Media Literacy

Media in our livesGrowing up…

How many TVs were in your house?How many computers?How many family members had a cell phone?

Generation M

Source: www.kff.org; Generation M2, 2010

Source: www.kff.org; Generation M2, 2010

Source: www.kff.org; Generation M2, 2010

www.kff.org; Generation M2, 2010

www.kff.org; Generation M2, 2010

TelevisionAverage time spent

watching TV: 4.5 hours / day.

TV considered “old” media but still extremely popular and mixing more with “new” media.

www.kff.org; Generation M2, 2010

Cell Phones“The cell phone has

rapidly cemented its place as a media delivery platform for young people.” (pg 18)

Average texts:118 / day

Average media use:49 minutes / day

www.kff.org; Generation M2, 2010

Computers

www.kff.org; Generation M2, 2010

MusicGender gap:

Girls typically spend more time listening to music than boys; but…

Music platforms

www.kff.org; Generation M2, 2010

Print Media / Movies

www.kff.org; Generation M2, 2010

Multitasking

www.kff.org; Generation M2, 2010

What about parental guidelines?

www.kff.org; Generation M2, 2010

So… why do we care about all of this?

What is media literacy?

“the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006)

Why is media literacy important?Media & sexMedia & advertising

How do we promote media literacy?Communicate!Deconstruct the message

Who paid for it? Why?Who is the target audience?What message is being sent?

What lifestyle is promoted?

http://www.bing.com/images/search?q=Sheryl+crow+got+milk+ad&view=detail&id=EE7FCB8D86D9C1509EF2BECB7643DE3F0A2B1CB2&first=0&FORM=IDFRIR

http://www.pbs.org/wgbh/pages/frontline/kidsonline/view/