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  • Media Kit 2019

    Pilot The

    The Pilot Media Group

  • America’s Oldest Catholic Newspaper

    Why advertise with The Pilot? For almost two hundred years, The Pilot has been Boston’s source for local, national and

    international news, reporting on the issues most concerning the Catholic community. Each week, The Pilot is seen by over 50,000 people in a variety of locations from

    reader’s homes, to parishes and community centers. It can also be read on the Kindle and on mobile apps.

    Advertising with The Pilot allows you to reach an audience of desirable individuals. According to a national study by Simmons Market Research Bureau, readers of the Catholic press are better educated than the average American.

    They also tend to earn more money and travel more often than other Americans. They are more likely to have stocks, bonds and other financial investments, and to contribute substantially to the Church and other charities.

    Circulation The Pilot averages 18,000 issues per week, with readership of 50,000.

    Issues are mailed directly to subscriber’s homes or parishes.

    Bonus distribution is provided for many special issues, (see page 4) oftentimes mailed directly to people most interested in the content of the special issue, section or supplement.

    A few examples include: Over 3,500 extra copies of the Open House issue are sent to Catholic school teachers, administrators, and parents of students in September and January.

    Hundreds of extra copies of the Vocations issue are sent to the Cathedral of the Holy Cross for the Ordination.

    25% of Catholics said they had read their diocesan paper in the last six months. The Center for Applied Research in the Apostolate (CARA) estimates that 25% to 30% of adult Catholics read their diocesan newspapers with some regularity. We take the mid-point of this range and assume 27.5% readership. We can estimate that 14.5 million Catholics — or nearly 5% of the total U.S. population have read a diocesan newspaper or magazine at least once in the last six months.*

    *Center for Applied Research in the Apostolate (CARA)

    The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com

    Award winning

    In the past 11 years, The Pilot has been honored by the Catholic Press Assocation at its annual award ceremony.

    2019 6 awards 2018 10 awards 2017 9 awards 2016 4 awards 2015 3 awards 2014 6 awards 2013 4 awards 2012 7 awards 2011 2 awards 2010 3 awards 2009 4 awards

    2

    Advertising in The Pilot

  • There are 284 parishes in the Archdiocese of Boston

    There are 1,932,653 Catholics in the Archdiocese of Boston

    Archdiocese of Boston

    The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com

    3

    Primary Marketing Area

  • The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com

    Dates are subject to change. The Pilot does not publish July 5 & 12 and December 27.

    For further information, please contact Advertising Manager. Call: 617.779.3788 | Fax: 617.779.4562 | E-mail: [email protected]

    January 25 Catholic Schools Week/Education

    February 1 Retreats

    February 15 Catholic College Week/Education

    March 1 Travel

    March 8 National Catholic Sisters Week

    March 15 Camps

    April 5 Senior Living

    April 26 Cathedral of the Holy Cross

    May 17 Vocations/Ordination

    June 7 Summer Reading

    June 21 Graduation/Education

    August 23 Senior Living

    September 6 Retreats

    September 13 Retired Priests

    September 27 Open House/Enrollment/Education

    September 27 Priesthood Sunday

    October 4 Women’s Religious

    November 1 Vocation Awareness Week

    November 8 Senior Living

    November 15 Holiday Reading

    November 29 Gifts

    December 6 Gifts

    Click on an icon to read one of our special sections.

    4

    H

    Special Issues Calendar

    https://thebostonpilot.com/Special/Pilot_20190621_Graduations/#page=1 https://thebostonpilot.com/Special/Pilot_20190517_Vocations/#page=1 https://thebostonpilot.com/Special/Pilot_20190201_Retreats/ https://thebostonpilot.com/Special/Pilot_20190125_CSW/ mailto:[email protected] https://thebostonpilot.com/Special/Pilot_20180608_Summer/ https://thebostonpilot.com/Special/Pilot_20180914_Priests/ https://thebostonpilot.com/Special/Pilot_20180921_WR/ https://thebostonpilot.com/Special/Pilot_20180928_OH/ https://thebostonpilot.com/Special/Pilot_20181102_Vocation/ https://thebostonpilot.com/Special/Pilot_20190215_Colleges/ https://thebostonpilot.com/Special/Pilot_20190301_Travel/ https://thebostonpilot.com/Special/Pilot_20190315_Camp/#page=1 https://thebostonpilot.com/Special/Pilot_20190405_Seniors/

  • Other sizes accepted at the rate of $25.00 per column inch. Frequency discounts, contract and repeat rates available.

    Color is available at an additional cost.

    2” $50.00 $45.00 $42.50 $40.00 $37.50

    3” $75.00 $67.50 $63.75 $50.00 $56.25

    5” $125.00 $112.50 $106.25 $100.00 $93.75

    8” $200.00 $180.00 $170.00 $160.00 $150.00

    10” (eighth page) $250.00 $225.00 $212.50 $200.00 $187.50

    12” $300.00 $270.00 $255.00 $240.00 $225.00

    15” $375.00 $337.50 $318.75 $300.00 $281.25

    18” (quarter page) $450.00 $405.00 $382.50 $360.00 $337.50

    24” $600.00 $540.00 $510.00 $480.00 $450.00

    30” (half page) $750.00 $675.00 $637.50 $600.00 $562.50

    36” $900.00 $810.00 $765.00 $720.00 $675.00

    45” $1,125.00 $1,012.50 $956.25 $900.00 $843.75

    50” $1,250.00 $1,125.00 $1,062.50 $1,000.00 $937.50

    67.5” (full page) $1,687.50 $1,518.75 $1,434.38 $1,350.00 $1,265.63

    Column inches 1x insertion 4x insertion 12x insertion 24x insertion weekly insertion (col. inch) discount discount discount discount discount $25/col. inch $22.50/col. inch $21.25/col. inch $20/col. inch $18.75/col. inch

    Full page 9.78” x 13.5”

    Half page horizontal 9.78” x 6”

    Half page vertical 5.78” x 10”

    Quarter page horizontal 5.78” x 6”

    Quarter page vertical 3.78” x 9”

    Eight page 3.78” x 5”

    9.78” x 6” 5.78” x 6”

    9.78” x 13.5”

    3.78”x 9”

    Other sizes accepted

    3.78”x 5”

    5.78” x 10”

    The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com

    5

    Display Ads

  • The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com

    6

    Front Page Ads

    Front Page Strip Ad Along Bottom

    Measurement: (9.78”) 5 columns by 1.5” deep

    Deadline: One week in advance of publication. Ad subject to approval by The Pilot.

    Cost: $400 per insertion or $325 per insertion for 4 insertion commitment.

    Packaging discounts available with all online products.

    Space reservations subject to availability on first come basis.

  • Four easy ways to place a classified ad: • Phone: 617.779.3788 • E-mail: [email protected] • Fax: 617.779.4562 • Mail: The Pilot, 66 Brooks Drive, Braintree, MA 02184

    $20 per column inch • 1 inch minimum — Classified column width 1.25”

    All major credit cards accepted by calling 617.779.3789.

    Sales, Telemarketers, & Other Positions FT & PT

    Contract L&D Talent

    All IT & Business Skills On Demand

    Largest Trainer Provider

    TRAINERS AVAILABLE HELP WANTED

    TheTrainingAssociates.com 508.890.8500 Westboro, MA

    Vic Melfa, Chairman Maria Melfa Barrett, CEO

    Moving & Storage

    Daley & Wanzer, Inc.

    Local & Long Distance Movers. Weekly Trips to Florida. Owned & Operated by The Fleck Family Since 1916. Call: 781-925-0015.

    www.daleywanzer.com Focusing on Care in Home Health Care

    781-331-0062 www.celticangelsinc.com

    Home Health CareEmployment Prayer Corner

    Column inches 1x insertion 4x insertion 12x insertion 24x insertion weekly insertion (col. inch) discount discount discount discount discount $20/col. inch $18/col. inch $17/col. inch $16/col. inch $15/col. inch

    2” $40.00 $36.00 $34.00 $32.00 $30.00

    3” $760.00 $54.00 $51.00 $48.00 $45.00

    4” $80.00 $72.00 $68.00 $64.00 $60.00

    5” $100.00 $90.00 $85.00 $80.00 $75.00

    6” $120.00 $108.00 $102.00 $96.00 $90.00

    8” $160.00 $144.00 $136.00 $128.00 $120.00

    10” $200.00 $180.00 $170.00 $160.00 $150.00

    12” $240.00 $216.00 $204.00 $192.00 $180.00

    15” $300.00 $270.00 $255.00 $240.00 $225.00

    18” $360.00 $324.00 $306.00 $288.00 $270.00

    24” $480.00 $432.00 $408.00 $384.00 $360.00

    The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com

    Novena for St. Jude O Holy St. Jude, Apostle and Martyr, great in virtue and rich in miracles, near faithful inter- cessor of all who invoke your special patronage in time of need, to you I have recourse from the depth of my heart and humbly beg to whom God has given such great power to come to my assistance. Help me in my present and urgent petition. In return I promise to mak