media kit - rotor & wing international · 2017-10-24 · chief pilot/line pilot/aviation dept....
TRANSCRIPT
THE BUSINESS RESOURCE OF GLOBAL ROTORCRAFT MANAGEMENT
2018 MEDIA KIT
2
Table of Contents
The Access Intelligence Network .................................................................................3
Solutions By Goal ..........................................................................................................4
Audience Breakdown .....................................................................................................5
Editorial Calendar...................................................................................................... 6-7
Trade Show Marketing ..................................................................................................8
Web Display Options ......................................................................................................9
E-Letters ......................................................................................................................10
Webinars ......................................................................................................................11
Interactive Features.....................................................................................................11
Behavioral Marketing / Account Based Marketing ....................................................12
Annual Report ..............................................................................................................13
Digital Magazine Space ...............................................................................................13
Industry Shows ............................................................................................................14
Contact Info..................................................................................................................15
3
The Access Inteligence Network
ROTOR & WING INTERNATIONAL IS PART OF ACCESS INTELLIGENCE. UNDER THIS UMBRELLA, R&WI HAS ACCESS TO THE DATABASE FOR ALL THESE UNIQUE BRANDS!
4
Solutions by Goal
CREATING CUSTOMIZED SOLUTIONS TAILORED TO YOUR INDIVIDUAL GOALS:
Deliver measureable audiences to build brand awareness, generate sales leads, and establish thought leadership both online and at in-person events.
Look for these icons throughout the media kit to show you which tools offer these solutions!
BRAND AWARENESS: • Print Advertising
• Website Advertising
• E-Letter Advertising
• Sponsored Webinar
• Native Advertising
• Industry Conference Sponsorships
• Interactive Features
• Social Media
• Podcast Advertising
LEAD GENERATION: • Sponsored Webinars
• Targeted Emails
• White Papers
• Partner Content
• Live Events
THOUGHT LEADERSHIP: • Sponsored Webinars
• Industry Reports
• Interactive Features
• Sponsored Podcasts
• Special Annual Report Issue
• Speaking Opportunity at the Rotorcraft Business & Technology Summit
LIVE EVENTS: • Rotorcraft Business & Technology Summit
• Sponsored Webinar
• Technology Breakfast at Trade Show
5
Audience Breakdown
CLASSIFICATION BY TITLE
Owner/Operator - 31%
User (Non-Owner) - 7%
Government (U.S.) - 17%
Other - 2%
Support Centers - 7%
Products/Service Distributor - 9%
Manufacturer - 21%
Government (Non U.S.) - 6%
C-Level Executive/Purchasing Director - 25%
Other (Sales/Marketing, EMS Personnel, Police, Firefighter,
Non-Titled) - 10%
Engineer/R&D Personnel - 15%
Manager - 16%
Military - 9%
Chief Pilot/Line Pilot/Aviation Dept. Mgr - 16%
Chief of Maintenance/Engineer - 8%
BUSINESS & INDUSTRY
CLASSIFICATION BY COUNTRY
United States - 70%International - 30%
Rotor & Wing International is the one-stop business intelligence source for those who own and operate rotorcraft throughout the world. We deliver insight into and analysis of new aircraft, products and technologies, regulations, safety, maintenance and other issues that impact commercial, military, government and public service sectors. Our community gains the competitive edge that saves them time and money and keeps them abreast of key market trends and developments.
CIRCULATION BREAKDOWN OF 25,000 ROTOR & WING INTERNATIONAL QUALIFIED READERS
6
Editorial Calendar 2018
JANUARY ANNUAL REPORT FEBRUARY/MARCH
Topics• 2018 Outlook• 2017 year-in-review• Executive Outlook Panel• 2018 Annual Reports / Company Profiles
• Heliport and airspace advancements, including China• Future Vertical Lift • Single-engine IFR• SPECIAL: Top 10 influencers in the vertical flight
industry
Fixtures • Operator/Influencer profile• MANDATE UPDATE: ADS-B• ESSENTIAL EQUIPMENT: Autopilots and stability
augmentation systems
Ad Close 12/1 1/22
Materials Due 12/8 1/29
Events • Heli-Expo, Feb. 27-March 1, Las Vegas
HELI-EXPO SHOW DAY APRIL/MAY
Topics
• All the latest news at Heli Expo 2018!
• Airframe and engine OEMs’ push toward data services• ADS-B in Europe• Predictive Analytics• New engine technologies, civil & military
Fixtures • Stand alone magazine published exclusively for distribution at Heli-Expo
• Operator/Influencer profile• MANDATE UPDATE: Flight data monitoring• ESSENTIAL EQUIPMENT: Engine monitoring programs
Ad Close 1/22 2/14
Materials Due 1/29 2/26
Events
• Heli-Expo, Feb 27 - March 1, Las Vegas
• AEA Aircraft Electronics Association, March 26-29, Las Vegas
• Quad A, April 25-27, Nashville• Xponential (AUVSI), May 1-3, Denver• AHS, May 14-17, Phoenix• EBACE European Business Aviation Conference and
Exhibition, May 29-31, Geneva
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Editorial Calendar 2018
JUNE/JULY AUGUST/SEPTEMBER
Topics • Updates on new aircraft programs: including AW609, Bell 525, H160 and City Airbus
• Unmanned aircraft in public safety• Learning more from accidents and incidents• Law Enforcement: Extending the life of helicopters
• Flight data tracking, data and voice communications• The latest in crash resistant fuel systems • Ongoing privatization of search and rescue worldwide• Advances in onboard search and rescue systems
Fixtures • Operator/Influencer profile• MANDATE UPDATE: ADS-B• ESSENTIAL EQUIPMENT: HUMS
• Operator/Influencer profile• MANDATE UPDATE: ADS-B• ESSENTIAL EQUIPMENT: Enhanced & Synthetic
Vision Systems
Ad Close 5/25 7/5
Materials Due 6/4 7/16
Events • Airborne Public Safety (formerly ALEA), July 9-14, Louisville, Kentucky
• Farnborough Air Show, July 16-22, Farnborough, UK• AirVenture 2018, July 24-30, Oshkosh, Wisconsin
• National Guard Association of the US, Aug. 24-27 New Orleans
OCTOBER/NOVEMBER DECEMBER/JANUARY
Topics • Helicopter Connectivity • Disrupting business aviation• Business Helicopter Aftermarket Upgrades Case Study• Infrastructure for business aviation and air ambulance
operations
• 2019 Outlook • 2018 year-in-review• Executive Outlook Issue• 2019 Annual Reports/Company Profiles
Fixtures • Operator/Influencer profile• MANDATE UPDATE: ADS-B• ESSENTIAL EQUIPMENT: Helicopter interiors
Ad Close 8/13 10/26
Materials Due 8/27 11/5
Events • R&WI Vertical Flight Technology Summit • AUSA, Oct. 14-16, Washington• NBAA, Oct. 16-18, Orlando, Florida• AMTC, Oct. 22-24, Phoenix• Helitech, Sept. 16-18, Amsterdam
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Trade Show Marketing
VIDEO INTERVIEW SPONSORSHIP• Professional film crew to do one-on-one sponsored video interviews at event along with a professional interviewee to
conduct the interviews.
• You provide 4-5 questions for the professional interviewee that will help you convey your message to our qualified audience.
• Video interviews will be promoted via post-event newsletter.
You will receive• Edited video file to re-use for your other sales/marketing initiatives.
• Hosted on Avionics and Rotor & Wing for 1 year
Only 6 Interview Sponsorships Available. First Come First Serve
E-VITE DEDICATED EMAIL• Invite attendees to stop by your booth and help drive appointments with a targeted email pre-show,
or follow up on big announcements with post-show e-blasts
PODCAST SPONSORSHIP• Will take place at event. Q&A format or customization available
• Promoted post event via dedicated emails
• Hosted on Avionics and R&WI for 1 year
• Sponsor will receive audio file
EXPONENTIALLY EXPAND YOUR MARKET PRESENCE SURROUNDING TRADE SHOWS/EVENTS
SOLUTIONS
We have created custom technology solutions to help maximize your presence at your industry events pre-show, during the show, and post-show
IF THESE ARE YOUR GOALS FOR TRADE SHOWS, WE CAN HELP!- More face-to-face time with attendees
- Promote new & innovative products
- Generate more qualified leads
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Web Display Options
ROTORANDWING.COM OVER 80,000 UNIQUE IMPRESSIONS PER MONTH!
300 X 600
LARGE LEADERBOARD970 x 90
BILLBOARD970 x 250
LOWER RAIL728 x 90
HALF BANNER300 x 600
970 X 90970 X 250
728 X 90
970 X 250
970 X 90
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THE ROTORCRAFT COLLECTIVEThe Collective is the premier source relied upon by qualified helicopter professionals around the world for updates on the business and technical news in the rotorcraft industry. In addition to our own award-winning news coverage, the editors of Rotor & Wing International scour the web so that customers do not have to. This tool is a great opportunity for advertisers to strategically surround their message to our audience with content they find invaluable in order maintain a winning edge in their business!
CIRCULATION: 50,000 DELIVERED THREE TIMES PER WEEK
CUSTOM EMAIL BLAST
The perfect way to communicate your message to a qualified audience. We’ve made it easy to you to get your message and brand in front of Rotor & Wing International’s opt-in and qualified readership. Simply create your message, put it in an HTML template and send it to our production team. Your email deployment will come directly from Rotor & Wing International, tying your organization’s message with a credible, independent and respected information source in the industry. We offer custom email blast opportunities to fit your needs and budget.
ASK FOR SEGMENTATION DETAILS!
E-letters
HOT PRODUCTSHot Products is a sales gen tool designed to highlight your product or service with an image and short description to our audience of the most influential purchase decisionmakers in the rotorcraft industry. Once the e-letter is delivered, a report is generated recording every single individual who clicks on the product along with the name, company, title, and contact information. This report is then returned to the advertiser, providing them with a valuable list of leads to take to their sales team in order to maximize the efficiency of their efforts!
CIRCULATION: 24,000
HELI-EXPO & HELITECH E-LETTERSThese e-letters are the perfect opportunity to boost your market presence during the biggest shows in the rotorcraft industry. This package includes 6 unique e-letters delivered both AM and PM during the show with the latest updates, news, and press releases! This tool provides you the opportunity to highlight show announcements, tease your exhibits, and invite attendees to your booth!
CIRCULATION: 50,000
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Webinar
ESTABLISH THOUGHT LEADERSHIP:Rotor & Wing International will create a 7-week integrated marketing campaign promoting your webinar to our audience of over 55,000 rotorcraft professionals. Campaign will include print ads, banners on website/e-letters, and weekly email efforts, along with post-webinar editorial coverage. Sponsors can provide marketing media to the following issue as well.
DRIVE LEAD GENERATION:Each webinar registrant’s full contact information is then added to a list and provided to the sponsoring company – a fresh group of sales prospects interested in your solution!
Interactive Features
Rotor & Wing International Interactive Features, provide a next-generation online reading experience. These articles offer a unique, engaging and clean design with interactive images, graphics and video complementing the story.
Sponsors can select an article from the R&WI’s editorial calendar to associate their brand with, or we can publish your content in this format.
There are two platforms to choose from:
u Marquee is our standard interactive feature which includes company logo, image and banner within the article.
u Cascade is a more customized version allowing flexibility and input for design, images, video, etc.
CHECK OUT AN EXAMPLE AT: interactive.rotorandwing.com/eagle-407hp-building-on-a-legacy-changing-the-game/
THIS TWO-MONTH PROGRAM WILL ESTABLISH YOU AS THOUGHT LEADERS ON
YOUR SPECIFIC END-TO-END SOLUTION.
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Lytics
Lytics is a powerful behavioral and target marketing platform leveraging the reach of our audience and your important message. Lytics allows you to increase the efficiency and effectiveness of your marketing campaign by targeting a highly engaged audience through web messaging, email, and social media.
HOW DOES LYTICS WORK?It works based on the behavior of our audience, whether it’s in print, online, or our face to face events. We have an extensive database for which we’re tracking audience behavior and now you can target market based on your objectives reaching those who are most likely to buy.
WHAT’S THE DIFFERENCE BETWEEN LYTICS AND TRADITIONAL ADVERTISING?Traditional advertising uses the broad shotgun approach in print, banner and email whereas Lytics allows us to identify who is interested in your product or service based on interaction with your message and campaign. Additionally we can hone in on specific company names or even specific individuals with your targeted message.
Last but not least, we provide you with all of the necessary campaign metrics and supporting data showing ROI.
Whether its thought leadership, branding or lead generation, Lytics can offer the solution of getting your important message to our audience in a very targeted manor. Here are just a few basic examples of how Lytics can work for you:
ONE MONTH COMPREHENSIVE CAMPAIGNS….
WEBSITE CHANNEL CAMPAIGNThis offering allows you to have a banner ad appear on a specific channel of our site targeting users reading specific topical content.
Banner on selected channel of site for one month
Includes dedicated advertiser landing page hosted by publisher for one month
One email deployment to users who have read content in this category in the past three months with links redirecting to dedicated landing page
Email recipients who open the email deployment and click back to the website will be targeted with a web banner for one month
Users engaging on landing page clicking on links will receive a trigger email within the week
DAILY NEWS FEED CAMPAIGNAdvertiser banner or text ad will appear in our daily e-letter every day for one month.
Banner or text ad on daily e-letter for one month
Includes dedicated advertiser landing page hosted by publisher for one month
One email deployment to email recipients who have opened the daily e-letter in the past month with links redirecting to dedicated landing page
Users engaging on landing page and clicking on links will receive a trigger email within the week
TARGET COMPANY CAMPAIGNProvide us with the top 10 companies you wish to target market to and we’ll match with our database. We’ll email market to them and target them with banners on out site.
Banner served to anyone visiting our site from targeted companies
Includes dedicated advertiser landing page hosted by publisher for one month
One email deployment to matched email addresses from targeted companies with links redirecting to dedicated landing page
Email recipients who open the email deployment will receive a trigger email within the week
Users engaging on landing page clicking on links will receive a trigger email within the week
LYTICS EXTENDExtend the period and reach of your campaign to three months and receive a 15% discount. You can also mix and match from the above offerings to maximize marketing channels and messaging. With this campaign you will receive weekly lead analysis and engagement reports.
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Annual Report
THE 2018 ANNUAL REPORTS CONTENT WILL INCLUDE THREE UNIQUE SECTIONS:• The 2018 Rotorcraft Outlook: This is the introductory piece in which we provide our own editorial insight into the outlook for the
rotorcraft market for the coming year, leaning heavily (but not exclusively) on the insight we garner from the Executive Outlook Panel.
• Executive Commentary from the 2018 Rotorcraft Outlook Panel: Here we give your top exec up to 1000 words to provide his/her personal insight for the coming year. This section is designed specifically to showcase your exec as one of the industry Thought Leaders, with their headshot photo, name, company, and title info featured prominently in the magazine, on the cover, and on the web. The printed issues will carry the first 300-400 words from each and we will provide a direct link to the reader to jump to the web for anything over that. The Executive Outlook Panel has always provided an interesting twist on the year and legitimately valuable insight for our readers, and the expanded format of the Double-Reference Issue for 2017 will be better than ever.
• Company Profile Section: The anchor of the Annual Reports Issue are the pages we make available for you here to profile your company and your products. This section is composed of Full Page, Half Page and 2-Page Spread company profiles, all produced to provide an easy reading experience for the reader via a cohesive look for the section, with key information consistently presented and located within each profile.
MATERIALS FOR THIS ISSUE ARE DUE: 12/04/18
rotorandwing.com
Executive Outlook Panel
Mark SkarohlidVice PresidentUTC Aerospace Systems
Irene MakrisVice PresidentPratt & Whitney Canada
Eric StrafelPresident & CEO
Aviall
Chris EmersonPresident
Airbus Helicopters Inc.
Year of the
Executive Outlook PanelExecutive Outlook Panel
Mark SkarohlidVice PresidentUTC Aerospace Systems
Mark SkarohlidVice PresidentUTC Aerospace Systems
Irene MakrisVice PresidentPratt & Whitney Canada
Eric StrafelPresident & CEO
Aviall
Chris EmersonPresident
Airbus Helicopters Inc.
Chris EmersonPresident
Airbus Helicopters Inc.
2017
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Magazine Ad Space
DIGITAL EDITION AD SIZES: Emailed to 24,000 inboxes 6 times per year
TABLE OF CONTENTS SPACE
PREMIUM BANNER
Equivalent to Cover 2 in Mag
MEDIUM
LARGE
SMALL JUMBO
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Industry Shows
Show Full Name of Event Location 2018 Show DatesRWI Bonus Dist. 2017
Show Link
Border Security Expo Border Security Expo San Antonio,
Texas Jan 31-Feb1 http://www.bordersecurityexpo.com/page.cfm/Action=Seminar/libID=1/t=m/goSection=7
Singapore Airshow Sinapore Airshow Singapore Feb 6-11 http://www.singaporeairshow.com/
Heli-Expo Helicopter Association Internatial (HAI) Heli Expo Las Vegas, NV Feb 27-Mar 1 x http://heliexpo.rotor.org/index.php/2018-home/
Australian International Air Show
Australian International Air Show Melbourne Feb 28-Mar 5? https://www.airshow.com.au/airshow2017/index.asp
International Women in Aviation Conference
International Women in Aviation Conference Reno, NV Mar 22-24 https://www.wai.org/events/2018-international-women-
aviation-conference
LIMALangkawi International Maritime and Aerospace Exhibition
Malaysia Mar 21-25? http://www.limaexhibition.com/
AEA Aircraft Electornics Association Las Vegas, NV Mar 26-29 x https://www.aea.net/convention/futureconventions.asp
AUSA 2018 AUSA Global Force Symposium & Exposition Huntsville, AL Mar 26-28 http://ausameetings.org/globalforce2017/
FIDAE FIDAE Airshow Santiago, Chile Apr 3-8 https://www.kallman.com/shows/fidae-2018
Sea Air Space Navy League Sea-Air-Space
National Harbor, MD April 09-11 http://www.seaairspace.org/about/future-dates
MRO MRO Americas Orlando, FL April 10-12 http://mroamericas.aviationweek.com/am18/Public/Enter.aspx
ABACE Asian Business Aviation Conference and Exhibition Shanghai, China Apr. 17-19 https://abace.aero/2018/
Aero Friedrichshafen Aero Friedrichshafen Friedrichshafen,
Germany April 18-21 http://www.aero-expo.com/
Quad A Army Aviation Association of America Nashville Apr 25-27 x http://www.quad-a.org/index.php/events-sp-1158192995/
future-summit-dates
ILA Berlin ILA Berlin Berlin, Germany Apr 25-29 https://www.ila-berlin.de/en
OTC Offshore Technology Conference Houston, TX Apr 30- May 3 http://2018.otcnet.org/
Xponential 2018 AUVSI Denver, CO May 1-3 x http://www.xponential.org/xponential2018/public/enter.aspx
AHS Forum American Helicopter Society Forum Phoenix, AZ May 14-17 x https://vtol.org/forum
PavCon Police Aviation Conference Warsaw, Poland May 21-24 http://www.pavcon.org/
HeliRussia HeliRussia Moscow, Russia May 24-26 http://www.helirussia.ru/en/
EBACEEuropean Business Aviation Conference and Exhibition
Geneva, Switzerland May 29-31 x https://ebace.aero/2018/
Eurosatory Eurosatory Paris, France Jun 11-15 http://www.eurosatory.com/accueil/eurosatory-2018/?lang=en
Farnborough Farnborough Airshow London, UK Jul 16-22 x https://www.farnboroughairshow.com/trade/
ALEA Airborne Law Enforcement Association Expo Reno Jul 23-28? x http://alea.org/alea-expo-2017-reno-nv
MAKS MAKS Moscow, Russia Aug? https://www.aviasalon.com/en
NGAUS National Guard Association of the United States Lousville, KY Sep 07-10? x
https://www.ngaus.org/activities-advocacy-and-professional-development/139th-general-conference-exhibition
Rotorcraft Business and Technology Summit
Rotorcraft Business and Technology Summit Fort Worth, TX Sep 21-22? x http://www.rotorcraftsummit.com/
CHC Safety Summit CHC Safety and Quality Summit Dallas, TX Sept 27-29? http://www.chcsafetyqualitysummit.com/
IACP International Association of Cheifs of Police Orlando, FL Oct 6-9 http://www.theiacpconference.org/event-overview/future-
conferences/
AUSA AUSA 2018 Annual Meeting & Exposition Washington D.C. Oct. 8-10 x https://www.ausa.org/annual-meeting/future
NBAA National Business Aviation Association Orlando, FL Oct. 16-18 x https://www.nbaa.org/events/name/
AMTC Air Medical Transport Conference Phoenix, AZ Oct. 22-24 x http://aams.org/education-meetings/
Helitech Helitech London, UK Oct ? x http://www.helitechinternational.com/
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Contact Information
EDITORIALTISH DRAKE
Vice President & Group Publisher +1 800-325-0156
WOODROW BELLAMY III Editor-In-Chief 301-354-1819
AMY KLUBER Managing Editor +1 301-354-1704
S.L. FULLER Assistant Editor +1 301-354-1703
SUBMITTING MATERIALSE-MAIL MATERIALS:E-mail ads less than 12MB to [email protected]
If more than 12MB contact the production manager, Tony Campana, for upload instructions at +1 301-354-1689 or [email protected]
ADVERTISINGSUSAN JOYCE
Global Sales Director+1 303-221-2530
MARK DURHAMAccount ExecutiveInternational Sales+44 (0)7958 564137
JORDAN FEEKJr. Account Executive
AD MATERIALSTONY CAMPANA
Production Manager+1 301-354-1689
CHRIS INTILIWeb Production Associate
ADDRESS FOR SENDING MATERIALS:Rotor & Wing International magazine,Access Intelligence, LLCAttn: Tony Campana9211 Corporate Blvd., 4th FloorRockville, MD 20850
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IN GENERAL• This agreement sets out the terms and conditions whereby Access Intelligence, LLC (“Publisher”) will publish
advertisements (“ads”) on the Aviation Today website as requested by the undersigned Advertiser. • Advertiser has designated the undersigned Agency to act on its behalf. • Unless Advertiser gives Publisher written direction limiting the authority of Agency, any communication that Publisher may
receive from Agency will be deemed to be given on behalf of, and binding on, Advertiser, and any communication given by Publisher to Agency will be deemed to have been given to, and will be binding on, Advertiser.
• Publisher will not be bound by, and will disregard, terms and conditions appearing on insertion orders or copy instructions which conflict with provisions of this rate card.
ORDERS/DEADLINES/AD COPY• No ad will be published unless a signed insertion order setting out the ad terms to include start and end dates is received by
Publisher. • If Advertiser cancels during the course of a campaign, Advertiser will be billed for the entire month in which the cancellation
is received. • If the campaign is based on impressions, Advertiser will be billed for the impressions expected (based on a monthly contract
average) in the month in which the cancellation is received. • Ad cancellations will not be considered authorized by Advertiser unless written confirmation thereof is received by Publisher. • Unless copy changes are specified by Advertiser in writing prior to ad commencement date, Advertiser‘s most recent ad will
be inserted. • Advertiser is responsible for checking the ad for corrections and providing prompt written notice of errors or changes.
Publisher is not responsible for correcting an error in an ad unless Advertiser has notified Publisher in writing. • If all necessary ad materials are not received by Publisher prior to the ad commencement date, Publisher cannot guarantee
inclusion of such materials. • All ads are subject to approval by Publisher. In its sole and absolute discretion, Publisher may refuse any ad submitted and
may cancel any order for any ad. • Although efforts will be made to comply with positioning requests, final positioning of ads is at the sole discretion of the
Publisher. In no event will adjustments or refunds be made because of the position of an ad. • The Advertiser or their Agency will be billed a premium not less than 15% of earned gross rate for advertising materials
produced by the Publisher.
LIABILITY LIMITATIONS• Advertiser and Agency agree, jointly and severally, to indemnify and hold Publisher harmless from any loss, liability, damage,
claim or expense, including reasonable attorney’s fees and all other costs of litigation or settlement, arising out of or attributable to the Advertiser’s ads. Publisher’s right of indemnification extends, without limitation, to any claims for libel, slander, invasion of privacy, unfair trade practices, copyright infringement or trademark infringement.
• Publisher will not be responsible for any loss or damage (including, without limitation, consequential damages) of any kind arising out of, or attributable to, errors or omissions in ads except for Publisher’s failure to correct errors clearly communicated in writing by Advertiser and received by Publisher.
• In no event will Publisher’s liability for any ad exceed the amount charged by Publisher for such ad.
PAYMENT TERMS• Payment by Advertiser is due in full 30 days from invoice date. If not paid within 30 days, a late charge equal to the greater of
$5.00 or 1.5% of the unpaid invoice will be automatically added to the invoice amount per month. • Failure to pay as agreed may result in the placement of the account with a collection agency or attorney. If so, to the extent
permitted by law, Publisher may charge and collect from Advertiser and Agency, jointly and severally, any collection costs and expenses, including court costs and reasonable attorney’s fees, in addition to all invoiced amounts, late charges and interest.
• Any invoice submitted to Advertiser will be deemed conclusive as to its correctness unless Advertiser provides a written, detailed objection to Publisher within 30 days of invoice date.
• When requested, Publisher will apply 15% commission discount to recognized agencies on space, color, premiums and inserts, provided the ad is supplied in the acceptable digital format, and only if Publisher has received full payment within 30 days of invoice date.
Terms & Conditions
17
Address For Sending Ad Materials
ATTN: Tony Campana Rotor & Wing International Access Intelligence, LLC 9211 Corporate Boulevard, 4th Floor
Rockville, MD 20850 Phone: +1-301-354-1689
Fax: +1-301-576-5945 Email: [email protected]@accessintel.com
Magazine Advertising
ADVERTISING SPECIFICATIONS
FILE FORMATS• PDF high resolution/Press or Print Optimized
(300 dpi minimum)
• TIFF high resolution (300 dpi minimum)
GUIDELINES• Set up documents to final size for output (For bleed
ads, files should be set up for the bleed size of the magazine with crop marks set at the trim size. For non-bleed ads, set the file and crop marks to the actual ad size)
• If using Adobe Illustrator to creat ad, save as a PostScript file then run through Acrobat Distiller 5.0/1.4 to create PDF that ensures proper conversion of transparencies or layered graphics
• Do not compress linked graphics files when preparing final PDF or TIFF
• All files must be converted to CMYK (not RGB or include any Spot Colors)
• All photos and art must be a minimum 300 dpi resolution–—don’t include low res images in hi-res PDFs or TIFFs
• Trapping must be completed prior to creating final files: 0.20 pt. value and overprint black
• Send materials thru email or FTP upload— contact Production Manager for instructions
PRINT MAGAZINE AD SIZESWidth x Depth
InchesWidth x Depth
Metric
Magazine Trim Size 7.875” x 10.750” 200mm x 273mm
Full Page w/bleed
(Live Area)
8.125” x 11.000”
7.000” x 10.000”
206mm x 279mm
178mm x 254mm
2/3-Page (Vertical) 4.500” x 9.500” 114mm x 241mm
1/2 Page (Island)
(Horizontal)
4.500” x 7.500”
7.000” x 4.750”
114mm x 191mm
178mm x 121mm
1/3 Page (Vertical)
(Square)
2.125” x 9.500”
4.500” x 4.750”
54mm x 241mm
114mm x 121mm
1/4 Page (Vertical)
1/4 Page (Horizontal)
3.375” x 4.750”
7.000” x 2.250”
86mm x 121mm
178mm x 57mm
2 Page Spread
w/bleed
(Live Area)
15.750” x 10.750”
16.000” x 11.000”
15.000” x 10.000”
400mm x 273mm
406mm x 279mm
381mm x 254mm
Live Area—keep all text and important graphics within this area
DIGITAL EDITION AD SIZESWidth x Depth
in PixelsPrint issue Equivalent
Mobile Ad Sizes
970 x 600 px full page ad 320 x 600 px
600 x 300 px 1/2 page ad 320 x 480 px
300 x 250 px 1/3 page ad
180 x 150 px 1/4 page ad
Above TOC 600 x 160 px cover 4 320 x 160 px
Under TOC 600 x 160 px cover 2 320 x 160 px
Within TOC 300 x 250 px
SCHEMATICS
1/2 PageHorizontal
1/4 PageVertical1/2
PageIsland
1/3 PageVertical
1/3 PageSquare
2/3 PageVertical
FILE FORMATS• SWF, GIF or JPG file under 1 MB in size
• Supply URL the ad will link to
• Do not embed the click-through URL in the SWF file. Send the URL separately.
600 x 160 600 x 300
300 x 250
180 x 150
