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Media Kit 2019
Pilot The
The Pilot Media Group
America’s Oldest Catholic Newspaper
Why advertise with The Pilot? For almost two hundred years, The Pilot has been Boston’s source for local, national and
international news, reporting on the issues most concerning the Catholic community. Each week, The Pilot is seen by over 50,000 people in a variety of locations from
reader’s homes, to parishes and community centers. It can also be read on the Kindle and on mobile apps.
Advertising with The Pilot allows you to reach an audience of desirable individuals. According to a national study by Simmons Market Research Bureau, readers of the Catholic press are better educated than the average American.
They also tend to earn more money and travel more often than other Americans. They are more likely to have stocks, bonds and other financial investments, and to contribute substantially to the Church and other charities.
Circulation The Pilot averages 18,000 issues per week, with readership of 50,000.
Issues are mailed directly to subscriber’s homes or parishes.
Bonus distribution is provided for many special issues, (see page 4) oftentimes mailed directly to people most interested in the content of the special issue, section or supplement.
A few examples include: Over 3,500 extra copies of the Open House issue are sent to Catholic school teachers, administrators, and parents of students in September and January.
Hundreds of extra copies of the Vocations issue are sent to the Cathedral of the Holy Cross for the Ordination.
25% of Catholics said they had read their diocesan paper in the last six months. The Center for Applied Research in the Apostolate (CARA) estimates that 25% to 30% of adult Catholics read their diocesan newspapers with some regularity. We take the mid-point of this range and assume 27.5% readership. We can estimate that 14.5 million Catholics — or nearly 5% of the total U.S. population have read a diocesan newspaper or magazine at least once in the last six months.*
*Center for Applied Research in the Apostolate (CARA)
The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com
Award winning
In the past 11 years, The Pilot has been honored by the Catholic Press Assocation at its annual award ceremony.
2019 6 awards 2018 10 awards 2017 9 awards 2016 4 awards 2015 3 awards 2014 6 awards 2013 4 awards 2012 7 awards 2011 2 awards 2010 3 awards 2009 4 awards
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Advertising in The Pilot
There are 284 parishes in the Archdiocese of Boston
There are 1,932,653 Catholics in the Archdiocese of Boston
Archdiocese of Boston
The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com
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Primary Marketing Area
The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com
Dates are subject to change. The Pilot does not publish July 5 & 12 and December 27.
For further information, please contact Advertising Manager. Call: 617.779.3788 | Fax: 617.779.4562 | E-mail: [email protected]
January 25 Catholic Schools Week/Education
February 1 Retreats
February 15 Catholic College Week/Education
March 1 Travel
March 8 National Catholic Sisters Week
March 15 Camps
April 5 Senior Living
April 26 Cathedral of the Holy Cross
May 17 Vocations/Ordination
June 7 Summer Reading
June 21 Graduation/Education
August 23 Senior Living
September 6 Retreats
September 13 Retired Priests
September 27 Open House/Enrollment/Education
September 27 Priesthood Sunday
October 4 Women’s Religious
November 1 Vocation Awareness Week
November 8 Senior Living
November 15 Holiday Reading
November 29 Gifts
December 6 Gifts
Click on an icon to read one of our special sections.
4
H
Special Issues Calendar
https://thebostonpilot.com/Special/Pilot_20190621_Graduations/#page=1 https://thebostonpilot.com/Special/Pilot_20190517_Vocations/#page=1 https://thebostonpilot.com/Special/Pilot_20190201_Retreats/ https://thebostonpilot.com/Special/Pilot_20190125_CSW/ mailto:[email protected] https://thebostonpilot.com/Special/Pilot_20180608_Summer/ https://thebostonpilot.com/Special/Pilot_20180914_Priests/ https://thebostonpilot.com/Special/Pilot_20180921_WR/ https://thebostonpilot.com/Special/Pilot_20180928_OH/ https://thebostonpilot.com/Special/Pilot_20181102_Vocation/ https://thebostonpilot.com/Special/Pilot_20190215_Colleges/ https://thebostonpilot.com/Special/Pilot_20190301_Travel/ https://thebostonpilot.com/Special/Pilot_20190315_Camp/#page=1 https://thebostonpilot.com/Special/Pilot_20190405_Seniors/
Other sizes accepted at the rate of $25.00 per column inch. Frequency discounts, contract and repeat rates available.
Color is available at an additional cost.
2” $50.00 $45.00 $42.50 $40.00 $37.50
3” $75.00 $67.50 $63.75 $50.00 $56.25
5” $125.00 $112.50 $106.25 $100.00 $93.75
8” $200.00 $180.00 $170.00 $160.00 $150.00
10” (eighth page) $250.00 $225.00 $212.50 $200.00 $187.50
12” $300.00 $270.00 $255.00 $240.00 $225.00
15” $375.00 $337.50 $318.75 $300.00 $281.25
18” (quarter page) $450.00 $405.00 $382.50 $360.00 $337.50
24” $600.00 $540.00 $510.00 $480.00 $450.00
30” (half page) $750.00 $675.00 $637.50 $600.00 $562.50
36” $900.00 $810.00 $765.00 $720.00 $675.00
45” $1,125.00 $1,012.50 $956.25 $900.00 $843.75
50” $1,250.00 $1,125.00 $1,062.50 $1,000.00 $937.50
67.5” (full page) $1,687.50 $1,518.75 $1,434.38 $1,350.00 $1,265.63
Column inches 1x insertion 4x insertion 12x insertion 24x insertion weekly insertion (col. inch) discount discount discount discount discount $25/col. inch $22.50/col. inch $21.25/col. inch $20/col. inch $18.75/col. inch
Full page 9.78” x 13.5”
Half page horizontal 9.78” x 6”
Half page vertical 5.78” x 10”
Quarter page horizontal 5.78” x 6”
Quarter page vertical 3.78” x 9”
Eight page 3.78” x 5”
9.78” x 6” 5.78” x 6”
9.78” x 13.5”
3.78”x 9”
Other sizes accepted
3.78”x 5”
5.78” x 10”
The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com
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Display Ads
The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com
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Front Page Ads
Front Page Strip Ad Along Bottom
Measurement: (9.78”) 5 columns by 1.5” deep
Deadline: One week in advance of publication. Ad subject to approval by The Pilot.
Cost: $400 per insertion or $325 per insertion for 4 insertion commitment.
Packaging discounts available with all online products.
Space reservations subject to availability on first come basis.
Four easy ways to place a classified ad: • Phone: 617.779.3788 • E-mail: [email protected] • Fax: 617.779.4562 • Mail: The Pilot, 66 Brooks Drive, Braintree, MA 02184
$20 per column inch • 1 inch minimum — Classified column width 1.25”
All major credit cards accepted by calling 617.779.3789.
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Column inches 1x insertion 4x insertion 12x insertion 24x insertion weekly insertion (col. inch) discount discount discount discount discount $20/col. inch $18/col. inch $17/col. inch $16/col. inch $15/col. inch
2” $40.00 $36.00 $34.00 $32.00 $30.00
3” $760.00 $54.00 $51.00 $48.00 $45.00
4” $80.00 $72.00 $68.00 $64.00 $60.00
5” $100.00 $90.00 $85.00 $80.00 $75.00
6” $120.00 $108.00 $102.00 $96.00 $90.00
8” $160.00 $144.00 $136.00 $128.00 $120.00
10” $200.00 $180.00 $170.00 $160.00 $150.00
12” $240.00 $216.00 $204.00 $192.00 $180.00
15” $300.00 $270.00 $255.00 $240.00 $225.00
18” $360.00 $324.00 $306.00 $288.00 $270.00
24” $480.00 $432.00 $408.00 $384.00 $360.00
The Pilot | Advertising | 617.779.3788 | [email protected] | www.thebostonpilot.com
Novena for St. Jude O Holy St. Jude, Apostle and Martyr, great in virtue and rich in miracles, near faithful inter- cessor of all who invoke your special patronage in time of need, to you I have recourse from the depth of my heart and humbly beg to whom God has given such great power to come to my assistance. Help me in my present and urgent petition. In return I promise to mak