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MEDIA ANALYSIS REPORT

Science Stories: 1 April 2013 – 31 March 2014

ABC

Introduction

This report analyses ABC broadcast

and internet coverage* of 10

different science stories between

1 April 2013 and 31 March 2014.

The 10 stories were nominated by the ABC:

1 Climate change pause – the slowdown in rising temperatures (labelled as “Climate Change Pause” throughout this report);

2 Epigenetics;

3 Physics – the LUX dark matter experiment, and the discovery gravitational waves in the Antarctic (“Gravitational Waves”);

4 DSM-V – the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (published May 2013; “DSM-5”);

5 Synthetic biology;

6 GMOs for better, more nutritious food;

7 Big data;

8 Aquaculture – development of sustainable fish-free prawn food (“Sustainable Prawn Food”);

9 Brain and mind projects; and

10 Solar and wind power storage.

Please note that the duration of coverage includes the entire length of each segment in which the topics were mentioned. This does not necessarily reflect the duration devoted to discussing these topics.

DISCLAIMER: While iSentia endeavours to provide accurate, reliable and complete information, iSentia makes no representations in relation to the accuracy, reliability or completeness of the information contained in this report. To the extent permitted by law, iSentia excludes all conditions, warranties and other obligations in relation to the supply of this report and otherwise limits its liability to the amount paid by the recipient for this report. In no circumstances will iSentia be liable to the recipient or to any third party for any consequential loss or damage, including loss of profit, in connection with the supply of this report.

DISCLAIMER: *Internet coverage excludes transcripts of broadcast reports.

ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 2

Executive Summary

Key Findings > The leading story by volume of reports was solar

and wind power storage (86 total reports), followed by DSM-V (79) and big data (68).

> However, the total duration of broadcast segments in which DSM-V was mentioned was greater than that of any other topic. It was also mentioned in the most internet reports (16).

> The most common themes in coverage overall were technology and health (see chart 2). Technology was a key theme in coverage of big data, solar and wind power storage, and brain and mind projects, while health was linked closely to DSM-V and brain and mind projects in particular. Business was the third leading theme in coverage, and once again big data and solar and wind power storage were frequently linked with this theme.

> Given these leading themes, it is perhaps unsurprising that the most common feature of reporting across all 10 stories was the applications of research or developments (see chart 3).

> Furthermore, the two most commonly conveyed messages in all coverage were discovery/ development has potential economic benefits and discovery/development has potential health benefits (see chart 4).

> DSM-V and big data were discussed in the greatest total duration of broadcast coverage (see chart 1). DSM-V was the story most often linked to health, while big data was the story most often linked to business. These stories were also the two most likely to examine controversy/disagreement (see chart 3), with numerous sources quoted in their coverage (see charts 11 and 16).

> The extensive duration of big data coverage was partly due to a Four Corners program that examined how much data was produced by an average family each day, and how this data was distributed and potentially used by others. Reporter Geoff Thompson was also often interviewed about the program.

> While brain and mind projects were reported relatively often (the fourth leading story overall), the duration of this broadcast coverage was much lower than that of the three leading stories. This may partly be due to the abstract nature of this topic.

> Coverage that explored Australian discoveries/ research was largely limited to discussion of solar and wind power storage and sustainable prawn food.


All Stories

Chart 1

7263

54

44

19 1611 11

5 5

14

16

14

2 5

3 25

0:00:00

2:24:00

4:48:00

7:12:00

9:36:00

0

30

60

90

120

SOLAR &WIND

POWERSTORAGE

DSM-V BIG DATA BRAIN &MIND

PROJECTS

SUSTAINABLEPRAWNFOOD

CLIMATECHANGEPAUSE

GRAVITA-TIONALWAVES

GMOS FORBETTER/MORENUTRITIOUS

FOOD

EPIGENETICS SYNTHETICBIOLOGY

DU

RA

TIO

N

VO

LUM

E

ABC BROADCAST ABC INTERNET BROADCAST DURATION


Table 1 STORY ABC BROADCAST ABC INTERNET TOTAL VOLUME

VOLUME DURATION VOLUME

SOLAR & WIND POWER STORAGE 72 06:13:28 14 86

DSM-V 63 07:40:22 16 79

BIG DATA 54 06:48:40 14 68

BRAIN & MIND PROJECTS 44 02:23:12 1 45

SUSTAINABLE PRAWN FOOD 19 01:13:54 2 21

CLIMATE CHANGE PAUSE 16 00:51:35 5 21

GRAVITATIONAL WAVES 11 01:42:23 3 14

GMOS FOR BETTER/MORE NUTRITIOUS FOOD 11 01:51:21 2 13

EPIGENETICS 5 00:46:55 5 10

SYNTHETIC BIOLOGY 5 00:37:43 0 5

TOTAL 300 29:33:33 62 362


Themes Chart 2 All coverage

51

6

40

3

20

14

5

7

20

38

5

1

4

12

1

1

18

1

1

7

2

1

79

3

19

22

5

2

10

1

2

7

8

1

4

3

1

11

14

63

1

36

30

15

1

2

1

9

3

1

10

13

20

3

4

1

1

2

0 40 80 120 160

TECHNOLOGY

HEALTH

BUSINESS

ENVIRONMENT

LAW/POLICY

ETHICS

AGRICULTURE

SCIENTIFIC THEORY

POLITICS

VOLUME

BIG DATA BRAIN & MIND PROJECTS CLIMATE CHANGE PAUSEDSM-V EPIGENETICS GMOS FOR BETTER/MORE NUTRITIOUS FOODGRAVITATIONAL WAVES SOLAR & WIND POWER STORAGE SUSTAINABLE PRAWN FOODSYNTHETIC BIOLOGY


Features of Reporting Chart 3 All coverage

41

40

4

20

12

21

5

8

12

5

25

20

26

17

6

7

3

7

11

14

7

2

7

4

6

3

50

39

37

54

10

32

7

7

7

3

7

1

4

1

1

9

5

2

8

3

1

2

1

4

5

11

3

2

3

2

59

33

19

15

16

1

19

7

4

2

11

1

13

11

16

2

1

4

2

2

1

3

1

2

1

0 55 110 165 220

APPLICATIONS OFRESEARCH/DEVELOPMENT

DISCUSSED

DRIVEN BY A THIRD PARTYORGANISATION/EXPERT

BASED ON RESEARCHDISCOVERY/DEVELOPMENT

EXAMINES CONTROVERSY/DISAGREEMENT

DRIVEN BYORGANISATION/INDIVIDUAL

INVOLVED IN RESEARCH

DANGER OFRESEARCH/FINDINGS/EVENT

DISCUSSED

EXPLORES AUSTRALIANDISCOVERY/RESEARCH

INCLUDES VISUALS

INCLUDES STATISTICS

BASED ON UNUSUALFINDING/EVENT

VOLUME

BIG DATA BRAIN & MIND PROJECTS CLIMATE CHANGE PAUSEDSM-V EPIGENETICS GMOS FOR BETTER/MORE NUTRITIOUS FOODGRAVITATIONAL WAVES SOLAR & WIND POWER STORAGE SUSTAINABLE PRAWN FOODSYNTHETIC BIOLOGY


Messages Chart 4 All coverage

19

4

1

1

4

4

2

4

10

6

7

1

3

7

28

20

11

1

5

5

1

1

3

3

1

1

6

2

21

2

29

1

12

1

1

4

1

2

1

1

2

7

1

2

2

6

1

1

1

1

4

5

8

2

33

19

7

3

4

5

1

4

8

1

17

1

1

3

2

1

1

1

1

1

0 10 20 30 40 50 60 70 80

DISCOVERY/DEVELOPMENT HAS POTENTIALECONOMIC BENEFITS

DISCOVERY/DEVELOPMENT HAS POTENTIALHEALTH BENEFITS

SCIENTIFIC RESEARCH/DISCOVERIESBENEFIT SOCIETY

DISCOVERY/DEVELOPMENT IS POTENTIALLYHARMFUL TO HEALTH

FURTHER RESEARCH ISREQUIRED

DISCOVERY/DEVELOPMENT HAS BENEFITSFOR AGRICULTURE

DISCOVERY IS QUESTIONED/CRITICISED

DISCOVERY COULD LEADTO CHANGES IN SCIENTIFIC APPROACHES

SCIENCE CHANGES THE WAY WE LIVE IN THEWORLD

DISCOVERY/DEVELOPMENT ISSCARY/DANGEROUS

SCIENCE HAS DIRECT APPLICATIONS INEVERYDAY LIFE

NEW REGULATIONS ARE REQUIRED TO DEALWITH DISCOVERY

DISCOVERY/EVENT ISRARE/UNPRECEDENTED

DISCOVERY/RESEARCH EXPOSESHEALTH/ENVIRONMENTAL THREAT

DISCOVERY/DEVELOPMENT HAS POTENTIALTO NEGATIVELY IMPACT THE ECONOMY

DISCOVERY/DEVELOPMENT ISAMUSING/NOVEL

VOLUME

BIG DATA BRAIN & MIND PROJECTSCLIMATE CHANGE PAUSE DSM-VEPIGENETICS GMOS FOR BETTER/MORE NUTRITIOUS FOODGRAVITATIONAL WAVES SOLAR & WIND POWER STORAGESUSTAINABLE PRAWN FOOD SYNTHETIC BIOLOGY


Story 1: Solar & Wind Power Storage

Leading Comperes/Bylines Chart 5

Leading Spokespeople Chart 6

15

31 1 1 1 1 1 1 1 1 1 1

00:00:00

00:14:24

00:28:48

00:43:12

00:57:36

0

6

12

18

24

IANHENSCHKE,MORNINGS,

891 ABCADELAIDE

JOSEPHTHOMSEN,MORNINGS,

ABCGOULBURN

MURRAY

JOHNMORRISON,

NSWSTATEWIDEDRIVE, ABCRIVERINA

STEPHENPINCOCK

REBECCABREWIN

XAVIER LACANNA

MIKESEXTON

REBECCACURTIN

NATALIEJONES

STUARTGARY

PAULBROWN

MARGARETBURIN

PAULGILDING

ABC BROADCAST ABC INTERNET

DU

RA

TIO

N (H

H:M

M)

VO

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10 10

4

0

3

6

9

12

DICK SMITH,TEN BUCKS A LITRE

DOCUMENTARY

UNNAMED TALKBACKCALLER

RICHARD INWOOD,TINDO SOLAR

VO

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Themes Chart 7

Features of Reporting Chart 8

63

36

30

15

9

2

1

1

1

0 16 32 48 64

TECHNOLOGY

BUSINESS

ENVIRONMENT

LAW/POLICY

POLITICS

AGRICULTURE

ETHICS

HEALTH

SCIENTIFIC THEORY

VOLUME

59

33

19

19

16

15

7

4

2

1

0 15 30 45 60


DISCUSSED




DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED

IN RESEARCH

EXAMINESCONTROVERSY/DISAGREEMENT

INCLUDES VISUALS

INCLUDES STATISTICS



DISCUSSED

VOLUME


Leading Messages Chart 9

33

19

7

5

4

4

0 9 18 27 36

DISCOVERY/DEVELOPMENT HASPOTENTIAL

ECONOMIC BENEFITS

SCIENTIFICRESEARCH/DISCOVERIES

BENEFIT SOCIETY


SCIENCE HAS DIRECTAPPLICATIONS IN EVERYDAY

LIFE

SCIENCE CHANGES THE WAY WELIVE IN THE WORLD

DISCOVERY/DEVELOPMENT HASPOTENTIAL TO NEGATIVELY

IMPACT THE ECONOMY

VOLUME


Story 2: DSM-V



7

3 3 3

2

00:00:00

00:14:24

00:28:48

00:43:12

00:57:36

0

2

4

6

8

LIBBI GORR,AFTERNOONS, 774ABC MELBOURNE

(3LO)

GENEVIEVEJACOBS,

MORNINGS, 666ABC CANBERRA

(2CN)

SONYAFELDHOFF,

AFTERNOONS, 891ABC ADELAIDE(5AN 891 SA)

PAUL BARCLAY,BIG IDEAS,ABC RADIONATIONAL

KATHARINEANNEAR


DU

RA

TIO

N (H

H:M

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VO

LUM

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21

109

8

0

6

12

18

24

PERMINDER SACHDEV,UNIVERSITY

OF NSW

RICHARDBRYANT, UNIVERSITY

OF NSW

GARYGREENBERG,

PSYCHOTHERAPIST

NICK HOLMAN,ASPERGERS PATIENT

VO

LUM

E


Themes Chart 12


79

22

19

5

3

2

1

0 20 40 60 80

HEALTH

ETHICS

LAW/POLICY

SCIENTIFIC THEORY

BUSINESS

POLITICS

TECHNOLOGY

VOLUME

54

50

39

37

32

10

7

7

0 15 30 45 60



DISCUSSED




DISCUSSED


IN RESEARCH

INCLUDES VISUALS

INCLUDES STATISTICS

VOLUME



29

21

12

2

1

1

1

0 8 16 24 32

DISCOVERY/DEVELOPMENT ISPOTENTIALLY HARMFUL TO

HEALTH

DISCOVERY/DEVELOPMENT HASPOTENTIAL HEALTH BENEFITS

DISCOVERY ISQUESTIONED/CRITICISED


BENEFIT SOCIETY



DISCOVERY COULD LEADTO CHANGES IN SCIENTIFIC

APPROACHES

VOLUME


Story 3: Big Data



14

42

1 1 1 1 1 1 1 1 1 1 1 1

00:00:00

00:14:24

00:28:48

00:43:12

00:57:36

0

4

8

12

16

LINDAMOTTRAM,

MORN-INGS,

702 ABCSYDNEY

STEVEAUSTIN,MORN-INGS,

612 ABCBRISBANE

TRISTANSTERN-

SON

MIKEEBERHARD

ROSEGRANT

BROCKDOUGLAS

ANTHONYCARUANA

CHRISHANCOCK

PETERFULLER

CLIVEGOLD

SHARRYNMILLICAN

GERDABRAND

XAVIERRIZOS

GREGMILLER

LUKEMC-

CORMACK


DU

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VO

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9 9

54

0

3

6

9

12

PAUL WALLBANK,TECHNOLOGY EXPERT

GEOFFTHOMPSON,

FOUR CORNERS

BARRY URQUHART, MDMARKETING FOCUS

UNNAMED TALKBACKCALLER

VO

LUM

E


Themes Chart 17


51

40

20

14

7

6

5

3

0 15 30 45 60

TECHNOLOGY

BUSINESS

LAW/POLICY

ETHICS

POLITICS

HEALTH

AGRICULTURE

ENVIRONMENT

VOLUME

41

40

21

20

12

12

8

5

5

4

0 11 22 33 44


DISCUSSED



DISCUSSED



IN RESEARCH

INCLUDES STATISTICS

INCLUDES VISUALS




VOLUME



19

10

7

6

4

4

4

4

0 5 10 15 20


ECONOMIC BENEFITS


NEW REGULATIONS AREREQUIRED TO DEAL WITH

DISCOVERY


LIFE


DISCOVERY/DEVELOPMENT HASBENEFITS FOR AGRICULTURE



VOLUME


Story 4: Brain & Mind Projects



3

2

1

00:00:00

00:08:38

00:17:17

00:25:55

0

1

2

3

4

MICHAEL SMYTH,DRIVE,

891 ABC ADELAIDE

WALEED ALY,RN DRIVE,

ABC RADIO NATIONAL

BEN KNIGHT


DU

RA

TIO

N (H

H:M

M)

VO

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14

10

5

3 3

0

4

8

12

16

BARACKOBAMA,

USPRESIDENT

ZACHARYLITVAK,

GEORGEWASHINGTONUNIVERSITY

CHARLIETEO,

NEURO-SURGEON

HENRYMARKAM,

HUMAN BRAINPROJECT

DIRECTOR

STEVEFURBER,

MANCHESTERUNIVERSITY

VO

LUM

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Themes Chart 22


38

20

12

5

4

1

0 10 20 30 40

HEALTH

TECHNOLOGY

POLITICS

BUSINESS

SCIENTIFIC THEORY

LAW/POLICY

VOLUME

26

25

20

17

7

6

3

0 7 14 21 28



DISCUSSED



IN RESEARCH

INCLUDES VISUALS


INCLUDES STATISTICS

VOLUME



28

20

11

7

5

5

0 8 16 24 32



BENEFIT SOCIETY



ECONOMIC BENEFITS



APPROACHES

VOLUME


Story 5: Sustainable Prawn Food



2

1 1

2

00:00:00

00:02:53

00:05:46

00:08:38

00:11:31

0

1

2

3

4

PAUL DALE,MORNING SHOW,

105.7 ABC DARWIN

REBECCA LEVINGSTON,EVENINGS,

612 ABC BRISBANE

GILLIANO'SHAUGHNESSY,

AFTERNOONS,720 ABC PERTH

CHARLIE MCKILLOP


DU

RA

TIO

N (H

H:M

M)

VO

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13

1 1 1 1 1

0

4

8

12

16

NIGELPRESTON,

CSIROAQUACULTURE

PROFESSOR

ALISTAIRDICK,APBF

OUTGOINGPRESIDENT

MURRAYDALTON,

CHEF

RIKBUCKWORTH,

CSIRORESEARCHER

MATTBARWICK,

NORTHERNPRAWN

FISHERY

REBECCALEVINGSTON,

ABC

VO

LUM

E


Themes Chart 27


20

13

10

3

1

0 6 12 18 24

AGRICULTURE

ENVIRONMENT

BUSINESS

TECHNOLOGY

HEALTH

VOLUME

16

13

11

11

2

1

1

0 5 10 15 20




IN RESEARCH


DISCUSSED

INCLUDES VISUALS



VOLUME



17

8

1

1

1

0 5 10 15 20



ECONOMIC BENEFITS



SCIENTIFIC RESEARCH/DISCOVERIESBENEFIT SOCIETY

VOLUME


Story 6: Climate Change Pause



3

1 1 1 1 1 1 1 1 1 1 12

00:00:00

00:05:46

00:11:31

00:17:17

00:23:02

0

2

4

6

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MATTHEW ENGLAND, UNIVERSITYOF NSW

ANDREW MONTFORD, CLIMATEBLOGGER

MILES ALLAN,CLIMATE SCIENTIST

VO

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Themes Chart 32


18

7

2

1

1

1

1

0 5 10 15 20

ENVIRONMENT

SCIENTIFIC THEORY

POLITICS

LAW/POLICY

AGRICULTURE

TECHNOLOGY

BUSINESS

VOLUME

14

11

7

7

7

6

4

3

2

0 4 8 12 16





IN RESEARCH


INCLUDES STATISTICS

INCLUDES VISUALS



DISCUSSED

VOLUME



6

3

3

2

1

1

1

0 2 4 6 8

DISCOVERY/RESEARCHEXPOSES

HEALTH/ENVIRONMENTALTHREAT



DISCOVERY/DEVELOPMENTHAS POTENTIAL TO

NEGATIVELY IMPACT THEECONOMY



BENEFIT SOCIETY

SCIENCE CHANGES THE WAYWE LIVE IN THE WORLD

VOLUME


Story 7: Gravitational Waves



1 1 1 1 1 1 1 1 1 1 1

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00:11:31

00:17:17

00:23:02

0

2

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6

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FRED WATSON,AUSTRALIAN

ASTRONOMICAL OBSERVATORY

ALAN DUFFY,MELBOURNE UNIVERSITY

VO

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Themes Chart 37


14

0 4 8 12 16

SCIENTIFIC THEORY

VOLUME

11

5

4

3

3

2

2

0 3 6 9 12




DISCUSSED

INCLUDES VISUALS


IN RESEARCH

INCLUDES STATISTICS


VOLUME



8

5

4

2

0 3 6 9 12



APPROACHES



VOLUME


Story 8: GMOS for Better/More Nutritious Food



2

1 1 1 1

00:00:00

00:08:38

00:17:17

00:25:55

00:34:34

0

1

2

3

4

CAMERONWILSON, BUSH

TELEGRAPH, ABCRADIO NATIONAL

TONY BRISCOE,TASMANIAN

COUNTRY HOUR,ABC NORTHERN

TASMANIA

IAN HENSCHKE,MORNINGS,

891 ABCADELAIDE

TOM NIGHTINGALE LAURA POOLE


DU

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Themes Chart 42


11

8

7

4

3

1

1

0 3 6 9 12

AGRICULTURE

HEALTH

TECHNOLOGY

ENVIRONMENT

LAW/POLICY

ETHICS

BUSINESS

VOLUME

9

8

5

3

2

2

1

1

0 3 6 9 12


DISCUSSED




IN RESEARCH


INCLUDES VISUALS


DISCUSSED

INCLUDES STATISTICS

VOLUME



7

6

2

2

2

0 2 4 6 8




HEALTH



ECONOMIC BENEFITS

VOLUME


Story 9: Epigenetics



1 1 1 1 1 1 1 1 1

00:00:00

00:08:38

00:17:17

00:25:55

00:34:34

0

1

2

3

4

NATASHAMITCHELL,

LIFE MATTERS,ABC RADIONATIONAL

COREY HAGUE,MORNINGS,

ABC CENTRALVICTORIA

TONY DELROY,NIGHTLIFE, 702ABC SYDNEY

(2BL)

JULIA BAIRD,MORNINGS, 702

ABC SYDNEY(2BL)

LIBBI GORR,DRIVE,

774 ABCMELBOURNE

JENNIFERVIEGAS

DYANI LEWIS BIANCANOGRADY

CLARE PAIN


DU

RA

TIO

N (H

H:M

M)

VO

LUM

E

1 1 1 1 1 1 1 1 1 1 1 1 1 1

0

1

2

3

4

KER

RY

RE

SSLE

R,

EMO

RY

UN

IVE

RSI

TYSC

HO

OL

OF

MED

ICIN

E

PETR

EA K

ING

,Q

UES

T FO

R L

IFE

FOU

ND

ATIO

N

ELIZ

ABET

H S

MIT

H,

UN

IVE

RSI

TY O

FC

ALI

FOR

NIA

KAR

L KR

US

ZELN

ICKI

,SC

IEN

TIST

NO

RM

AN S

WA

N,

RA

DIO

NAT

ION

ALH

EAL

TH R

EPO

RT

MIC

HA

EL M

OO

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ER

SITY

OF

QU

EEN

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CU

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ISH

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VO

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E


Themes Chart 47


10

2

1

0 3 6 9 12

HEALTH

SCIENTIFIC THEORY

LAW/POLICY

VOLUME

7

7

4

3

1

1

1

1

0 2 4 6 8



DISCUSSED


IN RESEARCH



INCLUDES VISUALS

INCLUDES STATISTICS


VOLUME



4

2

1

1

1

0 2 4 6 8




HEALTH


APPROACHES



VOLUME


Story 10: Synthetic Biology

Leading Comperes

Chart 50


2

1 1 1

00:00:00

00:08:38

00:17:17

00:25:55

00:34:34

0

1

2

3

4

ROBYN WILLIAMS, THESCIENCE SHOW, ABC

RADIO NATIONAL

RICHARD MARGETSON,AFTERNOONS, 105.7ABC DARWIN (8DDD

NT)

AGNELA OWENS,MORNINGS, ABC

CENTRAL WEST NSW(2CR)

PAT HESSION, DRIVE,ABC NORTH

QUEENSLAND (4QN)

RADIO

DU

RA

TIO

N (H

H:M

M)

VO

LUM

E

2

1 1 1

0

1

2

3

4

PATRICKSCHAEFFER,JAMES COOKUNIVERSITY

LARA BEREZA-MALCOLM,LA TROBE UNIVERSITY

LAURIE GARRETT,SCIENCE WRITER

ANDREW TUCKWELL,UNIVERSITY OF SYDNEY

VO

LUM

E


Themes Chart 52


4

3

2

1

1

0 1 2 3 4 5 6

HEALTH

TECHNOLOGY

SCIENTIFICTHEORY

ETHICS

ENVIRONMENT

VOLUME

4

3

2

2

2

1

1

1

0 1 2 3 4 5 6


DISCUSSED


IN RESEARCH






DISCUSSED

INCLUDES STATISTICS

VOLUME



3

2

1

1

1

1

1

0 1 2 3 4



BENEFIT SOCIETY



LIFE





HEALTH

VOLUME


media analysis report - about the abc...abc / media analysis report / science stories: 1 april 2013...

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