Media Evaluation 3) WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MUSIC MAGAZINE AND WHY?

Magazine publisher ideas Time Inc. (IPC Media) – IPC media would be a suitable choice of the publishing of my magazine as they already work with the publishing of NME magazines, which are already a well known music magazine. They also work at publishing many other brands of magazines, therefore they would have a lot of good experience in the publishing of magazines. However, they have very little focus on music magazines, especially to my music genre.

Bauer media – Bauer media would be a suitable choice for the publishing of my music magazine as they are involved in the publishing of other music magazine brands that are similar to the chosen style of my magazine. This includes work with Kerrang, Q, and Mojo magazines. They are also a very well known institution that are able to reach very wide and varied markets.

Importance of social media. Social media is an important aspect for my magazine, especially when it comes to the advertising and distribution of newly released magazines.

Social media allows for me to advertise my music magazine to a wider market, as the magazine will be advertised on public pages where more people are able to reach it.

Social media is also important for the distribution of my magazine because of the way I am able to reach more people across the world. Rather than just distributing to people within the UK through stores, I am able to reach people in other parts of the world where my magazine is not sold in stores.

My chosen magazine publisher I have chosen Bauer media as my magazine publisher, primarily because they have previous experience in publishing music magazines of similar genres to my magazine. They are publishers of Kerrang, Mojo, and Q magazines. So as my magazine is focused on the Rock / classic rock genre I feel that Bauer are an appropriate choice for me.

Bauer are also a big media group who operate in 16 countries and are partnered with many radio stations, this will allow for them to reach a wider market for my magazine. They already have a wide market for their published magazines as they reach over 22 Million adults. The involvement Bauer have with radios can help with extra advertising of magazines

My chosen distributor I have chosen WHSmith as my magazine distributor as they already sell a wide range of magazines in their stores and on their website, these magazines are put into categories based on interests and categories. Such as music, art, news, and computing. WHSmith sell around 62 different music magazines including Kerrang and Mojo, which are a similar genre to my magazine. On the WHSmith website, you can also pay for a subscription service on a chosen magazine, where customers can get each issue of a magazine as its released.

WHSmith is one of the UK’s leading retail groups, with over 600 stores in towns and another 600 spread over airports and other services such as train stations. They are also opening up more stores across the world. This makes WHSmith a widely available and accessible retailer for the distribution of my magazine due to their very wide market and good publicity in the UK.