media (noun) the means of communication, as radio or television, newspapers, and magazines, that...
TRANSCRIPT
media (noun) the means of communication, as radio or television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.
“All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it on to a higher level” - William Bernbach
“The media. It sounds like a convention of spiritualists” – Tom Stoppard
- Broadcast
- Online
what is the truth?
the golden rules…
the golden rules…Journalists are people
Always be available
ASAP the hack
Do your homework
Be pitch perfect
Human interest is key
Conflict is in their DNA
Timing is everything
Youtube clip West Wing
Messages
Evaluation
Methods, tools and tactics
Audiences
ObjectivesTargets
ResourcesTiming
The diary piece
Profiles
BlogsArticles
News releases
Letters to the editor
The press conference
Briefings
Who? What? Why? Where? When?
Prince Charles has enraged the government by criticising their housing policies at a dinner in London’s Guild Hall last night.
Celebrity endorsement
more campaign tricks…
- Surveys
- Secrets
- Stunts
- Exclusives
… is already here
3 million donors
6.5 million donations online
Total = more than $500 million
6million of these were $100 or less
13 million email addresses
1 million text message receivers
2 million profiles on MyBarackObama.com
5 million supporters on Facebook and MySpace
(source: Richard Edelman)
