social media abc
DESCRIPTION
We are now BRANDO SOCIAL. We can be found here http://brandosocial.com/TRANSCRIPT
Apr 13, 2023 1
Intro to Social media
Apr 13, 2023 2
Apr 13, 2023 3
It’s all about the people, people
Social media is everything from email to twitter, forums to Facebook. It’s where people talk - online.
Distribution is by people to people
Content is by people to be shared with other people
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Social mediaIs not: A channel (it’s a network)
Is not: A place to broadcast (it’s for conversations)
Apr 13, 2023 6
Peer-to-Peer
The most powerful behaviour changer there is
We do what others like us do Social media brings us together
with people like us Social media helps people like us
to act together collectively
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The user IS the destination now
They control their own ‘user experiences’
They block out online advertising
They are on a journey. Go with them
Don’t interrupt, join with
Apr 13, 2023 8
We’re all publishers now
186m blogs globally and growing 73% of all web users read blogs Facebook members 132.1 million
unique users in June 2008 MySpace had 117.6 million users
in the same month More video added to Youtube in
last year than broadcast by TV EVER!
Apr 13, 2023 9
4 Social Media Myths
Apr 13, 2023 10
Blogging is just for Geeks X
Universal Mccan ‘Next Thing Now’ 2009
Apr 13, 2023 11
It’s just a fad X
Screen shot
Universal Mccan ‘Next Thing Now’ 2009
Apr 13, 2023 12
Its all Facebook & Myspace X
Universal Mccan ‘Next Thing Now’ 2009
Apr 13, 2023 13
It’s just a Western Craze X
Universal Mccan ‘Next Thing Now’ 2009
Apr 13, 2023 14
We’re all advertisers and marketers now
Friend-recommendation is responsible for 70%+ of all purchase decisions
34% write about products and brands on their blogs
23% of social network users have added applications
18% of bloggers install widgets
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Ready to join in?
