media market digest jan-feb'16
TRANSCRIPT
1
Media Market Digest February 2016
TV continues to show growth vs 2015 Ukrainian Adv Coalition reviewed results for TV in 2015
New digital possibilities
Facebook Plans To Put Ads In Messenger Pinterest starts testing video ads
Print, OOH, Radio February 2016 results
Media inflation forecast from Kwendi
2
TV
Grew by 10% vs Jan-Feb’15 Sold-out is in line with pre-crisis
years
p.3-10
Radio
Twice increase vs Jan-Feb’15
p.33
Research & Trends
Update on Media Market from Ukrainian Adv Coalition
Inflation forecast from Kwendi
p.34-39
Digital Alcohol & Confectionary are
leaders of VOD Trade drives Banner Google Eliminating Right-Hand
Rail Ads p.11-20
OOH
Growth by 11% vs Jan-Feb’15 The new head of the Industry
Committee of OOH in Ukraine is elected
p.21-29
Print Слайд 31
Moderate increase by 5% vs Jan-Feb’15
Change of “Viva”
p.31-32
3
Jan-Feb’2016 in term
of WTRP’s vs
Jan-Feb’2015
4 Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM”
Subsidiary Enterprise
Key facts
SOR average 80% In Feb’2016
The dynamics is typical for pre-crisis
years
Feb’16 vs Jan’15
Budget split caused exit from TOP-20 list
in WTRP’s
70,9
12,7
11,9
10,5
10,2
8,0
7,4
6,0
5,6
5,3
Pharma
Telecom
Food
Hygiene
Cosmetics
Trade
Entertainment
Detergent
Confectionery
Hot Beverages
11%
20%
29%
63%
7%
88%
19%
-8%
-8%
-43%
5 Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000WTRPs. Data owner is ITC.
Processed by “CCM” Subsidiary Enterprise
All advertisers in Confectionery category showed increase in Feb’16
• The biggest jump was shown by Ferrero
Hot Beverages decrease vs 2015 happened due to tea category advertisers activity drop
Telecom category fall vs prev. month
• Samsung and Lenovo increased their activity
• However Kyivstar fall was the main reason of category decrease
8%
68%
11%
4%
-22%
-20%
-21%
-3%
-2%
TOP Categories 2016 vs 2015 Feb’16 vs Jan’16
9,8
9,0
8,9
5,7
5,3
4,7
4,1
4,0
3,7
3,7
Pharmak
Nestle
Procter&Gamble
Reckitt Benckiser
L'Oreal
Kyivstar
Unilever
STB
Beiersdorf AG
Danone
12%
19%
58%
15%
62%
22%
1368%
57%
53%
-32%
6 Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000WTRPs. Data owner is ITC.
Processed by “CCM” Subsidiary Enterprise
8%
68%
9%
98%
41%
-34%
-28%
-3%
-64%
-38%
TOP Advertisers 2016 vs 2015 Feb’16 vs Jan’16
STB continued to growth their activity caused Entertainment category increase vs 2015
L'Oreal and Beiersdorf AG were the main drivers of Cosmetics category growth
As StarLightSales reports, from August 2015 to early 2016 there is a high occupancy of ad units on its TV channels. This trend is evident for other channels of Ukrainian market too.
Andrew Partyka, CEO StarLightSales, predicts market growth for end of year 2016 by 25%.
At a faster pace than the market in2016 year will increase promotional activity following categories: food, pharmaceuticals, hygiene, confectionary and online stores.
A positive dynamics of growth of advertising budgets to be for the domestic producers and international companies, which control budgets comes from Ukraine.
7
TV advertising market continues to grow in 2016
Source: http://goo.gl/7ppxBr
8
Source: http://goo.gl/vvhbli
Source: http://goo.gl/qJ96ar
«1+1 media» is buying from the Swedish satellite operator Viasat
Rinat’s Akhmetov mediagroup MGU has acquired a competitor “in space". Igor’s Kolomoisky mediagroup 1+1 media is purchased from the Swedes ukrainian Viasat.
TV channels «Football 1»/«Futball 2 have entered into sponsorship agreement with PepsiCo company, one of the leading players in the food and beverage global market. Within the cooperation the world-known brands Pepsi and Lay`s, which are owned by PepsiCo, are performing as channel sponsors in the categories of «food products» and «non-alcoholic beverages».
Pepsi & Lay s became partners of channels «Football 1»/«Football 2»
TV Viewers are distracted by other things, not only during commercial breaks. According to research «The Real Lifestyle», conducted by IAB (London), only half of respondents considers television as a center of entertainment in their living rooms.
Biometric data showed that about 60% of time when the audience is most active during the evening TV watching due not actually to the watching but to other activities such as digital gadgets and conversations with other people.
9
TV starts to concede to gadgets – research
Source: http://goo.gl/1C52nX
In the first month of 2016 1+1 is leading once in three audiences of
MB Top Channels of the month research. In one audience - 18+, 50
thds+ - the primacy is on the «Ukraine» side. According to all
investigated audiences growth is observed in « Ukraine », 1 + 1 and
ICTV.
10
Top-list of TV channels in January: triumph of 1+1, STB decline
The Member of Parliament from the faction «Block Petra Poroshenko» Svetlana Zalishchuk, in a group of MPs interfactional association “Eurooptimists" visited the ATO zone.
Broadcast of TV and radio companies on the occupied Ukrainian territory is going to be reinstated in May - MP
Source: http://goo.gl/TxLyrr
Source: http://goo.gl/jVERON
On 25th of February The Regulatory body refused to the five regional
companies, which are broadcasting in the digital multi-channel multiplex
MX-5 with the «112 Ukraine» logo - «Ariadne TV», «TV Leader», «TV
Partner», «TV Choice», «New TV format» - in the renewal of licenses in
the part of program concept of broadcasting. change.
The regulator refused to TV channel "112 Ukraine" in the renewal of licenses
Source: http://goo.gl/tRnD9d
Association Television Industry Committee shared open letter about Draft Law on Amendments to Certain Legislative Acts of Ukraine (on the protection of Ukraine's information space) №3562 from 30.11.2015, which was addressed to The Head of Verkhovna Rada of Ukraine and to deputy factions leaders of Verkhovna Rada of Ukraine VIII convocation
TIC applies to the Verkhovna Rada about laws on the Protection of Ukraine information space
Source: http://goo.gl/UJBB5j
11
13,8
13,6
10,5
5,9
4,6
4,3
4,0
3,6
3,3
2,4
Alcohol
Confectionery
Hot Beverages
Trade
Telecom
Restaurants
Entertainment
Cosmetics
Food
Cold AFB
Alcohol is the leader thanks to Brown Forman Corporation activity in Feb’16
Mondelez, Mars-Wrigley and Ferrero increased their activity in Feb’16 while Nestle had a slight decrease in Confectionary category
Similar to TV market, L'Oreal and Beiersdorf AG were the main drivers of Cosmetics category dynamics
VOD TOP Categories Feb’16 vs Jan’16
12 Source: Communication Alliance, represents 20%-25% of all video ad. Impressions, Mln. Data processed by “CCM”
Subsidiary Enterprise
12,8
10,4
8,0
5,2
4,1
3,8
2,7
2,4
1,8
1,8
Brown Forman Corporation
Jacobs Douwe Egberts
Mondelez
Mars-Wrigley
Yum! Brands
Unilever
Kyivstar
Nestle
Beiersdorf AG
Citrus
Sun InBev considerably increased their activity in VOD segment along with TV advertising fall
Lifecell entered and Kyivstar increased its activity in Feb’2016 caused Telecom category growth
Karabas, launched its campaign in Feb’16, took 13th position in TOP Advertisers ranking
VOD TOP Advertisers Feb’16 vs Jan’16
13 Source: Communication Alliance, represents 20%-25% of all video ad. Impressions, Mln. Data processed by “CCM”
Subsidiary Enterprise
6,9
1,6
0,9
0,8
0,4
0,4
0,4
0,4
0,2
0,2
Trade
Telecom
Auto
IT
Realty
Entertainment
Education
Finance
Pharma
Wear
142%
313%
37%
145%
20%
13%
-56%
-30%
Trade category decline
• Rozetka.ua and Aist-green.com.ua decreased their activity vs Jan’16
• Eldorado growth and Kinder-moda appearance wasn’t enough for leveling
Nova Poshta has primary role in Telecom category increase vs 2015
There were great growth in Entertainment category driven by small advertisers
• Only Dream Works had a huge drop in activity
25%
5%
12%
14%
-18%
-8%
-20%
-2%
-17%
-29%
Banner TOP Categories 2016 vs 2015 Feb’16 vs Jan’16
14 Source: Communication Alliance, whole banners excluding teasers. Impressions, Bln. Data processed
by “CCM” Subsidiary Enterprise
8 out of 10 TOP advertisers represents Trade category
Mail.ru shorten Amigo browser advertising
Samsung entered TOP-10, grown sharply vs. January
Banner TOP Advertisers 2016 vs 2015 Feb’16 vs Jan’16
15
3,45
1,21
0,41
0,31
0,31
0,22
0,19
0,17
0,17
0,16
Rozetka.ua
Nova Poshta
ModnaKasta
Aist-green.com.ua
Mail.ru
Citrus
Autoline
Lamoda.ua
Wargaming.net
Samsung
98%
100%
100%
669%
388%
-46%
-75%
8%
29%
-16%
-18%
-100%
-24%
-34%
-16%
-60%
Source: Communication Alliance, whole banners excluding teasers. Impressions, Bln. Data processed
by “CCM” Subsidiary Enterprise
16
After taking many steps in this direction, Google announced that it will finally stop serving Flash formatted display ads. All display ads are to be built in HTML5
• Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing
• Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick
Google display ads go 100% HTML5
Source: https://goo.gl/VhmsYS
Google is making some significant changes to the search engine results page (SERP):
• Right-hand side text ads will be eliminated on Desktop (Product Listing Ads (PLAs) will continue to serve on the top and right)
• Google may show four (vs. three) top-sponsored ads for a small number of “highly commercial queries” • Up to three bottom ads may still serve on Desktop and Tablets
Google has been testing this new experience since December, and is currently rolling it out to all search pages worldwide, in all languages.
Google Eliminating Right-Hand Rail Ads: Implications for Advertisers
Source: http://goo.gl/028fI8
17
A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016.
The document, obtained by TechCrunch but kept private to protect its verified source, says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches.
The document also notes that Facebook has quietly launched a URL short link fb.com/msg/ that instantly opens a chat thread with a business. Facebook confirmed the existence of the URL short link. That seems to back up the validity of the leaked document
Facebook Plans To Put Ads In Messenger
Source: http://goo.gl/hFvL8S
18
Pinterest’s long-awaited video ads have arrived, according to advertising sources.
Pinterest had been considering how it could implement video ads for months. Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests. The source said that the videos employ an autoplay function that sets them in motion when a user stops scrolling over them. Pinterest is testing video ad length, according to sources.
Pinterest has been trying to make its platform more accessible to advertisers, developing its ad serving software and opening it to more partners for buying. There have been some in the ad world who feel Pinterest has been too slow to roll out all the tools advertisers need, however, to make investing there worthwhile
Pinterest starts testing video ads
Source: http://goo.gl/chzieG
19
A new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously. Canvas was created with input from the creative community at every step and is designed to help businesses tell stories and show products on mobile devices in a beautiful way. Canvas is available to advertisers around the world starting 25 February 2016
Introducing Canvas, A Full-Screen Ad Experience Built for Bringing Brands and Products to Life on Mobile
Source: https://goo.gl/sqwzb5
Mobile shopping-related searches increased 120% in the last year, a review of Google data shows. With this growth, retailers are finding that mobile plays a critical role in driving shoppers in-store. Shoppers now reach for their smartphones in every kind of micro-moment. These moments represent a tremendous opportunity for brands. Because with mobile, marketers have the unique power to match marketing messages with signals of intent and context.
Recent Google search data and mounting third-party evidence has given us new insights into how marketers can engage shoppers in these micro-moments.
5 Ways Consumers Connect to Stores With Mobile Shopping
Source: https://goo.gl/n2M0D0
20
When it comes to measuring a video ad’s success, views aren’t
everything. Kim Larson, who works with hundreds of brands each
year as the global head of BrandLab, shares her four-step method for
getting to the right key performance indicators (KPIs)
Source: https://goo.gl/Gn40He
The eMarketer report examines the latest developments in ad
blocking as a growing problem, particularly for publishers.
Social video advertising firm Unruly delved into the "why" of ad
blocking with a survey that asked internet users whether they were
seeing too many ads or being shown the same ad repeatedly.
Global Ad Blocking Update
Source: http://goo.gl/ghKbkI
it’s set to be a high growth year for programmatic, with spend
reaching record highs across all channels.
MediaMath pulled together some stats on how programmatic will
continue to evolve across the globe
2016 Global Programmatic Trends
Source: http://goo.gl/p7V3c2
Check out the latest Gemius infographic for the ranking of the top 3
browsers in Central and Eastern European countries
How do we browse websites most frequently?
Source: http://goo.gl/lYDs8q
How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab
21
4,6
4,0
2,6
2,2
1,9
1,6
1,6
1,6
1,5
1,4
Sport Life
Fozzy Group
Epicenter
Privatbank
Samsung
Riel
Lifecell
K.A.N.Development
Allo
Vodafone
71%
35%
20%
7%
-3%
-2%
-5%
-31%
-36%
TOP Categories
34,7
21,6
15,8
11,0
7,1
6,0
5,2
4,8
4,0
2,1
Trade
Realty
Entertainment
Auto
Telecom
Finance
Sport
Restaurants
Medicine
Cold AFB
29%
20%
59%
10%
25%
-14%
-4%
-20%
-14%
Sale / purchase of apartments category had been increasing its activity from the beginning of the year
The main contributors to this group (Riel and K.A.N Development) moved up in the advertisers ranking
Advertising of credits was growing and deposits – declining in Finance category
McDonald's activity increase was the reason of Restaurants category growth
2015 vs 2014
22
2015 vs 2014
TOP Advertisers &
Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary
Enterprise
Review of the main market trends ooh-advertising in 2015, specifically for the media business. The main category in the ooh-advertising "Trade", has reduced costs in 2015 by 10%, but it remained in the first position. In second place - the category of political advertising, on the third - social. The tendency of concentration of inventory purchased in the top 6 cities (Kiev. Odessa, Dneprpetorvsk, Kharkiv, Lviv, Zaporizhia) is preserved.
23
Overview of the Ukrainian market of out-of-home advertising in 2015
Source: http://goo.gl/mUe3QX
Outdoor advertising is still one of the most effective and accessible channels of communication with consumers. Share this channel in the structure of Ukrainian media market was 10.4% in 2015.
Report ICOA "Outdoor advertising in Ukraine following the results of 2015"
Source: http://goo.gl/FIEtwL
The new chairman of the board for 2016 ICOA elected Larisa Bulatova, director of outdoor advertising operator "Perehid Outdoor."
Larisa Bulatova - communications industry expert with experience in the field of outdoor advertising more than 18 years, one of the active participants of the Ukrainian outdoor advertising market initiatives, the general director of "Perehid Outdoor" (included in the communications holding Atlantic Group).
24
Elected the new head of the Industry Committee of the outdoor advertising in Ukraine
Source: http://goo.gl/ClAFsz
To develop a methodology and implementation of the research the company has been involved Touchpoll Research - CAPI research leader on the Ukrainian market.
In a study of the effectiveness of non-standard advertising used a combination of different research tools:
Quantitative survey of the trade mark CA at points close to the advertising media. A qualitative study of the visibility of advertising using eye-tracking technology.
25
The efficiency of non-standard outdoor advertising "Grippostad"
Source: http://goo.gl/TP9YjA
The new street furniture will appear in Lviv
More than 30 public transport stops Norman Foster's design will adorn the streets of the Lviv City in the near future.
Stops in the central, historic part of the city will establish a group BigBoard Ukraine, which is part of French giant JCDecaux - the world's leading urban environment improvement.
Source: http://goo.gl/B8F8RP
26
Key tech trends for outdoor advertisers from CES 2016
Source: http://goo.gl/pRqbZO
This year’s CES was bigger than ever. 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. The sheer scale of the event is unlike anything else in the industry.
CES highlights three broad implications for the OOH industry.
First, consumers are expecting high quality experiences everywhere, both in and out of home. Advertisers need to continue to up their game with producing high quality, immersive, content-rich experiences. OOH has become so much more than just static inventory. VR is poised to become just as much a part of the OOH ecosystem by delivering quality consumer experiences.
Second, the opportunity from wearable technology will allow a bigger variety of data points that advertisers can potentially tap into.
Finally, digital media will not just be in the formats we’ve come to expect. Anything will be a digitally immersive experience, from cars to changing rooms. Advertisers should think beyond standardised conventional formats and treat any connected device as an opportunity to connect with a human.
27
Resolutions for outdoor advertisers
Source: http://goo.gl/j4IzXK
From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year.
People nowadays expect services, in particular communications, to be more tailored to what they are, what they're doing and what they're thinking. Unsurprisingly, doing this with OOH tends to drive better outcomes and we are starting to build up a robust body of evidence that validates this.
Source: http://goo.gl/wDmGhZ
Placed Launches Out-of-Home Attribution
Placed, a location-based in-store attribution company, announced a new tool that will allow marketers to measure the viewability of their out-of-home advertisements, and attribute subsequent foot traffic to those ads.
Placed measures about 600 million latitude/longitude pairs from consumers who have opted into Placed’s location tracking.
28
The concept of artificial intelligence (Artificial Intelligence, AI) in popular culture are often classified as science fiction, introducing robots, triumphed over humanity. Today, however, this technology helps marketers to manage the automation of their tasks by using creativity. Revision vc.ru remembered application cases AI and talked with the director of media agency PHD Wordwide Phil Rowley, who is also the author of a book about the Sentience of this technology.
The artificial intelligence in the ooh-advertising
Source: http://goo.gl/ZRjs73
International advertising agency has provided their forecasts of media inflation, 2016. According to the report, Outdoor CPM expected to grow by 3.5%.
And it will happen because the outdoor advertising provides more interactivity and consumer engagement that increases its ability to effectively reach the target audience and to influence the behavior of buyers.
The symbiosis of tradition & innovation in a foreign outdoor advertising
Source: http://goo.gl/qIsuxU
29
http://goo.gl/bR8bc1 http://goo.gl/r5l4aa
https://goo.gl/TgGHhA
http://goo.gl/M7q95j http://goo.gl/ZkrkNK http://goo.gl/1U2hh9
http://goo.gl/PBejXJ
http://goo.gl/ZcwvsP http://goo.gl/0DwZQk https://goo.gl/QysSne
http://goo.gl/al8Wvv
Does is converted ooh-operators in technology companies?
For out-of-home promotion of technology companies it is especially important to use the potential of all the parameters.
Ooh-advertising Theraflu defines cold symptoms passers
The new campaign Land Rover #Hibernot offers to see another winter
There was a mysterious door Oreo in New York
The most important victory for American industry ooh-advertising in 2015
Ooh-place advertising in the modern media mix
http://goo.gl/iZ9AeH
Outdoor advertising in the United States - a reliable support small businesses
Australian ooh-operator Adshel: «Mobile and ooh made for each other"
Creative Director AMV BBDO for the future of the outdoor advertising
Nontrivial ooh-advertising painting tools Purdy
Drinking milk cat occupied screens of Times Square
30
3,0
1,3
1,2
1,2
1,1
1,1
1,1
1,0
1,0
1,0
L'Oreal
ChaneL
STB
DevelopmentInv.Management
Olainfarm
UkrainianNational Lotery
Procter&Gamble
OSK-Pharm
Seldiko
Hexagone
77%
893%
100%
18242%
100%
100%
77%
166%
-65%
TOP Categories
11,8
10,2
9,2
6,8
3,8
3,6
2,9
2,5
2,3
2,0
Entertainment
Pharma
Cosmetics
Trade
Perfumes
Auto
Jewellery
Finance
Wear
Realty
20%
46%
26%
57%
-47%
-11%
-16%
-4%
OSK-Pharm, as a newcomer in TOP-10, was the main reason of Pharma category growth
Olaynfarm decreased its activity for 30% vs prev.month
L'Oreal increased both vs 2015 and vs prev. month, having strong leadership position
Development Investment Management was the driver of Realty category increase
2015 vs 2014 2015 vs 2014
TOP Advertisers &
31 Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
32
It’s not just the change in the design, it is a deep transformation of the product according to the latest world media trends
For advertisers it's an opportunity to exhibit the brand in creative and non-standard display, which combines mass cover with a status product positioning in a middle up segment
VIVA!'s competitive advantage is a fashion and beauty showcases with stars, which allows to position your product for the audience that takes stars as opinion makers
Fashion" and "beauty" blocks now became big and informative sections
changed
33
5,0
3,4
2,6
2,4
1,5
1,4
1,3
1,2
1,2
1,1
Natur Produkt
NAT
Victor & Co
Get'man
Zolotiy vik
Megapolis
Russkoe radio
Shustov
Poltava Distillery
K.A.N.Development
22%
22%
65%
100%
100%
TOP Categories
12,2
11,7
8,0
6,3
3,6
2,8
2,7
2,2
1,5
1,3
Entertainment
Alcohol
Pharma
Trade
Food
Auto
Realty
Jewellery
Finance
Hygiene
132%
100%
18%
195%
79%
83%
113%
Radio continued to grow vs prev. year (+40% vs prev. month)
Natur Produkt with Dr. Theiss and Lacalut advertising were the main reasons of Pharma and Hygiene categories growth
The biggest increase was shown by Get’man, made the advertiser the second biggest player in Alcohol category
Megapolis shifted 2 positions up thanks to Khortytsya advertising activity
2015 vs 2014 2015 vs 2014
TOP Advertisers &
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
34
The experts reviewed volume of Ukrainian media advertising market in 2015 in the segment of direct advertising on TV and specified that it has grown by 5% compared to 2014 year.
It is possible that market forecast for the current 2016 year will be subject to revision upwards in the first half of the year. In any case, the situation in the winter months sets TV Seiler on optimistic mood.
35
Ukrainian Advertising Coalition has published an updated volume of Ukrainian media advertising market for2015
Source: http://goo.gl/3GukGG
Within the framework of an annual initiative of Kwendi Media Audit top managers of leading advertising holding companies specified the actual rate of inflation in 2015 and their forecasts for inflation in 2016. The data collected in the form of minimum and maximum expectations on the basis of which the average level of media inflation is determined.
Leaders of the largest Ukrainian advertising holding companies clarified
inflation forecasts for 2016
Source: http://goo.gl/SAQiE8
Ukrainian Advertising Coalition submitted a declaration of heads of agencies, leaders of the advertising and communication market of Ukraine "10 Steps to increase the quality of the market."
The Declaration calls on agencies to conduct a transparent tendering and approval of the pricing rules.
36
Advertisers urged colleagues not to engage in non-transparent tenders
Source: http://goo.gl/RSpzMS
Clients advertisers reacted harshly to the Declaration about 10 steps to increase the quality of advertising and communication market. MMR collects comments on the document on the back side - Marketing Directors of market client-companies.
A rapid response. What do clients think about the declaration of the UAC?
Source: http://goo.gl/R8emvq
37
Ukrainian Retail was tested for readiness for the mobile revolution According to the mini-survey results LEAD9, 10 large chains answered all the questions in the questionnaire. 60% of retailers are already providing stores visitors limited access to Wi-Fi, and 20% are promising to introduce the service in the near future
http://goo.gl/aXaews http://goo.gl/CfgS65
http://goo.gl/1yl6qi
One-third of Ukrainian contact Internet via mobile devices In January, about 20 million people used the Internet at least once a month. The company Gemius released data of monthly online audience research in Ukraine
Deputies want to legalize payments with help of mobile devices MPs propose to supplement the current list of types of payment transactions and enter the distributed computer-cash system
http://goo.gl/Mjxhkg
Generation Z in Ukraine: what changes in the rules of the game? Although Generation Z well memorize the video ads, particularly interesting visuals and music, its representatives expect engaging from advertising, viral, stimulation of curiosity, leading to a desire to learn more about the brand.
38
Programmatic-marketing, mobile Big Data, connectivity & advertising 360° Marketing insights from Mobile worldwide congress
http://goo.gl/BfhYK5 http://goo.gl/L0XuH5
http://goo.gl/xC9hi2 http://goo.gl/q2rhha
Marketing changes the orientation In 2016, marketers will seek synergies in various formats, considering the peculiarities of each of them. Context-oriented approach will replace becoming niche online, and Mobile Marketing
By 2017, most mobile purchases will take place from smartphones Days of tablet dominance in mobile commerce is almost at the end, according to a new eMarketer study
Slow Internet causes the same stress as watching horror movies Swedish company Ericsson conducted the study, during which measured the heart rate, brain activity and speed of eye movements in a group of subjects viewed video on smartphones
39 * Click on the image works as direct link to the Source
Digital & Media Predictions 2016
Thank You!
40