mdr motorsport 2017 sponsorship proposal · pdf filemdr motorsport 2017 sponsorship proposal...

MDR Motorsport 2017 Sponsorship Proposal Document

THE DIPPER - MOUNT PANORAMA BATHURST 2016

HELL CORNER - MOUNT PANORAMA BATHURST 2016

BENEFITS IN BRIEF• Live national TV coverage

• Racing at Australia’s largestmotorsport events

• At track activations & promotion• Social media & online promotion

• 1-2 year or per round options• Experienced team

• Professional brand manager• Sponsor track days / car rides

FIND OUT MORE >>>

THE INAUGURAL SEASON HAS BEENA MAJOR HIT WITH SPECTATORS,

BOTH AT TRACK & VIEWING THELIVE TV COVERAGE.

SEASON 2, IS RAMPING UP TO BEEVEN BIGGER AND BETTER!

PAGE 3

The new Toyota 86 Racing Series formula for 2016 has proven

to be a hit, with full compliments to Neal Bates Motorsport

(series technical regulators) and the Airtime team (category

administrators), for putting the series together and ensuring it’s

success and ongoing media exposure.

The members of our team MDR Motorsport have a long history

in motorsport and much success in national level motorsport.

Stepping up to race at the biggest motorsport events in the

country his year, has further developed our knowledge, skills

and processes, which are required at this level and within such a

professional series.

We have grown immensely and have demonstrated our ability

to progress through the � eld, gain speed through learning,

testing and development and we’re really looking forward to

progressing even further in the 2017 racing season.

The 2016 series has seen us visit some of the legendary tracks

around Australia being: Winton, Sydney Motorsport Park,

Sandown, Bathurst and the upcoming Homebush street circuit.

We invite you to be part of our team, be seen at the biggest

motorsport events in the country and expose your brand

nationally through the live TV coverage, social media and

at track promotions.

Our 2016 sponsors Bow Wow Dog Treats and MGA Insurance

Brokers have signed up for the 3 year program (2 years

remaining) plus we have recently signed a new 2 year deal with

Pulman Crash Repairs for 2017 & 2018. Available are various

options including 2 year major team sponsorship, to one o�

event packages. Please take the time to read through this

document, understand the bene� ts on o� er and if you have

additional requests or o� ers, we are always happy to discuss.

Haydn Clark 0407 607 284 [email protected]

2016 SEASON IMAGES

PAGE 4

30+ LIVE TV EVENTS ACROSS THE SEASON ONFOX SPORTS & CHANNEL 10

BATHURST 2016 - AN AVERAGE AUDIENCE OF 2.1 MILLION VIEWERS, PEAKING AT 3.1 MILLION, ACROSS FOX SPORTS, NETWORK TEN

AND WIN TV AND WAS ATTENDED BY 204,512 FANS, THE SECOND HIGHEST ATTENDANCE IN THE HISTORY

SOURCE: HTTP://WWW.SPEEDCAFE.COM/2016/10/11/TV-RATINGS-BONANZA-FOR-BATHURST-1000/

The 2017 calendar is still being formulated. Below is the 2016 calendar as a typical race season program.

ROUND DATE EVENT LOCATION ROUND FORMAT

1 21-23April Philip Island SuperSprint Philip Island Grand Prix Circuit

Philip Island, Victoria Generally, the format for each

round of the Series will be as

follows:

• 2 PRACTICE SESSIONS

• 1 QUALIFYING SESSION

• 3 RACES

Each session is between

20-25 minutes.

2 7-9July Townsville 400 Townsville Street Circuit

Townsville, Queensland

3 18-20August Sydney SuperSprint Sydney Motorsport Park

Eastern Creek, New South Wales

4 5-8October Supercheap Auto Bathurst 1000 Mount Panorama

Bathurst, New South Wales

5 24-26 November Coates Hire Newcastle 500 Newcastle Street Circuit

Newcastle, New South Wales

In addition to the major events, we will also enter into other motorsport events such as Hillclimbs, Practice/Test Days, Shows or Other Events plus the car can be available for display at your premises or other promotional events.

PAGE 5

FACTORY SHOOT 2016

CREW APPAREL

A RANGE OF SHOTS WERE TAKEN AT BOW WOW FOR SOCIAL MEDIA AND WALL HANGINGS.

CREW SHIRTS

FACEBOOK POSTING OF NEWS AND EVENTS

SEE THE WIN NEWS VIDEO CLIP https://m.facebook.com/story.php?story_fbid=1065711066878424&id=431557963627074

PROMOTION

PIT AREA SPONSORS BANNER AT TRACK GIVE-AWAY POSTERS

During 2016 we undertook various team branding and sponsor promotions. This will continue in the future and include: Pit area sponsor banner, poster give-aways, promotional shoots & appearances plus video promotions.

PAGE 6

SOCIAL MEDIA & EDM

We maintain our team Facebook and Instagram accounts with regular posts and have over 3000 followers on

Facebook and with the reasonably new Instagram account having 100 followers, which will grow as we have more

content to post. In addition we publish our quarterly newsletter, which highlights past results, upcoming events

and team sponsors. This mailing list is delivered to around 1200 people and growing.

https://www.facebook.com/MDRmotorsport

https://www.instagram.com/mdrmotorsport

http://www.mdrmotorsport.com.au

PAGE 7

PROFESSIONAL RACE CAR GRAPHICS

Before applying any stickers to the car, we � rst create

realistic computer generated concept visuals of the design.

This ensures your brand is positioned in the best possible

size and orientation to gain maximum exposure in

conjunction with any graphic elements. We will follow

any branding guidelines that are required in this process.

The vinyl wrap is designed by Haydn Clark, a professional

graphic designer, before handing over to the signwriters.

If you just want to see how the car may look before you

commit, we are happy to create initial concepts, just call

Haydn to discuss on 0407 607 284.

Wondering how your branding would look on our car?

PRE 2016 SEASON CONCEPTS SHOWN

PAGE 8

Team SupporterVarious team supporter packages are available

SUPPORTER PACKAGES

These packages can include:

Logo and link to website on our team webpage

Mentions, tagging and promotion on our social media

Logo and mentions on our electronic newsletters

Supporter sized logo on race car in available position

Logo can be included on team’s event posters

All practice, qualifying and racing is televised live on Fox Sports 506

These packages can range from one o� events to season packages.

We are happy to discuss how you would like to be involved and we

welcome you to contact us to discuss these options.

Prices from $275 GST Inc OR for goods & services provided Tax invoice provided

OR for goods & services provided

PAGE 9

Major SponsorMajor Sponsor - single round sponsorship

This package includes:



Logo and mention on our electronic newsletter

Major signage in red highlighted area on race car

Logo included on team’s event poster

The 5 track outings for the round are televised live on Fox Sports 506

Crew & driver can wear your company polo shirts during the event

Invitation to attend the sponsored event - 2 crew tickets for event entry

Invitation to enjoy rides in the race car at a selected track day

Driver and car can be made available for media or display

Includes professional graphic design of car graphics and vinyl wrap

SPONSOR PACKAGE 1

Price $6,600 GST Inc Tax invoice provided - Staggered payment options available





Price $6,600 GST Inc

Major Sponsor

SINGLE ROUND SPONSORSHIP π

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Major Sponsor2017 season major sponsorship (x5 T86RS series events)

SPONSOR PACKAGE 2


Price $27,500 GST Inc






Logo included on team’s event posters (x5)


Major logo on the team shirts that will be colour coded to suit your brand

Invitation to attend the sponsored event - 2 crew tickets per round

Invitation to enjoy a drive and rides in the race car at a selected track day



Major Sponsor

2017 SEASON SPONSORSHIP π

PAGE 11

Major SponsorTwo year major sponsorship (x10 T86RS series events)

SPONSOR PACKAGE 3








Major logo on the team shirts that will be colour coded to suit your brand

Invitation to attend the sponsored event - 2 crew tickets per round

Invitation to enjoy a drive and rides in the race car at a selected track day



Major Sponsor

πPrice $50,000 GST Inc

Tax invoice provided - Staggered payment options available

TWO YEAR SPONSORSHIP

PAGE 12

Team SponsorTeam Sponsor - single round sponsorship

SPONSOR PACKAGE 4




Logo and mentions on our electronic newsletter

Logo in red highlighted area on race car



π π π π


PAGE 13

Team Sponsor2017 season team sponsorship (x5 T86RS series events)

SPONSOR PACKAGE 5








Invitation to attend team track day for rides in the race car

π π π π


PAGE 14

Team SponsorTwo year team sponsorship (x10 T86RS series events)

SPONSOR PACKAGE 6

π π π π









Invitation to attend team track day for rides in the race car

PAGE 15

TEAM AND DRIVER OBJECTIVESFOR THE 2017 SEASON

• To progress our rank in the series and aim for consistent top 5 � nishes.

• To continue with our professional driver � tness program by ‘Fitness to Podium’.

• To learn and develop as a team and expand on what we have built in 2016.

• Promote our sponsors and supporters in the best possible light inline with their

branding and marketing guidelines.

• To assist our sponsors and supports with their marketing and social media streams

where possible, using Haydn’s extensive design and marketing experience.

• To look for marketing and promotional opportunities to gain additional exposure.

• To prepare the race car to a high level of workmanship for reliability.

• To present the car and team with a highly professional appearance.

2017 ObjectivesPAGE 16

Haydn ClarkDRIVER: HAYDN CLARK

Hometown: Mt Barker, Adelaide, South Australia

Team: MDR Motorsport

Sponsors: Bow Wow Dog Gourmet Treats, MGA Insurance Brokers,

Aldom Transport Engineering, ULX110 Custom Blend Oils, ACE Auto Electrics.

My passion for driving ensures that one of my greatest

loves is competing in motorsport. I am totally committed

to everything I undertake and strive to get the best out

of myself in motorsport, life and in business.

I am a very keen competitor and have a hunger to push

myself to achieve higher outcomes and not rest until my

goals are achieved.

I have been interested in motorsport since a very young

age and started competing at age 14 in karting, before

moving into car circuit racing, hill climbing and some

dirt events. My Australian championship wins include

2010 AHC Colingrove SA, 2011 AHC Haunted Hills Vic,

2012 AHC Mount Panorama and 2014 AHC Ringwood

Park NSW, and have set numerous class records from

1998 to 2014.

I have also competed in rally sprints, khanacross, rally

navigator and service crew. I enjoy keeping � t with the

help of ‘Fitness to Podium’ a professional driver � tness

program, which includes gym and mountain bike riding.

RACING HISTORY:

KART RACING

Sprint Kart Racing 1990 - 1995 & 1999 - 2000

HILLCLIMB SPEED EVENTS

1998 - Present

CIRCUIT RACING

Australian Toyota 86 Racing Series - 2016

Under 2 Litre Sports Sedans 2013 - 2015

Improved Production 1997 - 1998

PAGE 17

LET’S TALK - Haydn Clark 0407 607 284 [email protected]

MDR Motorsport51a Oborn Road Mount Barker

South Australia 5251Telephone 08 8464 0084

www.mdrmotorsport.com.auABN: 48 071 054 952

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