what is a media industry? how many can you name?
TRANSCRIPT
What is a media industry?
How many can you name?
Unit 3 : Exploring Media
Industries
Unit 3: Exploring Media IndustriesWritten Paper - 1 hour 30 mins - 60 marks - 20% External Assessment
Section A: 10 short answer questions.
Section B: 5 longer responses to a media stimulus. Available June
You will be asked questions on media industries and are expected
to study two industries:
We are going to be looking at:
newspaper
television
All of the power points I show will have this
If I am only talking about newspapers it will have
If I am only talking about TV it will have
For revision:
Exam Layout
• Section A : TWO questions about each of the FIVE areas of exploration: 5x2 marks
• Media Audiences & Products• Ownership, Control & Finance• Working Practices & Job Roles• Regulation & Ethical/Legal Constraints• New Technology
• Section B : FOUR 5 mark question based upon an unseen stimulus and ONE 10 mark synoptic question
Media Audiences and Products
Key words to revise:• Audience size • Audience fragmentation• focus group• NRS Social grade definitions• BARB • primary and secondary research,• target audience• market research• demographics
Media Audiences and Products
• Why is a target audience important?• Give one example of how your industries
target their audience effectively.• How do companies research their audience?• Identify one way in which audience size is
recorded.• Name a primary and secondary research
method your institutions might use
Types of questions you my be asked in the exam
How are the programmes different?
Television target audiences
How is this company’s audience…
…..different to this company’s audience?
What type of audience does this channel target?
Audience fragmentation
• As more homes now have access to satellite and cable services more channels are available. This means that audiences are becoming more fragmented.
• When there were fewer channels most people were watching the same programmes. More channels mean more choice.
Newspaper target audiences
How is this company’s audience…
…..different to this company’s audience? What does tabloid and broadsheet mean?
On your table you have a paper (an A or a B paper)
Write down the 3 main cover stories
Who is the target audience of your paper? Is your paper a tabloid or a broadsheet?
Newspaper target audiences
Why is a target audience important?
For television?
For newspapers?
Why is a target audience important?
For television?To make sure they are showing programmes that people are interested inTo make sure they don’t go out of business of no one watches their programmesTo make sure advertisers promote the right products so they can make money
For newspapers?To make sure they are creating stories that people are interested inTo make sure they don’t go out of business of no one buys their paperTo make sure advertisers promote the right products so they can make moneyTo make sure they are using the right language for their audience so they don’t alienate them
`Print/Electronic Publishing:
circulation figures (from sales figures),
Television:
BARB figures http://www.barb.co.uk/
Identify one way in which audience size is recorded.
How do your industries target their audience effectively.
Primary: Actually talking to people directly
Secondary: Looking at research created by others
How do companies research their audience?
Primary research secondary research
Insert these words into 2 columns:Google Interviews Books Focus groups Observations Questionnaires Newspapers street surveys
Now answer these questions in your book (each worth 2 marks in exam)
1. Why is a knowledge of a target audience important for television producers
2. Give one example of how your industries target their audience effectively.
3. How do companies research their audience?4. Identify one way in which audience size is
recorded. 5. Name a primary and secondary research
method your institutions might use.