media kit 21 - grupoexpansion.com · 2021. 2. 4. · geek hunters mujedurÍa instagram magazine...

MEDIAKIT 2021

A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T

WITH MORE THAN50 YEARS

OF HISTORY, WE ARE THE MEXICAN MEDIA

MULTIPLATFORM THATANTICIPATES AND INFLUENCES

THE ECONOMIC,BUSINESS AND PUBLIC

POLICIES AGENDA, WITH STRATEGIC INFORMATION THAT HELPS TO TAKE THE

BEST BUSINESS DECISIONS.


45%ADVERTISING SHARE

IN BUSINESS MEDIA

NATIONAL DISTRIBUTION

1ºPLACE IN MULTI PLATFORM RANKING OF COMSCORE

PLACE IN GOOGLEAS MEXICAN PUBLISHER IN NATIVE CONTENTCREATION

OFICIAL PARTNEROFFICIAL PARTNER OFGOOGLE MEXICO INTHE NEWSSTAND TOOLAND AMP STORIES

AND EXCLUSIVELY IN

1º

PROPIETARY

100% DISTRIBUTION

MARKET LEADER

*Source: Monitoring, tally of advertising pages in business segment magazines: Expansión,Forbes and Mundo Ejecutivo.Note: There is no updated data on the following items, so information was reprised from the 2020 version.

→ STARBUCKS

→ SANBORNS

→ WALMART

→ SUPERAMA

→ LA COMER

→ AIRPORTS

→ CITY MARKET

→ FRESKO

→ HEB

→ VIPS

→ NEWSSTANDS


+196K

+10M +4M +2M +146K

232K 227K 27K11K

4KGoogle Analytics, 2019

Businessmen, entrepreneurs,decision-makers and directors in constant evolution.

MO

NT

HLY

14,OO

O,OOO

WEBSITE TWITTER

YOUTUBE

FACEBOOK

TV PODCAST LISTENERS (AGGREGATE)

CUÉNTAME DE ECONOMÍA

GEEK HUNTERS

MUJEDURÍA

INSTAGRAM

MAGAZINE

AUDIENCE GOOGLE ASSISTANT

→ Top Expansión

70K→ Top Expansión tecnología

642KDAVID GEISEN30 PROMISES


AGE

INVOLVEMENTSUBSCRIBER

38%

36%

2%

8%9%

36%

12%

24%

35%

MALCOLM PRUYS,

CEO de IKEA México.

25-34

MEXICO CITY

35-44

REST OF THE COUNTRY

45-54

ESTADO DE MÉXICO

+ 65

NUEVO LEÓN

JALISCO

GENDERMAN WOMAN

17%

83%

A/B C

SOCIOECONOMICLEVEL

54,000

4.3PASS ALONG

MensualFREQUENCY

DISTRIBUTIONNATIONAL

32,000SUBSCRIBERS

Fuente: EGM Ipsos, Ejecutivos 2019 y 4to acumulado 2019.

DARAKHOSROWSHAHIUBER

PRINT RUN

PRINT PROFILEA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T

52%

48%

%HOLDS A POSTGRADUATE

DEGREE (MASTER OR PHD)

2194%HOLDS AN EXECUTIVE POSITION

OCCUPATION

BUYS THELATEST IN

GADGETS

60%CONSUMER

EDUCATION

43%HAVE AL LEASTONE LUXURY CAR

IS WITHIN THE GENERAL MANAGEMENT

BUYS LUXURYWATCHES / JEWERLY

GOES TO THE THEATHERAS A MAIN FORM OF ENTERTAINMENT

43 80

19%

% %

39%HAS AN INVESTMENT IN A BROKERAGE FIRM

70%VISITS MUSEUMS

INVESTMENT

Fuente: EGM Ipsos, Ejecutivos 2019 y 4to acumulado 2019.PHOTOGRAPHY: Gunther Sahagún De Silva.

PRINT PROFILE

76%CONSIDERS THAT HAVING THE LATEST IN TECHNOLOGY IS VITAL TO THEIRBUSINESS

MELANIEDEVLYNMG


GENDERWOMAN MAN

+16MPAGE VIEWS

+10MUNIQUE USERS VISITS

+19M

26%

9%

20%18%

12%

15%

AGE18-24

45-54

25-34

55-64

35-44

65+

DIGITAL PROFILEA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T

34%

66%

Google Analytics, 2019

P U RC H A S E I N T E N T

DIGITAL PROFILE

8%TRAVELS AND HOTELS

13%FINANCIAL SERVICES

15%CONSUMER ELECTRONICS

(MOBILE PHONES)

15%EDUCATION

14%CARS

10%TELECOMMUNICATION


41%LIFESTYLE

Google Analytics, 2019

M A I N I N T E R E S T S

DIGITAL PROFILE

42%SPORTS

41%LIFESTYLE

36%TRAVEL

43%BUSINESS

44%ENTERTAINMENT

65%NEWS AND POLITICS


CREATION OF TAILOR-MADE PROPOSALS BASED ON THE NEEDS CLIENT’S NEEDS.

→ Standard display, richmedia y richmedia premium

→ Video

→ Original Video: Sponsorships and content integration in Expansión Live, GeekHunters, Así Lo Vemos

→ Social Media

→ Branded content

→ Newsletter

→ Podcast: Sponsorships and content integration in Cuéntame de Economía, Mujeduría, GeekHunters

→ Audio: Mentions Top Expansión y Top Expansión Tecnología

DIGITAL

→ Comprehensive packages

EVENTS

→ Section sponsorship

→ Supers

→ Product placement

→ Content integration

TV

C U S T O M - M A D E P R O J E C T S

ACCORDING TO THE NEEDS OF YOUR BRAND

PRODUCTS→ Traditional pages

→ Inserts

→ Creative arts

→ Branded Content

MAGAZINE

We adapt ourselves to your goals and create a comprehensive strategy in order to meet them, from the creation of print and digital content to positioning strategies, events or experiences

with Key Players of the industry, among others.


ORIGINALSVIDEO

GEEK HUNTERSWe love technology, to the extent of dedicating ita private space with Gabriela Chávez, Eréndira Reyes, Isabel Ferguson and Montserrat Vargas, tech-savvy editors, in which they talk about industry trends, events and reviews.

ASÍ LO VEMOSDocuseries with economic interest and business topics, with contextual importance, explained in-depth with an elaborate script, interviews and animations. Some of the topics are the future of the COVID-19 vaccine, the Latino vote in the US election and how to get Mexico out of theeconomic crisis.

EXPANSIÓN LIVEIn a relaxed conversation with leaders of each sector, Eladio González, general editor of Expansión, analyzes key issues for the country and its business sector.

eekhunters


AUDIOA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T

CUÉNTAME DE ECONOMÍAThe experts in our newsroom address one daily relevant economics topic for the everyday people’s life, explaining the motives and their implications in people’s daily lives or to their pockets. 10th position on top of the Spotify Business Podcasts’ category.

ECONOMIACUENTAME DE

MUJEDURÍABlanca Juana Gómez, the first CEO of Expansión in its 50 years of existence, interviews women who have broken the glass ceiling.

eekhunters

GEEKHUNTERSThe most relevant technology female editors of the country talk about the issues that transform the industry and interview key figures of the sector. 7th position on top of the Spotify Tech Podcasts’ category.

TOP EXPANSIÓNMorning overview in less than 5 minutes with news highlights of Expansión. .

TOP EXPANSIÓN TECNOLOGÍAMorning overview in which we share with you the top tech news from Expansión.

JUNE

L A S 1 0 0 M U J E R E S M Á S P O D E R O S A S IT ANUALLY RECOGNIZES THE WOMEN who hold the top responsibility positions in companies located in the country: businesswomen, CEOs, and sales, marketing, finance, communication and operations directors.

S Ú P E R E M P R E S A S FRANCHISE DEDICATED TO HUMAN RESOURCES, it offers the ranking of the best places to work in Mexico, divided into three categories and carried out in collaboration with Top Companies.More than 180 companies take part each year.

L A S 5 0 0 E M P R E S A SM Á S I M P O R T A N T E S OUR MOST RECOGNIZED RANKING, which offers the list of the Most Important Companies in the country. The qualification is determined by the sales obtained by the companies the previous year.

RANKING

JULY AUGUST

FRANCHISESA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T

L O S 1 0 0 E M P R E S A R I O S M Á S I M P O R T A N T E S D E M É X I C ORANKING that lists the most important businessmen in the country. Those who have stood out for the creation and consolidation of companies that have been on the road to success.

M O N S T R U O S D E L A M E R C A D O T E C N I APLATFORM DEDICATED TO MARKETING.It recognizes the best campaigns of the year, and thepeople in charge of them, chosen by a jury of experts in the field.

OCTOBER NOVEMBER


F R A N C H I S E S D I G I T A L S P E C I A L S LIFE AND STYLEM A G A Z I N E N A T I V E E D I T I O N S

HOSPITALS RANKING

100 MOST POWERFUL WOMENIN BUSINESS

100 BUSINESSMEN

SUPER COMPANIES

MARKETING MONSTERS

500

HIGH GROWTH COMPANIES (DISRUPTORS)

100 GLOBAL MEXICANS

THE BEST MASTERS

ENERGY 360

TRENDS 2021: DESTINATIONS, OPENINGS, FASHION, EVENTS, ETC.

THE NEW MEXICAN DISTILLATES

YUCATÁN: NEW PARADISE OF ART AND CULTURE

CARS SPECIAL: BEST RELEASES OF 2020

THE BUSINESS TRAVELER’S GUIDE

MEXICAN LUXURY: NATIONAL BRANDS PROFILES

WATCHMAKING SPECIAL

SINALOA: WE EXPLORE THIS GASTRONOMIC GEM

NEW TRENDS IN DESIGN OF FURNITURE AND INTERIORS

THE KEYS TO ART COLLECTING IN MEXICO

TOURISM: COOL DESTINATIONS IN THE US

WATCHMAKING SPECIAL

JANUARY

JULY

APRIL

OCTOBER

FEBRUARY

AUGUST

MAY

NOVEMBER

MARCH

SEPTEMBER

JUNE

DECEMBER

CES

CORONAVIRUS VACCINE

MARKET INVESTMENT

EMPLOYMENT AND CAREER

REACTIVATION 2021

THE 500

VIDEO SPECIALS:

ASÍ LO VEMOS

SUPER COMPANIESFOR WOMEN

ENERGY 360

THE MOST INNOVATIVE COMPANIES

100 MOST POWERFUL WOMENIN BUSINESS

TOURISM

CIRCULAR ECONOMY

SUPER WORKSPACES

EXPANSIÓN SUMMIT

CENTRAL AMERICA REPORT

GUIDE TO PAY TAXES

30 PROMISES

100 BUSINESSMEN

LIFESTYLE TRENDS (LUXURY)

SUPER COMPANIES

LIFE AND STYLE SPECIALS: LIFESTYLE TRENDS, ENTERTAINMENT AGENDA, SPORTS

MARKETING MONSTERS

RESPONSIBLE COMPANIES

CONSUMER GUIDE: ‘BUEN FIN’ AND CHRISTMAS

REPORT: BEST PROVIDERS (OBRAS)

41+1

CANNES LIONS

EDUCACIÓN SPECIAL: MBA, UNIVERSITIES WITH BEST RELATIONSHIPS ABROAD, TOP GRADUATE POISITIONS IN 5 OR 10 YEARS, ETC.

FIGHT AGAINST CORRUPTION

BUILDING SITE OF THE YEAR

ENERGY 360

CONSUMER GUIDE: TECHNOLOGY

HIGH GROWTH COMPANIES

30 PROMISES

10.10

RESPONSIBLE COMPANIES

INDUSTRY 4.0BUILDING SITE OF THE YEAR

500 AGAINST CORRUPTION

ENERGY 360

10.10

SUPER SPACES

10.10

41+1

10.10

BEST PROVIDERS

LUXURY REPORT

E-COMMERCE

BUSINESS FROM HOME

E-LEARNING

PERSONAL FINANCE

HUMAN DEVELOPMENT

PRODUCTIVITY

ENTREPRENEURS

SOCIAL RESPONSABILITY

MANAGEMENT

E-MARKETING

INVESTMENT / MARKETS

COMPLIANCE

ENERGY 360

EDITO

RIAL C

ALEND

ARA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T

SUPER COMPANIESFOR WOMEN

THE MOST INNOVATIVE COMPANIES

I S T H E M O S T I M P O R T A N T B U S I N E S S

F O R U M O F T H E C O U N T R Y .

S E P T E M B E R 2 0 2 1

Expansión Summit is the digital and in-person platform where a laboratory of ideas, dialogues and activities developed between expert entrepreneurs and the most important public actors is generated to build solutions for growth and well-being for Mexico, and its positioning as a relevant player on a global scale.

It has been done for 6 years in a row and, in its first digital edition, it achieved:

R E A C T I V A T E M É X I C O

EVENTS

PANELISTS, FINANCIAL,

BUSINESS AND PUBLIC SECTOR

LEADERS

86 +450 200T H O U S A N D

22 HOURS OF TOTALLY LIVE CONTENT

MINUTES OF HIGH VALUE CONTENT

PLAY

C O N G R E G A R A

AN IMPACT OF MORE THAN

V I E W E R S


COMMERCIAL DIRECTORDiego [email protected]

To discover all the mediakits of Grupo Expansión visit: https://grupoexpansion.com/media-kits/

SALES [email protected]

PHONE: 55 91774100 / 4300

CONTACTA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T

media kit 21 - grupoexpansion.com · 2021. 2. 4. · geek hunters mujedurÍa instagram magazine...

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