a well-known chef. Classic and innovative recipes, with step-by-step instructions for the reader to prepare at home.

EVENTS

We will make space for trade fairs and exhibitions in the food, wine and tourism sectors, in order to inform professionals, brands and the end consumer about the best opportunities in the market.

PLANET WINEDo we know where the highest vineyard in the world is, and what its characteristics are? What type of grape is the most widely planted on the planet? Every month, we have a page that talks about vineyards, grape varieties and types of wines from a world wine region.

WINE LOVERS Useful tips about how to properly appreciate a wine. What the colour of a wine tells us, the temperatures at which we should serve a par-ticular wine, how to buy a wine off a super-market shelf and much more.

Monthly Sections04.

Reports05. THEMATIC TASTING / VERTICAL TASTING REGIONAL REPORTS / BRAZILIAN PRODUCERS REGIONAL REPORTS / FOREIGN PRODUCERS INTERVIEWS AND DEBATESENOGASTRONOMIC TOURISMCRAFT PRODUCTS GASTRONOMIC REVIEWSBEERSSPIRITS, MIXOLOGY AND CO.

Reportagens05. THEMATIC TASTING / VERTICAL TASTINGIn each edition, a thematic tasting on a spe-cific type of wine: for example, wines from a country, from a single region or some angle that presents parallels; this thematic tasting will also, in some cases, be transformed into a vertical tasting, which will cover different harvests of an emblematic wine from a single producer.

REGIONAL REPORTS / BRAZILIAN PRODUCERS From the most emblematic to the new na-mes, always from a quality perspective. The wines, the projects, the players, in thoughtful reports and always accompanied by exclusive photographs.

REGIONAL REPORTS / FOREIGN PRODUCERS Great names in wine from Europe to the New World, under the byline of our national and international contributors.

INTERVIEWS AND DEBATESThe great names in wine and gastronomy. Producers, winemakers, chefs, restaurateurs, hoteliers and bartenders, distributors/impor-ters, institutions responsible for brands and companies in these segments.

ENOGASTRONOMIC TOURISMWine cannot be dissociated from gastronomy or tourism. We will present great chefs and renowned restaurants, in always innovative destinations that are worth the trip, whether in Brazil or abroad..

CRAFT PRODUCTSAuthentic products that represent the gas-tronomic culture of each of the five Brazilian regions are a national treasure. But do we really know them? We will make space for small producers and explore different terroirs in Brazil.

GASTRONOMIC REVIEWSThe reference restaurants, in Brazil and wor-ldwide, evaluated according to strict parame-ters. From the traditional to the most avant--garde cuisine, our focus will always be on a faithful account of the experience that we can offer to our audience.

BEERSArticles about renowned and small breweries, Brazilian and foreign, with a focus on service and diversity of styles.

SPIRITS, MIXOLOGY AND CO.Brandy, gin, rum, vermouth, bitters and every kind of spirit. We will detail the entire range of ingredients that feature in the world of mixology.

GulaExperiences06.

GULA MAGAZINE BIRTHDAY PARTIES // GULA AWARD ENCONTRO COM VINHOS - LISBON (BRAZIL PLATFORM)OTHER CUSTOMISED EVENTS, TAILOR-MADE FOR YOUR BRAND.

GULA not only writes about the best events in Brazil and in the world, but also creates and produces them.

The events are an excellent opportunity for local and global advertisers to interact with an audience that is increasingly difficult to reach - influencers and end consumers looking for new experiences and “the next big thing”.

GULA is in a unique position to create these experiences with the curatorship that distinguishes it, in iconic and surprising locations, bringing to life the best of its content, in events that can range from activities and sponsored events to completely personalised magical experiences.

A GULA não só escreve sobre os melhores eventos no Brasil e no mundo, como também os cria e produz.

Os eventos são uma excelente oportunidade para anunciantes locais e globais interagirem com uma audiência cada vez mais difícil de atingir – influencers e público final, que procuram novas experiências e “the next big thing”.

A GULA encontra-se numa posição única para criar essas experiências com a curadoria que a distingue, em locais icônicos e surpreendentes, trazendo à vida o melhor do seu conteúdo, em eventos que podem ir de ativações e patrocínios a grandes experiências, completamente personalizados.

06.1 GULA AWARD06.2 GULA CLUB06.3 GULA ACADEMY

GULA AWARDTHE BEST OF THE YEARTHE “OSCARS” OF WINE AND GASTRONOMY

06.1

GULA EXPERIENCES06.

As the reference publication in the world of wine, gastronomy and gastronomic tourism, GULA has the added responsibility of rewarding those who distinguish themselves as agents of change or evolution in these markets. Since 1999, GULA has given awards to the best wines, brands, companies and personalities that most distinguished themselves in the previous year, according to edito-rial criteria defined by the longest-running Brazilian publication in the area of wine and gastronomy.

GULA CLUB GULA ACADEMY06.2 06.3

GULA EXPERIENCES06.

Through its website, Gula Club offers for sale a unique portfolio originating from all wine regions, which takes the world's great wines and wine tourism experiences to its members. With its own calendar of events and visi-ts to the main Brazilian cities, GULA Club is a meeting point for fans and a forum for discovering and getting to know the rarest and most exclusive wines from their creators themselves and/or the most renowned journa-lists and wine and gastronomy experts from around the world.

In Rio de Janeiro and São Paulo, from the second half of 2020, the Academy will be offering a range of educational opportunities - through masterclas-ses, webinars and classroom courses - for consumers and professionals who want to know more about wines from around the world.

GulaDigital07.

07.1 ONLINE GUIDES07.2 GULA WEBSITE07.3 GULA TV07.4 GULA PODCAST07.5 SOCIAL MEDIA 07.6 #GULANEWSLETTER07.7 E-COMMERCE

The interactive version of GULA and its special editions, 100% designed for smartphones and tablets, available for purchases, subscriptions and downloads.

ONLINE GUIDES YOUTUBE

GulaDigital07.

WINESThe suggestions, best buys and highest scored wines by our panel of experts.

RESTAURANTSThe best restaurants by type of cuisine, the best wine shops and the most complete wine lists.

GULA TV See what you want....... when you want! Discover how great wines are made, learn the secrets of chefs and spy on GULA's enogastronomic events.

PORTAL GULA PODCASTwww.revistagula.com.brThe main hub for gastronomy, wine and rela-ted content produced by #teamGULA in Brazil and abroad. Hot news and important content, updated daily, with text reports, videos and podcasts.

We will bring adapted content every week, and interviews withkey personalities from gastronomy, culture, wine and travel.

896.000 1.050.000Monthly Visits Monthly Page Views

07.1 07.3

07.2 07.4

SEE

( 2 0 1 8 D A T A ) ( 2 0 1 8 D A T A )

FOR MORE INFORMATION REFER TO OUR DIGITAL MEDIA

GulaDigital07.

SOCIAL NETWORKS

07.5 INSTAGRAM

216.000

@revistagula @nunogvpires,@alexandrelalas

Day-to-day life that any foodie or wine lover falls in love with. A space for GULA followers to also publish their photos with #revistagula

FOLLOWERS10.015

TWITTER

FOLLOWERS

@gularevista

An agile point of contact with agile content published by GULA specialists.

92.339

FACEBOOK

FOLLOWERS

facebook.com/NovaGulaDigital@nunogvpires @alexandrelalas

Suggestions and trivia about wines, restaurants, bars and enogastronomic destinations.


GulaDigital07.

07.6

OPENINGAND READING RATE

BETWEEN 20 and 35%130.000MORE THAN

ISSUED DAILY AND AT WEEKENDS

BRAZIL+REST OF THE WORLD subscribers

NEWSLETTERRestaurants, chefs, highly recommended wines and good shopping, news and events.


GulaDigital07.

E-COMMERCE07.7

Front Cover Wine Restaurant of the Month Hotel/Wine tourism of the Month

Each edition will have a cover wine that will be on sale at a promotional price. The cover wine will also be on Gula's social networks and YouTube through the creation of a video version of the tasting notes.

For foodies and wine lovers, Gula will feature a restaurant and a wine tourism hotel each month, with the offer of a discount voucher. The campaign will be accompanied by a promotion on the Gula social networks and on YouTube, through the dissemination of a one-minute video about the featured place.


TAP Wine ExperiencePartnership

16 millionPASSENGERS

A platform that combines entertainment, wine education and sales and wine tourism experiences that reaches an audience of 16 million passengers.

Here we will promote Brazil as a destination through its gastronomy, culture and heritage.

For a campaign in our digital solutions tailor-made for your individual needs, please speak with our sales representative or our business director, Miguel Icassatti: [email protected]

GulaPrint08.

08.1 AUDIENCE08.2 DISTRIBUTION08.3 ADVERTISING

THE REVAMPED GULA

After 30 years, GULA is now moving into a new phase, building on its status as part of the Essência do Vinho Communication Group.

Our commitment is to make GULA the most influential of Portuguese language publications specialising in wine and gastronomy, in all contact and promotional platforms.

AUDIENCE08.1

ALLIED TO A TARGETED MARKETActive, urban, cosmopolitan young people and adults with purchasing power. Men and women who appreciate the good things in life and seek new experiences of entertainment and consumption.

DemographicData

65 % 35%

44 60%YEARSMALE FEMALE

AVERAGE AGE GRADUATES

OUR READERS ARE:Food & Drink

96% 79%

5X2X5X5Xmore likely to advise others on restaurants/bars

more likely to advise others about wines and spirits.

more likely to be interested in food & drink

like to eat out in restaurants

eat out at least once per week

more likely to drink wine/beer/alcoholic beverages

OUR READERS ARE:Travel

9X5X2X

7X5X

6Xmore likely to be interested in staying in hotels during a tripmore likely to have made 11+ domestic trips in the last year

more likely to advise others about travelling

more likely to spend$5,000+ on travelling every six months

more likely to be interested in air travel

more likely to be interested in travelling

DISTRIBUTION08.2

News standsBookshops

SUBSCRIBERS

VIP Mailing + GULA Mailing

PARTNERS

Main Restaurants in Brazil + Supermarket Chains + Kitchen Accessory Shops +Wine Importers and Gour-met Emporiums

5.000

25.000

EUROPE

BRAZIL

PRINT RUN

copies

copies

ADVERTISING08.3

GulaPrint08.

BRANDED CONTENT, SPONSORSHIP AND OPPORTUNITIESWe produce relevant, authentic and useful content that inspires and allows our audience to explore the best that partner brands have to offer - where, when and in the format that the customer prefers.

Standard inserts:the simplest way to position yourself

Premium Inserts:the best way to stand out

VERTICAL

HORIZONTAL

PRINT AREA220 x 297 mmSAFETY MARGINS200 x 277 mm

BLEED: 3 mm

USEFUL PRINT AREA180 x 250 mm


BLEED: 3 mm

PRINT AREA110 x 297 mmSAFETY MARGINS92,5 x 277 mm

BLEED: 3 mm

PRINT AREA225 x 148,5 mmSAFETY MARGINS205 x 138,5 mm

BLEED: 3 mm

PRINT AREA360 x 297 mm

DOUBLE PAGE SPREAD

1/2 PAGE 1/3 PAGE 1/4 PAGE

SINGLE PAGE PROMO GULA (1 PAGE)

PROMO GULA (DOUBLE PAGE SPREAD)

VERTICAL

HORIZONTAL


BLEED: 3 mm


BLEED: 3 mm

VERTICAL

HORIZONTAL

PRINT AREA55 x 297 mmSAFETY MARGINS-

BLEED: 3 mm

PRINT AREA225 x 74,25 mmSAFETY MARGINS205 X 64,25

BLEED: 3 mm

DOUBLE PAGE SPREAD

FIRST DOUBLE PAGEFOLLOWING THE EDITORIAL

FIRST PAGE RIGHT

1/3 FIRST PAGE 1/3 SECOND PAGE

FIRST PAGE LEFT

SECOND PAGE LEFT

COST R$ 80.000,00

COST R$ 30.000,00 COST R$ 20.500,00 COST R$ 10.000,00

COST R$ 30.000,00 COST R$ 25.000,00

COST R$ 55.000,00

COST R$ 45.000,00COST R$ 110.000,00

COST R$ 60.000,00



SECOND PAGERIGHT

INSIDE FRONT COVERCOST R$ 50.000,00

INSIDE BACK COVER

COST R$ 65.000,00

OUTSIDE BACK COVER

For advertising information, please contact our sales representative or our business director, Miguel Icassatti: [email protected]

GulaPrint08.

Standard inserts:the simplest way to position yourself

Premium Inserts:the best way to stand out

VERTICAL

HORIZONTAL


BLEED: 3 mm

USEFUL PRINT AREA180 x 250 mm


BLEED: 3 mm

PRINT AREA110 x 297 mmSAFETY MARGINS92,5 x 277 mm

BLEED: 3 mm

PRINT AREA225 x 148,5 mmSAFETY MARGINS205 x 138,5 mm

BLEED: 3 mm

PRINT AREA360 x 297 mm

DOUBLE PAGE SPREAD

1/2 PAGE 1/3 PAGE 1/4 PAGE

SINGLE PAGE PROMO GULA (1 PAGE)

PROMO GULA (DOUBLE PAGE SPREAD)

VERTICAL

HORIZONTAL


BLEED: 3 mm


BLEED: 3 mm

VERTICAL

HORIZONTAL

PRINT AREA55 x 297 mmSAFETY MARGINS-

BLEED: 3 mm

PRINT AREA225 x 74,25 mmSAFETY MARGINS205 X 64,25

BLEED: 3 mm

DOUBLE PAGE SPREAD

FIRST DOUBLE PAGEFOLLOWING THE EDITORIAL

FIRST PAGE RIGHT

1/3 FIRST PAGE 1/3 SECOND PAGE

FIRST PAGE LEFT

SECOND PAGE LEFT

COST R$ 80.000,00


COST R$ 30.000,00 COST R$ 25.000,00

COST R$ 55.000,00

COST R$ 45.000,00COST R$ 110.000,00

COST R$ 60.000,00



SECOND PAGERIGHT

INSIDE FRONT COVERCOST R$ 50.000,00

INSIDE BACK COVER

COST R$ 65.000,00

OUTSIDE BACK COVER

PANORAMA STICKER BOOKLETS

Special Formats:outside the box concepts for maximum impact

COST ON REQUEST

COST ON REQUEST COST ON REQUEST COST ON REQUEST

COST ON REQUEST

COST ON REQUEST

2 HALF PAGES HORIZONTAL

INVOLVES THE WHOLE MAGAZINE INVOLVES THE WHOLE MAGAZINE ISSUE JACKETDUST JACKET OBI CLIPPING

STICKER | PRINT 2 SIDES SUPPLEMENTS UP TO 20 G.

POSIÇÃO DOAUTOCOLATE


BLEED: 3 mm

FORMAT60 x 80 mm to 200 x 200 mmWEIGHT115 g. to 250 g.POSITIONINGmust maintain a 2 cm distance from the margins

MINIMUM QUANTITY: TO BE DETERMINEDONLY AVAILABLE IN COMBINATION WITH 1 PAGE OF ADVERTISING

FORMAT60 x 80 mm to 120 x 120 mmMINIMUM QUANTITY: TO BE DETERMINED

ONLY AVAILABLE IN COMBINATION WITH 1 PAGE OF ADVERTISING

DUST JACKET

FORMAT450 x 80 mmWEIGHT120 g. to 150 g.

FORMAT550 x 80 mmWEIGHT120 g. to 150 g.

FORMAT220 x 297 mm (enclosed)WEIGHT90 g. to 115 g.

MINIMUM QUANTITY: TO BE DETERMINED

RUA MAESTRO ELIAS LOBO, 1020, BLOCO D-12CEP: 01433-000, SÃO PAULO, SP

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