mechelen 3 september 2014 china experiences in defining & conquering the dragon
TRANSCRIPT
Mechelen Mechelen 3 september 20143 september 2014
ChinaExperiences in
Defining & Conqueringthe Dragon
Ilse Hermans
My China Experience
Telindus (network integration--currently part of Belgacom)
-set up Representative Office in Beijing for networking, build brandname, market research etc.
- bought HK distributor & became WFOE with 8 offices - in strategic locations in China
chemicals & nylon polymers
polypropylene
Fibres & yarns
fibres carpet yarns
Residential
Commercial
Offices
Industrial
Floor coverings
cushion floorhome tiles
tufted carpetnon woven
contract tilessports
DOMO CHEMICALS DOMO INDUSTRIES DOMO REAL ESTATE
-set up Representative Office in Shanghai
-Sales and Business Dev. entire Asia
-Managed Sales Offices in Hong Kong and Shanghai
-Sales and Business Development entire Asia+ Australia and NZ
-JV manufacturing plant Nansha—Guangzhou
-bought out JV partner to establish WFOE in Dongguan-Guangdong
E. Mannequins Bonami
-Crisis Mgmt
-construction plant in Qingyuan
-operations and plant in Guangzhou
-new plant in Dongguan
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"The Chinese have been doing business in a certain manner for thousands of years. Don't
even start to think for a millisecond that you're going to change it."
Most hated exclamations from HQ to China expat MGR:
-This is not logical
-Common sense dictates that…
-If it is possible in Belgium then why not in China?
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Most hated exclamations from Chinese Partner/Client/Supplier to China expat MGR:
-You do not understand since you are not Chinese
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Most hated exclamations from Chinese Partner/Client/Supplier to China expat MGR:
-You treat/look down on China as a third world country-You do not respect China
• China population 1,3 billion = 1.000 Mio. Rural + 300 Mio. Urban
Financial situation + development conditions reduce RURAL market to ca. NIHIL
Today’s residential market potential for DOMESTIC mfg. thus equals 300 Mio potential users
HOWEVERFor FOREIGN mfg, the market potential = only
50 Mio users – more expensive imported product only sold in Beijing, Shanghai, Guangzhou, Shenzhen, …
Example 2B Delighted-- Market – Consumer Analysis
Market Diversity per Geographic Region-Our target market owns or is thinking about owning this-Image is most important
China 5 year plan vs your business plan
- Three of the main priorities in this plan are sustainable growth, industrial upgrading and the promotion of domestic consumption. These priorities explain why certain sectors, including energy, automotive, IT infrastructure and biotechnology also receive a high degree of focus
5. Focus on building relationships, not contracts
Perform your due diligence 100 times more thorough than you would in Europe.
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5. Focus on building relationships, not
contracts
Perform your Due Diligence 100 more thorough than you would in Europe.
5. Focus on building relationships, not
contracts
The Contract Is Signed. And Now the Negotiation Begins.
5. Focus on building relationships, not
contracts
The Contract Is Signed. And Now the Negotiation Begins.
Same bed, different dreams
5. Focus on building relationships, not
contracts
The Contract Is Signed. And Now the Negotiation Begins.
Same bed, different dreams
Human Resources:
Workers:
-China is becoming more expensive
-Complicated Labour laws
-High Soc. Security
-High expectations
workers
China Legal System: There's the written laws in China and
then there's the reality on the ground
Every District in every province
has a certain autonomy and
different process and priority.