media kit lisiten associates

8/10/2019 Media Kit Lisiten Associates

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See why WABC77 Calls Lisiten Associates the #1 Business Broker in

North America!

Click this link to Watch the video: www.youtube.com/watch?

v=mrGz7PsXyDw

________________________________________________

Mel Lisiten on CEO Money

Click this link to Listen to Mel Lisiten: www.wfn1.com/interviews/radio-

interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-

on-ceo-money/
http://www.wfn1.com/interviews/radio-interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-on-ceo-money/http://www.wfn1.com/interviews/radio-interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-on-ceo-money/http://www.wfn1.com/interviews/radio-interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-on-ceo-money/http://www.youtube.com/watch?v=mrGz7PsXyDwhttp://www.youtube.com/watch?v=mrGz7PsXyDwhttp://www.youtube.com/watch?v=mrGz7PsXyDw


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Our Listings Appear on up to 55 of the Following Global Websites

And are translated into 10 Foreign Languages!!


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CUCDS(China)

BUYCO.CN


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2010-2015 Lisiten Associates All Rights Reserved


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For Immediate Release

LISITEN ASSOCIATES BUSINESS BROKERS

NAMED TO: DIVERSIFYBUSINESS.COMS

TOP BUSINESS2013

NEW YORK, NEW YORK, MARCH 2013

Honors have been bestowed upon the nations finest and brightest

entrepreneurs. In recognition of the momentous achievement,

DiversityBusiness.com, the nations leading multicultural social media

site, has recently acknowledged LISITEN ASSOCIATES as one of the

NATIONS Top Businesses for 2013. This exclusive ranking is a

reflection of LISITEN ASSOCIATES overall vision, leadership and

economic accomplishments in moving our economy forward. The

award, known as the Div500, represents the most unique class of

forward thinking companies who have earned the distinction of fosteringa culture of sustainable growth among the communities they serve.

SPONSORS


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3 THEDAILYDEAL

AYMONTHDATE2OO9

Auction Block

feature

Fashiorirgthe art ofthe deal

MeI Lisiten

still hasdesigns

n brokering

M&A

in

l,{ew

York

andbeyond

"It

was almost impossible

(before),"

he recalls.

Ifyou

did three or four

deals

in a

year,you

were

a

miracle

man."

Lisiten

is still very

old-school.He

still

works

the

phone

to

interview

clients.

He also

ries to

get

whatever

documen-

tation he

can, such as

business eceipts,

tax returns

or balance

sheets.Anlthing

to try to size

up a

potential

buyer or sell-

er. "Those who don't have the where-

withal," he

says,

are

weeded

out."

He

believes such

due diligence has

become a lost

art in the

businessbro-

kerage

community.

He fears

that buy-

ers and sellers may

suffer from

hav-

ing

brokers who lack

the

fundamental

education-in finance,

accounting,

merchandising,

marketing,

importing,

exporting and retailing-to

handicap

effectively the risk

that often is

inher-

ent

in

an M&A deal.

"The

business

brokering industry

is

not asorganizedas t shouldbe," Lisiten

notes

before criticizing how

easy t is

to

become

a certified

broker.

'You

take

a

test and t's

a

oke."

Lisiten himself

doesn'thavea

college

degree.He

attended New York

Univer-

sity briefly,

and then

dropped out

ofthe

Fashion

nstitute

of Technology.

I

was

a

rebel,"

he

says.

He seemed

o be

going

in

a few dif-

ferent

directions

all at

once.

By

the late

1960s,

e was

an executive or

a sports-

wear brand who

had to arrange

ashion

shows

n different

states. t was

during

this

time that he

also became

a

real

es-

tate

broker-and found

himself

trans-

planted

in Colorado.

Lisiten

started

a company

called

Instahouse

Corp.

that

purchased,

eno-

vated

and urnishedhomes

n the Rocky

Mountain

state.He

sold he company n

1978 or

$4

million

and

returned

to

New

York. TWo

years

ater,

a

relative

recom-

mended Lisiten

to

a business

owner

who was

shopping

a chemical

plant

in Queens,N.Y.,but needed someone

experienced

enough

to

find

the right

buver.

A

funny

thing happened

to Mel Lisiten

on

his

way to

be-

coming a fashion

designer.

He becamea businessbroker.

Lisiten is

7O

years

old now,

but he

hasn't slowed

down abit. From

his East

38th St.

office

n

the heart

of

Manhattan,

the tanned,

dark-haired Bronx

native is

still selling

companies,one

of which he

wants to franchise

nationally.

Known as

Mr.

Corinthian"-he lives

and works in The

Corinthian Build-

ing-Lisiten

is

busy these

days

rying

to

broker the sale

of

privately

owned IE

Industries Fashions

nc. as well

as the

intellectual

property

of 1-Bo0-Brokers

Corp. He's also

working on selling Pets

of NewHyde Park

again-the third

time

in four

years.

That

Lisiten is

juggling

so many

mandates

speaks

o his adaptability

to

a

new

reality in

the business

broker-

age

business, namely

that sellers

can

now

upload registration

forms from his

Lisiten

Associates

Web site, horoughly

explain

how their

businessesoper-

ate

and submit

proof

of their financial

stability. In other

words, his ability to

screen

and

qualify

clients has

been

fa-

cilitated dramatically.


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Lacking

knowledge

about

chemi-

cals, Lisiten

remembered

a

lesson he

learnedasan eight-year old at the knee

of his

uncle,

Max

Greenfield,

a

well-

known

investor

who

had

a

penchant

for

wearing

three-piece

suits

in

the

summer

(Greenfield

was

one

of the

de-

velopers

of the

original

pan

Am

build-

ing

now

owned

by Metlife.)

Invest

in

what

people

want,

he

advised,

and

as

an

example,

Greenfield

told

his neph-

ew

simplyto

open the

refrigerator,

and

tal


16/29

Thinking of Selling? Start Early, Build Your Team

As 2018 looks to be a favorable M&A and Business Sale environment, many

business owners may come to the conclusion that it is time to sell the family

business. While it is true that some businesses sell as a result of an offer that

comes out of the blue, the reality is that most sales occur as a result of a

well-designed process intended to maximize value for the seller. Sellers

should consider allocating considerable time preparing for a sale, sometimes

as much as a year. A well- run sale process can take considerable time as

well. The time is well-spent though, as thorough preparation and anorganized sale process typically lead to higher valuations and quality buyers.

One of the most important things a business owner can do when preparing to

sell a business is to assemble the right team of advisors. Having the right

team in place prior to starting the sale process is one of the best ways toinsure both maximum value and execution certainty. The team should

include an Attorney, an Accountant, a Professional Broker and a Wealth

Manager. Begin with the Qualified Broker.

Each advisor will play a key role in planning and executing the transactionand ensuring post-sale success.

The sales team will provide critical advice on matters such as:

- Conducting an initial diligence review that will identify gaps that need to

be completed

- Setting a realistic valuation on the business

- Identifying potential buyers with a high likelihood of successful execution

- Responding to due diligence and information requests from buyers

- Structuring a transaction for tax and liability protections

- Dealing with sale proceeds to ensure that a sellers post-sale goals are met



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Building a team that the owner trusts and is comfortable with is essential,

since that team will be providing critical advice and guidance on what is

likely to be one of the most significant events in the business owners

professional life.

In the case of a family-owned business, in particular, the sale also may have

wider-reaching effects on various extended family members whose personal

and professional lives have been tied to the business, sometimes spanning

many generations. So the principal owners may need to spend time

preparing the family for the sale as well. It is also important to note thatwhile the sale planning and process is ongoing, someone needs to keep an

eye on managing the business and making sure that it delivers the expected

results. The right advisor team should free up the business owner andmanagement team to continue to execute on the business plan with minimal

disruption. Keep growing the business as if you were not selling it!

As we move into 2018, any owner that has an eye on selling should be

thinking about putting the deal team together sooner rather than later in

order to address any potential issues with the business (such as accounting

issues that might need to be dealt with before getting too far into thecalendar). Businesses sell for many different reasons, for example, the

buyer wants to add a product line, get access to a customer list, or own the

intellectual property tied to the business. There is no single magic bullet

or piece of advice that applies in all situations. But having a seasoned,

experienced team in place to advise an owner is the best way to insure that

the owner receives guidance that can be relied on so that the owner can

make the best decisions around a sale.

Mel Lisiten

Founder / PresidentLisiten Associates



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DIVISION OF MELRO ASSOCIATES LTD.

MERGERS AND ACQUISITION SPECIALISTS

BUSINESS TO BUSINESS BROKERAGE330 East 38th Street

NEW YORK CITY, NEW YORK 10016TEL: 212 661-4160 FAX 646 390-5414

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Why do the vast majority of M&Aand Investment Banker deals notclose? AND OURS DO!

The answer is clear: Investment Bankers and M&AGroups often are not talking to the right buyer pool.They are not in the business of Marketing a business.

They only offer up a book to their contacts-usuallyunder 300, without maintaining Confidentiality.

Most M&A firms rely on limited or no formal datatooling. Those that do have data access generally relyon a single tool. Unfortunately, there is no single datatool that provides adequate coverage in the middlemarket - it just doesn't exist.

LISITEN ASSOCIATES addresses that problemcompletely. We advertise on 51 websites globally and in7 Languages. This enables us to get the word outCONFIDENTIALLY and GLOBALLY all at once, withoutwasting Time and Money on a mostly useless and costlybook.

LISITEN ASSOCIATES doesnt need to use a book toadvertise our presence. We are already advertisingeverywhere and are known by all of the Private EquityGroups, Family Investment Offices, High Net WorthIndividuals and Small Public Corporations, in additionanyone else in the World that happens to be looking fora business . We come up on top on all of the globalsearch engines.



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Our Goal is to find the right buyer for a Business, as

quickly as possible, with the right price and terms forthe seller. We work for the Seller! We diligently continueto Market the Business until it is SOLD!

That is how we have become the Number OneBrokerage in our Space Between Main Street and WallStreet.

Our Proprietary Systems and Outstanding ProfessionalTeam have enabled us to get to the TOP in ourprofessionAND WE AIM TO STAY THERE!

MEL LISITENFOUNDER / PRESIDENTLISITEN ASSOCIATES



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WWHHYYDDEEAALLSSFFAALLLLAAPPAARRTTLLOOSSSSOOFFMMOOMMEENNTTUUMM

Deals fall apart for many reasonssome reasonable, others unreasonable.

For example:The seller doesnt have all his financials up to date.The seller doesnt have his legal/environmental/administrative affairs up todate.The buyer cant come up with the necessary financing.The well known surprise surfaces causing the deal to fall apart.

The list could go on and on and this subject has been covered many times.However, there are more hidden reasons that threaten to end a dealusually half to three-quarters of the way to closing. These hidden reasonssilently lead to a lack of or loss of momentum.

This essentially means a lack of forward progress. No one notices at first.

Even the advisors who are busy doing the necessary due diligence andpaperwork dont notice the waning or missing momentum. Even though aslow-down in momentum may not be noticeable at first, an experiencedbusiness intermediary will catch it.

Lets say a buyer cant get through to the seller. The buyer leavesrepeated messages, but the calls are not returned. (The reverse can alsohappen, but for our example well assume the seller is unresponsive.) Thebuyer then calls the intermediary. The intermediary assures the buyer thathe or she will call the seller and have him or her get in touch. Theintermediary calls the seller and receives the same response. Calls are notreturned. Even if calls are returned the seller may fail to providedocuments, financial information, etc.

To the experienced intermediary the red flag goes up. Something iswrong. If not resolved immediately, the deal will lose its momentum andthings can fall apart quite rapidly. What is this hidden element that causes aloss of momentum? It is generally not price or anything concrete.


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It often boils down to an emotional issue. The buyer or seller gets what wecall cold feet. Often it is the seller who has decided that he really doesntwant to sell and doesnt know what to do. It may also be that the buyer hasdiscovered something that is quite concerning and doesnt know how tohandle it. Maybe the chemistry between buyer and seller is just not there

for one or the other of them. Whatever the reason, the reluctant party justtries to ignore the proceedings and lack of momentum occurs.

The sooner this loss of momentum is addressed, the better the chance forthe deal to continue to closing. Because the root of the problem is often anemotional issue, it has to be faced directly. An advisor, the intermediary orsomeone close to the person should immediately make a personal visit.

Another suggestion is to get the buyer and seller together for lunch ordinner, preferably the latter. Regardless of how it happens, the loss ofmomentum should be addressed if the sale has any chance of closing.

www.lisiten.com

2012-2014 Lisiten Associates, All Rights Reserved.

To read more Lisiten Associates articles and blogs visit us online at

www.lisitenassociates.com


25/29

When is the Best Time to Sell a Business?By Lisiten AssociatesThere are many factors that determine best timing for selling a lower middle market

business: the financial condition of the company, valuation, growth cycle, profit history

and the current market.

Usually, the best time toObtain The Highest Priceoccurs when sales and earnings

are trending upward. A solid earnings trend will enable a buyer to pay a higher multiple

and still meet his/her return on investment criteria. A history of good performance also

gives the buyer confidence in projected future earnings.

Valueis dynamic and proper timing makes a big difference in the prices paid for

business acquisitions. External factors such as the economy, industry trends,

competition, stock market volatility, investor confidence, interest rates and geopolitical

considerations are cycles of constant change that impact value.

Timing the Market for a Business Sale

So how should you start thinking objectively about the best time to sell? A good visual of

right-timing would be to imagine the life cycle of your business plotted as a bell curve

with the peak being the top of the growth cycle. The top is when you have reached the

flat plane of growth...a sustaining mode. Buyers pay the best prices when they can't seethe top, when the curve is still climbing upward. Once the top is visibly breached, buyers

may pass on the opportunity or may pay prices based on a downward trend and a

higher risk factor. If you wait until your revenues are already sliding over to the

downside of the bell curve, you have waited too long. Your business has already started

to retire before you have. To get the best deal, you have to sell on the way up.

A Vibrant Acquisitions Market

The market for selling mid-market companies will remain steady as baby boomers

continue to retire over the next ten years. So NOWis the ideal time to exit before themarket becomes saturated with sellers all heading for the gates at the same time!

Buyers in every category are looking for alternatives to traditional investment avenues.

They are looking for stability, better predictability and control. Business acquisitions

offer all of these and can also offer a better return on investment than other investment

opportunities.

To read more Lisiten Associates articles and blogs visit us online atwww.lisitenassociates.com

http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/


26/29

The Baby Boomer effect- WHY Right Now is the Time to Sell

Your Business

By: Lisiten Associates

My advice is to never do tomorrow what you can do today. Procrastination

is the thief of time and moneyCharles Dickens

So you have thought about selling your business in a couple years? The

Baby Boomer retirement trend is something definitely worth considering.

Heres WHY.

The Baby Boomers are turning 65 at a clip of over 18,000 per day. This

trend will continue over the next 15 years. Professionals in the exit

planning, business brokerage, and financial services industries have

dubbed this TheTen Trillion Dollar Opportunity,because this will be the

largest wealth transfer in the history of the United States. Just a few weeks

ago BizBuySell.com said sales of privately owned businesses were up 54%

in 2014 compared to the same time in 2013. This increase in business

sales is unprecedented!! Retirement was the number one reason for those


27/29

sales in the fourth quarter of 2014, according to a survey by Pepperdine

University and two trade groups.

The U.S. isntgetting any younger. Another study conducted by the United

States Census Bureau says that 18.4 percent of the population will be more

than 65 years old by the year 2020, which is 34 percent increase from

2000. Many of the Boomers are business owners. In fact 9 Million of

Americas 15 million business owners were born in or before 1964,

resulting in one business owner turning 65 every 57 seconds- and the

potential for a MASSIVE flood of businesses for sale.

Now think about it. Suppose you would like to sell your business someday.

Would it be easier to sell NOW, or after 2020 when there will be a ton of

gray haired entrepreneurs ALL looking to do the same?

Only the savviest business owners are taking advantage of the current

favorable market conditions- and they are cashing in BIG! With interest

rates at rock bottom lows, low inflation, historically lower capital gains

taxes, and higher overall business valuations now is the time to cash in and

enjoy what you have worked so hard for. In Real Estate it is all about

Location,Location, Location,in business it is all about Timing,Timing,

Timing. If selling your business is in the cards for the future, do yourself a

HUGE favor and start planning now. Make a plan to beat the inevitable

oversupply of businesses coming to market. Owners selling now are doingthe victory dance; those that wait too long and fail to plan correctly will be

doing the disappointment shuffle.

I know this sounds cold but it the truth! We are experiencing it first hand

and the latest data confirms it. If there was ever an ideal time to sell, now is

that time!

To read more Lisiten Associates articles and blogs visit us online atwww.lisiten.com

http://www.lisiten.com/http://www.lisiten.com/


28/29

Selling your business?? Here is why you should never, ever

negotiate the sale on your own!

By: Lisiten Associates

There is a saying in the legal profession Anylawyer that represents

himself has a fool for a client.

So you have made the decision that you want to sell your business. There

are many questions to ask yourself and your professional advisors. One of

the most important will be, do I need a Broker or Intermediary to help me

sell my business? The answer is YES. There are some rare scenarios in

which a broker is not needed to find a buyer but, an Intermediary (whether

it be a Broker or Lawyer) is ALWAYS recommended when negotiating the

terms and sale of a business. A smart seller will NEVER represent

themselves in a transaction of this magnitude.

Here is why: Picture two different football teams about to play each other

on a Sunday. One team is from the NFL. The other team is a group of

amateurs. The NFL team consists of professionals whose average height/

weight is 66300lbs. They live, breath, and practice football every day.

They watch hours of film and train religiously so that they are prepared for

the perfect reaction to every play. These guys are like animals waiting topounce on the first sign of weakness! They have played in numerous

games and instinctually know how to play every situation that results in the

best outcomeforthem.

The amateurs average 510and weigh in at 170 lbs and they have never

played in anything more than a backyard scrimmage. Some of the players

were athletes in high school or college but only a few actually played any


29/29

football. Although they have watched football on TV and understand the

rudimentary strategies, their focus most of the time was directed at the

cheerleaders and beer commercials.

Who do you think will win this game? Well we all know the answer to that.

The NFL team hands down!! The professionals have a ton of experience.

The amateurs will have to make it up as they go. The amateurs would have

to be borderline insane to even step out on the field with the professionals.

This may not be the perfect analogy but, the majority of private business

sellers face a similar situation all too often when it comes down time to sell

their business. Valuing their companies, Confidentially Marketing them, and

Negotiating the terms of the deal is all a first time experience. When selling

what is most likely your most valuable asset, most will agree that its

definitely not wise to learnas you go.Most will only have one shot at this,

it is extremely important to get it right the first time. The buyers on the other

hand are almost always experienced entrepreneurs especially in the lower

middle market. (Lower middle market= E.V. of $5M to $50M). Many buyers

in this niche have made acquisitions countless times and know precisely

how to win big against the amateur. The amateur players will learn,

painfully, usually after the ink is dry and the deal is closed.

There are so many important factors to know when working on a deal. It

just makes sense to hire a professional!! The second a seller opens hismouth, he or she is negotiating against themselves. Its a proven fact! Dont

get talked out of millions or agree to terms that will haunt you for the rest of

your life. Hire a professional intermediary- a shark! One that has done this

100x more than the buyer has. A third party intermediary is necessary to

keep the buyer honest and on his toes at all times. Thatshow you win and

keep the playing field fair. My partners and I at Lisiten Associates are Top-

Performing Business Brokers with 600+ deals and $3 Billion in transactions

under our belts. This experience has given us streetsmartson how to sell

lower middle market companies in a manner that is most favorable to you-

the seller!

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