AS MEDIA STUDIES

FOUNDATION PORTFOLIO

RESEARCH & PLANNING

CENTRE NO: 11049

ST FRANCIS XAVIER COLLEGE

My name is: Oghenevorke Kalusi-Gbeke

Candidate No: 1284

Preliminary Project – Research & PlanningHow did you think about target audience?I aimed my college magazine for SFX students (aged 16-19). The majority of the students of SFX are of the black race therefore, I decided that my magazine’s main focus was going to evolve around the black culture as well as the small minority of the other races in the college. My magazine needed to attract the targeted audience, and to do so I had to think about what would appeal to them. I thought to include things such as music, college life, competitions, news which concerned this audience. I felt that this would appeal to them as they could relate to this different features, for knowledge as well as entertainment.

How did awareness of that audience impact upon your visual design and choice of language?My magazine is informal to suit my audience therefore the language is going to be informal as well as the arrangement, style, and colour.

What key points did you learn about Adobe Photoshop and InDesign in constructing your artefacts?

•I learnt how to crop•To create text and change the font and colour

Preliminary Project

College CoverCollege Contents

Reflections & FeedbackWhat would you do differently next time?I would do many things differently next time. Next time I would make sure that I structure my time well so that I would not miss any deadlines. I would also attend the Media Studies after college sessions at least twice a week to help with my knowledge of Adobe Photoshop and InDesign. I would make sure that if I did not understand or know something I would ask for help so I could understand.

What kind of feedback did you get that might influence you?From my evaluation and feedback given by my target audience there are quite a few things that I would change. Firstly, I got some feedback that my front cover somehow looked like a poster – this is because the cover lines are in line, same font, same colour and sizes. Next time, I would change the fonts of the different cover lines and let my main story be bold and bigger so it would stand out from the rest. Secondly, I evaluated that my contents page did not have a professional look. It did not look like and was not similar to content pages of my research, therefore, next time to get a professional look I will section the contents of the magazine to different categories – this will also be user friendly. Feedback showed that the image that I used on my contents page was too big and it needed more pictures. Next time I would use a few more pictures, which will appeal to my target audience.

What aspects of your understanding of Adobe Photoshop and InDesign do you need to improve?I started this course with no understanding of Adobe Photoshop and InDesign. To date, I have a basic knowledge on how to use this programs. I am now able to edit a photo in Adobe Photoshop and edit text in Adobe InDesign however, I will need to improve on this knowledge.

The music genre of my music magazine is:Genre? The genre of my music magazine is Gospel which is associated with Christianity.

Chosen title? The title of my music magazine is Genesis. I felt this would be an appropriate name for my music magazine as Gospel is associated with Christianity, I wanted the title to reflect this link so the target audience will associate the title with this as well. Therefore as Genesis has religious connotations (first book of Christians holy book – the bible), the title is then linked with this idea which is linked to Gospel.

Research:

Gospel USAGospel Truth

As part of research for this project, I studied two Gospel magazines which are shown below:

Research:

Barcode

Image dominantly portraying the black

race

Bold title – Stands out and it’s the biggest

text on the page

Date

Freebies – Appeals to target

audience

White background makes the text

stand out and has connotations of

goodness, innocence and

purity which can be associated with the Christian faith.

Close up image

The content

Gospel artist: Marvin Sapp who will appeal to its target audience as he is well known.

Target Audience: • Christians/People who like

Gospel music• Mainly black people• Age: 30+• Social Status: A – E (everyone)

Theme colours: Black and red. Red has connotations of energy, strength, power, determination as well as passion, desire,

and love.

Logo

Promoting their

website

Price

White cover lines stand out from

dark background

For my music magazine….

Target Audience:• Christians/People who like Gospel music• Young people: 13 – 29 years old• Social Group: C1/C2/D

Frequency:• Monthly

Cover Price:• £1.50 - £2.50

Publisher:• Oghenevorke Kalusi-Gbeke

Unique Selling Point:• Not only does my magazine cater for the target audiences need for Gospel music, but it also caters for their lifestyle, news concerning young people, celebrity, advice and games.

Typical readers of my magazine: Students of

SFX college

• Genesis magazine also gives away worth while freebies such as CDs, t-shirts, tickets etc.

• Sections of the magazine can be written and edited by SFX students: to share ideas etc.

This is the face of the magazine

• Theme colours: Orange, Black and white• These colours are appropriate or the

genre of the magazine as; - Orange connotes warmth - White connotes purity and blue connotes serenity and infinity. - Black connotes power and elegance• Colour of text relate to the image• Different shades of orange = effective• 7 bold sub headings • Main cover line story Is the biggest and

boldest linking to the main image of the model

• Price, date and barcode• Issue Number• “WIN” attracts the audience

Here are a couple of research models for my contents page…

This I a contents page from a gospel magazine called “Singing News”.

• Plain theme colours of white and blue.• These colours are appropriate or the genre of the magazine

as white connotes purity and blue connotes serenity and infinity.

• There is use of different shades of blues• 3 Large images labelled by the page of its story• 3 Sections: “Features”, “Standing features” and coming

events.• Consist of the name of the magazine as well as the date

and the issue number.

This I a contents page from a gospel magazine called “Singing News”.

• Theme colours: Yellow, white and black.• These colours are appropriate or the genre of

the magazine as yellow connotes happiness.• 3 Large images labelled by the page of its story• 1 Section• Consist of the name of the magazine as well as

the date and the issue number.• No images

This is my contents page

• Theme colours: Black, white and brown• These colours are appropriate or the

genre of the magazine as; - Brown connotes warm and comfort - White connotes purity and blue connotes serenity and infinity. - Black connotes power and elegance• 1 Section• Consist of the name of the magazine• 2 Large Images• Title of each story is in bold• Each story is labelled by a number

How does the contents page link back to the cover page?

How does the contents page flag up your double page spread?

Orange theme colour

Here’s an example of an inspiring double page spread…

This is my double-page spread

This is how my double page spread works

Large heading

Page numbers

This is how all three components are linked together….

This is my re-drafted cover page

This is my re-drafted contents page

This is my re-drafted double spread

Evaluation

You can find my blog here:

(URL) http://vorkemedia-princessvee.blogspot.com/And You can find my evaluation with responses to the 7

questions here:(URL)