Oxford Brookes Freshers Media & Sales Guide Helping you reach students at Oxford Brookes University

Helping you reach students at Oxford Brookes University

Oxford Brookes University has over 150 years of history. We started out as a small School of Art in borrowed teaching rooms and have grown into one of the UK's top modern universities with a local, national and international reputation for teaching and research excellence.

We have over 18,000 students at Oxford Brookes and 139,000 active alumni in over 189 countries. 79% of our students are full time studying on campus with 82% from the UK and 18% from the EU or overseas.

Brookes Union benefits from its central location in the heart of the John Henry Brookes building at the heart of Headington Campus. This RIBA award winning building was opened in 2014 and provides a modern setting for study on the hill overlooking the dreaming spires of Oxford.

The University is the only UK University in the QS ranking of top 50 institutions under 50 years old and is among the world's top universities in 12 individual subject areas.

Our pre-arrivals, arrivals and Freshers period running from August through to early October, is the biggest and busiest time on campus with c. 6000 new students arriving and settling in on campus.

Brookes Union are in a unique position to help you advertise your business, organisation or product, whatever your requirements.

If you are interested in directly marketing to Oxford Brookes students during Freshers or beyond please get in touch with our Sales and Marketing team - su-sales@brookes.ac.uk

Reaching Students before they arrive at Oxford Brookes

Freshers Web pages Banner ad: The Freshers Web pages on Brookes Union’s website are a key information source for all new students. With approximately 125,000 page views across the welcome period, this opportunity guarantees you exposure for your brand.

10 Week Banner presence (end of July - mid October) £1500 + VAT

Freshers Web pages advertorial: In addition to a web banner we are able to offer two website advertorial spaces within our Freshers webpages, placing your business or product at the front of new students minds from the start of their University experience.

10 week advertorial (end of July - Mid October) £1000 + VAT

Sponsored Social Media post:Brookes Union’s social media following continues to grow and will become one of the first points of contact for new students prior to arriving at University.

With 15,000 followers and an average post reach of 1500, based on our knowledge of our students social media habits we think there is no better way to get your message seen than by being present on our Facebook, Instagram and Twitter pages.

1 off sponsored social media post £350 + VAT Please note that we limit social media posts per month so early booking is advised.

https://freshers.brookesunion.org.uk/

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Welcome to Oxford GuideThis guide is available to view online on our Freshers Web pages from September and distributed to students in our welcome bags for new students. This widely used booklet really is the Ultimate Guide to Oxford!

This high quality A5 booklet contains friendly and useful information about everything students need to know about living and studying in Oxford, including what to do, where to go and what to see when they first arrive.

Used by students as a point of reference through their first months and beyond the guide is an excellent way to generate awareness of your local business.

Advertorial / Advert Page (A5 portrait) £750 + VAT

Half Page (A6 landscape) £450 + VAT

Inside Front Cover (A5 portrait) £1000 + VAT

Back Cover (A5 portrait)£1200 + VAT

CyclingA lot of people choose to invest in a

quality bike lock. Stay safe: wear a

rear lights when cycling at night.

Free bike doctor

service on campus during semester

as labour is free.

Oxon Bike HireOxonBike is similar scheme to the

oxonbikes.co.uk

BusesAll Brookes students can use their Student ID for discounted travel on the Oxford Bus company buses operating within the Oxford City

Students can also apply for a

products can then be purchased and uploaded on to the card to allow for contactless travel. Students who are eligible for free

so the inclusive travel pass can be added to their card. Find out more: brookesbus.oxfordbus.co.uk

getting aroundYou can easily get around the city on foot, or bike. There is also a BROOKESbus that connects all of the campuses. Oxford is a really well-connected city and there are frequent coaches to London and the airports.

Advertisement

9www.brookesunion.org.uk | fb.com/BrookesUnion | @BrookesUnion

STUDY OR WORK ABROAD AS PART OF YOUR DEGREE...See the world during your studies.

100 agreements with partner

Vietnam.

“Exchange was the best experience of my life. I had the opportunity to live in an amazing city and meet people that became my second family. It was heartbreaking to leave and if I could, I’d have stayed for a lot longer. Not a day goes by without me thinking of how incredible my life was on the other side of the world.”

- Federica,studied abroad in Hong Kong

For more information come and talk

along to one of our Exchanges events.

Don’t miss our application deadline

www.brookes.ac.uk/exchange Like us on Facebook: facebook.com/brookesexchanges

Contact usstudyabroad@brookes.ac.uk (non-European exchanges)or erasmus@brookes.ac.uk (European exchanges).

GO ON EXCHANGE

www.brookesunion.org.uk | fb.com/BrookesUnion | @BrookesUnion20

eventsThere is always something going on in Oxford. This is just a snapshot of some of the events that take place across the city every year.

jan

feb

mar

APR

may

LGBT History Monthlgbthistorymonth.org.uk

for events taking place across

Common People commonpeople.net

Common People festival takes

Holiday in the surrounds of

One World Week 1

19-23 Febbrookesunion.org.uk/oneworldweek

A week of free events to celebrate cultural diversity at

Oxford Literary Festivaloxfordliteraryfestival.org

is an eight-day event that attracts writers from a range

range of events from talks to

dinner parties to literary walks.

Oxford Human Rights Festival oxfordhumanrightsfestival.net

by postgraduate students on

and Emergency Practice at

are free.

May Day

Oxford calendar. Bars and cafes across the city open their

well as those who have stayed up all night.

City Centre

mainstream high street shops you

Clarendon Centre (clarendoncentre.

(westgateoxford.co.uk).

more expensive fashion outlets and

housing just about everything: from local food producers to clothing

head to Gloucester Green when it is transformed into a bustling market

East Oxford

its shops: from wholefood stores

everything you need along the

(templarssqaure.com) where you

and JD Sports amongst others.

where to go shopping...

36 www.brookesunion.org.uk | fb.com/BrookesUnion | @BrookesUnion

There are so many places to shop in Oxford, we could probably dedicate a whole guide just to this. Instead we’re giving you an overview of what types of shops you can

Top tip: Don’t go out without your NUS Extra card.

Keep an eye out for pop-up stalls in Union Square throughout the year: brookesunion.org.uk/events

Reaching Students when they arrive at Oxford Brookes

Arrivals Weekend Sponsorship package The Oxford Brookes Arrivals Weekend activity takes place across Saturday 14th September and Sunday 15th September welcoming between 3- 4000 students to campus.

Brookes Union hosts an array of Arrivals Weekend activities including the distribution of 3000 welcome bags to new students, an information fair and a free BBQ with entertainment.

We are offering the opportunity for one brand to have exclusive sponsorship of Brookes Union’s activities over the weekend.

This sponsorship includes: The opportunity for an activation to be installed on the JHBB piazza for the full arrivals weekend alongside Brookes Union’s own activity. The JHBB is the welcome hub for all new students arriving across the weekend, and hosts the Fair in the Forum which showcases all the support services available to students at Brookes.

Brand placement on all of Brookes Union’s arrivals materials, including our welcome brochure which is placed in every bedroom in Brookes-managed accommodation.

2 pre-arrivals sponsored posts on Brookes Union’s social media channels

“In association with” and your logo on all BBQ tickets and in all online information about the arrivals BBQ.

Brand placement at the Arrivals Weekend BBQ event co-hosted by Brookes Union and Brookes University on Saturday night, including prominent banner placement* and logo projection within the event.

Your logo on the “Brookes Buddies” arrivals helper T-Shirts

*banners to be provided by the client

Full Sponsorship Package: £5000 + VAT

Arrivals Weekend StandSimilar to our Freshers Fair, Arrivals Weekend provides an opportunity to engage with new students from the moment they arrive in Oxford.

We are for the first time offering businesses the opportunity to promote themselves to new students over the arrivals weekend and this price includes presence on both days.

Welcome bags insertsBrookes Union undertake high profile welcome activities on the JHBB Piazza across the weekend including the distribution of 3,000 welcome bags to new students.

We offer opportunities for brands to include inserts to these bags (including the packing - subject to us receiving the inserts by the deadlines outlined at the time of booking).

Brookes Union Handbook Advert (exclusive) Our fold out handbook is the most widely distributed item at Oxford Brookes.

As well as being distributed throughout the Arrivals and Freshers periods it is also handed out at University Open Days, Applicant days, cross campus events and is always available on our reception desk.

Brookes Union Handbook is ideal for those wishing to promote to new, existing and prospective students and nothing else has such unique reach on campus.

£1500 + VAT (two days)

£650 + VAT per item

£1500 + VAT

Freshers’ Fair

Freshers’ Fair is one of the key dates in any Brookes student’s calendar, whether they are a new student or returning. With an average of 7500 visits through the fair each year we offer a unique opportunity to showcase your business, service or brand to Brookes students.

We are offering sponsorship of our Freshers’ Fair on an exclusive basis to one brand. This sponsorship package includes:

Your logo on all Freshers Promotional materials including the front page of the Welcome to Oxford Guide, Freshers’ Fair posters and staff T shirts and the Freshers’ Fair map.

Vinyl banner placed in a highly visible area for the duration of Freshers week (banner to be provided by sponsor)

Platinum rate Freshers’ Fair stand

1 item/leaflet insert into Freshers’ Fair goody bags

1 item/ leaflet insert into the Freshers goody bags for Semester 2 arrivals

Full page advert or advertorial in the Welcome to Oxford Guide

“In association with” and your logo on all social media posts in advance of the Fair.

Full Sponsorship Package: £5000 + VAT

In addition to the welcome weekend goody bags, Brookes Union produce a further 3,000 goody bags to distribute at the entrance to the Freshers’ Fair.

We offer opportunities for brands to include inserts to these bags and offer this service (including the packing - subject to us receiving the inserts by the deadlines outlined at the time of booking).

£650 + VAT /item

Freshers’ Fair Sponsorship package

Freshers Fair goody bags inserts: £650 + VAT /item

Our Freshers’ Fair hosts more than 150 stands and is attended by more than 7000 students. This one day event is held on the first Friday of Semester 1 and this year will be held on Friday 20th September.

Taking over the whole ground floor of the award winning John Henry Brookes building, we offer a variety of spaces and stand options to suit all budgets and can accommodate larger activations, installations or vehicular promotions as part of this event.

All stands come with a table and 2 chairs, power*, access to WiFi*, and one parking space* please note that we limit staff members to 4 per stand.

*please refer to terms and conditions for further information

Freshers’ Fair Stands

High visibility, outdoor stand, suitable for vehicular promotions or large scale activations.

Price and pitch size/availability on application.

Stand Pricing Options:

Platinum plus

High visibility, outdoor stand, includes marquee structure, 3x3m

£1400 + VAT

High visibility, indoor stand, 3x3m , includes shell scheme structure

£1300 + VAT

Platinum

High visibility, Indoor stand, 2x2m, includes shell scheme structure

£1050 + VAT

Gold

Normal visibility, indoors, 2x2m, includes shell scheme structure

£900 + VAT

Please note that the deadline for booking Freshers’ Fair stands is August 31st.

Silver

Example platinum plus stand

MarqueeShell Scheme

Terms and Conditions

6.3 Freshers Goody Bag inserts must be delivered to us by 1st September.

6.4 Please ensure that any inserts sent to Brookes Union are clearly marked for the attention of su-sales@brookes.ac.uk, and sent to the following address: su-sales@brookes.ac.uk, Sales & Advertising Coordinator, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP. Brookes Union cannot accept responsibility for the loss or delay of any delivery that is not clearly marked. 100% of the invoice amount will still be chargeable if inserts are not included due to a delay caused by an incorrectly addressed delivery.

1.1 We reserve the right to refuse distribution of any material or to support any activity that we deem to be unsuitable. This includes, but is not limited to material that contravenes our Equal Opportunities policy, which is available on request. Our decision is final.

1.2 If you are unsure about the suitability of your promotion or any material, please send a copy of the material or an outline of the promotion to: su-sales@brookes.ac.uk, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP.

1.3 If you have booked advertising and your material is deemed unsuitable for distribution, no refunds will be given.

1.4 Clients may only promote their own products or services. If a client promotes a third party, we reserve the right to terminate their activity in accordance with our cancellation policy as outlined in 3.2.

1.5 Brookes Union take no responsibility for the content of any advertisements or promotions, and will not be held liable for any transactions that may be completed as a result of the promotion or advertisement at Brookes Union.

General 2.1 New companies are required to make payment upfront. Once an account has been established, future orders will be invoiced within 30 days of the activity taking place.

2.2 All Freshers orders must be paid by the end of the first week in September.

2.3 Payments should be made payable to The SU.com Trading Ltd.

Payment

3.1 All cancellations must be in writing to: su-sales@brookes.ac.uk, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP.

3.2 Where a cancellation is made more than 60 days prior to the publication or event date, there will be no charge. Where a cancellation is made more than 45 days prior to the publication or event date, 50% of the agreed fee will be payable. Where a cancellation is made more than 30 days prior to the publication or event date, 75% of the agreed fee will be payable. Where a cancellation is made less than 30 days prior to the publication or event date, 100% of the agreed fee will be payable.

Cancellation5.1 All advertorials will be subject to the approval of Brookes Union.

Freshers site advertorial

6.1 Brookes Union take no responsibility for any inserts, leaflets and / or posters. You accept full responsibility for the quality and safety of any product we insert into our Goody Bags on your behalf.

6.2 Size and weight per insert into our Freshers Goody Bags must be agreed with Brookes Union in advance.

Freshers goody bags

4.1 In the event that for any reason Brookes Union shall cancel all or any part of a publication, or be unable to perform their obligation under this agreement, the liability of Brookes Union shall be limited to the refund of any payments made by the exhibitor to the Students’ Union under this agreement.

4.2 Brookes Union shall accept no liability with regards to attendance figures to any event.

Liability

6.3 Freshers Goody Bag inserts must be delivered to us by 1st September.

6.4 Please ensure that any inserts sent to Brookes Union are clearly marked for the attention of su-sales@brookes.ac.uk, and sent to the following address: su-sales@brookes.ac.uk, Sales & Advertising Coordinator, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP. Brookes Union cannot accept responsibility for the loss or delay of any delivery that is not clearly marked. 100% of the invoice amount will still be chargeable if inserts are not included due to a delay caused by an incorrectly addressed delivery.

7.3 Exhibitors are responsible for the security and safety of their property. Brookes Union cannot be held responsible for damage or theft unless caused by gross negligence on the part of the Brookes Union. Any equipment or product stored overnight at Brookes Union is at the entire risk of the exhibitor.

7.4 Any damage caused by an exhibitor to backing boards, walls, ceiling or flooring including any cleaning costs, will be recharged.

7.5 All aspects of an exhibitors stall, including the promotional material and staff, must comply with Brookes Union’s Equal Opportunities policy.

7.6 We can accommodate one parking space per commercial rate booking. You may use our loading bay to unload materials, but you must take your vehicle off the premises afterwards if you don’t have an allocated parking space for it.

7.7 For environmental reasons, exhibitors are not permitted to distribute plastic bags at the Fair.

7.1 Exhibitors may only promote their own products or services. Any stall holder found promoting a third party will be asked to leave and be escorted from the premises if required.

7.2 Exhibitors must only promote products and services from the immediate vicinity of their stall. Anyone seen distributing promotional material or collecting data elsewhere on the premises will be asked to leave.

Freshers fair

su-sales@brookes.ac.uk, or in person. Artwork for print should be print resolution (300ppi), CMYK, fonts outlined, and submitted as pdf, jpeg or tif. Allow 3mm bleed and add trim marks if possible.

8.2 Artwork for advertorial pages in the ‘Welcome to Oxford Guide’ should be supplied as layered files (InDesign / Photoshop) to allow us to change the arrangement and sizing of elements.

8.3 Artwork for web or email should be screen resolution (72ppi), optimised for the web, and saved as png, jpeg or gif. Website artwork should be supplied with a URL for the web ad to link through to.

8.1 If you are supplying your own artwork you can send it to us in digital format by post, email

Artwork

9.1 You shall indemnify us against all loss, actions, costs, claims, demands, expenses and liabilities whatsoever which we may incur either at common law or by statute in respect of personal injury to or death of any person or in respect of any loss or destruction of damage to property (other than as a result of any default or neglect of ourselves or of any person for whom we are responsible) which shall have occurred in connection with any work executed by you under this contract.

Indemnity

6.1 Brookes Union take no responsibility for any inserts, leaflets and / or posters. You accept full responsibility for the quality and safety of any product we insert into our Goody Bags on your behalf.

6.2 Size and weight per insert into our Freshers Goody Bags must be agreed with Brookes Union in advance.

10.1 Where a signatory does not have the necessary authority to make purchase orders and has signed this order, Brookes Union reserves the right to pursue any claim for outstanding monies from the signatory themselves.

Signatory

11.1 Brookes Union reserves the right to refuse any unsuitable copy.

11.2 Brookes Union does not accept responsibility for any loss or damage resulting from error, late publica-tion, non publication, or failure of any cause.

11.3 Photographs, artwork etc. can be returned if re-quested. However, Brookes Union does not accept any responsibility for loss or damage, and is not an insurer for such articles.

11.4 Advertisers must warrant that the information in their entry(ies) is accurate and not a breach of the Trade Descriptions Act (1968) or any subsequent Acts. Brookes Union does not take any responsibility for inaccurate or misleading information.

Adverts and Advertising

12.1 Any company that collects data whilst promoting at Brookes Union must be compliant under the EU General Data Protection Regulation 2018.

Data protection

13.1 This contract shall be subject to English law and the jurisdiction of the English Courts.

Law

11.5 Corrections, changes and amendments must always be confirmed in writing.