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Media Pack
Established over 270 years ago, The Press and Journal, also known as The P&J, is Scotland’s
oldest newspaper.
Officially audited, The Press and Journal has a daily circulation of 58,502 remaining the highest-selling of any regional
newspaper in Scotland.
Each day, The Press and Journal includes a wide variety of supplements – covering everything from the latest energy news,
buying/ renting a home, to planning your weekend.
Our award-winning morning newspaper is printed in compact form 6 days a week, and produced for 6 geographic editions;
to maximise reach, and to best serve our audiences across the North of Scotland.
With a higher circulation than The Scotsman and The Herald combined, and a loyal and trusting readership …advertising in
The Press and Journal can be done with confidence.
Source: ABC Jul- Dec 2014 The Press and Journal (99.2% paid in full) 2
December 1747 The Press and Journal was first published as a weekly title on Dec 29th 1747 and was known as The Aberdeen’s Journal. August 1876 It was published on a weekly basis for 128 years until August 1876, when it became a daily newspaper. November 1922 In November 1922, the paper was renamed The Aberdeen Press and Journal when its parent firm joined forces with the Free Press. January 2012 The Press and Journal officially changed to compact format 6 days a week on Tuesday 10th January.
The History of The Press and Journal
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With 6 editions, The Press and Journal ensures
an extensive reach across the North of Scotland.
Daily Circulation
58,502*
Total Daily Readership
165,000**
Total Weekly Readership
262,000**
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Edition Area
Circulation*
Weekly Readers~
1 Aberdeen City 9,944 74,000
2 Aberdeenshire 13,924 41,000
3 North-East 8,402 34,000
4 Moray 8,044 34,000
5 Inverness 5,900 25,000
6 Highlands & Islands 12,288 44,000
Source: *ABC Jan – Jun 2015 (99.2% paid in full); **NRS Jul 2014 – June 2015; ~DCT Newsbrands (Ipsos Mori) 2014, Base: All Respondents (1,152)
Demographics
57% of our readers fall within the highest
social grades.
Average Issue Reader Demographics
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50% Male
50% Female
57% ABC1
43% C2DE
The Press and Journal has a higher % of AB readers
(22%) than the: Daily Record, Daily Star and The Sun.
Source: NRS Jul 2014 – Jun 2015
12%
28%
18%
42% 15-34
35-54
55- 64
65+
Readership
Daily Newspaper Readership in the North of Scotland
6 Source: NRS Jul 2014 – Jun 2015; DCT Newsbrands (Ipsos Mori) 2014 - Evening Express
The Press and Journal has a far larger readership in the North of Scotland than: The Sun, Daily Record, The Daily
Mail, Daily Express The Scotsman and The Herald
combined.
Advertising in The Press and Journal is key to targeting
people across the North of Scotland.
The best-read newspaper across the North of Scotland.
157,000
77,000
59,000
36,000 30,000
10,000 9,000
The Press andJournal
Evening Express The Sun Daily Record Daily Mail Daily Express Scotsman/HeraldCombined
Each day, The Press and Journal and The Courier
outsell their rival regional titles in Scotland.
Circulation
The Press and Journal sells more than double
the copies of The Scotsman and 41% more than
The Herald.
The Press and Journal is still the highest-selling regional daily newspaper in Scotland.
Average Daily Sale
Source: ABC Jan – Jun 2015* The Scotsman (Jun 14 – Dec 14), Inverness Courier Group (Dec 13 – Dec 14, Northern Scot (Dec 13 – Dec 14) ; Jicreg - Highland News Group (Jan 14 –Dec 14)
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58,502
45,064
34,379 30,929
23,782
18,152
12,004 10,828
Press andJournal
DundeeCourier
The Herald EveningExpress
TheScotsman
InvernessCourierGroup
NorthernScot
HighlandNewsgroup
Why Use The Press and Journal?
Source: DCT Newsbrands 2015 (Ipsos MORI) – Base All adults aged 15+ within The Press and Journal 10% area (1,071). Business Decision maker includes Chief Executive, Director, Senior, Middle and Junior Managers
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• Each week the Press and Journal reaches 60% of adults across the North of Scotland who think newspaper advertising influences their purchase decisions.
• We reach 1 in every 4 adults actively looking to buy a house or flat.
• We reach 1 in every 3 weekly readers who are responsible for making decisions within their business.
• The Press and Journal is still the first newspaper that adults in the area will turn to when looking for a job.
• Each week The Press and Journal reaches 1 in every 3 adults across the North of Scotland with an eye on the recruitment market either for themselves or someone else.
Inserting your leaflet inside a newspaper means your message is invited into the readers environment.
Inserts are a tangible advertising tool that not only offer creative flexibility but can be retained and looked at time and time again.
They can also level the playing field by allowing local advertisers to run alongside national advertisers as an equal.
Target an Audience
Key Points
• Targeted portfolio • Ideal opportunity to test various demographics • Delivery point(s) - Regional campaigns – only one delivery
point. National campaigns – maximum of three • Print runs in excess of 700,000 • Very good rates available for volume
We not only deliver the newspaper, more importantly we deliver you an
audience.
Inserts
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Contacts
Local Enquiries Tel: 01224 343 329
Email: [email protected]
National/Agency Enquiries Tel: 01224 343 246
Email: [email protected]
Inserts Tel: 01382 575 196
Email: [email protected]
For more Marketing Information: Email: [email protected]
For Technical Specification, please visit: www.pressandjournal.co.uk/techspecs.aspx
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