thorsten eining, "state of the domain name industry"

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State of the Domain Name Industry Thorsten Einig Managing Director Europe Tucows/OpenSRS

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Page 1: Thorsten Eining, "State of the Domain Name Industry"

State of the DomainName Industry

Thorsten EinigManaging Director EuropeTucows/OpenSRS

Page 2: Thorsten Eining, "State of the Domain Name Industry"

About OpenSRS

Largest domain wholesale provider12,000+ resellers worldwideIndustry leading in various product lines:

Domains: gTLDs and a wide range of ccTLDsTrust: SSL from top 5 vendors, Sitelock, TrustePublishing: GoMOBIEmail

Offices in Canada, USA, UK, Germany, Netherlands

Page 3: Thorsten Eining, "State of the Domain Name Industry"

Developments in the Domain Industry

1. It’s still growing! 2. It’s on the brink of a massive address explosion3. It’s gone mobile

Page 4: Thorsten Eining, "State of the Domain Name Industry"

State of the industry:

1. It’s still growing

Page 5: Thorsten Eining, "State of the Domain Name Industry"

“Haines argued … companies' interactions with their customers could take place so often on Facebook that company Web sites would fall by the wayside.”

-CNETStephen Haines, Commercial Director, Facebook UK

The end of domain names….

Page 6: Thorsten Eining, "State of the Domain Name Industry"

… is nowhere near!

The Overall Market: More than 215 million

Page 7: Thorsten Eining, "State of the Domain Name Industry"

But in fact: growing and growing

Page 8: Thorsten Eining, "State of the Domain Name Industry"

ccTLDs: Almost Half the Space

Page 9: Thorsten Eining, "State of the Domain Name Industry"

The Stars!

Page 10: Thorsten Eining, "State of the Domain Name Industry"

Strong Growth in Eastern Europe (example .EU)

euRID Quarterly Progress Report Q1 2011

Page 11: Thorsten Eining, "State of the Domain Name Industry"

State of the industry:

2. It’s on the brink of a massive address explosion

Page 12: Thorsten Eining, "State of the Domain Name Industry"

New Top Level Domains

“Right of the dot” will finally matterBroken into three categories:

.BRAND TLDs: .OPENSRS, .GOOGLE, .FACEBOOK

GENERIC TLDs: .SEARCH, .WEB, .BLOG, .HOST

COMMUNITY / SPECIAL INTEREST TLDs: .TORONTO, .PARIS, .ECO

Page 13: Thorsten Eining, "State of the Domain Name Industry"

Expectations and Timelines

January – April 2012: Applications acceptedApril 2012: Cards turned overNovember 2012: Applications approved

Application fee: $185k (if successful) Partially refundable Legal fees, marketing fees, etc. (potentially

contentions, auctions, clarifications)Approx. 400 – 1,500 applications expected

Page 14: Thorsten Eining, "State of the Domain Name Industry"

What are the Opportunities?

A new game with a new deck will startWiden your targets:

new customers by selling new extensionsnew markets with hundreds of new extensions

(geographical or verticals)Secure your brand and community!

With your own TLD?Follow developments and make your choices

Page 15: Thorsten Eining, "State of the Domain Name Industry"

State of the industry:

3. It’s gone mobile

Page 16: Thorsten Eining, "State of the Domain Name Industry"

Mobile is Mainstream

Google: 15% of web traffic is now mobile 30% (!!!) of all restaurant queries are mobile

Not having a mobile presence is like closing your site for one day per week

More hosting companies now offering mobile products and tools

Page 17: Thorsten Eining, "State of the Domain Name Industry"

Tucows’ Experience

Offering GoMOBI since beginning of 2011Hosting customers want separate sites aimed at

mobile users – not their existing site crammed into a mobile device

Are willing to pay several dollars a monthFree trials convert like crazyOften attach another domain to it

Page 18: Thorsten Eining, "State of the Domain Name Industry"

Key Points

The domain market is still growingccTLD sales are booming (and profitable)New TLDs will change the perception of

domainsMobile products and services are gaining

traction quickly and add further to the growth of the domain market

Page 19: Thorsten Eining, "State of the Domain Name Industry"

Thank You!

Thorsten EinigManaging Director [email protected]

Visit me at the OpenSRS booth!